Rachel Wright

Helping teams connect with creative & convenient events in Berlin.

I work in internal communications, using communication as a tool to align teams and drive business impact.

Over the past decade, I’ve worked at the intersection of HR, communications, and the business, helping organizations create shared understanding, reduce friction, and turn strategy into action. I’m often brought in when things feel fragmented: messages aren’t landing, teams are working in silos, or leaders want greater clarity and alignment.

I typically step in to own employee-facing communication initiatives end-to-end: from narrative and executive messaging through execution. Especially during periods of change, scaling, or organizational alignment, I'm a great partner to have in your corner. 

I’m currently open to freelance and interim projects in internal communications, team alignment, and HR communications.

E-Mail: rachel@thewright.site
Website: thewright.site

Founder & Managing Director

Are you looking for a way to connect and celebrate with your team in Berlin? 
Check out celbretti.com for catered team event formats that are memorable & convenient.

Darren Gibb

I teach coaches how to win more clients using Strategic Content that Converts | Ask about my CLOSE Framework

How many times have you tried to make LinkedIn ‘work’ for you? 🤦‍♂️

If it's not working, you're focusing on the wrong things. Here's why 👇

Because most LinkedIn advice focuses on fluffy nonsense
→ Hooks
→ Formatting
→ How to grow your account (whilst making no money).

(spoiler alert: I am unashamedly about helping you make $$$, not get likes).

It’s easy to look popular.
To fain popularity.
And to get people liking your content.

But what coaches truly suffer from is creating the right type of strategic content.

The type of content which attracts the right people
And repels the wrong.

The type of content which turns you into your prospects’ number 1 expert.

The type of content which strategically positions you as the ONLY solution to their problems.

And the type of content which - best of all - converts those followers of yours into happy, paying clients.

You’ve likely tried the free courses.
Paid some money to unlock the ‘secrets’ from the gurus…
Yet still don’t have a predictable amount of leads coming your way every month.

Or perhaps you feel that you’ve cracked LinkedIn and are ready for that next step:
Webinars, Masterclasses and Challenges (ask me about how I helped one of my clients, Andy, turn a $150 webinar into almost $50k 👀) 

LinkedIn and social selling isn’t difficult - and I make it easier with my CLOSE Framework:

→  𝗖ontent That Attracts & Repels
→  𝗟everage LinkedIn Intelligently
→  𝗢ptimized DM Strategy
→  𝗦trong Sales Strategies
→  𝗘nhance Expert Influence

It really is as simple as that.

And that’s what I’m known for (check out my testimonials for evidence).

If you want to CLOSE and make money.
Shoot over a DM saying 'CLOSE' to find out more.

But - I only work with hard-working coaches who are serious about 

→ improving their LinkedIn strategies
→ Serving more of their ideal clients
→ Know that everything takes work.

If this sounds like you, I look forward to chatting.

If not, I hope you still learn something from my content.

And if you’ve read down to here, drop a DM just to say hello. 

DM the word ‘STARBURSTER’ and I’ll send you over something I usually sell...

For free 🌟 

Also check out my website in my Featured Section to get some free gifts and also sign up to my newsletter.

Storytelling on LinkedIn Coach

Combining my knowledge and passion for storytelling with my knowledge for LinkedIn, I help coaches and solopreneurs use storytelling and proven strategies to improve their content and convert more followers into paying clients.

International Women's Day was yesterday.

Here's what pisses me off the most:

That we even need to have one.

That it's 2026 and women and men need to go to the streets to call for equality.

1. It will take 108 years to close the gender gap
2. Only 6 countries* give women equal legal work rights as men*
3. 22% of AI professionals are women - and it could be down to lack of confidence
4. Women are 47% more likely to suffer severe injuries in car crashes because safety features are designed for men
5. 33,000 girls become child brides every day.

In every area of life, women are misrepresented.
In the past, today, and going forward.

So, whilst it's nice to celebrate women, I instead feel genuine anger that we still have to have this conversation.

At least next year's IWD will be 107 years to close the gender gap 🤷‍♀️✊.

To all of our sisters, keep fighting the right fight.
We stand by you.

