WHEREHOUSE BEVERAGE CO

Digital Marketing Manager

ADvance Media

In this tenure, I have the responsibility to lead and execute effective digital marketing initiatives at ADvance Media, while implementing automated sales systems through the high-level sales and marketing platform. In addition, I formulated comprehensive digital marketing recommendations and collaborated with key stakeholders to devise impactful social media, content marketing, and advertising campaigns for industry-leading, enterprise-level clients, including ZEISS and Cutera.

Here, I also employed best practices by enabling seamless data transfer with Zapier across platforms, including Salesforce, GSheets, and Looker Studio, facilitating more comprehensive data visualization and analysis.

Below are my achievements that I attained:
▪Utilized data-driven insights to identify high-performing creative, resulting in a significant 25% ROI boost and a 10% decrease in cost per acquisition, optimizing the advertising strategy.

▪Transformed lead nurturing campaigns by refining messaging strategies using tailored LLM (Large Language Model) prompts, elevating the form-to-appointment conversion rate to an impressive 30.77% and enhancing customer engagement.

▪Leveraged large language model prompts to streamline new campaign copy creation, reducing turnaround time by 75% and generating 15 new lead nurturing campaigns within two months.
Developed sophisticated trigger-based automated sales funnel workflows within high-level CRM and Salesforce, facilitating intuitive actions and enhancing lead engagement.

Director of Digital Marketing | ROI Optimization, Sales Automation, Paid Social Advertising

Underground Masterminds

At Underground Masterminds, I steered diverse advertising projects in both B2B and B2C sectors, including developing campaigns, training media buyers, and providing performance coaching. I fostered daily coordination with developers, the media team, content creators, and virtual assistants to surpass client brand objectives, nurture relationships, and drive revenue growth.

I oversaw new product rollouts from concept to market launch within a six-month timeframe, enhancing lead quality through the integration of reusable automation frameworks. I maintained up-to-date knowledge of the latest digital marketing trends and best practices, implementing innovative strategies such as personalized marketing automation, content collaborations, and webinar-led funnels.

Below are my achievements that I attained:
▪Formulated and launched precise content marketing plans anchored in client goals and KPIs within three months, resulting in a notable 15% upsurge in engagement rates across all social media platforms.

▪Ensured a 25% increase in client ROI by implementing highly targeted multi-channel campaigns and optimizing conversion rates.

Project Manager | Digital Marketing, Media Buying Strategy, Sales & Marketing Automation

The RL Agency

As a creative and digital marketing director, I ensured direct-response and inbound marketing strategies, guiding the development of high-performance websites tailored to the unique brand ethos of diverse client businesses. I also engaged closely with clients during the onset of the pandemic, pioneering intuitive income-generating opportunities to bolster financial resilience.

Below are my achievements that I attained:
▪Introduced an innovative digital marketing strategy, fostering seamless interdepartmental collaboration and deepening client engagement, resulting in an unprecedented increase in client retention rates that surpassed industry benchmarks.

▪Systematized data-driven marketing initiatives, harnessing customer analytics to optimize paid and organic campaigns, leading to a notable 50% surge in social media engagement and a 35% increase in organic website traffic.

Creative and Digital Marketing Director | Outbound & Inbound Marketing, Web & Creative Design

Heavenly Motors of Texas

During this period, I strategized and executed impactful marketing and networking initiatives in the wholesale automotive operations sector, driving dealership growth. I cultivated robust relationships with automotive wholesalers, securing advantageous supply deals and a wider inventory selection. I introduced a referral incentive program that further enriched these partnerships.

Below are my achievements that I attained:
▪Engineered dynamic multi-channel campaigns and fostered lasting wholesaler relationships to expand inventory and ignite revenue growth, leading to a substantial 20% sales revenue increase over three year period.

▪Conceptualized and implemented multi-channel marketing campaigns that elevated brand visibility, stimulated customer engagement, and cultivated an enhanced brand aesthetic, fostering repeat business.

Marketing Manager

SpawGlass

Digital Marketing Associate | Social Media Marketing & Project Management

Hey there! I'm a highly analytical and results-driven leader with a passion for executing impactful digital marketing initiatives that make a difference. With extensive experience spanning diverse industries such as medical aesthetics, refractive, automotive, and construction, I've consistently expanded brand images and driven sustainable revenue growth through innovative multi-channel campaigns.

My forte lies in optimizing marketing tools and social media platforms to boost throughput and conversion rates, consistently achieving exceptional results. I excel at pinpointing business challenges and delivering effective SaaS solutions that propel organizational goals forward.

A natural team builder, I thrive on nurturing and managing cross-functional teams, instilling a culture of excellence that generates audience-driven content for digital channels. By staying ahead of emerging trends and technologies, I ensure continuous improvement and a competitive edge in the ever-evolving digital landscape.

Equipped with a robust skill set that includes proficiency in AdWords, Agency Analytics, Ahrefs, Asana, Canva, ClickFunnels, ClickUp, Elementor, Facebook Business Manager, Facebook Ads Manager, GA4, High-Level CRM, Looker Studio, MailGun, ManyChat, Salesforce, Shopify, Tag Manager, Twilio, WordPress, and Zapier, I'm well-equipped to handle diverse digital marketing needs with finesse.

In addition to this valuable experience, some of my notable career accomplishments/contributions include:
▪Credited with designing and executing high-impact lead generation campaigns, leveraging paid social media advertising strategies to deliver exceptional client ROI surpassing 900%.

