Rough Diamonds Inc

Making Promising Entrepreneurs Shine through Holistic Coaching & Social Impact Sponsorship 💎

We're here to support promising entrepreneurs, especially those from overlooked backgrounds, on their path to business success. 

Our goal is clear: we offer specialized coaching for six months, covering leadership, mental resilience, and business strategies. Partnering with socially conscious companies, we turn their support into opportunities for our entrepreneurs. 

It's more than just coaching; it's about unlocking potential and building a community where every entrepreneurial dream finds its wings.

Connect with us to explore how your organization can contribute to our transformative mission by becoming a sponsor!

Founded in 2023 with Frans Voskuil, Shirley-Ann Mathis & myself. 

www.roughdiamondsinc.com

Co-Founder & Business Coach 💎

TribeX

After seeing the need for entrepreneurs to come together and support each other, Lennart & I decided to create a tight-knit family of business owners. People who want to co-elevate each other personally and professionally. Not once, but by being true partners in each other's journeys...

TribeX is an international community of impact-driven entrepreneurs

A collective for:
- masterminding
- expertise sharing
- accountability
- collaborations
- business friends around the globe

Online-first but with 2 yearly physical gatherings in a European city 🏙️

Members are selected with great care based on Character & Integrity.

We believe those are the key factors for a supportive business family🫶🏽

We kicked off in September 2023 with 12 founding members spread across Europe!

If you want to join us (first session = free), go to www.growtribute.com/tribe

Co-Founder & Leader @ TribeX 

Growtribute

Helping business owners improve how they run their business, for business growth & personal enjoyment.

⭐  Operational Excellence: I specialize in taking businesses from a '4' to an '8', optimizing processes, enhancing efficiency, and driving tangible results. From tackling workflow bottlenecks to implementing scalable systems, I've helped clients achieve significant cost savings, boost productivity, and accelerate growth.

⭐  Strategic Leadership: As your Fractional Chief of Staff, I partner with you to overcome strategic challenges and seize new opportunities. Whether it's expanding into new markets, diversifying revenue streams, or navigating industry disruptions, I develop and execute tailored strategies that drive sustainable growth and competitive advantage.

⭐  Team Empowerment: Building high-performing teams is key to sustainable growth. I work closely with your leadership team to foster collaboration, enhance communication, and cultivate a culture of accountability and excellence. Together, we unlock the full potential of your team, driving innovation and delivering exceptional results.

⭐  Personalized Approach: No two businesses are alike, which is why I take a tailored approach to every client engagement. Whether you're facing rapid growth, organizational challenges, or market uncertainty, I craft customized solutions that address your specific needs and goals, delivering measurable results and long-term success.

Results while working with us:
✅ Feel completely in control of the business & your days
✅ Step into your CEO role - execute a clear vision, strategy, and momentum.
✅ Increase revenue by working smarter
✅ Be indistractable, less available & needed in the business
✅ Have more time for yourself, family, friends & sports by working smarter
✅ Truly turn off your head and be present on evenings and weekends
✅ Better communication with your team and co-founder(s)

Reach out in DM to discuss a collaboration.

Fractional Chief of Staff for Scaling Entrepreneurs

The Thriving Entrepreneur Podcast

On The Thriving Entrepreneur Podcast, founder and entrepreneur coaches David Foster and Rachelle Leerling discuss practical insights in order to run a thriving business.

Thought-provoking discussions about how to thrive as an entrepreneur. No fluff.

What is the best way to ask yourself in order to make real progress and find the path that is best for you?
What are the best questions to think about the challenges that you face as an entrepreneur while running the business that you started?

Rachelle and David use their decades of experience founding and running businesses to help other founders and entrepreneurs with how to think about those problems, so the answer and direction you take is right for you.

No fortune cookie wisdom, no one-size-fits-all listicles that every entrepreneur should do every morning before waking up, just ways to think about your journey in your business and personal leadership.

A new episode is published every Friday.

LINK TO THE SHOW ON SPOTIFY - https://open.spotify.com/show/1nZP93zRX2HQdKVX1eafYP?si=cb08aba996e047ef

Co-Host

Rachelle Leerling (f.k.a. Chelle Media)

Event Moderator for Business, Inclusivity and Tech events and conferences. English and Dutch spoken.

