Website copy, blog posts, case studies, and landing pages. If it lives on a website, I write it.

Schedule a call with the link in my header.

Website Copywriter

Del Valle Independent School District

•	Developed students’ skills in reading and writing with engaging ELA lessons.
•	Assessed student growth and used data to make informed decisions about programming. 
•	Built a collaborative community of learners through facilitating team building activities and lessons on growth mindset, mindfulness and self-management skills.

Elementary Teacher

Bristol Public Schools

•	Managed a caseload of 11 students with diverse needs and academic/social/behavioral goals.
•	Designed and implemented a comprehensive behavior support program for elementary students and delegated goals and action steps to 3 staff members. 
•	Facilitated student growth meetings to share data and make informed decisions with team members.
•	Developed and improved upon Individualized Education Plans and Behavior Intervention Plans.

Special Education Teacher

Let’s rewrite your website | website copywriter for service providers & B2B businesses | are your web words working?

Has it been a while since you last updated your website? 

Time to look it over and run it through a few questions:

✅ Is everything up-to-date?
✅ Is what you do crystal clear?
✅ Does it show your credibility?
✅ Does it speak your clients’ language?
✅ Does it uniquely position you in your market?
✅ Is it bringing in solid, qualified leads on repeat?

Do we have 6 resounding yes’s, or are you paying to host a website that’s doing nothing for your business?

If it’s the latter, let’s fix that.

👋 I’m Rachel. I help service-based business owners go from “My website is kind of embarrassing and I don't want anyone to see it.” ➡️ “My website is so good, even I want to work with me.” I help with:

✔️ concise website copy, case studies, and blogs
✔️ SEO copy including meta titles & meta descriptions
✔️ messaging and positioning support 

Hear what a client had to say:

"I felt stressed for years about taking a chance on making an investment in my website. I've interviewed so many people but it never felt quite right. Then I met Rachel and I felt like I was truly being heard. Working with Rachel transformed my website and the way I think about my business... A testimonial won't do her true justice so if you are on the fence, call me so I can push you in her direction."

- Alex Sunshine, Founder of Rising Suns Agency

Send me a DM to check availability and book a time to meet.

P.S. I promise no hard pitching. We keep it weird in Austin, but not that weird.

Rachel Ciervo

TreeHouse Foods

Communications Manager, Social and Digital Engagement

Patina Solutions

Communications Consultant

Karen Nicholas Communications

Freelance Writer & Communications Professional

Millig Design Build

I recruited and onboarded new employees and created various communication pieces to increase employee engagement. I created a Human Resources department and established internal communications best practices. I helped plan events and contributed to our marketing communications efforts.

Director of Communications & Employee Relations

Willdan Performance Engineering 

I provided communication strategy, developed content for both internal and external audiences and recruited new employees for our division. 

I created targeted communications to ensure employee engagement. I identified new ways to improve and innovate our internal and external communication practices and channels, including monthly update meetings, a branded Medium.com site, video communications, etc. 

I also recruited, hired, and onboarded new employees. I focused on furthering initiatives around Diversity, Equity & Inclusion, particularly in the hiring, recruiting, and onboarding process.

Communications & Talent Acquisition Manager

I designed presentations to share critical findings with clients, focusing on simplicity and client engagement. I also helped package our data into consumable content such as charts, graphs, etc.

University of Kansas

As the first communications person for the IT Department, I created and oversaw all communication efforts, including communications planning, crisis communications, and copywriting. I developed internal communication strategies and materials to support new launches, programs, and processes. 

I distilled complex, technical information into simple, digestible, and actional messages for diverse internal audiences, including students, faculty, and staff.  I also built relationships with other departments and team members to ensure seamless launches of new technologies and programs.

IT Communications & Media Relations Manager

David Evans and Associates, Inc.

As the first person in my role,  I created and executed a media relations program – including pitching media, writing press releases, ghostwriting bylines, and submitting applications for various awards. I ensured our external messages were consistent with our internal messages and focused my efforts on telling DEA’s brand story. 

I developed media pitches and articles to attract and engage with new talent through employee profiles in publications, company culture articles, and Best Places to Work awards. We were ranked on Fortune’s 100 Best Places to Work during my time in this role. 

I engaged with senior leadership and colleagues on media outreach opportunities and provided media training, including crisis communications guidance. 

I also assisted in various internal communications efforts, including contributions to internal newsletters and employee communication pieces.

Media Relations Manager

Edelman

Account Supervisor

Special Olympics Texas

Public Relations Coordinator

Corporate Communications | Writer | Employee & Internal Communications - Helping companies engage with their employees and clients

In our current remote/hybrid work environment, engaging and communicating with employees has never been more challenging – or essential. Creating an environment for employees to be the best versions of themselves is not only a cultural win – it’s also a business win.

A Gallup "State of the Workplace" report found that when employees are engaged at work, profitability increases by 21%. Yet, this same report shared that 65% of employees aren’t engaged at work.

We spend a lot of time talking “at” people – not necessarily “to” them. My goal isn’t just to communicate a message. My goal is to ensure those messages are delivered and digested by the audience. It’s also my responsibility to provide executive guidance and direction when messages aren’t the right voice and fit for the audience.

With a background in media relations, editorial content creation, internal communications and employee relations, I bring a range of creative skills and experience to any position. Communicating with employees and partners can be a company's greatest strength rather than its biggest weakness.

taplio

The Battle

Rachel Ciervo

Karen Nicholas

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