▪Employed client-to-lead interactions to deploy personalized messaging at scale, driving a substantial 25% surge in response rates and a 15% increase in appointment scheduling, fostering heightened engagement and progression through the sales funnel.

▪Attained an exceptional 200% ROI within a month through the application of A/B testing and conversion rate optimization techniques.

▪Fine-tuned paid social campaigns and organic strategies, delivering a substantial 27% ROI boost for budget-conscious clients.

What sets me apart is my exceptional organizational, communication, and interpersonal skills. I am committed to fostering strong, collaborative relationships with clients, key stakeholders, and business partners, resulting in positive outcomes and enduring partnerships.

Let's connect and explore how we can leverage my expertise for your digital marketing endeavors!

Rachael Leigh

Galaxy View Real Estate

Heading & leading sales dept. Hired and trained sales staff including SMs, ASMs and under performers for selling across Dubai based projects via MQLs, referals and mock calls.
Orchestrating Dubai property market valuable insights. Educating them regarding potential investment opportunties in Dubai such as what dubai property market has on offer amd how an expat can invest and why should someone invest in dubai. Inculcating thorough Dubai property industry knowledge. Coaching them how to convert MQLs into SQLs. How to qualify a prospect right through the sales funnel (from prospecting to closing). How to address and solve potential clients challenges & problems during the meetings. How to negotiate price. How to cater discount factor and eventually how to seal the deal. Converted about 45% of the leads into happy and contented customers along with their referals as well.

Head of Sales

Fazaia Housing Scheme

Hired new sales & marketing staff and trained the existing one. Formulated sales & marketing strategy and executed it successfully. Boosted company's revenue stream at the first hand by selling 410m worth of properties in 1 month time Alhamdolilah.

Deputy Director Sales & Marketing

Frontier Works Organization, Pakistan

Prepared reports by collecting, analyzing and summarizing  a large scale project "CPEC CITY" data and information. Identified business opportunities by nurturing prospects and evaluating their position in the industry and researching and analyzing sales & marketing options. Maintained relationships with clients by providing support, information, and guidance. Identified product improvements by remaining current on industry trends, market activities, and competitors. Enhanced staff accomplishments and competence by planning delivery of solutions. Answered and convinced the seniors, veterans and less experienced team members regarding technical and procedural queries of the project. Coached and mentored them regarding improved processes. Contributed to team efforts by accomplishing related results as needed.

Senior Manager Sales & Marketing

Ora Developers - Eighteen

Combined entrepreneurial drive with business - management skills to drive gains in revenue, market share and profit performance. Communicated a clear , strategic sales vision, trained and coached effectively and professionally both veteran and junior team members. Cultivated excellent relationships with new prospects and existing customers. Closed an average of 35% of all leads and achieved between 80 to 90% of projected monthly sales goals during tenure. Co-ordinated with marketing team in arranging different Sales & Marketing events such as Road Shows and Open House events in luxury hotels and Expo & Business Centers. Kiosk stands in Malls. In addition attended and led property expos around the globe to promote and sell company's project called "Eighteen".

Sales Manager

Schon Properties Co LLC Dubai

Having worked as “Sales Manager” my responsibilities were offering advices, uplifting and coaching my sales team as to how they can acquire clients, negotiate deals, and secure financing and to complete necessary paperwork for the sale. Besides supervising sales force i also performed some other duties such as planning, budgeting and coordinating open house events and road shows that prompted new leads and increased sales for the office.

Damac Properties Co. LLC Dubai

Worked as a “Property Consultant”. Responsibilities included but not limited to advise clients on market conditions, prices, mortgages, legal requirements and related matters. Promote sales of properties through advertisements, open houses, and participation in multiple listing services. Present purchase offers to sellers for consideration. Compare a property with similar properties that have recently sold to determine its competitive market price.

Property Sales Consultant

ARY Group of Companies

My role as a “Business Development Manager” was not only limited to sell across Dubai based properties to end users, investors & NHIs in but also Accompany buyers during visits to and inspections of property, advising them on the suitability and value of the homes they are visiting. Prepare documents such as representation contracts, purchase agreements, closing statements, deeds and leases. Interview clients to determine what kinds of properties they are seeking. Coordinate property closings, overseeing signing of documents and disbursement of funds. Generate lists of properties that are compatible with buyers' needs and financial resources. Arrange for title searches to determine whether clients have clear property titles.

Business Development Manager

Standard Chartered Bank Ltd

As a Business Development Executive I got great success in the creation of long-term value for my bank from the clients, markets and relationships. I identified sales leads, pitch products and services to new clients and maintained a good working relationship with existing contacts. Follow up new business opportunities and setting up meetings. Communicated new product developments to prospective clients.

Business Development Executive

Z & J Hygienic Products - FMCG (A subsidiary of Master Tiles & Ceramics)

Worked as a “Marketing Officer” I successfully introduced and launched a newly established children diaper “Baby Master” in the market but also executed the sales plans as per targets set by the Marketing Manager. I not only achieved assigned sales targets and enhanced the sales revenue of the company by 40% but also managed the expansion of retail distribution network. Explored the new markets and distributors. Took part in the planning about the enhancement of the quality of product and penetrating it to the market.

Marketing Officer

Seasoned and proven real estate Sales & Marketing pro with demonstrated corporate sales & marketing history along with extensive & diversified 25 years of industry experience looking to utilize my leadership, effective communication, people and transferable skill sets to lead a team and boost a company's revenue stream.

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The Battle

Rachael Leigh

Zeeshan Mudassar

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