(Oh, and bye bye to my misogynistic followers - every 8th March is my most unfollowed day 😇)




* Belgium, Denmark, France, Latvia, Luxembourg and Sweden


_____________
Click here to follow --> Darren Gibb 
I burn the fluff from your feed 🔥

I teach you how to book calls in 8 DM messages | It was never about your content | Let’s stop pretending you’re not using LinkedIn to grow your business 😉

7.1bn people - world war 3: yep, we're about to start

linkedin - 7 ways to build a personal brand!

dunno whether to love or hate this platform sometimes 😅

scrolling through is literally just like any other monday.

bUt ThE wOrLd MiGhT eNd!!!!
- umm yeah, but check out my sweet carousel about the top 67 LinkedIn Creators to follow!


what a world we live in. 😅

If I've missed something huge about the algo...

Is there a chance you've missed a few of these?

And yes.. This is a post about the algo...
But no... It's not based in hearsay or bullshit.

LinkedIn never talk about their algo
(ex-LinkedIn Alicia Teltz often emphasises how little LinkedIn staff know about it).

So when their engineers released this a few months back, it mostly went unnoticed.

I've found myself going back to it and seeing I can still be doing more.

It's nerdy and technical..

So I've broken it down in plain English:

And each one will make you re-think your entire approach:

1️⃣ Your content fights through a filter of hundreds of millions of posts. 
 ↳ Most don't survive it.

2️⃣ The algorithm builds a "fingerprint" of you. 
 ↳ And it's probably wrong.

3️⃣ Only your positive actions train the AI. 
 ↳ What you scroll past doesn't exist.

4️⃣ Your engagement strategy is training the algorithm to hide you from buyers.
 ↳ Read that again.

5️⃣ Your headline isn't written for humans anymore. 
 ↳ The AI reads it first.

6️⃣ The people who benefit most from the algorithm will never comment on your post.
 ↳ And that's not the worst thing in the world.

7️⃣ The algorithm delivers your prospects. 
↳ But if you're not catching them, someone else is.

And I've put together something I've not seen anyone else do.
 
3 Claude prompts that do the hard work for you.
 
One audits your algorithmic fingerprint in 5 minutes. One rewrites your headline so the AI actually knows where to put you. One writes your DM opener when a prospect lands in your profile views.
 
They're inside a free playbook I put together off the back of this research.

You get the prompt.
How to execute it.
And then how to use it properly

(cos let's be honest, you don't need more random prompts.)

DM me Algo Claude and I'll send it over.
 
(Swipe the carousel. Then come back and tell me which one surprised you most.)



_____________
Click here to follow --> Darren Gibb

7 Reasons the Algo HATES you (and how to fix them now)

"Post consistently!" was always shit advice.
 
And this algorithm proves it 👇
 
The more I nerd out about this algo, the more I love it. 
(Seriously.)
 
Look, if "being consistent" led to booked calls and multi six figs, 
about 90% of the coaches and consultants posting 5x a week on here would be millionaires by now.
 
But they're not.
 
This worked 4 years ago. 
When the gurus used it to grow their accounts.
 
It's because you have 5 posts a week and 5, 6, 7 different pillars/topics...
 
That's what's costing you.
 
The algorithm can't classify you. 
It's not punishing you. 
It doesn't really 'hate' you...
 
It just really... Doesn't know who in the blue hell you are. 

Or what you do.
Or who you help.
Or how you help them.
 
You're making it guess - and it's guessing wrong.
 
And those gurus whose content you're leaving comments on. 
Spending time on. 
Liking others' comments on.
 
Yeah.
 
That's bolloxed it as well.
 
The algorithm thinks you're looking for people in your own niche... 
Which is why coaches see so many other coaches. 
And solopreneurs don't see those B2B clients.
 
It thinks you're a generalist. 
So it serves you generalist content.
 
So here's what to start doing now:
 
➡️ Lock in fewer topics. 
  ↳ 2-3 Pillars (I bet those other 2-3 are bullshit leadership fluff anyway).
 
➡️ Look at your last 10 posts. Seriously - do this. 
  ↳ Count distinct topics. More than 2-3? There's your answer.
 
