Rough Diamonds Inc

Making Promising Entrepreneurs Shine through Holistic Coaching & Social Impact Sponsorship 💎

We're here to support promising entrepreneurs, especially those from overlooked backgrounds, on their path to business success. 

Our goal is clear: we offer specialized coaching for six months, covering leadership, mental resilience, and business strategies. Partnering with socially conscious companies, we turn their support into opportunities for our entrepreneurs. 

It's more than just coaching; it's about unlocking potential and building a community where every entrepreneurial dream finds its wings.

Connect with us to explore how your organization can contribute to our transformative mission by becoming a sponsor!

Founded in 2023 with Frans Voskuil, Shirley-Ann Mathis & myself. 

www.roughdiamondsinc.com

Co-Founder & Business Coach 💎

TribeX

After seeing the need for entrepreneurs to come together and support each other, Lennart & I decided to create a tight-knit family of business owners. People who want to co-elevate each other personally and professionally. Not once, but by being true partners in each other's journeys...

TribeX is an international community of impact-driven entrepreneurs

A collective for:
- masterminding
- expertise sharing
- accountability
- collaborations
- business friends around the globe

Online-first but with 2 yearly physical gatherings in a European city 🏙️

Members are selected with great care based on Character & Integrity.

We believe those are the key factors for a supportive business family🫶🏽

We kicked off in September 2023 with 12 founding members spread across Europe!

If you want to join us (first session = free), go to www.growtribute.com/tribe

Co-Founder & Leader @ TribeX 

Growtribute

Helping business owners improve how they run their business, for business growth & personal enjoyment.

⭐  Operational Excellence: I specialize in taking businesses from a '4' to an '8', optimizing processes, enhancing efficiency, and driving tangible results. From tackling workflow bottlenecks to implementing scalable systems, I've helped clients achieve significant cost savings, boost productivity, and accelerate growth.

⭐  Strategic Leadership: As your Fractional Chief of Staff, I partner with you to overcome strategic challenges and seize new opportunities. Whether it's expanding into new markets, diversifying revenue streams, or navigating industry disruptions, I develop and execute tailored strategies that drive sustainable growth and competitive advantage.

⭐  Team Empowerment: Building high-performing teams is key to sustainable growth. I work closely with your leadership team to foster collaboration, enhance communication, and cultivate a culture of accountability and excellence. Together, we unlock the full potential of your team, driving innovation and delivering exceptional results.

⭐  Personalized Approach: No two businesses are alike, which is why I take a tailored approach to every client engagement. Whether you're facing rapid growth, organizational challenges, or market uncertainty, I craft customized solutions that address your specific needs and goals, delivering measurable results and long-term success.

Results while working with us:
✅ Feel completely in control of the business & your days
✅ Step into your CEO role - execute a clear vision, strategy, and momentum.
✅ Increase revenue by working smarter
✅ Be indistractable, less available & needed in the business
✅ Have more time for yourself, family, friends & sports by working smarter
✅ Truly turn off your head and be present on evenings and weekends
✅ Better communication with your team and co-founder(s)

Reach out in DM to discuss a collaboration.

Fractional Chief of Staff for Scaling Entrepreneurs

The Thriving Entrepreneur Podcast

On The Thriving Entrepreneur Podcast, founder and entrepreneur coaches David Foster and Rachelle Leerling discuss practical insights in order to run a thriving business.

Thought-provoking discussions about how to thrive as an entrepreneur. No fluff.

What is the best way to ask yourself in order to make real progress and find the path that is best for you?
What are the best questions to think about the challenges that you face as an entrepreneur while running the business that you started?

Rachelle and David use their decades of experience founding and running businesses to help other founders and entrepreneurs with how to think about those problems, so the answer and direction you take is right for you.

No fortune cookie wisdom, no one-size-fits-all listicles that every entrepreneur should do every morning before waking up, just ways to think about your journey in your business and personal leadership.

A new episode is published every Friday.

LINK TO THE SHOW ON SPOTIFY - https://open.spotify.com/show/1nZP93zRX2HQdKVX1eafYP?si=cb08aba996e047ef

Co-Host

Rachelle Leerling (f.k.a. Chelle Media)

Event Moderator for Business, Inclusivity and Tech events and conferences. English and Dutch spoken.

Highlights:
- TEDx Amsterdam Women Startup Award
- Lean Innovation Summit 
- YES!Delft UNconference (2x)
- EBF Conference Groningen
- SDG House x Fashion Amsterdam
- Rijksuniversiteit Groningen Career Webinars
- Odyssey Connect Deep Tech Conference
- Emerce NEXT Digital Conference host
- Shell Energy Hackathon host

Event Moderator in Tech, Entrepreneurship, Startups, Innovation & Diversity

FRGRND

FRGRND specializes in Generation Z (1995-2015) and work. We help organizations connect to and retain the new generation of employees and freelancers, Generation Z. We do this by facilitating the conversation between organizations and Generation Z - call it a premium youth panel for your organizational issue regarding the youngest generation in the workplace.
>> We sold the company to /LAB Service Design in 2020. <<

Founder (exit)

Rachelle Leerling

I help organizations in digital & entrepreneurship realize new initiatives. 

Kick-starting new initiatives by brainstorming and sharing my ideas, setting project targets, aligning the project team & setting out the tasks is what I do without hesitation. I get things going, up to speed & moving fast. 

I care for the project team and will make sure everyone is on board, briefed & motivated. I never lose stakeholders out of sight, I tend to proactively communicate so that all parties are on the same page. When things do not work out as planned or need extra attention, I escalate quickly.

Oh, and I also love to present the project outcomes and/or host the (launch) event.
--------------------------------------------------------------------------------------------------------
Until 2018, Chelle Media mainly offered services in communication strategy, online marketing (SEO/SEA, social media) and LinkedIn trainings. Running several projects for corporates (a.s.r. and Utrecht University) and SMEs (e.g. Young Mavericks, Jong & Fris).

Project Lead in Digital 

Connext Lab

As Product Owner at Connext Lab, I help our customers to implement their innovations faster and better. Unburdening and results are our mantra. Do you want to know more? Go to www.nextpo.nl

Product Owner @ NextPO

Lean In

I co-started the Lean In Rotterdam circle & moderate the meet-ups. The circle is for all women, from internationals to local, from student to entrepreneur and corporates to come together to learn from each other. 