Highlights:
- TEDx Amsterdam Women Startup Award
- Lean Innovation Summit 
- YES!Delft UNconference (2x)
- EBF Conference Groningen
- SDG House x Fashion Amsterdam
- Rijksuniversiteit Groningen Career Webinars
- Odyssey Connect Deep Tech Conference
- Emerce NEXT Digital Conference host
- Shell Energy Hackathon host

Event Moderator in Tech, Entrepreneurship, Startups, Innovation & Diversity

FRGRND

FRGRND specializes in Generation Z (1995-2015) and work. We help organizations connect to and retain the new generation of employees and freelancers, Generation Z. We do this by facilitating the conversation between organizations and Generation Z - call it a premium youth panel for your organizational issue regarding the youngest generation in the workplace.
>> We sold the company to /LAB Service Design in 2020. <<

Founder (exit)

Rachelle Leerling

I help organizations in digital & entrepreneurship realize new initiatives. 

Kick-starting new initiatives by brainstorming and sharing my ideas, setting project targets, aligning the project team & setting out the tasks is what I do without hesitation. I get things going, up to speed & moving fast. 

I care for the project team and will make sure everyone is on board, briefed & motivated. I never lose stakeholders out of sight, I tend to proactively communicate so that all parties are on the same page. When things do not work out as planned or need extra attention, I escalate quickly.

Oh, and I also love to present the project outcomes and/or host the (launch) event.
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Until 2018, Chelle Media mainly offered services in communication strategy, online marketing (SEO/SEA, social media) and LinkedIn trainings. Running several projects for corporates (a.s.r. and Utrecht University) and SMEs (e.g. Young Mavericks, Jong & Fris).

Project Lead in Digital 

Connext Lab

As Product Owner at Connext Lab, I help our customers to implement their innovations faster and better. Unburdening and results are our mantra. Do you want to know more? Go to www.nextpo.nl

Product Owner @ NextPO

Lean In

I co-started the Lean In Rotterdam circle & moderate the meet-ups. The circle is for all women, from internationals to local, from student to entrepreneur and corporates to come together to learn from each other. 

Lean In is an initiative by Sheryl Sandberg, COO at Facebook.

Rotterdam Circle Team | Event Moderator

YES!Delft

HackWeek is 5-day hackathon for students and early stage startups to find a solution that optimizes the total energy consumption of a Norske Shell upstream facility. 

In only 10 weeks’ time, in my role as (Integral) Project Lead and Host of the week, I:

•	oversaw scouting, led the selection process
•	managed the promotion & external communication
•	managed collaboration and communication with stakeholders and participating teams 
•	with the Events team, I made sure we had a well rounded program
•	acted as Host, making sure the teams knew about the program of the day, answered their  questions & motivated them
•	managed the communication with the experts (Shell & YES!Delft) monitoring the quality of teams' work and progress
•	moderated the event, introduced the pitchers & announced the winners on Demo Day

Results:
- 10 participating startup and student teams during 5-day program
- 5 winning teams of which 2x accelerated access to GameChanger Program and 2x ticket to YES!Delft Validation Lab.
- Made a big impact on the lead generation for and awareness of tech innovation within Shell.

Project Manager & Event Moderator - Shell GameChanger Hackweek 

In my role as co-founder and initiator, I was Product Owner for the platform. I worked with 4 different tech agencies and managed stakeholders within corporates, startups and investors. Also recruited & led the team of 4 (Community, Marketing, Design & Sales) as Manager, initiated new partnerships, created vlogs and co-organized partner events.
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Startup Corner is the single-point-of-contact for tech startups and industry experts, powered by MRDH, StartupDelta and YES!Delft. We provide support for all building blocks of a startup in order to grow. By creating a profile, you gain access to information on essential startup-related themes, knowledge and personal advice - peer to peer or from big players in the tech industry. Use the knowledge and experience of the community to accelerate your startup.

General Manager Startup Corner | Co-Initiator | Product Owner

Focusing on the customer journey, content, SEO and tech development of the corporate website of TU Delft’s tech startup incubator YES!Delft.
 
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A leading complex tech incubator that brings your product to the market as fast as possible. We breathe technology.

We are passionate about tech startups in the fields of Blockchain, Artificial Intelligence, CleanTech, MedTech, Aviation, Robotics and  Complex Technology. We are always (and only) looking for startups that can solve real-life problems. Problems that the world faces now, and ones to be tackled for future generations. We’re not a pizza-delivery-app kind of incubator ;-).