➡️ The creators who are closing deals... 
  ↳ Are saying the same 2-3 things 15 different ways.
 
Oh, and posting 2-3 times a week seems to be the sweet spot. 

Yeah.
 
Stop posting more. 
Start saying fewer things better.
 

🗣️ Tell me in the comments (wrong answers only):
👉 If the algorithm had to describe what you do in one sentence based on your last month of content - what would it say?


_____________
Click here to follow --> Darren Gibb

90% of your buyers...

Will never comment on a single post.
 
They lurk. 
They save. 
They screenshot your carousels at 11pm. 
They check your profile three times before they ever message you.
 
And they make a decision based on 5 things you've never thought about.
 
Not your follower count. 
Not your engagement rate. 
Not how "valuable" your content is.
 
Five specific signals that tell them whether you're the expert they hire - or the resource they bookmark and forget.
 
I didn't guess this. 
I watched it happen across 20,000+ DM conversations.
 
Same patterns. 
Same signals. 
Same decision-making process. 
Over and over.
 
Most experienced coaches are sending at least 3 of the wrong signals right now.
 
(and the engagement metrics won't tell you which ones)
 
Swipe through. 
I've laid out all 5.
 
Slide 7 shows you how to reverse-engineer your LinkedIn fingerprint - shows you what the algorithm actually thinks you are. Built from LinkedIn's own engineering research.
 
DM me HIRED and I'll send it over.

🗣️ Let me know in the comments
👉 Who do you think the algorithm thinks you are (wrong answers only)?



_____________
Click here to follow --> Darren Gibb 
I burn the fluff from your feed 🔥

5 things your buyers see that you dont

If your posts get comments but your DMs stay empty… 

I just built the thing that fixes that 👀

(and I want 5 people to test it before I release it).

It takes ppl from your Content to Deep in the DMs.

The problem is so much AI bullshit on here is generic.
Badly engineered crap.

This takes your last 10+ LinkedIn posts.
Audits them against the algorithm we know and love/hate.
And scores each one on whether it's actually creating any DM opportunities.

(Spoiler: the majority aren't).

But here's where it gets interesting.

For the people who commented on your posts?
It writes the DM to send them.

Not a pitch.
Not "loved your comment!"
A real, contextual conversation opener based on what they actually said.

Most AI tools tell you your content "suuuuucks."
Cheers for that.

This one shows you the gap - and builds the bridge across it.

I've been deep in this AI → Conversion world for almost 4 years.
I've reviewed over 15,000 DM conversations.
I know what works.

And more importantly, what doesn't.

I've been using a version of this with my clients - it works.
It REALLY works.

But I want to stress-test it with people I haven't coached.
People who don't already know my frameworks.
To see if it holds up cold.

Here's the deal:
→ 5 people.
→ You need to have posted at least 10 times in the last 2 months.
→ You need to actually use it and tell me what happened.

That's it.

DM me the word ALPHABETAMETA.

First 5 get it today.
Everyone else waits. 💅


_____________
Click here to follow --> Darren Gibb

Your sales calls aren't failing at the close. 

They're failing in the first five minutes.

And I know why you hear "I need to think about it"...

More than anything else on sales calls.
 
I know because I've listened to the recordings.
 
Hundreds of them. 

Across 150+ clients. 

Coaches, consultants, GTM professionals. 

All experienced. 
All credible. 
All losing deals they should be winning.
 
And the pattern is brutal in its consistency.
 
Five mistakes. 
The same five.
Every time. 

And not one of them is what the sales gurus tell you.
 
It's not "handle objections better." 
It's not "use this magic closing script." 
It's not confidence or energy or any of that motivational bollocks.
 
It's structural. 

The way the call is built means the prospect was always going to say "let me think about it." 

You just didn't see it happening in real time.
 
(Ryan didn't either. He was closing 1 in 5. Changed one thing - not a script, a frame - and hit 4 in 5 within weeks... Then 95%)
 
I mapped out all five in this carousel. 
Each one with the psychology underneath and the shift that fixes it.
 
Swipe through. 
Be brutally honest with yourself.
 
