Rough Diamonds Inc

Making Promising Entrepreneurs Shine through Holistic Coaching & Social Impact Sponsorship 💎

We're here to support promising entrepreneurs, especially those from overlooked backgrounds, on their path to business success. 

Our goal is clear: we offer specialized coaching for six months, covering leadership, mental resilience, and business strategies. Partnering with socially conscious companies, we turn their support into opportunities for our entrepreneurs. 

It's more than just coaching; it's about unlocking potential and building a community where every entrepreneurial dream finds its wings.

Connect with us to explore how your organization can contribute to our transformative mission by becoming a sponsor!

Founded in 2023 with Frans Voskuil, Shirley-Ann Mathis & myself. 

www.roughdiamondsinc.com

Co-Founder & Business Coach 💎

TribeX

After seeing the need for entrepreneurs to come together and support each other, Lennart & I decided to create a tight-knit family of business owners. People who want to co-elevate each other personally and professionally. Not once, but by being true partners in each other's journeys...

TribeX is an international community of impact-driven entrepreneurs

A collective for:
- masterminding
- expertise sharing
- accountability
- collaborations
- business friends around the globe

Online-first but with 2 yearly physical gatherings in a European city 🏙️

Members are selected with great care based on Character & Integrity.

We believe those are the key factors for a supportive business family🫶🏽

We kicked off in September 2023 with 12 founding members spread across Europe!

If you want to join us (first session = free), go to www.growtribute.com/tribe

Co-Founder & Leader @ TribeX 

Growtribute

Helping business owners improve how they run their business, for business growth & personal enjoyment.

⭐  Operational Excellence: I specialize in taking businesses from a '4' to an '8', optimizing processes, enhancing efficiency, and driving tangible results. From tackling workflow bottlenecks to implementing scalable systems, I've helped clients achieve significant cost savings, boost productivity, and accelerate growth.

⭐  Strategic Leadership: As your Fractional Chief of Staff, I partner with you to overcome strategic challenges and seize new opportunities. Whether it's expanding into new markets, diversifying revenue streams, or navigating industry disruptions, I develop and execute tailored strategies that drive sustainable growth and competitive advantage.

⭐  Team Empowerment: Building high-performing teams is key to sustainable growth. I work closely with your leadership team to foster collaboration, enhance communication, and cultivate a culture of accountability and excellence. Together, we unlock the full potential of your team, driving innovation and delivering exceptional results.

⭐  Personalized Approach: No two businesses are alike, which is why I take a tailored approach to every client engagement. Whether you're facing rapid growth, organizational challenges, or market uncertainty, I craft customized solutions that address your specific needs and goals, delivering measurable results and long-term success.

Results while working with us:
✅ Feel completely in control of the business & your days
✅ Step into your CEO role - execute a clear vision, strategy, and momentum.
✅ Increase revenue by working smarter
✅ Be indistractable, less available & needed in the business
✅ Have more time for yourself, family, friends & sports by working smarter
✅ Truly turn off your head and be present on evenings and weekends
✅ Better communication with your team and co-founder(s)

Reach out in DM to discuss a collaboration.

Fractional Chief of Staff for Scaling Entrepreneurs

The Thriving Entrepreneur Podcast

On The Thriving Entrepreneur Podcast, founder and entrepreneur coaches David Foster and Rachelle Leerling discuss practical insights in order to run a thriving business.

Thought-provoking discussions about how to thrive as an entrepreneur. No fluff.

What is the best way to ask yourself in order to make real progress and find the path that is best for you?
What are the best questions to think about the challenges that you face as an entrepreneur while running the business that you started?

Rachelle and David use their decades of experience founding and running businesses to help other founders and entrepreneurs with how to think about those problems, so the answer and direction you take is right for you.

No fortune cookie wisdom, no one-size-fits-all listicles that every entrepreneur should do every morning before waking up, just ways to think about your journey in your business and personal leadership.

A new episode is published every Friday.

LINK TO THE SHOW ON SPOTIFY - https://open.spotify.com/show/1nZP93zRX2HQdKVX1eafYP?si=cb08aba996e047ef

Co-Host

Rachelle Leerling (f.k.a. Chelle Media)

Event Moderator for Business, Inclusivity and Tech events and conferences. English and Dutch spoken.