We offer the right circumstances, timing, methodology, focus, an iteration mindset and connections in the form of programs and an ecosystem in order to accelerate. We guide you through the whole life cycle: pre-acceleration, acceleration and growth. By offering the right resources, we help technology startups faster towards their market/product fit, faster to a launching customer and faster towards investment. We are one of the most time-efficient tech incubators out there.

Product Owner & Content Writer

I'm on a mission to empower entrepreneurs to break free from the daily grind, get back into their best role, and ENJOY their business again. 

1️⃣ Fractional Chief of Staff @ Growtribute

My passion lies in supporting high-achieving entrepreneurs who are too involved in day-to-day operations and don't do enough of what truly matters to get back to the work that moves their businesses forward. 

I help them get back into their zone of genius & full leadership through tough love coaching & accountability. My secret sauce is Personal Mastery - because your business can only be as thriving as you are. Over the past years, I’ve helped dozens of entrepreneurs achieve more revenue, headspace, enjoyment… All while working less & more efficiently. 

2️⃣ Co-founder & Leader @ TribeX

On top of coaching, I co-founded an entrepreneurs community called TribeX. It's more than a community; it's a tight-knit family of like-minded entrepreneurs across Europe. At TribeX, we're all about mutual support and growth - all by operating on deep trust & vulnerability. Together, we tackle challenges, celebrate wins, and co-elevate our businesses through masterminds, expert talks, and much more. 

For me, my work is all about (re)calibration – positioning you and your team for holistic success. My approach ensures that you're not just working hard but working smart, creating an environment where everyone can shine and mutually bring the business to where it belongs.

If any of the above resonates with you and your business situation, just reach out in DM 🙏🏼

Generalist World 🌀

𝘿𝙤 𝙮𝙤𝙪 𝙚𝙣𝙟𝙤𝙮 𝙗𝙚𝙞𝙣𝙜 𝙩𝙤𝙡𝙙 𝙮𝙤𝙪 𝙈𝙐𝙎𝙏 𝙛𝙞𝙩 𝙞𝙣𝙩𝙤 𝙖 𝙗𝙤𝙭?

I didn’t think so 😏

Generalist World is the community, membership, gathering space, hype corner of the world where you and your 🌀squiggly🌀 life and career are 𝙒𝙀𝙇𝘾𝙊𝙈𝙀𝘿 and 𝘾𝙀𝙇𝙀𝘽𝙍𝘼𝙏𝙀𝘿 🎉

Care to join other multi-skilled, adaptable, fast-learners on the journey toward a life of greater fulfillment? 

Check out more here 👇

Generalist

The Octopus Movement

When you feel a sense of 𝙃𝙊𝙈𝙀…

In a world where loneliness can feel too mainstream, growing and nurturing genuine connections that help us flourish has never been more important.

My time with the Octopus Movement so far has shown me the spirit of 𝘾𝙊𝙈𝙈𝙐𝙉𝙄𝙏𝙔 and 𝘾𝙊𝙇𝙇𝘼𝘽𝙊𝙍𝘼𝙏𝙄𝙊𝙉, focusing on deepening our connections and addressing the root causes of isolation.

This space has felt like HOME.

Together we have the opportunity as a collective to create a sanctuary where every individual feels seen heard, and valued, cultivating and nurturing relationships that inspire growth, understanding, and resilience.

Human Connection Alchemist

The Octopus Movement is a global coalition of non-linear thinkers united by a desire to create positive change in the world.

We are here to drive acceptance and awareness of the awesome abilities of atypical thinkers and embed our diverse experience, expertise, and polymathic skills inside institutions ready and willing to tackle the trickiest challenges of today and tomorrow.

Founding Member

Remote Rebellion

What makes the Remote Rebellion community so unique and special?

Michelle and her team create a culture of 𝙊𝙋𝙀𝙉𝙉𝙀𝙎𝙎, 𝙐𝙉𝘿𝙀𝙍𝙎𝙏𝘼𝙉𝘿𝙄𝙉𝙂, and 𝙎𝘼𝙁𝙀𝙏𝙔 where you can explore the next path in life that feels most aligned for 𝙔𝙊𝙐.

No job search journey (or journey in life for that matter) is exactly the same, and this community is the space for you to feel empowered and encouraged to explore and take steps towards the life 𝙔𝙊𝙐 truly desire.

Rebel

InSpirit

Plug into a Network of Conscious Professionals that are committed to both spiritual & professional growth.

InSpirit Values:

💚 Lead with Love
Our heart informs our thoughts, intentions and actions. We seek to leave people better than we found them.

