The Optimized Office

Full-service organizational development consultation and services for small to medium business owners.

Most common key deliverables offered to clients have included:

✔️ HR: Recruiting and onboarding program, KPI's, bonus plans, staff planning, recruiting services. 

✔️ Training and development: 1x1 coaching and team workshops for communication, team building, supervisory skills, meeting improvement, and organizational skills. 

✔️ Finance: Planning and comprehensive implementation to maximize existing revenue streams.

✔️ Office processes & organization: Office processes for A/R, A/P, customer intake, and workflows.

Organizational Development Consultant

Preppio: Remote Employee Onboarding

Advisory Services

1st Gen Entrepreneurs

Founding Member

The Coconut Traveler

Sustainable Business Consultant

Markee Valuations, LLC

Limited duration engagement. Primary key deliverable: Organizational development to support business growth and staff expansion. Project workflow development and staff planning, recruiting, and onboarding. Secondary contributions: Finance Analyst responsibilities.

Organizational Development / Finance Analyst

Archdiocese of Portland in Oregon

Managed all administrative aspects of a clergy personnel office. Restructured and improved numerous processes for annual events, reports, meetings, and personnel transitions. Comprehensive department improvement plan, project management guide for implementation of the plan, training guide, and detailed plan for onboarding future staff.

Office Administrator/ Organizational Development

Audigy

The purpose of this role was to coach audiology practice owners using strategic business platforms while perpetuating growth in their business operations.

Operations Manager

YESCO

While retaining the responsibilities of my previously listed position, I managed a service/selling branch of 30+ employees. Transitioned this branch office to a new location and restructured the staffing model to maximize efficiency and exceed profitability objectives. Strategic planning and analysis included opening 3 satellite branch locations.

Branch Manager/ Assistant Division Manager - Finance

Division finance/credit manager duties and oversight of four branch offices including a team of five office staff. Reorganized duties to increase efficiency and productivity after a necessary labor reduction equaling a loss of 100 labor hours a week.

Business Office Manager/ Assistant Division Manager - Finance

Executive Assistant

In a world of endless options, I help clarify the simplest path to a productive, engaged workplace. It’s all about the right people and the right processes.

With experience working in both large and small companies across various industries, from entry-level to upper management, I have a unique perspective on what it takes to succeed. As a Credit Manager, Finance Analyst, and member of a consultant management team, I've had the opportunity to see the inner workings of over 60 small businesses.

From these experiences, I've gained valuable insights that shape my approach. For instance:
💡Success and failure are measured differently for each organization.
💡Engaged teams are essential to achieving a business's mission.
💡The simplest ways to increase employee engagement are often overlooked.
💡Miscommunication is costly and underlies most issues.
💡There are many right ways to achieve an exceptional outcome.

If you'd like to talk more, feel free to message me or go to www.optimizedoffice.com and book a chat. I'd love to learn more about you!

Rachel Marie

Tiffany T. Redden

Voice and Reason

• Advise senior leadership across government, utility, and private sectors — including California Governor’s Office of Land Use & Climate Innovation, California Strategic Growth Council, Charge EPC, Eagle Protect, and SymSoft — on brand positioning and growth strategies during high-stakes transformation and innovation.
• Led rebranding and market positioning initiatives that drove measurable KPIs; rebrand for a tech startup secured over $2M in seed funding and opened new market opportunities.
• Engineered AI-enhanced, data-driven content strategies producing digital campaign conversions at 3X industry benchmarks.
• Directed award-winning website, UX redesigns, and video productions that increased engagement and conversions by 40%+.
• Mentor and lead cross-functional teams, balancing creative vision with disciplined execution in high-pressure environments.

Executive Marketing Strategy

American River Parkway Foundation

•	Spearheaded comprehensive rebranding, integrating research-driven strategy with digital, video, and event marketing, contributing to securing $1M+ in public funding for critical environmental initiatives.
•	Achieved a 50% email open rate and a 260% increase in organic social reach, strengthening community engagement and advocacy.

Director Of Marketing And Public Relations

Arnold Law Firm

•	Increased marketing and sales content development by 200% by implementing a proactive “subject matter expert” content marketing strategy. Consistently achieved first-page Google search placement within 24 hours organically and often featured snippet placement within 48 hours. Ensured content compliance with State Bar standards.
•	Strategically updated brand, logo, and positioning; managed $500K+ annual television, radio, print, and outdoor campaigns resulting in $12M in case fees.
•	Communicated strategies and results to top management; set department goals; coordinated with all staff levels for legal content and implementation feasibility. Conducted data analysis for call source, case conversion rates, and profitability correlations, effectively sunsetting a line of business that threatened profitability. 


