Rachel Minion

Rockstarr & Moon Marketing

At Rockstarr & Moon, we’re not just another marketing agency. We’re the powerhouse partner your business needs to crush goals, outshine competitors, and unlock explosive growth.

With over 20 years of proven success, our expert team combines bold strategies, creative brilliance, and relentless execution to deliver results that move the needle. Whether you're aiming to dominate your market, turbocharge conversions, or elevate your brand, we’re the catalyst that makes it happen.

Why Rockstarr & Moon?
• Unmatched Results: +500% in conversions. +200% in sales. 171% of target achieved. These aren’t just numbers—they’re transformations.
• Seasoned Marketing Rockstars: Decades of experience turning business challenges into major wins.
• Fast, Impactful Execution: We don’t waste time. From strategy to execution, we hit the ground running, delivering faster than you can onboard a new hire.

Our Rockstarr marketing service packages are designed to get your business moving in the right direction—fast. We seamlessly integrate with your team to tackle the big initiatives you’ve always dreamed of accomplishing. From crafting bulletproof strategies to building infrastructure and executing plans, we don’t just support your goals—we crush them.

Get ready to achieve the growth your business deserves.

Founder | Marketing Rockstarr

Beyond Basic Needs

At Beyond Basic Needs, we provide hope to those in need.

We are a nonprofit that meets people where they are today on their cancer journey and offer a variety of programs and services designed to provide hope and support to those who need it most.

For Cancer Warriors undergoing chemotherapy, we provide Chemo Care Kits. We believe these kits inspire, uplift, and help our community thrive during this challenging time. 100% of all donations to Beyond Basic Needs go to fulfilling these kits at no cost to the recipient.

A Chemo Care Kit is designed for cancer warriors undergoing chemotherapy. Each kit contains a port pillow, comfy socks, lip balm, and a variety of goodies that these warriors deserve. A Port Pillow protects the port from the seat belt.

Help us create a better today for cancer warriors undergoing chemo.

Co-Founder 

The Growth Amplifier

Our mission is simple: to empower small businesses with affordable, AI-driven automation that amplifies growth and efficiency.

Co-Founder

Visit Welaka

INTRODUCING VISIT WELAKA
YOUR GATEWAY TO ADVENTURE AND OPPORTUNITY
We’re a one-of-a-kind town on the edge of the St. Johns River, and we’re proud to offer visitors a unique experience unlike any other place in Florida. From our unspoiled natural beauty to our friendly small-town atmosphere, Welaka is the perfect destination for anyone looking for an authentic Florida experience.

OUR MISSION IS TO PRESERVE AND PROMOTE WELAKA’S UNIQUE CHARACTER WHILE PROVIDING EXCEPTIONAL VISITOR EXPERIENCES THAT SUPPORT OUR LOCAL ECONOMY.

Come explore the charm and beauty that Welaka has to offer today!

Founder

Zero Bull Agency

Zero Bull Agency is a boutique creative and strategic agency. We believe in a Zero Bull Approach to business that focuses on delivering value to our clients so they can increase revenue faster than ever before. 

THE ZERO BULL ACTION PLAN
We deliver a Zero Bull Analysis done by HUMAN EXPERTS that break down your current site, analyze the performance, give you the inside track to connect with your visitors.

When we’re done, you’ll have a fully-customized proven path to a more profitable website (without investing in a redesign). We give you the step-by-step guide of improvements you can make today to drive more impact, increase conversion and connect with your audience IMMEDIATELY.

THE PROFIT-A-BULL PITCH 
If you’re looking to close more deals and boost your sales, you need a strong pitch that connects with your ideal client. And that’s where we come in. At Zero Bull Agency, we specialize in crafting custom Profit-A-Bull pitches guaranteed to get results. Whether you’re selling to businesses or consumers, we’ll help you find the right words to close the deal.

So what are you waiting for? Tell us your ideal client and value proposition, and let us create a pitch that will have them saying yes in no time.

Co-Founder | Head Bull Master

Live Nation Entertainment

Moving to corporate expanded my ability to influence change across the larger organization including product marketing, client communication, product positioning, program positioning, and Go To Market marketing plans for Ticketmaster Enterprise Products and Services.

Director of Product Marketing

Starting on the small business (clubs) division of Ticketmaster, I rocked B2B and B2C marketing including product marketing, sales enablement, client communication, fan communications, merchandising events, social media marketing and more. I strategized new products, processes and go to market processes then worked tirelessly to implement them across the organization.