Lean In is an initiative by Sheryl Sandberg, COO at Facebook.

Rotterdam Circle Team | Event Moderator

YES!Delft

HackWeek is 5-day hackathon for students and early stage startups to find a solution that optimizes the total energy consumption of a Norske Shell upstream facility. 

In only 10 weeks’ time, in my role as (Integral) Project Lead and Host of the week, I:

•	oversaw scouting, led the selection process
•	managed the promotion & external communication
•	managed collaboration and communication with stakeholders and participating teams 
•	with the Events team, I made sure we had a well rounded program
•	acted as Host, making sure the teams knew about the program of the day, answered their  questions & motivated them
•	managed the communication with the experts (Shell & YES!Delft) monitoring the quality of teams' work and progress
•	moderated the event, introduced the pitchers & announced the winners on Demo Day

Results:
- 10 participating startup and student teams during 5-day program
- 5 winning teams of which 2x accelerated access to GameChanger Program and 2x ticket to YES!Delft Validation Lab.
- Made a big impact on the lead generation for and awareness of tech innovation within Shell.

Project Manager & Event Moderator - Shell GameChanger Hackweek 

In my role as co-founder and initiator, I was Product Owner for the platform. I worked with 4 different tech agencies and managed stakeholders within corporates, startups and investors. Also recruited & led the team of 4 (Community, Marketing, Design & Sales) as Manager, initiated new partnerships, created vlogs and co-organized partner events.
--
Startup Corner is the single-point-of-contact for tech startups and industry experts, powered by MRDH, StartupDelta and YES!Delft. We provide support for all building blocks of a startup in order to grow. By creating a profile, you gain access to information on essential startup-related themes, knowledge and personal advice - peer to peer or from big players in the tech industry. Use the knowledge and experience of the community to accelerate your startup.

General Manager Startup Corner | Co-Initiator | Product Owner

Focusing on the customer journey, content, SEO and tech development of the corporate website of TU Delft’s tech startup incubator YES!Delft.
 
------
A leading complex tech incubator that brings your product to the market as fast as possible. We breathe technology.

We are passionate about tech startups in the fields of Blockchain, Artificial Intelligence, CleanTech, MedTech, Aviation, Robotics and  Complex Technology. We are always (and only) looking for startups that can solve real-life problems. Problems that the world faces now, and ones to be tackled for future generations. We’re not a pizza-delivery-app kind of incubator ;-).

We offer the right circumstances, timing, methodology, focus, an iteration mindset and connections in the form of programs and an ecosystem in order to accelerate. We guide you through the whole life cycle: pre-acceleration, acceleration and growth. By offering the right resources, we help technology startups faster towards their market/product fit, faster to a launching customer and faster towards investment. We are one of the most time-efficient tech incubators out there.

Product Owner & Content Writer

I'm on a mission to empower entrepreneurs to break free from the daily grind, get back into their best role, and ENJOY their business again. 

1️⃣ Fractional Chief of Staff @ Growtribute

My passion lies in supporting high-achieving entrepreneurs who are too involved in day-to-day operations and don't do enough of what truly matters to get back to the work that moves their businesses forward. 

I help them get back into their zone of genius & full leadership through tough love coaching & accountability. My secret sauce is Personal Mastery - because your business can only be as thriving as you are. Over the past years, I’ve helped dozens of entrepreneurs achieve more revenue, headspace, enjoyment… All while working less & more efficiently. 

2️⃣ Co-founder & Leader @ TribeX

On top of coaching, I co-founded an entrepreneurs community called TribeX. It's more than a community; it's a tight-knit family of like-minded entrepreneurs across Europe. At TribeX, we're all about mutual support and growth - all by operating on deep trust & vulnerability. Together, we tackle challenges, celebrate wins, and co-elevate our businesses through masterminds, expert talks, and much more. 

For me, my work is all about (re)calibration – positioning you and your team for holistic success. My approach ensures that you're not just working hard but working smart, creating an environment where everyone can shine and mutually bring the business to where it belongs.

If any of the above resonates with you and your business situation, just reach out in DM 🙏🏼

Darren Gibb

Helping coaches and solopreneurs use storytelling to turn followers into clients through advanced LinkedIn strategies.

How many times have you tried to make LinkedIn ‘work’ for you? 🤦‍♂️

If it's not working, you're focusing on the wrong things. Here's why 👇

Because most LinkedIn advice focuses on fluffy nonsense
→ Hooks
→ Formatting
→ How to grow your account (whilst making no money).

(spoiler alert: I am unashamedly about helping you make $$$, not get likes).

It’s easy to look popular.
To fain popularity.
And to get people liking your content.

But what coaches truly suffer from is creating the right type of strategic content.

The type of content which attracts the right people
And repels the wrong.

The type of content which turns you into your prospects’ number 1 expert.

The type of content which strategically positions you as the ONLY solution to their problems.

And the type of content which - best of all - converts those followers of yours into happy, paying clients.

You’ve likely tried the free courses.
Paid some money to unlock the ‘secrets’ from the gurus…
Yet still don’t have a predictable amount of leads coming your way every month.

Or perhaps you feel that you’ve cracked LinkedIn and are ready for that next step:
Webinars, Masterclasses and Challenges (ask me about how I helped one of my clients, Andy, turn a $150 webinar into almost $50k 👀) 

LinkedIn and social selling isn’t difficult - and I make it easier with my CLOSE Framework:

→  𝗖ontent That Attracts & Repels
→  𝗟everage LinkedIn Intelligently
→  𝗢ptimized DM Strategy
→  𝗦trong Sales Strategies
→  𝗘nhance Expert Influence

It really is as simple as that.

And that’s what I’m known for (check out my testimonials for evidence).

If you want to CLOSE and make money.
Shoot over a DM saying 'CLOSE' to find out more.

But - I only work with hard-working coaches who are serious about 

→ improving their LinkedIn strategies
→ Serving more of their ideal clients
→ Know that everything takes work.