Note: Concurrent employment dates are not an error. This role involved directing marketing and business development for two separate entities with an owner in common.

Marketing Director

University Medical Imaging (UMI)

•	Led team to highest annual MRI scan volume since business inception and 40% annual revenue growth supported by branding, inbound and outbound marketing programs, event marketing, sales enablement, advertising, and public relations.
•	Increased year-over-year sales prospecting activity by 200% through mentorship, a full-funnel, KPI-driven, metrics framework, and development of a tailored CRM system. Grew lead generation by 270% through demand creation programs driven by targeted, outbound marketing campaigns that included digital, email, and direct mail.
•	Reduced costly patient appointment tardiness by 35% by identifying barriers and effective solutions, including automated reminders and directional signage improvements. Facilitated introduction of specialty services and post-processing that billed at triple the standard scan rate.

Note: Concurrent employment dates are not an error. This role involved directing marketing and business development for two separate entities with an owner in common.

Business Development Manager

•	Managed data-driven marketing campaigns, optimizing advertising, direct mail, and sales collateral for clients spanning education, healthcare, finance, government, and non-profits.
•	Developed cross-functional content and handled media relations, elevating brand presence and market positioning.
•	Orchestrated impactful events and industry conferences, enhancing stakeholder engagement and expanding business networks.

Marketing Consultant

The Thacker Group

• Led results-driven public relations campaigns, enhancing brand visibility through media relations, press releases, and spokesperson training. Directed the creation of marketing collateral.
• Handled client relations, including  proposals, reports, and presentation of strategies to stakeholders and senior leadership.
• Managed and mentored entry-level account staff, overseeing event coordination and industry conference representation for maximum client exposure.

Public Relations Account Executive

I lead at the nexus of brand, marketing, and growth strategy, turning disruption into opportunity and uncertainty into clear, actionable plans. Over 20 years, I’ve partnered with CEOs, stakeholders, and boards to drive transformation during mergers, funding rounds, rapid expansion, rebranding, and market pivots.

I build brands that don’t just survive change; they dominate new markets. My approach is equal parts strategic rigor and creative boldness, combining data-driven insights with human-centered storytelling to unlock growth that sticks.

I excel in complex environments where stakes are high and clarity is scarce, aligning stakeholders, cutting through noise, and delivering strategies that fuel revenue and market leadership. If your organization is ready for a leader who turns ambiguity into advantage and builds brands that win, we should talk.

Leadership & Strategy
Executive Leadership & Team Development
Strategic Brand & Growth Leadership
Market Positioning & Competitive Strategy
Stakeholder Alignment & Executive Communication
Change Management & Organizational Transformation
Vision Development & Execution
Cross-Functional Collaboration & Influence

Business Growth & Revenue
Revenue Growth & Demand Generation
P&L Management & Budget Oversight
Sales Enablement & Go-to-Market Strategy
Customer Journey Optimization & Experience Design
Data-Driven Marketing & Analytics
Market Expansion & New Opportunity Identification


Marketing & Brand Expertise
Integrated Marketing & Communications Strategy
Brand Architecture & Rebranding
Digital Transformation & Omni-Channel Marketing
Content Strategy & Storytelling for Impact
Public Relations & Thought Leadership
Trend Analysis & Market Research

Operational Excellence
Project & Vendor Management
Agile Methodologies & Process Optimization
CRM & Marketing Technology Strategy (Salesforce, HubSpot, etc.)

Strategist

•	Translate broad-level client marketing objectives into actionable, channel-specific projects that are ready for design, deployment, and measurement
•	Construct strategy and define thematic direction for all types of communications pieces, including print materials, traditional ads, online & print ads, websites, landing pages, automated email marketing, social channel content, and trade show experiences
•	Synthesize client objectives and optimize strategies and scale of initiatives within client budget
•	Ensure consistent client branding and marketing performance
•	Manage analytics and performance assessment
•	Facilitate client understanding of strategies, results, and recommendations
•	Identify and solve content, functional, and logistical caps in projects

taplio

The Battle

Rachel Marie

Tiffany T. Redden

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