Rough Diamonds Inc

Making Promising Entrepreneurs Shine through Holistic Coaching & Social Impact Sponsorship 💎

We're here to support promising entrepreneurs, especially those from overlooked backgrounds, on their path to business success. 

Our goal is clear: we offer specialized coaching for six months, covering leadership, mental resilience, and business strategies. Partnering with socially conscious companies, we turn their support into opportunities for our entrepreneurs. 

It's more than just coaching; it's about unlocking potential and building a community where every entrepreneurial dream finds its wings.

Connect with us to explore how your organization can contribute to our transformative mission by becoming a sponsor!

Founded in 2023 with Frans Voskuil, Shirley-Ann Mathis & myself. 

www.roughdiamondsinc.com

Co-Founder & Business Coach 💎

TribeX

After seeing the need for entrepreneurs to come together and support each other, Lennart & I decided to create a tight-knit family of business owners. People who want to co-elevate each other personally and professionally. Not once, but by being true partners in each other's journeys...

TribeX is an international community of impact-driven entrepreneurs

A collective for:
- masterminding
- expertise sharing
- accountability
- collaborations
- business friends around the globe

Online-first but with 2 yearly physical gatherings in a European city 🏙️

Members are selected with great care based on Character & Integrity.

We believe those are the key factors for a supportive business family🫶🏽

We kicked off in September 2023 with 12 founding members spread across Europe!

If you want to join us (first session = free), go to www.growtribute.com/tribe

Co-Founder & Leader @ TribeX 

Growtribute

Helping business owners improve how they run their business, for business growth & personal enjoyment.

⭐  Operational Excellence: I specialize in taking businesses from a '4' to an '8', optimizing processes, enhancing efficiency, and driving tangible results. From tackling workflow bottlenecks to implementing scalable systems, I've helped clients achieve significant cost savings, boost productivity, and accelerate growth.

⭐  Strategic Leadership: As your Fractional Chief of Staff, I partner with you to overcome strategic challenges and seize new opportunities. Whether it's expanding into new markets, diversifying revenue streams, or navigating industry disruptions, I develop and execute tailored strategies that drive sustainable growth and competitive advantage.

⭐  Team Empowerment: Building high-performing teams is key to sustainable growth. I work closely with your leadership team to foster collaboration, enhance communication, and cultivate a culture of accountability and excellence. Together, we unlock the full potential of your team, driving innovation and delivering exceptional results.

⭐  Personalized Approach: No two businesses are alike, which is why I take a tailored approach to every client engagement. Whether you're facing rapid growth, organizational challenges, or market uncertainty, I craft customized solutions that address your specific needs and goals, delivering measurable results and long-term success.

Results while working with us:
✅ Feel completely in control of the business & your days
✅ Step into your CEO role - execute a clear vision, strategy, and momentum.
✅ Increase revenue by working smarter
✅ Be indistractable, less available & needed in the business
✅ Have more time for yourself, family, friends & sports by working smarter
✅ Truly turn off your head and be present on evenings and weekends
✅ Better communication with your team and co-founder(s)

Reach out in DM to discuss a collaboration.

Fractional Chief of Staff for Scaling Entrepreneurs

The Thriving Entrepreneur Podcast

On The Thriving Entrepreneur Podcast, founder and entrepreneur coaches David Foster and Rachelle Leerling discuss practical insights in order to run a thriving business.

Thought-provoking discussions about how to thrive as an entrepreneur. No fluff.

What is the best way to ask yourself in order to make real progress and find the path that is best for you?
What are the best questions to think about the challenges that you face as an entrepreneur while running the business that you started?

Rachelle and David use their decades of experience founding and running businesses to help other founders and entrepreneurs with how to think about those problems, so the answer and direction you take is right for you.

No fortune cookie wisdom, no one-size-fits-all listicles that every entrepreneur should do every morning before waking up, just ways to think about your journey in your business and personal leadership.

A new episode is published every Friday.

LINK TO THE SHOW ON SPOTIFY - https://open.spotify.com/show/1nZP93zRX2HQdKVX1eafYP?si=cb08aba996e047ef

Co-Host

Rachelle Leerling (f.k.a. Chelle Media)

Event Moderator for Business, Inclusivity and Tech events and conferences. English and Dutch spoken.