If this sounds like you, I look forward to chatting.

If not, I hope you still learn something from my content.

And if you’ve read down to here, drop a DM just to say hello. 

DM the word ‘STARBURSTER’ and I’ll send you over something I usually sell...

For free 🌟 

Also check out my website in my Featured Section to get some free gifts and also sign up to my newsletter.

Storytelling on LinkedIn Coach

Combining my knowledge and passion for storytelling with my knowledge for LinkedIn, I help coaches and solopreneurs use storytelling and proven strategies to improve their content and convert more followers into paying clients.

What 'authenticity' really means

vs LinkedIn 'Authenticity' 🤦‍♂️

Posting that "omg my cup is full!" 5 x a week.
...Really means - it's not. Stop exaggerating.

Every post talking about "good vibez only!"
... Really means - "I'm on the edge of a nervous breakdown".

Constantly referring to your network as your "amazing friends!".. Every day.
... Really means - they might love you, but they won't buy from you

What being authentic really looks like

Being yourself - owning your successes and your mistakes
Sharing what has worked (and not worked) for you and others.
Telling the truth in your stories - not exaggerating to pretend you're someone you're not.
Helping and supporting others to grow - and become their expert.

You see...

The Lamborghinis (that aren't yours)
The (photoshopped) expensive meals
The pictures with influencers (you bumped into)
The pictures of you crying (ugh)
The pictures of you proposing to your fiancé on the beach
(followed by 5 things this taught me about in sales)

They don't count for anything.
Your audience can see through your inauthenticity
And you erode more and more trust each time you do it.

Share widely.
Build relationships.
Show how you solve problems.

Be their authentic expert.

Because that's what your audience wants.

Not another BFF 🤗


PS - check out my 5 ways I'm FAR more authentic than you.

It's not to boast - it's to prove.


___________________
Click here to follow --> Darren Gibb 

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I post about all things LinkedIn, AI and Digital Marketing.

I teach coaches how to win more clients using Strategic Content that Converts | Ask about my CLOSE Framework

5 Ways I'm FAR more authentic than you (a visual guide)

Some of my best clients ghosted me 👻

Here's how to get ghosts onto calls 👇

You know the feeling:

The chat was flowing.
They were into it.
.
Then suddenly... silence.

You tell yourself: “They’re just busy.”

You check again two days later... nothing.

Now you’re stuck in DM purgatory, wondering what you said wrong.

Here’s the truth - you didn’t mess up.
You just lost momentum (and your frame).

And momentum is everything in sales conversations.

After years of selling on LinkedIn, here’s what the top 1% do when the DMs go dead 👇

1️⃣ EMOJI BUMP + TINY UPDATE
→ Pull the chat back to the top of their inbox.

2️⃣ CONTENT SPOTLIGHT
→ Re-enter their world by engaging with something they’ve just posted.

3️⃣ COMMENT SURFING
→ Turn a public comment into a private conversation.

4️⃣ SYMPTOM PROBE
→ Revisit their old pain point without being pushy.

5️⃣ MICRO-WIN DROP
→ Give value that helps them today.

6️⃣ PEER PROOF + CAPACITY ANCHOR
→ Show success and hint at scarcity.

7️⃣ GRACEFUL EXIT-CLOSE
→ Close the loop while leaving the door open.

You’re selling something.

You know it. 
They know it.

So do it properly.

Every ignored DM is a missed chance to help someone.

👀 Check out the carousel where I go much deeper with this.
Want to know exactly the language to use at each step?

I've just finished putting together my GHOSTED! Playbook with exactly that.

Just comment below or DM me saying "GHOSTBUSTED!" and I'll send it straight over to you.

🗣️ And let me know in the comments:
👉 What do you do when you get ghosted (WRONG ANSWERS ONLY, PLEASE!)


___________________
Click here to follow --> Darren Gibb 
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I post about all things LinkedIn, AI and Digital Marketing.

7 Ways to Turn Ghosted DMs Into Clients

Ojoswi just hit 10k followers in 18 months.

Here's why that's not impressive:

When we started working together, follower count was never his goal.

"Making what I do accessible to as many people as possible" was.

So 800 → 10k in 18 months?
High-five. Moving on. 🤷‍♂️

(People use engagement pods to hit those numbers in months. Let's not get giddy over vanity metrics.)

Here's what actually matters:

✅ Secured a contract with OpenAI
✅ Invited as guest lecturer at a top US university
✅ Invited as guest lecturer at a top Canadian university
✅ 650-700 conversations with the right people in his field

He's not selling anything.
(something I had to remind myself CONSTANTLY!)
He doesn't call it "building a personal brand."
...He just consistently shared insights from his experience. 

Not recycled "value" or sob stories.
The opportunities found him.

And on a personal level:

✅ No more cringe when writing on LinkedIn.
✅ He writes for his audience and himself.
✅ He creates content that actually matters.

The strategy was simple:
↳ Stay consistent (but not consistently doing the same wrong thing).
↳ Share what you actually know.
↳ Make sure your content pillars align with funnel strategy
↳ Learn how to communicate that clearly.

And then
↳ Focus on the people who matter.
↳ Know how to get into the DMs with the right people.
↳ Experiment and don't be afraid to 'fail'
(as a failure is only a failure if you fail to learn from it).

Every goal we set on Day 1? 
Accomplished and surpassed - every single one.

Opportunities he didn't even know existed? 
They came to him.

Well done, Ojoswi Basu.

You're proof that strategy + execution + genuine determination will always beat chasing follower counts.

PS. Here's a pic of Ojo and me having a huge celebration.
PPS. It definitely happened 😉
PPPS. I am insanely proud of this great man!


___________________
Click here to follow --> Darren Gibb 
Bonus points if you ring the bell 😉

I post about all things LinkedIn, AI and Digital Marketing.

You don't need DMs.

You don't need a strategy.

You don't need storytelling.

You don't need a game plan.

You don't need a newsletter.

You don't need content funnels.

You don't need to know how to sell.

You don't need fancy, expensive graphics.

But you're on here to grow your business and make money.


One of these is a lie.
The others are the truth.

Which ones are you choosing to believe?



