Rachel Wright

thewright.site

Your freelance partner for: 
◾ Event Strategy & Design
◾ Event Coordination 
◾ Event Moderation

Freelance Event Design, Coordination & Moderation

Celbretti 

I leveraged Design Thinking to start a luxe picnic service and transformed it into an events agency. Clients included: HelloFresh, Zalando, HubSpot, BCG, and more

Founder & Events Organizer

Flix

- Optimized HR knowledge management through the design and launch of a SharePoint hub, centralizing HR resources for 80+ employees across 19 markets (2,000+ visits over 6 months).

- Creation of Flix Benefits Hub (SharePoint) providing 3,000 Flixies in 19 markets with an overview of their global & local benefits.

Senior HR Project Manager & Communications Specialist

SkaleUp

- Led financial strategy & restructuring during a liquidity crisis within the agency, minimizing operational costs while maintaining service delivery.

Interim CEO

- Created a performance management framework that lead to the redistribution of work to high-performing team members, resulting in improved efficiency and customer satisfaction.

- Saved the CEO 15 hours/ week from the first month of employment by completely taking over agency recruitment work. Defined the recruiting process/ templates; actively sourced 20 team members (including 3 Head profiles).

Head of People Operations

Zalando

- Served as PMO and Communications Lead for the 2018 Performance Management Cycle. Efforts supported 90% of employees gathering 3+ pieces of feedback, laying the foundation for better quality feedback and performance decisions.

- Contributed to hitting a company-wide OKR with the delivery of an internal communications campaign which resulted in 70% of employees reporting that they understood the connection between strategy and the updated company values after one quarter.

HR Project Manager & Communications Specialist

Managed the delivery of creative projects with a focus on Employer Branding activations.

Global Project Manager - Creative Lab

media consulta: world of ideas!

- Led a cross-functional team to deliver two Europe-wide awareness campaigns for the European Commission's Directorate-General for Enlargement, each with a budget of over €1 million. 

- Wrote new business pitches in response to tenders, securing two successful pitches worth a total of €2.5 million.

Account Manager & PR Consultant

Helping teams connect with creative & convenient events in Berlin.

Great events don’t just happen - they’re designed! 



In a digital-first world, I believe face-to-face moments still hold unmatched power. 
I craft in-person events that bring people together in meaningful, memorable ways—each one rooted in purpose and shaped by the unique culture and goals of the team behind it.

Guided by Design Thinking and fueled by curiosity, I blend my background in communications and HR with creative inspiration from art, cities, and human connection. 

The result? 

Events that feel intentional, inspiring, and perfectly aligned with your vision.

Here are the ways I can help you:

▪ Event Design & Strategy
▪ Event Coordination
▪ Event Moderation

Interested? Check out my website for client stories and more details about my services and prices.

Founder & Managing Director

Are you looking for a way to connect and celebrate with your team in Berlin? 
Check out celbretti.com for catered team event formats that are memorable & convenient.

Rules of Three

• Co-founded Rules of Three, a dynamic art initiative aimed at democratizing the transformative power of painting for a wide audience.

• Instrumental in formulating and executing strategies that propelled Rules of Three's growth from a startup venture to a recognized platform, impacting the lives of 150+ individuals through accessible art workshops. 

• Forged collaborations with local art communities and corporate entities, amplifying brand visibility and driving workshop enrollments. 

• Closed B2B clients for Rules of Three in Berlin, by using a combination of personal connections and cold approaching via LinkedIn.

Co-Founder

Compado GmbH

• Prospected, approached and negotiated 6 new partner opportunities, generating over €30,000 in monthly revenue. 

• Developed the onboarding process and tools, which has enabled the team to onboard new partners in less than a quarter of the previous time.

• Managed and improved partnerships with new and existing partners through increased communication and understanding of client needs.

• Worked closely with Product Team to enhance the UX on 30+ landing pages by using Quality Assurance and user testing.

• Managed and analyzed numerical data from over 30 countries to inform strategic business decisions.

Business Development Manager

roomovo

• Led the development of strategic partnerships by researching potential partners, approaching, negotiating, executing and managing partnerships.

• Product Development: Organized the user-testing for the early stage product, conducted interviews, analyzed insights and advised the product manager on improvements. 

• Increased Sales outreach to 200 potential clients by cold approaching potential clients on Facebook, LinkedIn, and email, and calling them.

Head Of Business Development

Wayfair

• Data Analysis using SQL and Excel to manipulate various data sets and create campaign dashboards to measure and track KPIs ie. response rate, revenue per customer, CPA. 

• Negotiated new pricing agreements, resulting in substantial cost savings of approximately 10% on production expenditures. 

• Orchestrated the integration of direct mail and email marketing channels, resulting in a synergistic and comprehensive outreach approach.

Intern - Offline Marketing

International University of Applied Sciences Bad Honnef

• Proficiently addressed prospective student inquiries, offering comprehensive information and expertly guiding them through the application process.

 • Actively represented the university at fairs and events, effectively promoting its offerings to potential students from both B2B and B2C perspectives. 

• Took a proactive role in business development by negotiating exclusive discounts for students, enhancing their overall university experience and demonstrating a student-centered approach.

Working Student - International Admissions & Recruitment 

Brussels Airlines

• Spearheaded business development efforts, identifying and introducing new products for on-board sales, resulting in an impressive increase of approximately 20% in sales. 

• Successfully engaged with existing partners on a daily basis, fostering collaborative relationships and eliciting new ideas that led to a valuable partnership resulting in a notable cost reduction of around 15%. 

• Effectively presented proposals for new projects to the management board, securing approvals for two substantial projects each valued at approximately €250,000.

Intern - Customer Experience: Inflight Product

Hello! It's Sat, co-founder at Rules of Three. Since our launch in October 2022, we've been focused on integrating the benefits of painting into people's lives through innovative projects.

My background includes experience in both early-stage startups and established tech companies. I hold a master's degree in Innovation Design Management from the University of Europe for Applied Sciences, emphasizing design thinking and creative problem-solving.

Previously, I worked as a Business Development Manager at Compado GmbH, overseeing product launches, partnership negotiations, and user behavior analysis.

Our mission is simple: making the transformative aspects of painting accessible to all.

taplio

The Battle

Rachel Wright

Satyaki Yadav

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