Highlights:
- TEDx Amsterdam Women Startup Award
- Lean Innovation Summit 
- YES!Delft UNconference (2x)
- EBF Conference Groningen
- SDG House x Fashion Amsterdam
- Rijksuniversiteit Groningen Career Webinars
- Odyssey Connect Deep Tech Conference
- Emerce NEXT Digital Conference host
- Shell Energy Hackathon host

Event Moderator in Tech, Entrepreneurship, Startups, Innovation & Diversity

FRGRND

FRGRND specializes in Generation Z (1995-2015) and work. We help organizations connect to and retain the new generation of employees and freelancers, Generation Z. We do this by facilitating the conversation between organizations and Generation Z - call it a premium youth panel for your organizational issue regarding the youngest generation in the workplace.
>> We sold the company to /LAB Service Design in 2020. <<

Founder (exit)

Rachelle Leerling

I help organizations in digital & entrepreneurship realize new initiatives. 

Kick-starting new initiatives by brainstorming and sharing my ideas, setting project targets, aligning the project team & setting out the tasks is what I do without hesitation. I get things going, up to speed & moving fast. 

I care for the project team and will make sure everyone is on board, briefed & motivated. I never lose stakeholders out of sight, I tend to proactively communicate so that all parties are on the same page. When things do not work out as planned or need extra attention, I escalate quickly.

Oh, and I also love to present the project outcomes and/or host the (launch) event.
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Until 2018, Chelle Media mainly offered services in communication strategy, online marketing (SEO/SEA, social media) and LinkedIn trainings. Running several projects for corporates (a.s.r. and Utrecht University) and SMEs (e.g. Young Mavericks, Jong & Fris).

Project Lead in Digital 

Connext Lab

As Product Owner at Connext Lab, I help our customers to implement their innovations faster and better. Unburdening and results are our mantra. Do you want to know more? Go to www.nextpo.nl

Product Owner @ NextPO

Lean In

I co-started the Lean In Rotterdam circle & moderate the meet-ups. The circle is for all women, from internationals to local, from student to entrepreneur and corporates to come together to learn from each other. 

Lean In is an initiative by Sheryl Sandberg, COO at Facebook.

Rotterdam Circle Team | Event Moderator

YES!Delft

HackWeek is 5-day hackathon for students and early stage startups to find a solution that optimizes the total energy consumption of a Norske Shell upstream facility. 

In only 10 weeks’ time, in my role as (Integral) Project Lead and Host of the week, I:

•	oversaw scouting, led the selection process
•	managed the promotion & external communication
•	managed collaboration and communication with stakeholders and participating teams 
•	with the Events team, I made sure we had a well rounded program
•	acted as Host, making sure the teams knew about the program of the day, answered their  questions & motivated them
•	managed the communication with the experts (Shell & YES!Delft) monitoring the quality of teams' work and progress
•	moderated the event, introduced the pitchers & announced the winners on Demo Day

Results:
- 10 participating startup and student teams during 5-day program
- 5 winning teams of which 2x accelerated access to GameChanger Program and 2x ticket to YES!Delft Validation Lab.
- Made a big impact on the lead generation for and awareness of tech innovation within Shell.

Project Manager & Event Moderator - Shell GameChanger Hackweek 

In my role as co-founder and initiator, I was Product Owner for the platform. I worked with 4 different tech agencies and managed stakeholders within corporates, startups and investors. Also recruited & led the team of 4 (Community, Marketing, Design & Sales) as Manager, initiated new partnerships, created vlogs and co-organized partner events.
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Startup Corner is the single-point-of-contact for tech startups and industry experts, powered by MRDH, StartupDelta and YES!Delft. We provide support for all building blocks of a startup in order to grow. By creating a profile, you gain access to information on essential startup-related themes, knowledge and personal advice - peer to peer or from big players in the tech industry. Use the knowledge and experience of the community to accelerate your startup.

General Manager Startup Corner | Co-Initiator | Product Owner

Focusing on the customer journey, content, SEO and tech development of the corporate website of TU Delft’s tech startup incubator YES!Delft.
 