___________________
Those who understand, click here to follow --> Darren Gibb 

Bonus points if you ring the bell 😉

I post about all things LinkedIn, AI and Digital Marketing.

Your LinkedIn feed is about to fill with crap.

BLACK FRIDAY DEALZ which all have:

💀 My 3200 Hooks to make you go ViRaL!!
💀 My 3200 GPTs which make you go ViRaL!!
💀 My 3200 Sales Scripts which make you RiCh!!
💀 My 3200 DM Templates which make you go RiCh!!
💀 My 3200 Content Templates which make you go... 

Yeah, you get the idea.

Here's what's going to happen over the next 3 days:

🧠 Your brain is going to start getting massive Fear Of Missing Out.
🤔 You're going to start convincing yourself you NEED these.
💸 You're going to waste more money on more junk you never use.

(we've all been there, right?).

Cos here's the thing:
You don't need most of the crap you buy on Black Friday.

On LinkedIn, it's typically disjointed.
Low quality.
And stuff the creator hasn't been able to sell at a higher price.

That's why this year, we're doing it differently.

I am an expert when it comes to LinkedIn and AI.
But conversion and the DMs are what I love the most.

So that's what I bring to the party.

But it's not about me.

So I've got together with 4 other Experts.

Because five heads are so much better than one.
(and there's so much I can't teach you that these experts can).

Biliana Stoyanova who is going to teach you buyer psychology.

How to speak to them in their language.
Frame your message to get more deals closed.

Hristo Butchvarov who is giving you a ridiculous amount of incredible graphic templates, which means you don't need to waste time designing your own (poor) graphics.

Celeste Yamile 🤖 who is going to teach you the key principal which makes AI work for YOU - 100 personalised content ideas in minutes and her FormatGuru GPT

Phil Shorland who will teach you how to craft your own UNIWUE narrative and storytelling skills - the skill everyone thinks they're grea at, but most do poorly.

And myself, who's giving you access to my 2 hour DM Authority Code Materclass where I teach you the psychology, strategy and frameworks to master the DMs and get more people booked onto calls - as well as a GPT based on the whole masterclass AND my DM Objections GPT as well.

(check out the carousel to find out MUCH more).

Seriously. Ridiculous.

5 Experts in their fields,
Bringing together the essential stages to help you:

Create better content.
Faster

Connect with your ICP.
Deeper.

Get them through the DMs and on to Sales calls.
Naturally.


And it's live. Now.

Find out even more at https://lnkd.in/gNf_kWnc

For obvious reasons, we've limited the amount available.
Get it before it's gone!


Spend your money for something that is proven to work.
Not that nonsense that other creator built on ChatGPT within 30 mins 😉

🖤📆


___________________
Click here to follow --> Darren Gibb 

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I post about all things LinkedIn, AI and Digital Marketing.

Black Friday LIVengers Offer

Pitchslapping should be a criminal offence.

And the Experts would be filling the jails. 👇

Over the past few months, I've started working with Go To Market Experts.

They're brilliant:
Expertise
Knowledge
Experience
Experienced.
Full of Insights.

EVERYTHING this latest algorithm LOVES.
(all this and MORE is available here: https://lnkd.in/e-Nhi5QR)

Yet in their content, they fail to show it.
And in the DMs, they pitch without realising it.

❌ People don't care about your website
(if they did, they'd just go to your profile)

❌ People don't care about your 'free assessment'
(which, naturally, makes them give you their email address)

❌ People don't care about your portfolio links
(they want to hear them when they ask for them).

I've been teaching people how to create better content and convert on LinkedIn for almost 6 years, so I know I'm right in this:

GTM people are selling on here like it's still 2015.

That's why you're finding it so hard to get business on here.

Here's how GTM experts (and everybody else) should be doing it instead:

❌ Sharing other people's content on their feeds
✅ Sharing stories about how they have solved real problems.

❌ Posting "honoured to be invited to" nonsense
✅ Sharing insights shared and gained from the experience.

❌ Talking about how fkn great you are and all you do is gold
✅ Showing how you view your space and your unique angles on it.

❌ Spamming people with links, free tools and nonsense
✅ Building real conversations finding commonality, potential symptoms or painpoints and pivoting to the right call with the right person.

❌ Stop wasting time with coffee chats 
✅ Use that time to speak to the right people.

15 DMs a day
15 Connection requests a day
15 Comments a day.

Do it for 60 days and you'll see your LinkedIn transform.


PS - all this and MORE is available here: https://lnkd.in/e-Nhi5QR
I've teamed up with 4 other experts to give everyone the LinkedIn and Social Selling training they need to start 2026 with purpose and strategy.

Limited bundles available 😨


___________________
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I post about all things LinkedIn, AI and Digital Marketing.

Working for yourself isn't easy.

If it were, everyone would be doing it.

You second-guess yourself every step of the way.

You're meant to.

There are times you want to pack it all in.

There are times you'll feel on top of the world...

And minutes later, second-guess yourself again.

You're meant to.

It's because you care.

For yourself.
Your family.
Your clients.
And your business.

And when it feels you've finally got it all together,
Something happens to make you question it all again.

This. Isn't. For. Everyone.

But for those who choose it and understand it's a rollercoaster, you succeed.

You learn that questioning yourself is fine.
It's part of the process.

That doubting yourself is fine.
It's part of the process.

And anyone who claims they've got all their sh*t together...
They are lying to themselves.

Cos it's the moment you feel that, 
Those things begin crumbling around you.

Enjoy the process when you can,
And dig in when you can't.

After doing this for over 5 years, I know I'm right.

And you know that the good times are just around the corner.

Strap in for the ride.

You've bought enough junk already.

How can I show you a better way?

When we started this collaborative offer, I knew it was good.

But the feedback coming in has been special.

(Click here to see why: https://lnkd.in/eAM5YTHx)

It's harder than ever to stand out on LinkedIn visually
→ So take some templates from Hristo, one of the best graphic designers for LinkedIn instead.

You need to adjust your language and messaging for you REAL ICP.
→ So get it dialled in beautifully with the same frameworks Biliana has used to close $1.5m deals.

Your stories don't stick. They bore. You fail to build a connection with your audience.
→ So allow Phil to show you exactly how to do it in a way that converts on LinkedIn.