Then - if you want the real diagnostic - I built a GPT that reads your actual sales call transcripts and pinpoints exactly where the deal died.

Trained on the various sales experts I've studied and learned from over the years, they will pick apart your call and show you exactly where you went wrong.

Not theory. 
Your calls. 
Your patterns. 
Your blind spots.
Your future won calls.
 
DM or Comment "I DON'T NEED TO THINK ABOUT IT!" and I'll send it straight over.

🗣️ Let me know in the comments below. 
👉 Looking back what's the most cringe mistake you've made in a sales call? 

_____________
Click here to follow --> Darren Gibb 
I burn the fluff from your feed 🔥

5 Reasons your Sales Calls End with I NEED TO THINK ABOUT 

"If I had to start" [writing hooks again] "tomorrow..."

I'd never use this fkn structure (iykyk)🤦‍♂️.

Same with :

2020 - sad and depressed
2026 - bit happier, still depressed.

or

2025: unemployed and sad.
2026: multi-7-fig founder (and still a bit sad).

please.
(steal this hook 🤦‍♂️)...

someone tell me when the adults have come back to linkedin.

you see, the people actually booking calls from LinkedIn aren't using the same tired hook templates.
 
they're using the reader's own words back at them.
(but that's a conversation for another day)



#MonYayMotivation  
#sadnotsad 
#whydopeoplestillusehashtagslikeits2014onlinkedinfml 



PS does this 'resonate'?
PPS does this 'hit hard'?
PPPS 'is this such a 'vibe'? 😎

I feel bullied and triggered.

Are you responsible?

"Comment X for Y" posts...
 
Everyone seems to hate them all of a sudden
(Well.. apart from my bank account 🤷‍♂️)
 
Those who don't like them complain "value" isn't given. 
Bullshit.
 
It is if it's done correctly. 
If the lead magnet is great. (as it always should be)
 
🧨 Actually... DM/comment SHOW ME HOW and I'll send you over my Playbook I use with my clients on how to do this - most pull in at least 3 leads per post doing this. 💥
 
And if it leads to a client - as it often does with the right strategy... 
Then it's a WIN-WIN.
 
You've solved their problem.
 
And if a person has volunteered themselves forward... then who cares?! 
(nobody's forcing anybody to comment)
 
Seriously.
 
It has gotten me so many clients over the years.
 
Why?
 
Cos most prospects NEVER like or comment on content.
 
Fact.
 
85%+ are lurkers
(Ask yourself how many of your clients came from people who ALWAYS commented and liked your content. Exactly.)
 
So 'Comment X for Y' encourages people to reach out - who normally wouldn't.
 
It surfaces a gap in their knowledge. 
And creates an itch to be scratched.
 
So, those who have such a problem: 
Stop crying and get back to work.
 
Leave those of us who know what we're doing... do it.
 

🗣️ Let me know in the comments (bring on the debate!). 
👉 What are your thoughts and experiences about these posts?
 

PS.. Not joking! 🧨 DM/comment SHOW ME HOW and I'll send you over my Playbook I use with my clients on how to do this - most pull in at least 3 leads per post doing this. 💥
 


_____________
Click here to follow --> Darren Gibb 
I burn the fluff from your feed 🔥

You've found that ideal prospect. Then...

Silence. Ignored. Gone. Here's why 👇 

They were interested. 
Then silence.
 
You scroll back through the thread. 
Re-read every message. 
Wonder what you said wrong.

(DM me "I SEE GHOSTS!" and I'll give you the immediate fix).
 
Then you do the thing that kills the deal:
 
"Hey, just checking in!"
 
(we've all done it)
 
Here's what 15,000+ DM conversations taught me about ghosts:
 
They didn't lose interest. 
You lost the frame.
 
Somewhere in that thread - usually two or three messages before the silence - something shifted. 

You went from expert diagnosing their problem to vendor hoping for a sale.
 
And they felt it.
Immediately.
 
The silence isn't rejection. 
It's a response to positioning.
 
The fix isn't a better follow-up message. 
(Despite what broke gurus might claim).

It's a completely different re-entry. 
No references to the silence. 
No questions. 
No pressure.
 