🤝 Spirit of Service
We’re excited to help each other and we view our work as a vessel to serve humanity and our planet.

🤗 Absolute Acceptance
We’re compassionate, open and encouraging to other members; we celebrate diversity.

🧬 Embrace Evolution
We’re driven by a curiosity and an optimism that we can always learn something new.

☯️ Integrated & Interconnected
We understand that our spiritual & professional lives are intertwined and feed each other.

Common goals:
To learn and grow spiritually alongside other professionals. 
To connect with other spiritually open-minded professionals.
To reduce the stigma of spiritual conversations in the workplace.

Conscious Professional

How did I cross paths with this magical 𝘾𝙊𝙈𝙈𝙐𝙉𝙄𝙏𝙔?


I have been trying out numerous industries over the years, seeing what I like and what resonates with me.

When nothing truly did, I started realizing that I never felt true and deep satisfaction with the impact I was creating.

When COVID hit I stumbled upon the world of 𝙎𝙀𝙇𝙁-𝘿𝙄𝙎𝘾𝙊𝙑𝙀𝙍𝙔, but simultaneously the fear of having to earn a living was prominent.

Rather than continuing to choose 𝙁𝙀𝘼𝙍, I leaned into my newfound ability of connecting deeply with others. Seeing and highlighting the 𝙃𝙐𝙈𝘼𝙉𝙄𝙏𝙔 in each one of us.

Fast forward to now and InSpirit has provided me a beautiful space to not only express myself, but make more of an impact than I ever could have imagined.

InSpirit has helped me understand what I was put on this Earth to do…

✨ Connect deeply with and hold space for other 𝙃𝙐𝙈𝘼𝙉𝙎 that are on similar paths of integrating their 𝙎𝙋𝙄𝙍𝙄𝙏𝙐𝘼𝙇 𝘼𝙉𝘿 𝙋𝙍𝙊𝙁𝙀𝙎𝙎𝙄𝙊𝙉𝘼𝙇 lives, rather than feeling forced into choosing one over the other

Community Co-Creator

CareerPath Global

Ever struggled answering the question "What do I want to be when I grow up?"

Our team of 10 career development experts walks with you through the journey of answering this question. We help you find, develop, and stay on your path. Guiding you in finding the career that feeds your soul.

Previous Topics of Discussion:
• Reconnecting with Your Inner Child and Help Your Career Find You
• Mentally Preparing Yourself For Change
• How to Know When Your Career Path is a Fit

Self-Discovery & Mindset Mentor

Great River Greening

My goal was to drive the organization's mission of restoring and conserving the land and water of Minnesota while living through my mission of creating healthy ecosystems for animals to thrive.

• Collaborated with fundraising and communication teams to assist in the planning, execution, and evaluation of the Clean & Green Gala fundraising event
• Formulated donation requests, reached out to potential donors, organized in-kind donations, and edited marketing copy for the silent auction

Special Events Intern

Volkart May

Applied business development and marketing practices in order to drive value for UnitedHealthcare.

• Executed 200-300 B2B outbound cold calls a day as a brand agent for UnitedHealthcare, generating an average of 15 client leads and follow-up appointments each day
• Built and maintained relationships with customers by rapid and comprehensive problem solving

Business Development Specialist

The Running Room

Community outreach and customer engagement were the 2 primary focuses during every interaction. Whether that be a customer looking for new shoes, gear, advice, or other information, or collaborating with local organizations to provide additional events and services to complement their everyday pursuits.

• Extended our company’s community outreach by partnering with local businesses and organizing events for the clientele of both businesses
• Fit customers for the correct shoes while providing guidance for actionable next steps to reach desired goals in activity of choice
• Social media manager for the store’s social media accounts

Community Outreach Coordinator

Minnesota Timberwolves

Consumer engagement was the top priority during every Minnesota Timberwolves & Lynx event night. I was hired as part of the Live Programming & Entertainment Department for a total of 36 Timberwolves events and 12 Lynx events.

• Built rapport with Timberwolves and Lynx guests on a nightly basis while maintaining a positive image of the company brand
• Connected with contestants for an average of 8-10 promotional challenges to gauge interest, explain the promotion, sign waivers, and answer any questions
• Supported national anthem performances, halftime acts, photo shoots, and media day production needs

Minnesota Timberwolves: Oct. 2016 – Apr. 2017 / Minnesota Lynx Apr. 2017 – Oct. 2017

Game Presentation Assistant

University of Minnesota - Athletics Department

Promoted to Lead Women’s Hockey Promotions Manager in Aug. 2015

I was hired as 1 of 25 interns to head the promotional efforts for 1-2 of the 23 sporting programs within the University of Minnesota Athletic Department. The promotional efforts for each sport included: branding, advertising, pre-game events, in-game event presentation, and community engagement efforts. I led or supported the event experience at over 80 events in the 2 years.