You're using AI like everyone else. Which is why you're seeing the same results as everyone else.
→ So allow Celeste to show you how to build 100 personalised content ideas, in minutes, AND set up the exact same content hub her clients use.

And, well, your DMs? We both know they're a graveyard - and those conversations which are happening, you're trapped in the friendzone. I show you how to get calls booked within 10 messages - no messing about.

People have bought this and felt guilty for "stealing it".

I don't encourage stealing, but if you're tired of seeing the same nonsense...

From the same creators.
With the same offers.
With the same promises.
And exactly the same results...

You're going to want to check this out: https://lnkd.in/eAM5YTHx

And, it's a full-on, lifetime access you have access to
(not just an email with a bunch of links 🙄).

Doors close at 12am GMT (7pm EST).
Then it's gone...

And another year figuring out what to do
(instead of being ready for January).

See you on the inside.


___________________
Click here to follow --> Darren Gibb 

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I post about all things LinkedIn, AI and Digital Marketing.

I've waited 28 years for what happened.

A pure love story went full circle.

The last time my beautiful Scotland qualified for a World Cup,
I was 14 years old.
1998.

I remember clearly running home from school to watch it.

The excitement of it all - we hadn't qualified for USA 94, so it had been an eternity since we last did - I was 6 years old (!).

We opened the tournament on a sunny Stade de France in Saint-Denis.

We lost 2-1 against Brazil (that first Scotland going in gave us that familiar (unfounded) belief).

Since then, we've failed every time.

Gotten close, but an abject failure at the end,
Every time.

It's become such a common theme, we expect it - yet never lose hope or belief.

Failure.

Last night, we had to win to qualify for the World Cup automatically.
Another 2 playoff games are not for the faint-hearted.

In the dying minutes of the game, a winning goal.

In the final minute of the game, deep into injury time, an audacious shot from the halfway line.

4-2.

We saw 3 wondergoals.
We saw tears.
Elation.
Joy. 

That feeling of pride, togetherness and a collective achievement from the players, training staff and supporters.

All with no fingernails left. 

Something which you can wait (almost!) a lifetime for.


And the thing it taught me about business?

Absolutely nothing fs.

This is a celebratory post and nothing else - let's not sour it by tacking on a useless business analogy! 

"No Scotland, No Party" is the refrain we bring as we're famous for our passion, desire, heart and spirit.

We'll see you in North America or Mexico next summer.

🗣️ What's been your greatest person sporting moment/heartbreak?

This is what I wish I had 6 years ago.

I'm going to let you in on a secret...

So many solopreneurs, coaches and GTM Experts all find this difficult:

"Where do I start, and how do I know what's right and wrong?"

When I started out on LinkedIn, I felt completely lost.

I got dazzled and blinded by the "10X your results" crowd.

I knew my ICP and understanding the psychology and emotional triggers was important...
But how do I even start?

I knew storytelling was super important...
But does the hero's journey REALLY work for LinkedIn content??

I knew that having great graphics and content was vital...
But I didn't have the time to invest and knew my results would be rubbish

And damnit, those pesky DMs....
How do I get people to book calls with me without pitchslapping them - or becoming best friends instead 🤦‍♂️

Well, tomorrow I'm going to unveil a secret we've been keeping for a few weeks.

Individually, the team are brilliant at what they do.

Collectively, our mission is to save you from buying Black Friday crap that people have put together because they couldn't sell it before.

These are the systems we have used to build our businesses.

And tomorrow, you get to see what they are...
And why they are important to you.

Hold off buying that '98% discounted' product for $47
(which was never, ever $2,350 to begin with 🙄).

And time for some fun...
🗣️ What's your Black Friday Buy horror story (cos we all have one! 😅)


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I post about all things LinkedIn, AI and Digital Marketing.

Nobody cares about you "Value posts"...

(ask these 3 question types BEFORE posting) 👇

Value is dead.

Any guru still telling you to post it is talking bs.

It's dead because ChatGPT spouts "value" within 10 seconds.

Your audience are tired of it.
They see through it.
And don't see you as their expert.

They want your insights.
Your experiences.
Your expertise.

You know. 

Those crazy things which can't just be copied + pasted from ChatGPT 🤦‍♂️

Here's how to create content with insights, experience and expertise.

After you've drafted a post, go through it carefully.

1️⃣ Ask "How?" every time you explain a process.
  ↳ "How can I easily break this down?"
  ↳ "How do I view this topic, from my experience, differently to everyone else?

2️⃣ Ask "Why?" every time you make a statement.
  ↳ "Why is this important to my audience?"
  ↳ "Why should the reader care?"

3️⃣ Ask "Does...".
  ↳ "Does this push me closer to them viewing me as their expert?"
  ↳ "Does this show how I solve the problems they face uniquely?"


I've seen my clients 3 to 4x+ the engagement on their content, just by asking these questions and editing their content before questions.

Cos in a redundant sea of sameness, your audience are drowning inboredom.

Be their lifeboat and guide them to safety.

And please, no more bs value or listicles. 😩



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I post about all things LinkedIn, AI and Digital Marketing.

You've got it all wrong...

'Consistency' is your excuse, not answer 👇

You’ve been posting. 
Commenting. 
Showing up every day...

And still wondering why your calendar is quiet.

It feels unfair, right?
You’re doing everything the gurus say.
But the results never match the effort.

And if this keeps going, the real risk isn’t low engagement...

It’s becoming invisible to the people who would happily pay you.

Here’s the shift the top 1% understand:

Consistency only works when the strategy behind it builds:
↳ Authority
↳ Trust
↳ And movement toward a call.

Let me show you how the top 1%actually do it 👇
(more depth in carousel 👀)

1️⃣ Stop the Commenting Trap
→ Quantity comments build attention, not authority.
↳ Audit 5 of your latest comments and ask: could anyone else have written this?

2️⃣ Replace Praise With Insight
→ Buyers trust people who make them think, not people who applaud.
↳ Add one quotable insight every time you comment, even if it’s short.

3️⃣ Track What Actually Books Calls
→ Vanity metrics look good, but they don’t fill pipelines.
↳ Start measuring accepts, replies, and calls booked every Friday without fail.