------
A leading complex tech incubator that brings your product to the market as fast as possible. We breathe technology.

We are passionate about tech startups in the fields of Blockchain, Artificial Intelligence, CleanTech, MedTech, Aviation, Robotics and  Complex Technology. We are always (and only) looking for startups that can solve real-life problems. Problems that the world faces now, and ones to be tackled for future generations. We’re not a pizza-delivery-app kind of incubator ;-).

We offer the right circumstances, timing, methodology, focus, an iteration mindset and connections in the form of programs and an ecosystem in order to accelerate. We guide you through the whole life cycle: pre-acceleration, acceleration and growth. By offering the right resources, we help technology startups faster towards their market/product fit, faster to a launching customer and faster towards investment. We are one of the most time-efficient tech incubators out there.

Product Owner & Content Writer

I'm on a mission to empower entrepreneurs to break free from the daily grind, get back into their best role, and ENJOY their business again. 

1️⃣ Fractional Chief of Staff @ Growtribute

My passion lies in supporting high-achieving entrepreneurs who are too involved in day-to-day operations and don't do enough of what truly matters to get back to the work that moves their businesses forward. 

I help them get back into their zone of genius & full leadership through tough love coaching & accountability. My secret sauce is Personal Mastery - because your business can only be as thriving as you are. Over the past years, I’ve helped dozens of entrepreneurs achieve more revenue, headspace, enjoyment… All while working less & more efficiently. 

2️⃣ Co-founder & Leader @ TribeX

On top of coaching, I co-founded an entrepreneurs community called TribeX. It's more than a community; it's a tight-knit family of like-minded entrepreneurs across Europe. At TribeX, we're all about mutual support and growth - all by operating on deep trust & vulnerability. Together, we tackle challenges, celebrate wins, and co-elevate our businesses through masterminds, expert talks, and much more. 

For me, my work is all about (re)calibration – positioning you and your team for holistic success. My approach ensures that you're not just working hard but working smart, creating an environment where everyone can shine and mutually bring the business to where it belongs.

If any of the above resonates with you and your business situation, just reach out in DM 🙏🏼

✨ Wierd Schamhart ✨

Tactalyse

Tactical Goalkeeper Coaching Lite: Your Fast Track to First-Team Football 🧤⚽

Attention U19, U21, and U23 pro club goalkeepers! Ready to sharpen your tactical skills and catch the first team's eye?

Every week, during the Tactical Goalkeeper Coaching Lite sessions, we talk about a defense and offense game situation.

So for example: 

Defense Focus 👇
Mastering saves from the center when attackers are under pressure.
> Sharpening your situational awareness - optimizing your positioning based on play depth and width.

Offensive Focus 👇
Supporting teammates in possession while they're under pressure
> Be the escape route your team needs.

What sets our sessions apart:
🖥️ Remote training that fits your pro schedule
🎥 Analysis of high-stakes match situations
👥 Small groups (max 5 keepers) for personalized attention
📅 Weekly sessions building towards first-team readiness

Are you ready to level up your game?

DM now for a FREE Tactical Goalkeeper Coaching Lite trial.

Limited spots available - act fast. ⏳

Tactical Video Goalkeeper Coach

TeamOptimizers

I help entrepreneurs, teams, and organizations work with more clarity, ownership, and flow.
With certifications as both OKR Practitioner and OKR Leader, and years of agile experience, I support clients in:

💡 Implementing outcome-driven OKRs aligned with vision and strategy

🔄 Building a growth culture where self-managing teams thrive

🚀 Coaching leaders and teams to break through invisible blockers like “co-resisting”

🧭 Improving focus, rhythm, and execution with agile rituals and OKR cycles

My approach is human-centered, grounded in science, and always practical. No jargon — just real conversations and real progress.

👉 Do you feel like your team could do more — more impact, more calm, more clarity?
Let’s talk. Drop me a DM and we’ll explore what’s possible.

Freelance Agile Coach | Growth Culture | OKR & Leadership Expert

Hey DADpreneurs! 👊 Feeling the squeeze between building your empire and being a super dad? You're not alone! I'm Wierd, a fellow dad of 3 and entrepreneur who's been there.