• Oversaw video board promotions and operated in-arena music for Women's Hockey
• Created a positive first impression of the Gopher brand as first touch point for the customer upon entering venue
• Executed promotional efforts to engage with customers throughout the entire event experience
• Delegated clearly defined responsibilities to a team of 4-6 interns per event

Lead Men’s Gymnastics/Women’s Track & Field Promotions Manager: Aug. 2014 – May 2015 / Lead Women’s Hockey Promotions Manager: Aug. 2015 – May 2016

Promotions Manager

𝙍𝙚𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙣𝙜 𝙃𝙪𝙢𝙖𝙣𝙞𝙩𝙮 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙉𝙖𝙩𝙪𝙧𝙖𝙡 𝙒𝙤𝙧𝙡𝙙 🌏 | Living in constant curiosity with the places I see, the people I meet, and the thoughts I ponder | Let’s chat 👇

𝗗𝗼 𝘆𝗼𝘂 𝗳𝗲𝗲𝗹 𝘁𝗿𝘂𝗹𝘆 𝘾𝙊𝙉𝙉𝙀𝘾𝙏𝙀𝘿?

Or do you find yourself drifting in loneliness and isolation? 😔

For the first 25 years of my life, I felt deeply 𝗱𝗶𝘀𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 from myself, from others, from any real sense of belonging. The words that defined me back then?

😡 ANGRY

🤬 RESENTFUL

🤨 JUDGMENTAL

Without self-accountability, I reflected these emotions outward, unaware that the real disconnect was within me.

Then 2020 happened…

Stumbling upon the world of personal development, I realized that the most important journey I would ever embark upon was the journey of 𝙎𝙀𝙇𝙁-𝘿𝙄𝙎𝘾𝙊𝙑𝙀𝙍𝙔.

I faced myself for the first time. I did the work🪞
I started listening to an inner voice I never even knew existed 📢

𝙏𝙊𝘿𝘼𝙔 🌏🌀
I turn my past pain into purpose, helping others feel 𝙎𝙀𝙀𝙉, 𝙃𝙀𝘼𝙍𝘿, and 𝙑𝘼𝙇𝙐𝙀𝘿 through 𝗱𝗲𝗲𝗽, 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻.

I do this by cultivating and holding space for those on similar paths—𝘀𝗲𝗲𝗸𝗲𝗿𝘀, 𝗵𝗲𝗮𝗹𝗲𝗿𝘀, 𝗱𝗲𝗲𝗽 𝘁𝗵𝗶𝗻𝗸𝗲𝗿𝘀, 𝗵𝘂𝗺𝗮𝗻𝘀 𝘄𝗵𝗼 𝗰𝗿𝗮𝘃𝗲 𝗱𝗲𝗽𝘁𝗵 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀.

After immersing myself in numerous community spaces in 2024, I’ve witnessed firsthand our unlimited potential to co-create a world rooted in 𝙏𝙍𝙐𝙎𝙏, 𝙍𝙀𝙎𝙋𝙀𝘾𝙏, and 𝙎𝘼𝙁𝙀𝙏𝙔.

𝗡𝗼𝘄, 𝗜’𝗺 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗸𝗶𝗻𝗱𝗿𝗲𝗱 𝘀𝗽𝗶𝗿𝗶𝘁𝘀: 𝗹𝗲𝗮𝗱𝗲𝗿𝘀, 𝗳𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗼𝗿𝘀, 𝗮𝗻𝗱 𝘀𝗽𝗮𝗰𝗲 𝗵𝗼𝗹𝗱𝗲𝗿𝘀 𝘄𝗵𝗼 𝘃𝗮𝗹𝘂𝗲 𝗱𝗲𝗲𝗽 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗮𝘀 𝗺𝘂𝗰𝗵 𝗮𝘀 𝗜 𝗱𝗼.

If you’re someone who’s passionate about fostering meaningful relationships and cultivating spaces where people feel truly seen, heard, and valued, I’d love to chat. Let’s explore what we can create together! 😁

taplio

The Battle

Rachelle Leerling

Cole Johnson 🌲

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