4️⃣ Run the 15-15-15 Cadence
→ When done right, 45 minutes can outperform 2 hours of random engagement.
↳ Do 5 SCAN DMs, 5 insight comments, and 5 signal based connections in the morning... then repeat two more times later.

5️⃣ Use the Conversation Domino Effect
→ SCAN opens the door, but FEELS or BLEED moves people to calls.
↳ After a symptom or pain comment, run one FEELS or BLEED pivot to navigate the next step.

You’re not far off.
You’re just one strategic shift away from weekly qualified calls feeling normal instead of lucky.

👀 Want a detailed breakdown and implementation plan for my 15 DMs - 15 Connection requests - 15 Comments per day strategy which has generated more than $2m for my clients in the last year? DM or Comment "15-15-15 Playbook" and I'll send it right over.

Why Consistency Was Never Enough - How I book 3-5 Qualifie

I just about ruined a huge launch.

And I'm likely about to be punished for it.

What a great day:

Write a great piece of content.
Genuinely one you sit back at and go "yeah. brilliant".

Spent 30 mins creating a kickass image to go alongside it.
(Almost nailed it).

Then realised I hadn't checked my launch schedule.

Yeah.

I've botched my own launch fs 🤦‍♂️

(by the way, WHAT an offer I have for you - ridiculously good 👀 
I might even have some friends helping me out (if they're still talking to me after this)).

A couple hundred of you saw it before I committed the cardinal sin:

I deleted it.

Doing so made me vomit.

You see, whispers abound that if you delete a piece of content, your reach gets damaged for the next couple of weeks.

So.

Launch almost ruined.
Reach for a couple of weeks, probably ruined.

So here I am breaking another 'rule' and writing a whiny post and posting it within minutes of deleting the other.

And whilst I'm at it, why not add a truly disgusting image to emphasise how I "vomited".
(cos everyone exaggerates on LinkedIn)

I hope I still have a reputation intact tomorrow.


How's your Thursday going? 🤦‍♂️

PS.
If you saw my last post, leave a comment for me, just out of interest. Even "I saw it" will do.

PS.
I'll have less time to engage on LinkedIn today. Show the Gurus people love it when creators spend less than 6 hours engaging on their own content 🙄


Ever had one of those days?

It's not hard to convert on LinkedIn.

(but #3 is vital to do daily)
 
(serious - you're going to want to 💾 save to come back to later).

Everyone is posting... but few are converting.

Your views are fine.
Your likes are decent.

But the leads? 
The clients? 
The sales?

Silent.

So you start wondering.
In bed, in the middle of the night:

“Is it my niche? 
It must be my niche.

My offer? 
Yeah, it's that.

My writing?
I mean - everyone uses ChatGPT, right?! 

The algorithm?
Yeah. It's that fkn algorithm.
That's the problem."

It buzzes around your head until you drift off, believing ultimately it's not your problem. 

I've got some good news.
And a bit of bad news for you:

You’re not broken
(good news).

Your content strategy is.
(it's stuck in 2023).

And if you don’t fix it fast, you’ll keep attracting the wrong people, repelling the right ones, and blending in with everyone else posting the same vanilla fluff.

But the Top 1 percent?

They use a structure and workflow so intentional that it almost feels like a cheat code.

Here’s how we do it 👇

1️⃣ Build a Funnel with Your Content 
↳ Start by mixing Super TOFU, TOFU, MOFU and BOFU across your feed so people meet you at every awareness level (pages 2 and 3).

2️⃣ Use AI the Smart Way (Because Your Competitors Don’t)
↳ Scrape Reddit for the symptoms your niche actually complains about and use those exact phrases in your posts (page 4).

3️⃣ Understand That DMs Are a Non-Negotiable Strategy (Not for chatting to your Linky besties )
↳ Start every DM with commonality so they instantly feel like the conversation is natural, not a pitch (page 6).

4️⃣ Bridge Their Symptoms to What You Do
↳ Use “So I imagine in your role...” statements to connect their day-to-day struggle with your solution (page 7).

5️⃣ Dig for the Real Pain Before You Pivot
↳ Alternate “what” and “why” questions 3 to 4 times before offering the next step (pages 8 and 9).

If you shift your mindset from “posting” to “guiding,” your content stops being ignored and starts converting.


👀Want a head start that the others don't have?

Comment or DM me saying "CONVERSION TIME" and I'll send you over the specific AI prompts AND my DM Framework.

I know, ridiculous, right
(yet the majority won't do it - and still wonder why they can't convert 🤷‍♂️).

You've played all of 2025.. 2024.. 2023? 
Time to get serious in 2026.

Now I’m curious...
👉 What type of content do you MOST enjoy creating? SuperTOFU, TOFU, MOFU or BOFU? Why? 🤔

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___________________
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Updated - 12.25 - 3 simple steps to convert on linkedin

Most of you will mess up Black Friday.

Here's how I make 4-figures+ every time.

First, you must understand this clearly:
 
Your audience already has money set aside. 
They're mentally prepared to buy. 
They're actively looking for offers. 

And they make decisions faster this week than any other.
  
But most solopreneurs sabotage their own offers...
And then complain Black Friday doesn't 'work' for them.

(Spoiler: YOU don't work for IT).

They throw together a weak offer because "it's just low ticket."
 
Wrong move.
 
Buyers judge your premium work by your low ticket work.
 
Sloppy product. 
Sloppy perception. 
Damaged authority.
 
Stop pricing so hard.
Black Friday should be about volume.
 
→ Price points that convert when doing it alone: 
💰 $17, $27, $37, $47, $97 

→ Above $100 kills impulse buying 
→ Product should feel worth 5-10x the price 
→ Solve ONE clear problem with ONE quick win 
→ Make it fast to consume, not a 47-module monster
→ Bundle and repurpose what you already use with clients.
 
But thisd is where it gets fun:
 
You already have the assets.
Read that back again.

I'll even write it again:
You already have the assets.

You're 80% of the way there.
 
Frameworks you use with clients.
Notes from live calls.
Session recordings.
Workshop decks.
Templates.
GPTs.
 
