The Optimized Office

Full-service organizational development consultation and services for small to medium business owners.

Most common key deliverables offered to clients have included:

✔️ HR: Recruiting and onboarding program, KPI's, bonus plans, staff planning, recruiting services. 

✔️ Training and development: 1x1 coaching and team workshops for communication, team building, supervisory skills, meeting improvement, and organizational skills. 

✔️ Finance: Planning and comprehensive implementation to maximize existing revenue streams.

✔️ Office processes & organization: Office processes for A/R, A/P, customer intake, and workflows.

Organizational Development Consultant

Preppio: Remote Employee Onboarding

Advisory Services

1st Gen Entrepreneurs

Founding Member

The Coconut Traveler

Sustainable Business Consultant

Markee Valuations, LLC

Limited duration engagement. Primary key deliverable: Organizational development to support business growth and staff expansion. Project workflow development and staff planning, recruiting, and onboarding. Secondary contributions: Finance Analyst responsibilities.

Organizational Development / Finance Analyst

Archdiocese of Portland in Oregon

Managed all administrative aspects of a clergy personnel office. Restructured and improved numerous processes for annual events, reports, meetings, and personnel transitions. Comprehensive department improvement plan, project management guide for implementation of the plan, training guide, and detailed plan for onboarding future staff.

Office Administrator/ Organizational Development

Audigy

The purpose of this role was to coach audiology practice owners using strategic business platforms while perpetuating growth in their business operations.

Operations Manager

YESCO

While retaining the responsibilities of my previously listed position, I managed a service/selling branch of 30+ employees. Transitioned this branch office to a new location and restructured the staffing model to maximize efficiency and exceed profitability objectives. Strategic planning and analysis included opening 3 satellite branch locations.

Branch Manager/ Assistant Division Manager - Finance

Division finance/credit manager duties and oversight of four branch offices including a team of five office staff. Reorganized duties to increase efficiency and productivity after a necessary labor reduction equaling a loss of 100 labor hours a week.

Business Office Manager/ Assistant Division Manager - Finance

Executive Assistant

In a world of endless options, I help clarify the simplest path to a productive, engaged workplace. It’s all about the right people and the right processes.

With experience working in both large and small companies across various industries, from entry-level to upper management, I have a unique perspective on what it takes to succeed. As a Credit Manager, Finance Analyst, and member of a consultant management team, I've had the opportunity to see the inner workings of over 60 small businesses.

From these experiences, I've gained valuable insights that shape my approach. For instance:
💡Success and failure are measured differently for each organization.
💡Engaged teams are essential to achieving a business's mission.
💡The simplest ways to increase employee engagement are often overlooked.
💡Miscommunication is costly and underlies most issues.
💡There are many right ways to achieve an exceptional outcome.

If you'd like to talk more, feel free to message me or go to www.optimizedoffice.com and book a chat. I'd love to learn more about you!

Rachel Marie

HA Consulting 

I'm dedicated to crafting dynamic plans for individuals who aspire to grow in both the present and the future, bridging the gap in their personal & professional transformation. For me, it's not just about what you do today; it's about who you become a month, two years, or even five years from now. That transformative journey is where my passion fuels my energy.

I'm relentlessly obsessed and hungry to solve a fundamental challenge that resides within us all—achieving fulfillment in our work, life, and the pursuits that energize us. This is what drives me to explore the zone of genius, a realm that many struggle to define for themselves, including me. Sometimes, we all need that mirror.

Are you feeling stuck in a professional haze?
Genius Offer Blueprint™ is the compass for navigating back to those early inspirations and reigniting your mission.

Here's how we cut through the noise together:
🌱Prioritization is Power
Cut through the clutter to zero in on what matters. Your vision deserves the spotlight.

🌱Creating Your Space
Juggle your roles while staying true to yourself. We’re finding your perfect blend of work-life harmony.

🌱Systemize to Harmonize
Replace scattered efforts with a repeatable system that aligns with your business model

🌱 Unlocking Your Superpower
Uncover the sweet spot where the market needs to meet your unique talents. We're not just guessing but digging deep to hit the true gold.

🌱 Emotional Intelligence
Unlock your self-awareness to tame the tangle of self-doubt, and procrastination.

🌱 Working ON, Not IN
Step out of the daily grind and into the role of visionary. We’re pulling you out of the weeds.

🌱 Let Go to Grow
Identify the joy-stealers and hand them off. Embrace the tasks that spark your passion.

Business Growth Strategist

Goodwill Industries International

Successfully managed multi-phase projects within the Learning and Development domain, focusing on impactful and brand-enhancing initiatives for Goodwill Academy.

Key Responsibilities and Achievements:
↳ Developed engaging and visually appealing design concepts, utilizing software tools to create mock-ups.

↳ Collaborated closely with cross-functional teams to gather feedback and iterate on designs, ensuring alignment with project goals and stakeholder expectations.

↳ Finalized designs with attention to detail, ensuring accuracy and adherence to brand guidelines.

↳ Led brand activation efforts, creating digital and marketing collateral to enhance the visibility and impact of Goodwill Academy initiatives.

