I have over 15 years of experience in digital marketing. Throughout my career, I’ve transformed data into actionable insights that drive real business results. My journey has taken me from being a hands-on Digital Marketing Associate to leading teams as a Digital Marketing Manager. Along the way, I’ve developed and executed strategies that consistently improve ROI and foster customer engagement.

At ADvance Media, I spearheaded multi-channel campaigns that increased ROI by 25% and reduced acquisition costs by 10% for enterprise clients. At WHEREHOUSE BEVERAGE CO, I scaled the digital ad budget from $20K to $250K in just six months, delivering a consistent 3x ROI by using advanced targeting techniques and rigorous A/B testing.

Currently, I collaborate with clients as a freelancer to design and execute data-driven marketing strategies. My focus is on performance marketing, e-commerce growth, and customer acquisition. One notable project led to a 35% increase in organic traffic by implementing targeted content strategies and SEO improvements.

Beyond work, I stay ahead of industry trends by attending webinars and participating in local marketing meetups. I believe in continuous learning and sharing knowledge with peers in the field.

Let’s connect! If you’re interested in working together on your next digital marketing project or want to exchange ideas about industry trends, feel free to connect via LinkedIn or contact me directly at hello@itsrachael.com.

Skills:
Digital Marketing Strategy | Performance Marketing | Data Analysis | E-Commerce Growth | Multi-Channel Campaign Management | Predictive Analytics | CRM Automation | SEO Optimization

Rachael Mahaffey

I help Jobseekers_Customizing Job Applications & Winning Interviews | Career Change Resumes | ATS Optimizer | Top Rated Freelance Resume Writer

Most job seekers don’t struggle because they lack experience,
They struggle because their resume and LinkedIn fail to tell the right story.

I'm Zohaib Ahmad, a Resume Strategist and Job Search Coach specializing in helping executive professionals realign their career messaging for clarity, focus, and traction.

Whether you’re navigating a career change, overcoming age-related hiring bias, or simply trying to get the right roles to notice you, your presentation and positioning matter.

📌 I don’t just rewrite resumes. I reframe your value.

What I focus on:
✔️ Strategic Resume Realignment
✔️ Executive Career Positioning
✔️ LinkedIn Branding for Visibility
✔️ Storytelling That Converts

My approach is clear:
I define your unique value proposition.
I align it with your next move, not your last role.
I craft messaging that connects with decision-makers in seconds.

Because if your resume isn’t clear, relevant, and strategic, you’ll keep getting overlooked, even if you're the best person for the role.

If you’re ready to stop underselling yourself and start standing out,,,let’s connect.


Send me a DM if you'd like to know how it works. 
Or, you can email me here: zohaibccresume@gmail.com

Zohaib Ahmad

The worst job I ever had paid the most.

This is what a client told me recently. 

High salary. Impressive title. 
But every Sunday night? Dread.

Because the money couldn't fix what was broken: the people.

👉I recently worked with a client who's miserable at his job.

Not because of the salary, he's well-paid.
Not because of the work, he's great at what he does.

Because of who he works with.
Micromanaged. Undervalued. Constantly second-guessed.

He told me: ‘I wake up with anxiety. Not because of the work. Because of them.’
And I felt that.

Because I've been there.

🎯Here's what no one tells you about job searching:

You're not just looking for a role.
You're looking for people who see your value.
A manager who trusts you.
A team that respects you.
A culture that doesn't drain you.
Money can't buy that.
And no title can replace it.

↪️So when you're interviewing, don't just sell yourself.

Vet them too.
→ Watch how they talk about their team → Notice if they're rushed or actually present → Trust your gut when something feels off
You're not desperate.

You're deciding if they deserve you.

Why I'm here.

Creating content. Meeting kind, driven people every week.

Building a community where people actually support each other.

Because at the end of the day, it's not about the title or the paycheck.
It's about the people.

You deserve to work with people who value you.

Don't settle for anything less.

Happy weekend, everyone. ✨

I position senior leaders for high-value opportunities | 100+ Executive Success Stories | Top Rated Executive Resume Writer @Upwork | Job Search Coach

Here is what hiring team is seeing while rejecting you for a potential role. 

❌ No clarity on what you wanted next 
❌ Couldn't explain why you’re different from other candidates 
❌ Achievements buried under job descriptions 
❌ LinkedIn looked like an afterthought 
❌ Zero visibility; no posts, no engagement, no network activation

Here is what successful candidates look like:

✅ Crystal clear on their target role 
✅ Craft a unique value proposition that makes them stand out 
✅ Rewrite their resume to lead with impact, not responsibilities 
✅ Optimize their LinkedIn for message clarity and keywords 
✅ Start showing up (posting, commenting, building visibility)
 
It's rarely about your experience.
It's about how you present it. Position it. Communicate it.