Director of Marketing

Tannery Lofts Condo Association

Successfully rebuilt the business from the ground up from a bankrupt organization to a self-managed thriving community association. Researching 5 years of historical data and creating a thorough in-depth analysis, developed and executed a plan through terminating property management contract, renegotiation of all vendor contracts, creating mission and vision statements, implementing rules and regulations, developing a self-managed model and implementing software to uphold goals.

Board President | Transformation Leader | Business Strategist

Product Marketing Manager - Small & Medium Business Solutions

Product Marketing Manager - Web to Print and Value Added Solutions

MECLABS

With MECLABS, I successfully partnered with a Fortune 20 company to optimize internet sales pages through multivariate and A/B testing on 35+ concurrent website projects. The largest win: a 527% increase in conversions through implementing personalization with dynamic content. Ask me how! 

MECLABS is the world's largest independent research lab focused exclusively on marketing and sales. MECLABS was the first Internet-based research lab to conduct experiments in optimizing the conversion rate of sales and marketing processes.

Senior Research Manager

Research Manager

Research Analyst

When she was little, the only thing Rachel wanted to grow up to be was a rockstar. Rachel didn’t have an ounce of musical talent but wanted to have a platform to change the world.

At Rockstarr & Moon, Rachel built a company that embodies these dreams. She is dedicated to energizing and reshaping the marketing landscape for small businesses. Rachel delivers results and helps businesses thrive. 

Bono may have said it best, “As a rockstar, I have two instincts. I want to have fun and I want to change the world. I have a chance to do both.” 

Since inception, Rockstarr & Moon was destined not to be a typical marketing agency; they're rebels with a cause. They bring a fusion of passion, talent, and expertise to help your business rise to new heights. With their unrivaled knowledge of marketing, they'll rock the strategy and execution to make your brand legendary.

Rockstars bring your audience to their feet, generate engagement and shatter expectations. That’s what she delivers at Rockstarr & Moon. 

Take it from her network: 
“Rachel is an absolute rock star!”

“Rachel is a creative force of nature. More importantly, she gets sh*t done.”

“She's the kind of voice you want representing your brand or your initiative.”

“Rachel is a full-service operation with boundless energy, whatever she touches she will bring into fruition.”

You Wanted the Best? You Got the Best.
Rockstarr & Moon is a strategy and fulfillment marketing company that helps businesses like yours maximize their impact.

🎸 Marketing rockstarrs with over 20 years of experience transforming companies.

🎸Helped achieve +500% conversions, +200% in sales, and more for our clients.

🎸 We work as a bolt-on team to complement your existing efforts and CRUSH the initiatives you've always wanted to accomplish. 

We empower aspiring rockstarr business owners to SUCCESSFULLY START, BUILD, AND GROW their business so that they can create the lives they’ve dreamed of for themselves, their families, and their communities.

Our Rockstarr marketing services packages are designed to get your business moving in the right direction immediately. We start with just the right amount of strategy and then jump right into building infrastructure and executing the plan.

Are you ready to become a Rockstarr business?

LiquidSMARTS℠

LiquidSMARTS℠, a Global Professional Services Company, has focused its practice reducing miscommunication, misalignment of resources, and dis-coordination of action in periods of rapid change. Avoiding these issues increases engagement and sales volume.  Our service & product offerings include: Revenue Enablement - Pipeline Management - Evidence Influencing - Deal Management - Controlling Negotiations - Behavioral Assessments - Corporate Accounts Strategy & Master Series - High Performance Skills - Technology Solutions - Discover, Design, Engineer & Engage - Commercialization Services.

Practice Partner, Head of Business Development

The Binding Site

Binding Site provides specialist diagnostic products to clinicians and laboratory professionals worldwide. We are dedicated to improving patient lives, delivering innovative medical solutions that improve the diagnosis and management of blood cancers and immune system disorders.

Our primary business development objective directly supports large US integrated healthcare systems in the area of Guideline Awareness surrounding diagnostic screening practices for Multiple Myeloma and Monoclonal Gammopathies overall.  Our program practice stands on proven Health Economic Outcome Research tools with the intent of improving clinician awareness of global testing guidelines (International Myeloma Working Group - IMWG, National Comprehensive Cancer Network - NCCN, The College of American Pathologists - CAP) utilizing data analysis, clinical education with ongoing monitoring.

Business Development Executive

Abbott

Global manufacturing & distribution of in-vitro diagnostic systems and reagents performing clinical analysis of human DNA, RNA, and proteins at the molecular level.  Leadership oversight of US National Reference Laboratories, Group Purchasing Organizations, US Government and IDN strategic national accounts. Leadership development of US field sales Acquisition Expansion Planning. Leadership expansion of AMD’s Solution Design Team.