Package what exists. 
Don't build from scratch.

(just please don't package your free stuff and stick a price tag on it 🤦‍♂️)
 
Template pack.
Simple workbook w/ bonuses.
Live call + workbook + notes + GPT.
Loom walkthrough.
Mini training.
 
Quick to create. 
Quick to deliver. 
Quick win for buyers.
 
And after they buy?

That's where the real business begins.
 
Track every buyer. 
Send a thank you. 
Ask what they need next.
 
Low ticket is the front door to high ticket.
 
Treat it like an audition, not a transaction.

PS We've assembled the best team to actually get LinkedIn working for YOU.
Find out more here - https://lnkd.in/e-Nhi5QR >> don't waste any money until you've seen this.

PPS - as part of OUR Black Friday deal, Biliana Stoyanova, Hristo Butchvarov, Celeste Yamile 🤖 and Phil Shorland are each giving one lucky person EACH who REPOSTS this post a free bundle 🤯 

You know what to do ♻️


___________________
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I post about all things LinkedIn, AI and Digital Marketing.

Infographics + Cheatsheets = huge engagement.

Look at what I created... From a PDF 🤯

You know I love AI Images
(Yep.. I use them all the time).

Nano Banana Pro just dropped, and it's changed the game.
(for real...)

Previously, you had two options to create killer infographics:

💸 Pay a designer to do it (time + money lost)
⏱️ Do it yourself (poor quality + a lot of time lost).

So, I tried this:

🍌 I uploaded a presentation about DM Strategy.
🍌 I opened up Nano Banana Pro (Google's amazing new image gen ai)
🍌 I asked it to generate an infographic based on the key points of the data.

It took 70 seconds.

And developed THESE infographics.

Perfect text.
Looks great.
As good as a lot out there.

And this is great for those of us on LinkedIn, because:

→ Infographics and Cheatsheets have people spend more time reading them
 ↳ Which means more dwell time, which means more REACH.

→ Infographics and Cheatsheets get saved a LOT more than other posts
 ↳ Which means you get more REACH

→ Infographics and Cheatsheets are great examples of educational content
 ↳ Which means you get more... You get it.

I feel that this is THE AI MOMENT of 2025.

Everyone thought Google had lost the AI war.
Turns out, they were just getting ready.

This blows ChatGPT out the water
(As does Gemini 3).

2026 is shaping up to be another huge step forward.

👀 Check out my carousel to have your mind BLOWN.
(no, seriously - it's a real "holy f#ck moment" for many of you!).

PS - I've got something to show you next week I'm doing with 4 other creators... It's kinda badass and very unique 🤫👀

___________________
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I post about all things LinkedIn, AI and Digital Marketing.

How to create a KILLER Infographic in 2 steps

75 minutes.
 
Then this is gone.
 
Let me lay out exactly what you're getting:
 
$𝟯𝟳 𝗖𝗢𝗥𝗘:
 
CONTENT: 
→ Super TOFU Recording ($97) 
→ TOFU & MOFU Recording ($97) 
→ BOFU Recording ($97) 
→ SHOWTIME Framework PDF ($47) 
→ Content Funnel Framework PDF ($47)

Create the right content to attract - and repel - the right buyers.
 
DMs: 
→ Value Pivot Recording ($97) 
→ What/Why Questions Recording ($97) 
→ Signals Recording ($47) 
→ SCAN Framework PDF ($47)
 → FEELS Framework PDF ($47) 
→ BLEED Framework PDF ($47) 
→ CALL Framework PDF ($47)

Finally, know the DM Strategy to get 3-5 calls booked a week.
 
SALES CALLS: 
→ Sales Call 101 Recording ($97) 
→ The Sales Call Recording ($147) 
→ CLOSE Framework PDF ($67)

Finally, close more deals - most people up to 60% higher close rates.
 
GPTs: → Content Pillar Planner ($47) - plans your content strategy 
→ Content Pillars Generator ($47) - generates pillar ideas 
→ DM Objections Bot ($47) - handles any objection 
→ Offer Creation Analysis ($47) - refines your offer

And goddamn, these GPTs make it all a hellova lot easier.
 
8 recordings. 
7 PDFs. 
4 GPTs.
 
𝗧𝗼𝘁𝗮𝗹 𝗩𝗮𝗹𝘂𝗲: $𝟭,𝟰𝟭𝟭 
𝗬𝗼𝘂 𝗣𝗮𝘆: $𝟯𝟳
 
👉 Stop reading, check it out here: 𝗵𝘁𝘁𝗽𝘀://𝗹𝗻𝗸𝗱.𝗶𝗻/𝗲𝗪𝗪𝗮𝘃𝗫𝗝𝗳
 
$𝟲𝟳 𝗩𝗜𝗣 — 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗮𝗯𝗼𝘃𝗲 𝗣𝗟𝗨𝗦:

 
→ Hooks Recording ($97) 
→ MOFU Deep Dive Recording ($97) 
→ EARN Hooks Framework PDF ($47) 
→ HOOKED GPT ($47) - generates scroll-stopping hooks 
→ AI Image Prompt Generator GPT ($47) - creates visual content prompts 
→ 30-Minute 1:1 Zoom Call with Me (€750)

Write better hooks.
Get them verified.
Create AI Images like I do.

And hot damn, a 30 min, no BS, full value 1:1 call with me - 
Bring ONE problem and we solve it together.
 
10 recordings. 
8 PDFs.
6 GPTs. 
1 call with me.
 
𝗧𝗼𝘁𝗮𝗹 𝗩𝗮𝗹𝘂𝗲: $𝟮,𝟰𝟵𝟲 
𝗬𝗼𝘂 𝗣𝗮𝘆: $𝟲𝟳
 
👉 This is what most people have gone for: 𝗵𝘁𝘁𝗽𝘀://𝗹𝗻𝗸𝗱.𝗶𝗻/𝗲𝗪𝗪𝗮𝘃𝗫𝗝𝗳
 
That's not a typo (!!!!!).
 
$67 for $2,496 of value.
 
Including a call I charge €750 for.

Why?
Simple.