You're not lacking capability.
You're just not showing your value strategically.

Fix that, and everything changes.
What do you think is really keeping you stuck?

DM me if you're ready to stop blending in.

#executiveresumes #jobsearch #positioning

My resume keeps getting rejected by the ATS.

I hear this every week.

And every week, I have to tell them the same thing:

The ATS isn't rejecting you.
Hiring managers are.

Let me explain.  
Here's how the process actually works:

1. You submit your resume
2. ATS scans and parses it (extracts text, categorizes info)
3. ATS ranks resumes based on keyword match and relevance
4. Humans review the top-ranked resumes
5. Humans decide who gets interviews
6. Notice where the rejection actually happens?

Step 5.
Not step 2.

The ATS is a sorting tool. Not a rejection machine.

It doesn't "throw out" your resume.
It surfaces the most relevant ones to the top.

If your resume isn't getting through, it's not because the ATS "can't read it."

It's because:
❌ Your resume didn't match the job requirements closely enough ❌ Your keywords weren't aligned with what they're searching for ❌ Your achievements weren't compelling enough to stand out ❌ Your positioning was too generic to rank highly

Then a human looked at the top 20-30 resumes, and yours wasn't one of them.

↪️Here's what job seekers get wrong:

They think: "If I just format it right, I'll beat the ATS."
But formatting isn't your problem.

Relevance is.

So what actually works?

✅ Mirror their exact language: If they say "P&L management," use "P&L management", not "budget oversight"

✅ Lead with measurable, relevant achievements: Not responsibilities. Impact. Numbers. Results that match what they need.

✅ Tailor your summary to the specific role: Make it crystal clear in the first 3 lines why you're the perfect fit

✅ Use their priority keywords throughout: Not stuffed. Woven naturally into your achievements and experience.

✅ Make your value obvious: The hiring manager reviewing the top resumes should think: "We need to talk to this person"

ATS isn't your enemy.
It's just sorting.

The hiring manager is the one deciding.

And if your resume isn't relevant, clear, and compelling enough to make them stop and say "yes", that's not the ATS's fault.

Stop optimizing for the robot.
Start optimizing for the human.

Because that's who's actually rejecting you.

Be honest: Have you been blaming the ATS for rejections that are actually about relevance?

#ATS #resumewriting

Each week, I review 10+ resumes.

9 of them could've been written by the same person.

"Dynamic professional." "Proven track record." "Leveraged synergies."

Somehow, every candidate "spearheaded cross-functional initiatives" and "leveraged synergistic collaboration to drive transformative results."

Even the intern who answered phones.

ChatGPT has entered the chat. And it's making everyone sound like a corporate buzzword generator.

AI makes resumes more polished and somehow, way more boring. 😴

#AIresumes

Ramadan keeps teaching me:

You don't build a meaningful career by doing more.

You build it by being more intentional.

During Ramadan,
I'm working less. But I'm more present.
I'm slowing down. But I'm more focused.

I'm practicing gratitude. 
And to my surprise, the work is taking care of itself.

Ramadan Mubarak to everyone observing. 

#ramadan #gratitude

Stop overthinking your resume!

I hear this advice all the time.

(Right. Your resume is just one piece of the job search puzzle.)

But here's what people forget:

It's your first impression.
And you don't get a second one.

I see job seekers obsessing over the wrong things:

❌ Should it be 1 page or 2 pages?
❌ What design elements make it stand out?
❌ How do I hack the ATS system?

Meanwhile, they're ignoring what actually matters:

3 questions your resume MUST answer in 7 seconds:

✅ Can recruiters identify your unique value instantly? Not buried under fluff. Not hidden in paragraph 3. Right there. Top of the page. Impossible to miss.

✅ Is it relevant to the job you're applying for? Or does it look like a generic resume sent to 50 different roles?

✅ Is it easy to read? Can someone skim it fast and know exactly what you offer?

If your resume fails any of these, it doesn't matter how perfect the design is.

Because the hiring manager already moved on.

Does your resume pass the 7-second test, or are you still overthinking the wrong things?

#resumewriting

You can have the best experience in the world.

But if your resume looks generic, you'll get generic results.

Nobody buys the product.
They buy the packaging.
They buy the story.
They buy how it makes them feel.

Two VPs. Same 15 years of experience.

One leads with vague buzzwords.
One tells a clear, compelling story with measurable impact.

Which one gets the call?

Your experience is valuable.
But only if you know how to package it.

Is your resume selling the product, or the experience?

#resumewriting

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Rachael Mahaffey

Zohaib Ahmad

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The Battle

Rachael Mahaffey

Zohaib Ahmad

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zohaib Ahmad's LinkedIn Performance

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