From dance companies to marketing teams, I've learned to juggle it all. Now, I'm here to help YOU conquer the DADpreneur challenges:

● ⏱️ 𝐌𝐚𝐬𝐭𝐞𝐫 𝐘𝐨𝐮𝐫 𝐓𝐢𝐦𝐞: Agile techniques to prioritize tasks and create space for both work and family.
● 🤯 𝐃𝐢𝐭𝐜𝐡 𝐭𝐡𝐞 𝐆𝐮𝐢𝐥𝐭: Embrace the "good enough" mindset and find joy in the journey.
● 💪 𝐄𝐦𝐩𝐨𝐰𝐞𝐫 𝐘𝐨𝐮𝐫 𝐂𝐫𝐞𝐰: Foster independence in your kids and team for a self-sufficient support system.
● 🧘‍♂️ 𝐏𝐫𝐞𝐯𝐞𝐧𝐭 𝐁𝐮𝐫𝐧𝐨𝐮𝐭: Spot the warning signs, manage stress, and prioritize your well-being.

Let's unleash your DADpreneur potential and build a life you love - both at home and at work! Connect with me today! 🚀

DADpreneur Coach | Empowering Fathers to Build Thriving Families & Businesses

● Offer 1-on-1 coaching for team leads on leadership development, strategic planning, effective communication, and team building.
● Expert in Agile methodologies (Scrum, Kanban) and their application within marketing & eCommerce teams to optimize performance.
● Specialize in identifying and resolving team dysfunctions, implementing process improvements, and creating a culture of continuous improvement.

Marketing & eCommerce Team Lead Mentor/Coach

Leveraged expertise in SEO, CRO, and analytics to help businesses achieve their growth goals. 

Successfully:
► Developed and implemented data-driven online marketing strategies across various channels, including search engine optimization (SEO), pay-per-click advertising (SEA), and social media.
► Optimized conversion rates through A/B testing, user experience (UX) improvements, and persuasive design principles.
► Provided actionable insights based on in-depth data analysis, empowering clients to make informed decisions about their marketing investments.
► Built and led high-performing teams of specialists to deliver exceptional results and exceed client expectations.

Online Marketing Consultant (Growth, CRO, Analytics, Data Driven SEA & SEO)

Economically Invisible Work International

With three kids, the pandemic was a challenge. We used agile work methods to align our household as a self-organizing team. With kids managing their day 👇

When the pandemic hit, my three kids (1, 4, and 7 years old) couldn’t attend school.

The first week of homeschooling, next to remote working, was brutal 😫. 

So on the weekend, my wife and I sat down.

How are we going to survive both family and business workloads?

We came up with two things:

1️⃣ Family is priority 1. Always. Period.

2️⃣ Can we use the agile methods to structure our home team? Creating structure and freedom for the kids while lowering pressure on us?

The next day we started.

Step one was visualizing the tasks to be done on an average day. 

So eating, schoolwork, outside play time, board game time, everything that was part of the standard flow got a post-it note.

(Of course, we made drawings instead of written notes)

After explaining the process of moving the post-its from “TO DO”, to “DOING”, to “DONE” the kids were set to go.

And they did.

We were amazed 🤯.

No talk about what to do next, no discussions on tasks.

Every morning during breakfast, we would talk about the tasks for the day. 

👉 Is there something new or extra we need to do (and we have to add to the board)?

👉 Is there something that happened yesterday that we should change today?

The simple fact that they felt in charge of their day gave them much comfort.

It was beyond our imagination.

And, of course, nothing goes without a struggle. 

The kids would almost fight about who could move a post-it. 

So they got extra post-its, simply for the fun of moving them 🟧🟨🟩🟦.

Our kids went from needing guidance all day to being a self-organizing team in a few weeks. 

A team that reflected on their work process and implemented improvements daily.

We are fortunate that they return to school again, but the learnings and simple fun from this period will stay with them and us as a family forever!

Father, Co-Leader Of the House Hold, Trainer under 10 Goalies

Solarclarity BV

Helped teams struggling with inefficient workflows and communication breakdowns by implementing Agile frameworks (Scrum, Kanban) tailored to their specific needs.
Coached teams on effective collaboration, prioritization, and self-organization, leading to increased project transparency, improved morale, and a more engaged workforce.