Highlights:
- TEDx Amsterdam Women Startup Award
- Lean Innovation Summit 
- YES!Delft UNconference (2x)
- EBF Conference Groningen
- SDG House x Fashion Amsterdam
- Rijksuniversiteit Groningen Career Webinars
- Odyssey Connect Deep Tech Conference
- Emerce NEXT Digital Conference host
- Shell Energy Hackathon host

Event Moderator in Tech, Entrepreneurship, Startups, Innovation & Diversity

FRGRND

FRGRND specializes in Generation Z (1995-2015) and work. We help organizations connect to and retain the new generation of employees and freelancers, Generation Z. We do this by facilitating the conversation between organizations and Generation Z - call it a premium youth panel for your organizational issue regarding the youngest generation in the workplace.
>> We sold the company to /LAB Service Design in 2020. <<

Founder (exit)

Rachelle Leerling

I help organizations in digital & entrepreneurship realize new initiatives. 

Kick-starting new initiatives by brainstorming and sharing my ideas, setting project targets, aligning the project team & setting out the tasks is what I do without hesitation. I get things going, up to speed & moving fast. 

I care for the project team and will make sure everyone is on board, briefed & motivated. I never lose stakeholders out of sight, I tend to proactively communicate so that all parties are on the same page. When things do not work out as planned or need extra attention, I escalate quickly.

Oh, and I also love to present the project outcomes and/or host the (launch) event.
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Until 2018, Chelle Media mainly offered services in communication strategy, online marketing (SEO/SEA, social media) and LinkedIn trainings. Running several projects for corporates (a.s.r. and Utrecht University) and SMEs (e.g. Young Mavericks, Jong & Fris).

Project Lead in Digital 

Connext Lab

As Product Owner at Connext Lab, I help our customers to implement their innovations faster and better. Unburdening and results are our mantra. Do you want to know more? Go to www.nextpo.nl

Product Owner @ NextPO

Lean In

I co-started the Lean In Rotterdam circle & moderate the meet-ups. The circle is for all women, from internationals to local, from student to entrepreneur and corporates to come together to learn from each other. 

Lean In is an initiative by Sheryl Sandberg, COO at Facebook.

Rotterdam Circle Team | Event Moderator

YES!Delft

HackWeek is 5-day hackathon for students and early stage startups to find a solution that optimizes the total energy consumption of a Norske Shell upstream facility. 

In only 10 weeks’ time, in my role as (Integral) Project Lead and Host of the week, I:

•	oversaw scouting, led the selection process
•	managed the promotion & external communication
•	managed collaboration and communication with stakeholders and participating teams 
•	with the Events team, I made sure we had a well rounded program
•	acted as Host, making sure the teams knew about the program of the day, answered their  questions & motivated them
•	managed the communication with the experts (Shell & YES!Delft) monitoring the quality of teams' work and progress
•	moderated the event, introduced the pitchers & announced the winners on Demo Day

Results:
- 10 participating startup and student teams during 5-day program
- 5 winning teams of which 2x accelerated access to GameChanger Program and 2x ticket to YES!Delft Validation Lab.
- Made a big impact on the lead generation for and awareness of tech innovation within Shell.

Project Manager & Event Moderator - Shell GameChanger Hackweek 

In my role as co-founder and initiator, I was Product Owner for the platform. I worked with 4 different tech agencies and managed stakeholders within corporates, startups and investors. Also recruited & led the team of 4 (Community, Marketing, Design & Sales) as Manager, initiated new partnerships, created vlogs and co-organized partner events.
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Startup Corner is the single-point-of-contact for tech startups and industry experts, powered by MRDH, StartupDelta and YES!Delft. We provide support for all building blocks of a startup in order to grow. By creating a profile, you gain access to information on essential startup-related themes, knowledge and personal advice - peer to peer or from big players in the tech industry. Use the knowledge and experience of the community to accelerate your startup.

General Manager Startup Corner | Co-Initiator | Product Owner

Focusing on the customer journey, content, SEO and tech development of the corporate website of TU Delft’s tech startup incubator YES!Delft.
 
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A leading complex tech incubator that brings your product to the market as fast as possible. We breathe technology.

We are passionate about tech startups in the fields of Blockchain, Artificial Intelligence, CleanTech, MedTech, Aviation, Robotics and  Complex Technology. We are always (and only) looking for startups that can solve real-life problems. Problems that the world faces now, and ones to be tackled for future generations. We’re not a pizza-delivery-app kind of incubator ;-).

We offer the right circumstances, timing, methodology, focus, an iteration mindset and connections in the form of programs and an ecosystem in order to accelerate. We guide you through the whole life cycle: pre-acceleration, acceleration and growth. By offering the right resources, we help technology startups faster towards their market/product fit, faster to a launching customer and faster towards investment. We are one of the most time-efficient tech incubators out there.