↳ Managed stakeholder communications and provided regular updates on project progress, fostering transparency and alignment throughout the organization.

Key Projects:
↳ Facilitation Tip Sheets: Developed a series of user-friendly tip sheets for facilitators, consolidating research insights and best practices into actionable guidelines.

↳ Digital Toolkit Development: Led the creation of a comprehensive digital toolkit, including templates, styles, and libraries, to support internal stakeholders in their training and development efforts.

↳ Brand Awareness Campaign: Orchestrated a successful brand activation campaign, leveraging digital and print media to increase awareness and engagement with the Goodwill Academy brand.

Impact:
Through design solutions contributed to the enhancement of Goodwill Academy's brand visibility for internal and external stakeholders.

Creative Design Strategist | Goodwill Academy Learning and Development

CIXCI

Responsible for creating brand awareness, lead brand strategy sessions, and design a visual identity that will attract ideal clients.

Branding Consultant

ERP International

Create corporate brand identity, marketing presentations, infographics and various on-brand graphics solutions.

Professional Freelancer

Theralogix - Nutritional Science

Designing custom infographics and eBook templates

Freelance Graphic Designer

CNSI

• Responsible for managing design brand strategy in all marketing materials and multimedia 
• Produce and design all website interactive banners, online Prezi presentations, posters and 
  infographics
• Manage visual brand strategy for social networks platforms and blogger outreach
• Assisted developers in designing healthcare app interfaces and usability for iOS and Android 
  users
• Manage all print vendor relationships and negotiate pricing
• Manage conference exhibit designs, company photo shoots, and videos 
• Design internal communications and campaigns through email blasts and newsletters

Creative Services Manager

Signal Financial Federal Credit Union

Marketing Specialist

Hey there—welcome to my orbit. 🌟

Now that you’re here, I’m not going to convince you how working with me will change your life.
Or how your offer will suddenly convert like crazy.

Newsflash—it won’t.

Because anyone selling you “shortcuts” to freedom is just selling another copy of their version of success.

If you are a seasoned solopreneur, coach or fractional consultant, here’s the question:

🤢 Do you want to package your offer like them?
🤔 Or do you want to create something deeply aligned with your values?

I won’t hit you with a laundry list of “WHY ME.” 

Instead, here’s what I’ve learned in my 7+ years as a solopreneur:
→ Your aligned offer is hidden in your unique blueprint.
→ To differentiate your brand, start with self-awareness.
→ Moving from a time-strapped consultant to a scalable, value-based business starts with clarity.
→ Take every piece of advice with a grain of salt. 

Your success depends on making aligned decisions that feel right for you.

Whether you’re selling high-ticket, low-cost, or premium services, the most powerful element of your offer isn’t just your origin story or skillset. 

🌱 It’s the type of energy you bring
🌱 The unique way you see the world.
🌱 And the specific gap you’re driven to fill.

Your offer should solve a specific problem that feels aligned with the impact you know is missing/gap in your industry or client’s lives.

This is where your true genius emerges by leaning into your unique perspective and the transformation only YOU can create.

Here’s the bad news:
Most people skip over that.
Then, wonder why it's not sustainable. 
They dive into building offers without context or alignment.

And the good news?
You don’t have to.

That’s why I created the Genius Offer Blueprint™, a 3-phase methodology that’s scalable, and deeply rooted in alignment.

Your secret sauce—your IP, method to the madness—is what makes your offer non-replicable. 

Not some vague business model that drains your energy and feels out of sync with your genius.

When I’m not chauffeuring my twin boys to their next big adventure, I’m working with brilliant clients who bring their offers to life with clarity, conviction, and impact. 

Watching them succeed? 
That’s the best part of my work.
Some of those clients? 
They’ve become friends for life.

That’s the kind of work I can keep doing for decades.

If you’ve read this far, I hope my profile and content give you a taste of what alignment looks like.

If you’re ready to craft a signature offer that’s not just profitable but you, let’s connect. 🌱

Humaira Akhter 👓 Who-Maira

I always get worked up before a talk.
Workshops. Podcasts. Lives. 
Anything that requires me to open my mouth and say the thing out loud.

If you have years of expertise and still feel “not enough,” I actually think that’s a good sign.

It usually means you’re not a narcissist.😂

The most grounded, humble people I know are generous.
They share what they know.
They teach openly.
They give without keeping score.

But that doesn’t mean dumping information to sound smart.
When I show up, I’m not trying to be ten years ahead of you.
I’m just a few steps ahead, sharing what I learned the hard way.
The mistakes.
The do-overs.

The lessons I wish someone had told me sooner, so I could feel more connected to my work.

In any case, I’m hopping on a podcast soon with our friend David Young, MBA, who invited me to speak on The Underlayer.

You’ve probably seen him around — running trails, chugging coffee, or rocking his merch.

Wish me luck!
I’m currently chugging water and reminding myself to breathe. 😅

Humaira Akhter ☕️

Signature Offer Architect for Solopreneurs & Executive Coaches | I turn scattered expertise into one premium, scalable offer (without burnout) ☕ Tea-fueled | Allergic to bro-hustle

Most people think I help them “craft a winning offer.”
Write the sales page.
Pick the price.
Install the funnel.