Director, Enterprise Solutions

Cardinal Health

P&L responsibility for a ~$750M business model inclusive of radiopharmaceutical diagnostic imaging agents, delivered directly to the US imaging marketplace.  Leadership of a team of 5 Regional Sales Directors, 34 Regional Account Managers, 5 Clinical Specialists & GPO Director totaling a staff of 45 nationally.

Vice President - US Foundational Sales & Group Purchasing Organizations

GE Healthcare

GE Healthcare - Clarient Diagnostic Services is a global cancer diagnostic reference testing laboratory.  Personal accountability for US and exUS based business development activities specific to cancer diagnostic specimen import / export business modeling.  Successful exUS development outcomes include Israel, Ecuador, and Brazil resulting in substantial business expansion for the firm.  Responsible for commercialization of GE-Clarient's 1st satellite reference laboratory development in conjunction with Baylor College of Medicine - Houston, TX.

Vice President, International Business Development

BCServices, LLC

Expert provision and leadership of new business development and existing business expansion within domestic and international markets. Subject matter expertise drawn from over two decades of highly developed skill sets within clinical diagnostic industries.  Secured projects include Clarient Diagnostic Services, Inc. = Proprietary antibody, European distribution strategy.  And, GE Healthcare - MDx / Clarient = Globalization, specimen import / export strategy development, support and implementation.

Independent Commercial Professional - Founder

PTS Diagnostics

Accountability to PTS' Board of Directors and shareholders with primary focus on investor relations, strategy development, and revenue attainment, with long term objective of liquidity event.  Direct responsibilities include departmental oversight and leadership of Marketing, Sales and Customer Service functions.

Chief Marketing Officer

Roche Diagnostics

P&L responsibility for $155MM business inclusive of capital equipment and reagents/consumables in clinical chemistry, immunochemistry, urinalysis, IT, and laboratory automation product portfolios. Provide leadership, strategic & tactical direction to exceed revenue, margin, market share, employee development, customer satisfaction, cultural, and operating expense objectives specific to a field sales organization comprised of a team of 47, including Regional Sales Managers, Account Managers & Product Specialists spanning the Central United States & Puerto Rican Distribution.

Area Business Director - Central United States & Puerto Rico

Medical Analysis Systems, Inc.

Built and led a national sales organization generating $41M in annual sales revenue through US laboratory distribution - Fisher Scientific and Allegiance Healthcare, encompassing over 400 clinical sales representatives nation-wide.  Developed a distributor sales support staff of 39 employees including field sales, inside sales, and GPO/health systems team members.

Vice President, Sales

Achieved 105% of sales plan posting $4.5M in US sales growth through Fisher Scientific for plan year 1998.  103 Fisher sales representatives achieved MA quota for plan year 1998.  Secured major national contracts with key GPO buying groups including LabCorp, Preimer, Medecon,  and over 20 Integrated Health Systems nation-wide.

Vice President, Distributor Sales

Staffed, trained and implemented a Distributor Sales team of 6 employees including 5 Regional Sales Directors and 1 Director of Sales Productivity.  Developed, implemented and executed a key distributor sales incentive program generating over $1.0M in new business for the company contributing to a $1.7M increase for plan year 1997.

Director, Distributor Sales

Increased OEM revenues over 35% or $2.1M for MAS' FY1994 through FY1996.  Responsible for the management and expansion of all MAS OEM partnerships including Abbott, Olympus, Dade-Behring / Dupont, Microgenics and Baxter - Dade Diagnostics.  Secured and developed new OEM contract partnerships with Roche Diagnostics, Schiaparelli Biosystems, Bayer and Instrumentation Laboratories (IL).

National OEM Sales Manager

Distinguished, authentic, results-driven senior sales, marketing, and business development executive with an extensive record of achievement within both large and small business environments. Consistent results stemming from multiple business disciplines including direct, distribution, corporate account, and OEM business entities.  Exceptional mentor and coach, combining business acumen with innate leadership abilities to recruit, build, and retain top-performing teams.

SPECIALTIES: Executive-level negotiations, presentations, business development, and relationship building.  P&L responsibility and accountability in excess of ~$750M annually.  Building, management, and leadership of effective sales & marketing organizations. Formation, implementation, and execution of long-term strategic plans. OEM, distribution, and corporate account expertise.

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The Battle

Rachel Minion

Bill Bartelson

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