Rachel Wright

thewright.site

Your freelance partner for: 
◾ Event Strategy & Design
◾ Event Coordination 
◾ Event Moderation

Freelance Event Design, Coordination & Moderation

Celbretti 

I leveraged Design Thinking to start a luxe picnic service and transformed it into an events agency. Clients included: HelloFresh, Zalando, HubSpot, BCG, and more

Founder & Events Organizer

Flix

- Optimized HR knowledge management through the design and launch of a SharePoint hub, centralizing HR resources for 80+ employees across 19 markets (2,000+ visits over 6 months).

- Creation of Flix Benefits Hub (SharePoint) providing 3,000 Flixies in 19 markets with an overview of their global & local benefits.

Senior HR Project Manager & Communications Specialist

SkaleUp

- Led financial strategy & restructuring during a liquidity crisis within the agency, minimizing operational costs while maintaining service delivery.

Interim CEO

- Created a performance management framework that lead to the redistribution of work to high-performing team members, resulting in improved efficiency and customer satisfaction.

- Saved the CEO 15 hours/ week from the first month of employment by completely taking over agency recruitment work. Defined the recruiting process/ templates; actively sourced 20 team members (including 3 Head profiles).

Head of People Operations

Zalando

- Served as PMO and Communications Lead for the 2018 Performance Management Cycle. Efforts supported 90% of employees gathering 3+ pieces of feedback, laying the foundation for better quality feedback and performance decisions.

- Contributed to hitting a company-wide OKR with the delivery of an internal communications campaign which resulted in 70% of employees reporting that they understood the connection between strategy and the updated company values after one quarter.

HR Project Manager & Communications Specialist

Managed the delivery of creative projects with a focus on Employer Branding activations.

Global Project Manager - Creative Lab

media consulta: world of ideas!

- Led a cross-functional team to deliver two Europe-wide awareness campaigns for the European Commission's Directorate-General for Enlargement, each with a budget of over €1 million. 

- Wrote new business pitches in response to tenders, securing two successful pitches worth a total of €2.5 million.

Account Manager & PR Consultant

Helping teams connect with creative & convenient events in Berlin.

Great events don’t just happen - they’re designed! 



In a digital-first world, I believe face-to-face moments still hold unmatched power. 
I craft in-person events that bring people together in meaningful, memorable ways—each one rooted in purpose and shaped by the unique culture and goals of the team behind it.

Guided by Design Thinking and fueled by curiosity, I blend my background in communications and HR with creative inspiration from art, cities, and human connection. 

The result? 

Events that feel intentional, inspiring, and perfectly aligned with your vision.

Here are the ways I can help you:

▪ Event Design & Strategy
▪ Event Coordination
▪ Event Moderation

Interested? Check out my website for client stories and more details about my services and prices.

Founder & Managing Director

Are you looking for a way to connect and celebrate with your team in Berlin? 
Check out celbretti.com for catered team event formats that are memorable & convenient.

Digital Charging Solutions

Agile Coach

Amazing Outcomes GmbH

In this role I provided agile coaching services for clients, collaborating with senior management to make a lasting impact. Some of my responsibilities included:
- Leading agile adoption 
- Driving business improvements using metrics 
- Coaching internal Scrum Masters in scaled agile framework
- Supporting clients in OKR implementation

Senior Agile Consultant 

Planet

Drove Agile adoption across the company to reach business objectives sooner
Build and led a team of Agile Coaches and Scrum Masters
Helped Teams improve their collaboration and streamline their processes
Coached agile teams and individuals in Scrum, Kanban and Lean
Trained teams and managers  in conflict resolution

Senior Agile Coach

Coaching agile teams and individuals in Scrum, Kanban and Design Thinking. Supporting dev teams in unlocking their full potential. Helping teams streamline their processes, improve collaboration, and deliver in an agile and sustainable way.

Scrum Master

- Product Owner of Enterprise Search module in pharmaceutical industry
- Leading tech projects/ continuous improvements
- Leading a customer board
- Driving agile transformation in Tech organisation by training and coaching teams in VFQ (Value Flow Quality) ways of working

Technical Lead

Secondment as Project Manager, delivering employer branding projects. My main responsibilities included:

- project management
- managing matrix teams
- budget and vendor management
- stakeholder management

Project Manager

In this role I was the primary customer engagement lead for Enterprise Search & Knowledge Management Services. My main responsibilities included:

- Engaging with internal customers to help optimize their content for search 
- Managing and streamlining voice of the customer processes
- Managing intranet communities and social media for Search and Knowledge Mgmt services
- Managing service documentation
- Leading user acceptance testing

IT Analyst

In the upgrade project for global learning management system, I was responsible for:

- Document lifecycle management in accordance with iQMS (Integrated Quality Management System) standards
- Partnering with Business and Technical Team to ensure requirements traceability
- Cooperation with QRC to assure compliance with GSK policies and legal requirements
- Conducting document reviews
- Training coordination within project team

IT Specialist

- Communication strategy development & implementation
- Support for Leadership Team in effective Site and above Site communication 
- Visual and video communication, responsible for Site magazine
- Event management at site
- Suppliers management (printing houses, creative agencies etc)
- Communication channels development

Internal Communication Specialist

I’m a team coach and conflict resolution expert dedicated to transforming team dynamics. With a unique blend of agile expertise and intercultural competence, I help teams navigate challenges, build trust, and foster collaboration across diverse backgrounds. I’ve worked across industries to guide teams through conflict, empowering them to embrace accountability and unlock their full potential.

Drawing on years of hands-on experience and a servant leadership mindset, I create environments where open communication and shared understanding thrive. Whether facilitating workshops, coaching leaders, or addressing team tensions, my focus is always on helping people work better, together.

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Rachel Wright

Edyta Hetman

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