Rachel Wright

thewright.site

Your freelance partner for: 
◾ Event Strategy & Design
◾ Event Coordination 
◾ Event Moderation

Freelance Event Design, Coordination & Moderation

Celbretti 

I leveraged Design Thinking to start a luxe picnic service and transformed it into an events agency. Clients included: HelloFresh, Zalando, HubSpot, BCG, and more

Founder & Events Organizer

Flix

- Optimized HR knowledge management through the design and launch of a SharePoint hub, centralizing HR resources for 80+ employees across 19 markets (2,000+ visits over 6 months).

- Creation of Flix Benefits Hub (SharePoint) providing 3,000 Flixies in 19 markets with an overview of their global & local benefits.

Senior HR Project Manager & Communications Specialist

SkaleUp

- Led financial strategy & restructuring during a liquidity crisis within the agency, minimizing operational costs while maintaining service delivery.

Interim CEO

- Created a performance management framework that lead to the redistribution of work to high-performing team members, resulting in improved efficiency and customer satisfaction.

- Saved the CEO 15 hours/ week from the first month of employment by completely taking over agency recruitment work. Defined the recruiting process/ templates; actively sourced 20 team members (including 3 Head profiles).

Head of People Operations

Zalando

- Served as PMO and Communications Lead for the 2018 Performance Management Cycle. Efforts supported 90% of employees gathering 3+ pieces of feedback, laying the foundation for better quality feedback and performance decisions.

- Contributed to hitting a company-wide OKR with the delivery of an internal communications campaign which resulted in 70% of employees reporting that they understood the connection between strategy and the updated company values after one quarter.

HR Project Manager & Communications Specialist

Managed the delivery of creative projects with a focus on Employer Branding activations.

Global Project Manager - Creative Lab

media consulta: world of ideas!

- Led a cross-functional team to deliver two Europe-wide awareness campaigns for the European Commission's Directorate-General for Enlargement, each with a budget of over €1 million. 

- Wrote new business pitches in response to tenders, securing two successful pitches worth a total of €2.5 million.

Account Manager & PR Consultant

Helping teams connect with creative & convenient events in Berlin.

Great events don’t just happen - they’re designed! 



In a digital-first world, I believe face-to-face moments still hold unmatched power. 
I craft in-person events that bring people together in meaningful, memorable ways—each one rooted in purpose and shaped by the unique culture and goals of the team behind it.

Guided by Design Thinking and fueled by curiosity, I blend my background in communications and HR with creative inspiration from art, cities, and human connection. 

The result? 

Events that feel intentional, inspiring, and perfectly aligned with your vision.

Here are the ways I can help you:

▪ Event Design & Strategy
▪ Event Coordination
▪ Event Moderation

Interested? Check out my website for client stories and more details about my services and prices.

Founder & Managing Director

Are you looking for a way to connect and celebrate with your team in Berlin? 
Check out celbretti.com for catered team event formats that are memorable & convenient.

humanworks

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

Founder

Cosmo Creative Content

If you're a b2b marketing director in financial services, insurance, SaaS and sustainability - we work with you to deliver the thought leadership strategy and content your in-house teams can't.

Content Director

BBC Radio 5 Live

-	Senior leader of the 5 live Breakfast programme and the wider 5 live network leadership team.
-	Leading a team of 20 producers creating a network breakfast radio programme 7 days a week. Responsibility for team performance and welfare.
-	Overseeing the on-air team, managing key talent and setting the editorial direction of the programme. 
-	Leading the commissioning of the programme’s digital and social content   

INNOVATION & LEADERSHIP

-	Leading the recent re-development of the 5 live Breakfast programme: creating a modern radio programme with the audience at its heart. Developing new formats and a programme clock to better showcase presenter talent – driving increased engagement and audience appreciation.
-	Leading 5 live Breakfast’s acclaimed Brexit coverage: developing formats like #BrexitBarometer (a simultaneous discussion format, on-air and online). Driving significant social media traffic.
-	Leading 5 Live Breakfast’s 2019 Election coverage, including creating record levels of engagement with the 5 Live Leader Your Calls, broadcast simultaneously on the BBC News Channel (the leaders of the main political parties taking listeners’ questions). Demonstrating an ability to lead high-profile projects with multiple stakeholders.

STRATEGIC HIGHLIGHTS:
-	Leading a 5 live strategy to improve our reach to younger audiences. Collaborating with multiple stake-holders and creating a blueprint that has had a real impact: 25-44 measure up on Rajars Q4 2019, significantly more live listening through BBC Sounds for U35s (Q3 vs Q4 2019)
-	Leading the BBC's 50:50 project to encourage greater diversity of voices on-air.
-	Currently leading on a project to develop a unique strategy to increase live listening through BBC Sounds (Q1 2020). Working across the BBC Radio division, engaging and managing multiple stakeholders. Demonstrating an ability to identify problems across the division and bring a team together to tackle them.

Assistant Editor

Senior Broadcast Journalist

Broadcast Journalist

THEN → BBC Journalist For 17 Years NOW → Building a B2B Content Agency HOW → Transforming Your Business Into a Thought Leader

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

_________________________________

Why choose humanworks?

We don’t think business to business; we think human to human.

That means crafting content and communications that create genuine, personal, and authentic connections between your business and your customers.

We’re a new type of marketing agency. We help you cut through the blah, blah, blah and give your business a compelling story that will help you stand out from the crowd, build your brand, and grow your bottom line.

• We’re storytellers
• We’re thinkers & doers
• We’re humans, not robots

Our content doesn’t just click with your audience; it connects your business to new leads and converts them into customers.

That’s the power of human-to-human marketing. It just works.

__________________________

Our founder:

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business.

Email
cosmo@human-works.co.uk

Website:
www.human-works.co.uk

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Rachel Wright

Cosmo Shield ♾

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