Too much junk nobody could sell the rest of the year being sold as a 'Black Friday Promo!'.
This is the real stuff.
Which really moves the needle - and more.
 
You've spent $67 on junk already this Black Friday.
And you know it.

90 minutes. 
Then it's gone.
 
👉 https://lnkd.in/eWWavXJf
 
No extension. 
No second chance.
No "woops, I left the sales page up for another week!".

I mean, I'm practically giving it away
(minus the old VHS tapes.. we ALL know what's likely on them 😲)
 
Your move.

Take it.
Leave it.
Let's go.
(or not).

♻️ Repost to stand a chance to win this for free 🤯

___________________
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I post about all things LinkedIn, AI and Digital Marketing.

I've been keeping something from 99.9% of you.
 
I've only shared my exact system with high-ticket clients.
 
The exact frameworks behind: 
→ $560k in deal value (2 weeks) 
→ 8 clients in 10 weeks 
→ First client within 1.5 weeks
→ 3 calls booked within 2 weeks after 6 months dry.
 
Content. 
DMs. 
Sales calls. 
The full pipeline.
 
Today I'm releasing it.
 
Not as a course. 
Not as a "community." 
As a system you can actually use.
 
Why?
 
Because I'm tired of watching coaches and consultants waste money on Black Friday.

Really fkn tired.
 
Every year it's the same: 
↳ Courses that collect dust
↳ Templates that never get used 
↳ Communities that go silent by December
 
And January looks exactly like November.
 
I wanted to do something different.
 
So I pulled: 
→ 8 recordings from private client sessions 
→ 7 frameworks I've never released publicly 
→ 4 GPTs I built for my own clients
 
And I'm giving it away for 24 hours.
 
Then it goes back in the vault.

I've never put so much genuine value and insights into a deal...
But I'm sick of seeing repackaged free shit being sold for $297 for you to waste your time and money on.
 
Jump in and find out more here: https://lnkd.in/edK2HQQq
 
(Yes, I was supposed to launch at 8am. Technical gremlins had other plans. Well.. and some of my own overly-ambitious stupidity 🤦‍♂️ Ah well. You get 6 extra hours to decide. You can thank me later!).

🗣️ What's been your Black Friday purchase you regretted not long after buying it? 🙈


Ah, and ya know what?
♻️ Repost this to spread the love and I'll pick a lucky winner to get the full thing for free 🙌


___________________
Click here to follow --> Darren Gibb 

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♻️ Repost to help someone in your network - and stand a chance to get it for free.

Bonus points if you ring the bell 😉

I post about all things LinkedIn, AI and Digital Marketing.

I've been watching you.
 
(Not in a creepy way)...
 
In a "I see you liking my posts but never taking action" way.
 
You've been following me for months. 
Maybe years. 
Consuming content. 
Nodding along. 
Telling yourself "I'll implement this eventually."
 
How's that working out?
 
Still guessing what to post. 
Still awkward in DMs. 
Still hoping sales calls magically close themselves.
 
Here's the thing:
 
Free content will only get you so far.
 
It's fragmented: 
A post here. 
A tip there. 
Nothing that connects.
 
That's why I've done something stupid.
 
I've taken the exact system I use with my high-ticket clients and made it available for $37.
 (yeah... you read that right).

Content → DMs → Sales calls.
 
The full pipeline.
 
8 recordings. 7 frameworks. 4 GPTs.
 
Why?
 
Cos I've seen some truly horrific Black Friday deals. 
Repackaged shit that used to be free with a price tag slapped on it.
 
I wasn't even gonna do Black Friday.
But "I got chu".
 
Anyways.
 
Gone at 2pm CET | 1pm UK | 8am EST tomorrow.
 
Then it's €497 and back in the vault.
 
And those of you in Pacific Time, Central, or Eastern... Yo asses are gonna be sleeping at that time.
 
You know what to do.
 
👉 https://lnkd.in/eWWavXJf
 
PS. There's an option to add 30 mins with me on Zoom for $30 extra. I charge €750 for that call normally. Do the math.
 
Yeah - my friends have been calling me crazy for this one. 🤪

♻️ And give this a repost - a lucky winner will get a free pack of ALL this to say thank you (what could be better than free on Black Friday?!).


___________________
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I post about all things LinkedIn, AI and Digital Marketing.

Solopreneurs notoriously leave money on the table.

Just waiting. Hoping for high-ticket to appear 🤦‍♂️

Posting.
And posting.

Waiting.
And waiting.

Wondering why that "big high-ticket client" rarely comes around.
Worrying about cashflow at the end of each month..

Yet doing nothing about it.

Listen, it's not your fault.

The gurus tell you just to "build a personal brand" and "just post!".

It's cute, but not making you money.

You should be making it as accessible as possible for your audience to get closer to you.
To identify who will actually put their hand in their pocket...
And spend cash.

Most people don't do low-ticket offers as they "don't see the value".
They don't understand how $47 makes $47,000 within a year.

You need to stop seeing it as revenue.
And start seeing it as a foot in the door.

To allow those who like you to get that bit closer.
To stop feeding off the free stuff and get to the hard stuff!

A buyer once is a buyer forever.

And that's why your low-ticket offers should be PAINFUL to give away.
It SHOULD hurt.

Because it SHOULD hurt them to work 1:1 with you later down the line.

Every one of you have something you can sell.
Something you've previously made.
Something which solved THAT problem for someone.

That's your low-ticket offer.

This isn't about making fast money.
It's about building a sustainable pipeline.
That leads them towards your bigger offer(s).

Check out the infographic I put together on how exactly to build, produce and sell a low-ticket offer.

It's the exact same blueprint I use for my own
(and people do feel stupid saying no!).

If you're still reading, it means you get it.
And you likely don't do low-ticket.

Get to work, my friend.

👀 I've just built this full framework out for my group coaching - DM me the words LOW-TICKET CONVERSION and I'll send it over to you.

Just call me Santa 🎅
(not an anagram of Santa pls..).

___________________
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I post about all things LinkedIn, AI and Digital Marketing.

taplio

The Battle

Rachelle Leerling

Darren Gibb

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The Battle

Rachelle Leerling

Darren Gibb

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darren Gibb's LinkedIn Performance

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