snöball event marketing

snöball helps event professionals cultivate trust and authenticity by putting word-of-mouth to work. snöball gives an event’s ambassadors an easy-to-use, automated event marketing tool that allows them to amplify the event reach while tending to their own digital brand.

Snöball generates unique, branded landing pages for each speaker, sponsor, exhibitor, and attendee, populated with their custom information to promote their participation at the event. This gives event professionals access to untapped potential participants and helps increase event brand awareness at scale.

Events with a heavy focus on education can leverage their speakers’ roaster to create content-focused landing pages pre-event. Post-event, a speaker might choose to do another outreach, this time by sharing their slide deck and any learning outcome from their session.

snöballer-in-chief

sensov/ event marketing

* Strategic and creative 
High quality creative and strategic work and proactive service is central to my approach. I support our clients’ marketing efforts to build attendance, activate sponsorship and engage members.  * 

* Partnership
 Think of sensov/ event marketing as your in-house agency, an extension of your business. That’s how I approach our collaboration with our clients. More than 95% of our clients worked with us on more than one occasion.

* Niche marketing: events 
14 years of dedicated marketing services to the event industry. Having gained a profound sense of the event industry and has worked closely with associations to deliver successful national and international events, I evolved naturally to extend our expertise to association marketing. It allows me to complete the engagement cycle post-event with a year-round omnichannel marketing approach.

We delivered:
- Canadian Institute of Mining, Metallurgy and Petroleum Convention
- World Congress of Food Science & Technology IUFoST
- World Parkinson Congress 
- World Congress on Suicide Prevention
- PCMA Canadian Innovation Conference
- McGill Summer Institute
- McGill Refresher
- Canadian Institute of Actuaries 
- Goldschmidt Conference
- UICC World Cancer Congress 
- Tournée manufacturière de Deloitte dans 9 villes Québécoises 
- EVVÉ Conférence et salon commercial sur les véhicules électriques
- International Papillomavirus Conference
- Geospatial Information & Technology Association Conference 
- Court Technology Conference / National Centre for State Courts
- Canadian Conference on Ovarian Cancer Research
- Ontario Hospital Association HealthAchieve 
- Annual Entrepreneurship Conference / Youth Employment Services 
- Salon commercial du lancement de programmation des 9 chaînes télé Astral Media 
- Salon du Cadeau de Montréal - DMG
- Tournoi de Golf SAQ 
- Gala annuel Desjardins 
- Congrès annuel de l’APEQ (Association des Professionnels en Expositions du Québec (APEQ)

Senior #EventMarketing Strategist

Attendance Marketing

- Lead role in concept development for all client related marketing initiatives.
- Manage the roll-out of marketing plans in collaboration with – Senior Project Pilot.
- Work with design personnel so as to ensure the timely delivery of effective marketing  tactical initiatives.
- Provide strategic input and guidance across the landscape of Attendance Marketing operations.

Creative Director (Consultant)

Tradeshow Directory

Art Department Manager | Creative Director

Casernes Advertising

Art Director

Team Advertising & Marketing

Intermarkets

Hi there! I'm Rachel. 
Since 2001, I've been on an exciting journey in the event industry, starting with advertising and moving into the heart of event marketing. There, I mastered all the ways to create a buzz and get the right people to events.

Before starting Snöball, I ran my own event marketing agency Sensov/. We helped organizers promote their events globally using a mix of marketing strategies. 

Then it hit me – we're always marketing to the same audience again and again. 
Marketing an event needed a chorus, not just an echo. 
That’s when the 'aha' moment happened – 
to amplify events, extend the reach, attract the right people, and increase our attendance goals, we needed to tap into our own audience’s trust and connections. 

Enter Snöball. 
It's my brainchild, a solution that helps event marketers grow their conferences and tradeshows by mobilizing their attendees, speakers and partners to do the talking. 

Snöball helps scale and track word-of-mouth to drive more registrations. 
It's about making each participant a promoter. 
With Snöball, their stories become our megaphone.

My vision for Snöball? It’s pretty clear – to make 'Snöball' the go-to solution for people-led marketing that grows events organically. 

I built Snöball on the belief that great experiences and great content – need to be shared and ‘Snöballed’. 

Ready to Snöball your event?
Happy to chat. It’s only 17-min.

PS: don’t ask me about EWD, I won't/can’t tell :-)

Rachel Stephan, DES, EWD ❄️

Pedro Góes

InEvent

Leading global growth of the inevent.com platform.

Raised over 4 million dollars in Venture Capital from Silicon Valley funds.

Experienced entrepreneur with the US Government, United Nations and US Federal agencies.

Chief Executive Officer

SOFTEX

Board Member

Tampa Bay Wave

Part of the Tech Diversity cohort, engaging and helping our Florida community.

Entrepreneur

Pluggy

Investor

fluke

Grupo Trilha

Grew the company from a two-person team to a large team size. From 0 to 100+ clients. From 0 to 1 million recurrent revenue in 2 years. My work includes recruiting talented hard-working people, communicating the company strategy and closing major deals. I also provide product development and coding support.

Manages and prospects business opportunities that fits as potential tech companies. Already created more than 5 companies, impacted more than 50k users and sold over 150k worth of SaaS software.

Partner

salve.mobi

Is responsible for managing the company's product, from its interface up to its backend. Is the leading iOS developer, creating all integrations, UX flows and overall design.

Product Manager

FEJESP

Advisor at São Paulo's Junior Enterprises Federation, dealing with different partners across multiple business proposals. Raised our active prospections to more than 50k reais and sold 10k reais worth of partnerships.

Business Advisor

EESC jr.

Quality Analyst, contributing into several activities to the company development and participating on multiple events of the Junior Enterprise Movement (MEJ). Developed an unique online platform to manage attendance of its members; cut HR's operation times by 80%.

Quality Analyst

Account Premium

Faster downloads for South American users from European CDN's. More than 100k users, traffic above 4.2TB/month on its peak (November/2009).

Pedro Góes is currently the CEO of InEvent. InEvent is a Y Combinator venture backed company providing an event, marketing and sales platform for Forbes 2000 Global companies, including Amazon, Coca-Cola, KPMG, Santander, Unilever, Boeing, Embraer and Citibank. Previously Pedro started a company in college where he had more than 10,000 monthly active paying users. He is a Y Combinator Alumni, a 40 under 40 founder by Association Magazine, a UK Event Tech Award Winner and a Gold Crocodile Award Winner.

InEvent, an integrated end-to-end platform for events, training and travel, providing companies with briefing, budget, template workflows, check-in, access control, data management, forms, websites, communication, live interactions and digital services, all compliant with GDPR, SOC 2 and ISO 27001. Companies who use and recommend include Amazon, Coca-Cola, KPMG, Santander, Unilever, Embraer, Bayer, MSD Merck, Merz, Cielo, Claro, Pearson, Stefanini, and others.

"The act of building a software company not only demands conscious development and resilient work, but also remarkable leadership and strong presence. I've founded my first company when I was just 15 and, from this moment on, I've started developing software on multiple platforms and lead different groups across the companies that I have founded. Also engaged into some long-established companies to improve business and communication skills. Companies are built to generate more value for society members. Clients always seek innovative solutions which yield better results. My job is then to take great people and provide great ideas to  existing problems. Understanding customer business models are the most effective way to deliver relevant solutions."

taplio

The Battle

Rachel Stephan, DES, EWD ❄️

Pedro Góes

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