Agile Coach

Zwitserleven

Led and empowered a high-performing development team using Agile principles and Scrum framework. Successfully managed product backlogs, prioritized tasks, and facilitated sprint planning, resulting in on-time and on-budget project delivery. Fostered a culture of collaboration and continuous improvement, driving team engagement and exceeding marketing goals.

Product Owner Marketing

SHUZ

SHUZ is a shoe retailer from the Netherlands. A third-generation family business with over 100 years of history. With 20 brick-and-mortar stores and a strong online presence, they serve mid to high segment.

As a Head of Growth & eCommerce, I am working on developing the in-house team, coordinating outside contractors and growing all online marketing and sales channels (like websites, marketplaces and socials).

Head of Growth & eCommerce / Agile Coach

As a Digital strategy and growth lead I am always looking for ways to optimize. How could it be better? What are we doing today to improve tomorrow? Ensure the growth and development of e-commerce primarily and the company as a whole secondary. That is my role at SHUZ.

Digital strategy and growth lead / Scrum Master

Nochii Online Marketing

Nochii is a full-service online marketing agency. Since the foundation in 2010, we have been working with ambition for large and demanding customers and smaller companies. We are a Top-10 Google Premium Partner, an active member of the DDMA as a committee member on the Search Committee, and Accredited Professional for Bing Ads from Microsoft.

As an Online Marketing Consultant, I am working on SEA, SEO, FBads, CRO & Analytics. I developed SEO, Conversion Rate Optimization and analytics as new services for nochii and build teams around those services.

Online Marketing Consultant

Live On Demand

Live on Demand is an online crowdfunding platform for live performance. Live on Demand creates great events powered by inspiring communities in technology, design, and education. All events are started by passionate fans and grow with the power of the crowd and a network of partners.

As a Chief Marketing Officer, I have two focus points. On the one hand, increasing awareness and, on the other, improving supply. To increase awareness, The team set up media partnerships with SublimeFM, Xite and CJP, among others, and the branding and PR are improved. At the same time, we organized various user meetings to gain more insight into the end-user and to sharpen the proposition.

Chief Marketing Officer

INinbox

INinbox is an email marketing service provider that enables businesses around the globe to create, send & track emails quickly, focusing on the delivery IN the inbox. At the same time, it automates time-consuming tasks via 200+ connections with other well-known business applications, like Surveymonkey, Zendesk, Magento, WordPress, Eventbrite & Freshbooks.

As a Marketing Manager, I am growing the user base and setting up easy-to-follow onboarding flows.

Marketing Manager

Revolutionizing goalkeeper 🧤 development through innovative online tactical coaching.

With a strong background in online coaching for high performance business teams, managers and leadership, I'm bringing a fresh perspective to goalkeeper training. 

Leveraging the proven Tactalyse method, I'm on a mission to elevate the tactical acumen of aspiring goalkeepers.


🎯 What I Offer:

✅ Small-group online sessions (1-5 players) for U16-U23 goalkeepers

✅ Tactical analysis using professional game footage to master standard situations

✅ Focus on decision-making and game reading skills crucial for high-level performance

✅ A bridge between youth potential and professional goalkeeper requirements


🧠 The Tactalyse Method:

Developed since 2016 and used by over 35 coaches supporting 200+ players worldwide, the Tactalyse method focuses on the critical Perception 👀 → Decision 🧠 → Execution 💪 cycle. 

This approach has been fine-tuned to develop tactically astute players ready for the demands of modern football.

🚀 Why It Matters:

In today's fast-paced football world, goalkeepers need to be more than just shot-stoppers. 

They must be tactically sharp and able to make split-second decisions with confidence. 

By applying proven online coaching techniques to goalkeeper development, we're preparing the next generation of goalkeeping talent for success at the highest levels.

💡 My Promise:

To every group I work with, I bring a unique blend of business coaching expertise and cutting-edge goalkeeper development methods. 

Together, we'll unlock the tactical insights that can transform your goalkeeping career.

Ready to see the game through a professional lens and elevate your tactical understanding?

Let's connect and take your goalkeeping to the next level!

taplio

The Battle

Rachelle Leerling

Wierd Schamhart

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