Let’s rewrite your website | website copywriter for service providers & B2B businesses | are your web words working?

When someone says they visited your website, do you think, “oh no”?

If your website has old content you don’t want people to find, prevents you from wanting to expand your brand’s visibility, and fails to bring in leads, let’s do something about that. 

Here’s a little about how I work: 

🧩 Start with strategy: Rushing into a rewrite won’t deliver the results we want. We’ll map our approach first. Depending on your website, I’ll put together a quick roadmap or run a content audit to define what your site needs and which steps to prioritize. You’ll get a strategic document that we can use together or you can hand to an in-house writer. 

💻 Focused on websites: I’m an industry-generalist and marketing channel-specialist. Website strategy is my bread and butter — this is basically all I think about. (It’s a little unhealthy.)

🏗️ Wireframed writing: It’s hard to see the potential in a flat word doc. I lay things out in Figma or Google Docs to help your team internalize the vision. (Button here, heading there, 3 columns, a callout box…)

💭 Tuned into the industry: I’ve been the go-to marketer for many marketers, who market to marketers. That means sharing Zoom rooms with smart strategists and talking about things like GEO months before it was cool.

Want to be the next smart person I share a Zoom room with?

Check out my work & results (rachelalvarado.super.site) or skip the formalities and send a DM :)

Rachel Ciervo

Modern Health

Specializing in day-to-day technical and logistical support for a global network of mental healthcare providers. 
-Timely responses to all provider support inquiries
-Cross-functional collaboration on projects and workflows
-Educating providers with additional knowledge to enhance their care with clients

Provider Experience Associate

zaidamarston.com

Reclaim your time and focus on growing your business, not your to-do list. 

I'm a content writer partnering with small business owners, entrepreneurs, and creatives to minimize their daily workload. I write so you don't have to. 

Experience: Healthnews.com, TechTarget,  U.S. News 360 Reviews, History-Computer, The Happiness Function, The Wright Pet Sitter 
Ghostwriter for: MindBodyGreen, Zola, Charlie Health, Practice, Viridiana Wilson Photography, Juice

Portfolio: www.zaidamarston.com
Contact: hello@zaidamarston.com

Content Writer

-Manage appointment scheduling for members and providers. 
-Effectively communicate with patients via phone and chat, leading with empathy and understanding. 
-Assist with specialty external referrals, prescription inquiries, and imaging orders.
-Triage escalations while working cross-functionally with teams to provide timely solutions. 
-Maintains 90% average of team KPIs and QA expectations.

Care Coordinator

Path

-Wrote training decks, workflow documents, and scripted templates.
-Managed and scheduled appointments and assisted with insurance verification.
-Successfully piloted and trained a team of 40+ members on new operations tools and workflows.
-Maintained 65+% average of team KPI and 95+% QA expectations.

Patient Support Representative

CaptionCall

-Facilitated FCC compliant phone call dictations for hearing impaired customers.
-Successfully trained on Dragon Dictation software.

Captioning Agent

Risha Dee Films

-Wrote two spoken word poems for miniseries, "Episode Six: June" and "Episode Eight: August."
-Provided voice over recording of poem, "Episode Six: June."

Spoken Word Poet, Voice Over Artist

Clusterfu Art

-Wrote long-form spoken word poem based on a series of promotional photos.
-Provided voice over recording of poem as voice over for the promotional video.

AMDA College and Conservatory of the Performing Arts

-Wrote, edited, and revised a short film script as part of the Short Films class, "Mind Ya Business."
-Script was hand selected to be produced and filmed.

Script Writer

Participated in open house, audition, and student orientation events for potential and incoming students and families.

Student Ambassador

-Wrote, produced, and directed a one-act stage show for the Student Vision Project, "Universal Children."
-Designed the set and lighting elements for the production.
-Worked collaboratively with a faculty-mentor throughout the duration of the project.
-Facilitated materials for props, costumes, set dressing, and show music.
-Designed and distributed marketing and promotional material.

Student Director

-Wrote, produced, and directed a one-act stage show for the Project 15 student project, "Halfway There."
-Designed the set and lighting elements for the production.
-Worked collaboratively with a faculty-mentor throughout the duration of the project.
-Facilitated materials for props, costumes, set dressing, and show music.
-Designed and distributed marketing and promotional material.

Freelance Writer for Wedding, Arts & Culture, Lifestyle, Health, and Wellness Brands // Mental Healthcare Support Specialist

Aloha! I'm Zaida, a virtual assistant with content writing expertise. 

I partner with small business owners, entrepreneurs, and creatives to tackle their to-do lists and free up precious time in their weekly schedules. I handle all those tedious tasks so you don't have to.

Not every business owner loves spreadsheets, color coding, and file organizing. Thankfully, this is right up my alley! 

I also provide specialty VA content writing services like blog writing, content repurposing, and social media content. With creative writing and content writing experience, I combine narrative storytelling with value-based content to help share your industry expertise and connect with your audience. 

Together we'll work on building your content library, establishing yourself as an expert in your field, and converting those leads into clients and customers. 

Portfolio: www.zaidamarston.com

Experience includes: health and wellness, mental healthcare, integrative health, women's and men's health, pet care, wedding, photography, tech, and B2B SaaS.

Testimonials from Clients:
"When I talked to Zaida she completely gave me the confidence that my investment was in the best hands!! She made sure I understood what the world of blogging was like. The first blog she wrote blew me away. The SEO keywords and details she added of my work were on point. I booked clients from the blogs she wrote! Zaida is amazing and has positively impacted my business!" - Viridiana Wilson, Founder of Viridiana Wilson Photography

"Zaida is everything you could want in a writer. She's communicative, enthusiastic, professional, creative, and attentive to detail. She goes above and beyond in everything she does. Zaida is also trained in search engine optimization and content marketing strategy, so she can not only write beautifully for your business, but she can offer the strategy lens that helps your brand grow, increase sales, and convert your followers into clients. I highly recommend her to any business looking for a reliable, talented content partner!" -Jessica Johnson, Founder of Buzzworthy Content

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