Product Owner & Content Writer

I'm on a mission to empower entrepreneurs to break free from the daily grind, get back into their best role, and ENJOY their business again. 

1️⃣ Fractional Chief of Staff @ Growtribute

My passion lies in supporting high-achieving entrepreneurs who are too involved in day-to-day operations and don't do enough of what truly matters to get back to the work that moves their businesses forward. 

I help them get back into their zone of genius & full leadership through tough love coaching & accountability. My secret sauce is Personal Mastery - because your business can only be as thriving as you are. Over the past years, I’ve helped dozens of entrepreneurs achieve more revenue, headspace, enjoyment… All while working less & more efficiently. 

2️⃣ Co-founder & Leader @ TribeX

On top of coaching, I co-founded an entrepreneurs community called TribeX. It's more than a community; it's a tight-knit family of like-minded entrepreneurs across Europe. At TribeX, we're all about mutual support and growth - all by operating on deep trust & vulnerability. Together, we tackle challenges, celebrate wins, and co-elevate our businesses through masterminds, expert talks, and much more. 

For me, my work is all about (re)calibration – positioning you and your team for holistic success. My approach ensures that you're not just working hard but working smart, creating an environment where everyone can shine and mutually bring the business to where it belongs.

If any of the above resonates with you and your business situation, just reach out in DM 🙏🏼

Audr

Fractional CAIO (Chief AI Officer)

JobGenie

Artificial Intelligence Research & Development Agency creating AI products focused on social impact.

jobgenie.ai
doineedai.com
ai4families.com

Founder / Creative Director 

jobworx.ai

Strategic AI Consultant

Breakthru Analytics

Web and mobile app development and automation for small businesses and freelance clients.

Founder

Cleverman Inc.

- NLP Specialist
- Built and deployed recommendation systems

Data Scientist

Hispanic Counseling Center

Youth Counselor

CAIO, AI Advisor & Founder | Building AI-First companies & sharing best practices

I’m a Fractional CAIO, Advisor and the Founder of JobGenie - an AI research and development company focused on using AI for social impact.

Our portfolio includes:

1- Do I Need AI?: one-day workshop that identifies your business’s AI opportunities and risks, crafts tailored action plans and gets your team using AI confidently. (Clients varied across 7 industries and 3 countries - Featured in Forbes)

2- AI For Families: AI & social media safety resources to help families navigate technology responsibly. (Available for individuals + nonprofits + schools)

3- Ayuda Rapida: A free people-first, gig-economy marketplace making it easy to find and share local services. (In Puerto Rico)

4- JobGenie v1 ( Job Application Agent): One of the first AI agents for job applications. Launched in 2021, enabling users to apply to 100 jobs with a single click.

5- Symptom Diagnostic AI: 24/7 medical assistant tool for assessing the severity of menopause and postpartum symptoms.

I've also developed data-driven frameworks guiding top PE/VC firms in investment decisions and advised startups on high-impact AI adoption strategies to achieve results with limited resources.

I'm an AI generalist passionate about clear thinking, meaningful frameworks and using data to create positive impact.

If you want to work with me in any capacity send me a DM or check out: jobgenie.ai

Jared Bonilla

“Does a startup’s name matter?”

I hear this all the time.

I recently heard a VC say it’s extremely important.

But the data says it’s more nuanced than a simple yes-or-no.

Here’s what research actually shows:

1- Easy to pronounce → better outcomes

- Higher linguistic & phonetic fluency increases funding odds

- Chan et al. showed even a small decrease in fluency reduced funding probability

2- Unusual names → higher early attention

- Distinctiveness drives memorability, media mentions & curiosity spikes

- Novelty is especially helpful in early-stage recognition

3- Short names → stronger long-term adoption

- MIT research found companies with shorter names grew faster

- Fewer syllables = easier recall, sharing & global transferability

This is why category leaders sound nothing like their product:

Google, Amazon, Yahoo, Spotify, TikTok, Wix, Canva

Here’s a useful naming framework:
(I call it SOAR)

-Short → under 10 characters or 2 syllables
-Obvious pronunciation → no phonetic guessing
-Attention-getting → not generic or bland
-Repeatable → others can share it easily

If it doesn’t SOAR, it might not scale.

Data-driven growth strategies for startups in an AI era | building 🇵🇷 gig economy

Hot take 🌶️
AI writes better prompts than most people

It can also ask questions to improve them 

Conclusion = use AI to write prompts

taplio

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Rachelle Leerling

Jared Bonilla

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The Battle

Rachelle Leerling

Jared Bonilla

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jared Bonilla's LinkedIn Performance

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