If that were true, I’d be swimming in money like Russel Brunson, and my ugly carpet would’ve been replaced years ago.🤣

Here's what I believe:
An offer isn’t about manipulation.
It’s about intention.
And intention lives inside your story.

Your story is the most 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗮𝘀𝘀𝗲𝘁 you have, yet it’s the one most experts skip.

Because here’s the pattern I keep seeing:

• Brilliant, self-aware solopreneurs sitting on a gold mine of ideas
↓
… but no cohesive offer while still trading time. 

• Sharp marketers with a strong offer… 
↓
...but they’re talking to the wrong audience.

• Experts with all the assets built
↓
… but they’ve never actually invited anyone to their home.

Meanwhile, less-skilled people pass them by, not because they’re better,
but because they’re willing to show up messy while the deeper thinkers hide behind perfection.

Authority used to be about how loud you could be.

Today, it’s about how clearly you can express your worldview.

And lately, I’ve been feeling something shift.
A deeper hunger for thought-expression.
A rejection of fake authenticity and pod-inflated credibility.
A return to building from the inside out.

Which is exactly why I said yes when Sandra Macele invited me to join Scaling Authority as a mentor.

This isn’t another “vibe in the group chat” container.
It’s not another program where you get lost in a sea of templates and someone else’s formula.

It’s a 4-month, high-touch cohort for independent thinkers who refuse to be generic online. 

Inside, you don’t get one mentor, you get 8.
8 people who actually built their authority from lived experience, not borrowed talking points.

This is the room for people who want to:
 • understand their own mind
 • express their worldview
 • design a business rooted in integrity
 • and build authority without performing for the algorithm

Please don’t apply if you’re looking for another shiny object or someone to promise you seven figures.

That’s not what this is.
Scaling Authority won’t make you rich overnight. But it will help you build a business that feels aligned with the life you actually want.

And after everything I’ve learned…
I’d go back and start there.

P.S. All the cohort details are in the pinned comment! 😊

What do you invest in when you’re not sure what you need?

Earlier in my business, I invested in all the things that promised clarity:

➡️ Upsells and Downsell formulas
➡️ Niche-defining courses
➡️ $100K-in-90-days playbooks
➡️ “Dream client” attraction blueprints

Back then, I bought fast answers. I followed formulas. I consumed the internet like gospel. But deep down, I wasn’t building a business.

I was building a response to fear.
- Fear of failing.
- Fear of wasting time.
- Fear of being exposed as a “fraud” if it didn’t work.

When your business is built on fear, it never feels like home.
Just hustle in prettier packaging.

Because in the next evolution of business:
Depth is the new scale.
Discernment isn’t something you download.
It’s something you develop. And it’s your most underrated business strategy.

If this carousel hits differently,
Let me know which slide hit hardest.

P.S. Created in collaboration with my brilliant mirror + mentor Sandra Macele, who held the red thread with me.

Depth is the New Scale

I want to address something I keep seeing debated in our industry.

Generalist vs. Specialist.
And honestly?
I think it’s the wrong conversation.

Most experienced coaches, consultants, and solopreneurs don’t have an identity problem.

They have an offer architecture problem.
They’re not unclear about who they are.
They’re unclear about how their work resolves into something people can understand, refer to, and pay a premium for.

What I see far too often is this:
Highly competent people are told to start with
 • low-ticket offers
 • wedges and entry points
•  grow a big audience
 • selling sessions or hours
 • “just get something out there”

Before they’ve ever defined their CORE product.

So they end up with:
 – a menu of services
 – scattered messaging
 – inconsistent income
 – pricing tied to time instead of outcomes

This isn’t because they’re generalists. 
It’s because their work hasn’t been codified.

I’m not interested in convincing people to narrow who they are.

I am interested in helping them uncover the red thread in their work.

The core thread that ties their skills together.
The specific problem their body of work consistently solves.

The outcome people reliably walk away with.

When that throughline is clear:
 • your many skills collapse into one clear offer
 • you stop charging by the hour
 • you stop over-explaining
 • you create a repeatable system
 • premium pricing finally makes sense

Not because you “picked a niche,” but because you defined your core product.

I talked more about this on a recent interview with Damian Grey on his podcast here:
 🎧 Master of One or Jack of All Trades? A Real Conversation
 👉  Litsen to the Full Episode here: https://lnkd.in/eCKPfGbQ
a-real/id1641955836?i=1000737804974

This isn’t a generalist vs specialist debate.

It’s a question of whether your work has coherence, clarity, and a signature outcome. Everything else is just noise.

Curious, what feels harder right now? Could you clarify the one problem you solve uniquely and best, or translate your experience into a clear offer?

taplio

The Battle

Rachel Marie

Humaira Akhter 👓 Who-Maira

Followers

Posts

Engagements

Likes

Performance ScoreHumaira Akhter 👓 Who-Maira's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rachel Marie

Humaira Akhter 👓 Who-Maira

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Humaira Akhter 👓 Who-Maira's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHumaira Akhter 👓 Who-Maira's LinkedIn Performance