You reappear with something genuinely useful. 
Something that made you think of their situation. 

Not a nudge - a reason.
 
When the frame resets, they come back. 
And this time, they're the ones asking for the call.
 
I built a free GPT that diagnoses exactly where your DM threads break.

Cos giving you a clever line was never really the solution.

Paste the conversation in. 
Get the diagnosis in seconds.

Check out the carousel for the full Ghost Recovery sequence. 👀👻
 
P.S. DM me I SEE GHOSTS and I'll send you the GPT link.

DMs - Ghost Protocol

If your DM conversations keep dying...

It's not what you said - It's when.

Most coaches think their DMs are fine...
Then they show me.

And it's almost always the same:
5 specific moments where trust breaks.

Not big dramatic mistakes.
Tiny, polite, professional moves that feel right and cost you everything.
(and that's exactly why nobody catches them)

Pitching before they've owned the problem.
Giving a brilliant answer when they ask a question.
Ending messages with "no pressure" and "totally understand."

Each one feels professional.
But each one is building a door for your prospect to leave through.

The real issue isn't five separate mistakes.

It's one missing skill: knowing who controls the frame.

Experts get hired. 
Resources get bookmarked.
And forgotten about moments later.

Your DMs are deciding which one you are.

The deal didn't die when they ghosted.
It died three messages earlier. 
You just didn't see it.

🗣️ Let me know in the comments
👉 If you scrolled your last five dead DM threads right now - what pattern would you see? (Wrong answers only)

P.S. - DM me DM Killer and I'll send you the GPT that diagnoses - and fixes - exactly where your conversations are dying. Paste your thread in. It maps the break point in 20 seconds.

5 DMs Which Are KILLING Your Conversations

I see you fucking up every day.

This is my open letter to you:

Stop chasing trends.
Stop trying to be someone you’re not.
Stop trying to be something you’re not.

Cos this isn’t working for you.

Posting on LinkedIn.
Numerous times a week.
Cos the Gurus told you to.

Delegating your soul to ChatGPT.

Cos you simply don’t have the energy to create the amount of content you’ve been led to believe that you need to.

DMs?
They’re just reserved for Linky Besties.

Why?
Cos of that daily rejection you feel.
Those aimless messages.
That DM script you got given.

None of it works.

And it never has.

So just be your fucking self.

I tried to be someone else for the first 9 months on here.
It drove me to almost quit.

I swear like a trooper.

That’s why the 'f-word' is in my content.

It’s to warn people I’m like this…
And to warm those who are cool with it.

So strip back the bullshit.

Fuck the trends
(those billboards kinda make you look desperate - sorry!).

And start communicating like a human being.

Oh, and get in the damn DMs - your business depends on it

Almost 90% of my buyers have never liked or commented on a single post.
(yep - read that back again).

But they saw me.
My values. 
How I believe things should be done.

And when they were ready - they reached out.

And that's where the conversation starts.

In the DMs.
I promise - they're beautiful once you know how.

You know what to do.

You might just surprise yourself.

See you Monday 💪
(and remember - be a human being ffs).


🗣️ Let me know in the comments 
👉 What's the worst bit of LinkedIn advice you’ve followed? 🤦‍♀️



_____________
Click here to follow --> Darren Gibb 
I burn the fluff from your feed 🔥

LinkedIn makes you feel everyone's winning.

They're not - and nor are you. And that's ok.

It's ok to be having a bad day.
(yep, read that back again).

To lack creativity or inspiration.
To question every answer you think you have.

To lose that call you were sure you were going to win.
To wonder why it seems so easy for everyone else.
To feel it might, MIGHT just be better to quit.

We all have those days.

And when we do, walk away from it all.
Take the day off.
Be graceful with yourself.

And come back ready tomorrow... Or even on Monday.

Cos you're good at this shit.
You know it.
Your clients know it.

And deep down, that voice inside does as well.

taplio

The Battle

Rachel Wright

Darren Gibb

Followers

Posts

Engagements

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Performance ScoreDarren Gibb's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rachel Wright

Darren Gibb

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darren Gibb's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDarren Gibb's LinkedIn Performance