Let’s rewrite your website | website copywriter for service providers & B2B businesses | are your web words working?

When someone says they visited your website, do you think, “oh no”?

If your website has old content you don’t want people to find, prevents you from wanting to expand your brand’s visibility, and fails to bring in leads, let’s do something about that. 

Here’s a little about how I work: 

🧩 Start with strategy: Rushing into a rewrite won’t deliver the results we want. We’ll map our approach first. Depending on your website, I’ll put together a quick roadmap or run a content audit to define what your site needs and which steps to prioritize. You’ll get a strategic document that we can use together or you can hand to an in-house writer. 

💻 Focused on websites: I’m an industry-generalist and marketing channel-specialist. Website strategy is my bread and butter — this is basically all I think about. (It’s a little unhealthy.)

🏗️ Wireframed writing: It’s hard to see the potential in a flat word doc. I lay things out in Figma or Google Docs to help your team internalize the vision. (Button here, heading there, 3 columns, a callout box…)

💭 Tuned into the industry: I’ve been the go-to marketer for many marketers, who market to marketers. That means sharing Zoom rooms with smart strategists and talking about things like GEO months before it was cool.

Want to be the next smart person I share a Zoom room with?

Check out my work & results (rachelalvarado.super.site) or skip the formalities and send a DM :)

Rachel Ciervo

Most EdTech and K-12 brands don’t suffer from a content problem. They suffer from a messaging problem. Because in this space, the person who buys the product (district leader) is almost never the person who uses it (teacher or student) — and if your message doesn’t speak to both, it gets ignored.

That’s where I come in.

I’m a messaging strategist and thought leadership partner for K-12 Education & EdTech brands who want content that actually moves people—not just fills channels.

I help brands:

✅ clarify + amplify their messaging in a noisy market
✅ build trust with teachers and decision-makers
✅ publish thought leadership rooted in real classroom experience
✅ develop customer story programs that prove impact with real voices 

Why this works:

Before becoming a strategist and copywriter, I spent 15+ years in classrooms and am trained in Orton Gillingham and structured literacy. I understand the research and the reality.
And:

Teachers trust teachers.
District leaders trust people who understand their world.
And I bridge both.

What I offer:

✔ Fractional thought leadership support (strategy + 1–2 longform pieces/month)
✔ Messaging + content strategy
✔ Customer story and case study programs
✔ Email nurture + content frameworks
✔ White papers, guides, and longform content that simplify complex ideas

If you're ready to create messaging and content that connects, builds credibility, and drives adoption—let’s talk.

📩 meredith@pageandpurpose.com
--> https://calendly.com/pageandpurpose/20-minute-strategy-call

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Rachel Ciervo

Meredith Cooley

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