I have over 15 years of experience in digital marketing. Throughout my career, I’ve transformed data into actionable insights that drive real business results. My journey has taken me from being a hands-on Digital Marketing Associate to leading teams as a Digital Marketing Manager. Along the way, I’ve developed and executed strategies that consistently improve ROI and foster customer engagement.

At ADvance Media, I spearheaded multi-channel campaigns that increased ROI by 25% and reduced acquisition costs by 10% for enterprise clients. At WHEREHOUSE BEVERAGE CO, I scaled the digital ad budget from $20K to $250K in just six months, delivering a consistent 3x ROI by using advanced targeting techniques and rigorous A/B testing.

Currently, I collaborate with clients as a freelancer to design and execute data-driven marketing strategies. My focus is on performance marketing, e-commerce growth, and customer acquisition. One notable project led to a 35% increase in organic traffic by implementing targeted content strategies and SEO improvements.

Beyond work, I stay ahead of industry trends by attending webinars and participating in local marketing meetups. I believe in continuous learning and sharing knowledge with peers in the field.

Let’s connect! If you’re interested in working together on your next digital marketing project or want to exchange ideas about industry trends, feel free to connect via LinkedIn or contact me directly at hello@itsrachael.com.

Skills:
Digital Marketing Strategy | Performance Marketing | Data Analysis | E-Commerce Growth | Multi-Channel Campaign Management | Predictive Analytics | CRM Automation | SEO Optimization

Rachael Mahaffey

Vaughn Industries LLC

Vaughn Industries, LLC is a contractor based in Carey, Ohio providing nationwide construction of Building Tomorrow's Energy Resources.    From the first residential electrical job that Founder, Ron Vaughn, performed in 1963, our services have grown into the industrial/commercial sectors, including electrical, mechanical (HVAC and Pipefitting), plumbing, high voltage substation, high voltage transmission and distribution, and renewable energy construction.   Vaughn Industries currently employs over 650 full-time employees between the corporate office in Carey, Ohio and our central Ohio office in Lewis Center.

In September 2008, Vaughn Industries became OSHA STAR VPP MOBILE WORKFORCE certified.  Vaughn Industries continues to strive for excellence on every job, adhering to the Vaughn philosophy of: “SAFETY, QUALITY, AND CUSTOMER SATISFACTION“. We remain a family-owned and operated business, with leadership focused on providing outstanding customer service and continued growth.

Skills: 
-ISO Trained Auditor 
-OSHA 30 HR. certified
-Daily Interaction with Employees 
-Created and help manage Employee Recognition/Incentive Program
-Drafting and posting social media updates and website content 
- Assist with advertising, internal publications, and coordinating special events & meetings 
-Assist with coordinating the assembly and production of proposal/presentation process: writing and/or editing text, design layout, graphics, resumes, schedules, etc.
-Support marketing and business development initiatives including campaigns, promotional items and company apparel.

Marketing And Business Development Coordinator

Skills: 
-ISO Trained Auditor 
-OSHA 30 HR. certified
-Daily Interaction with Employees for safety, equipment training, and HR needs 
-Created and help manage Employee Recognition/Incentive Program
-Meeting/Special Event planner
-Managed employee licenses and certifications 

.

Training & Safety Compliance Coordinator

Dance On Vance

-Organize, promote and execute events, meetings, parties and banquet

-Supervise admistrative functions

-Participate and assist in sales and marketing functions

-Introduced new, start up business into community

Co-owner/Co-Manager

The Right Thing, An ADP Company

The RightThing is the number one enterprise recruitment process outsourcing (RPO) provider. Harnessing the power of unmatched proprietary technology, The RightThing continues to lead the industry with innovative, scalable solutions that help clients find, recruit, hire and retain top talent. Dedicated to recruitment leadership, technology and outsourcing, The RightThing offers recruiting solutions to small, medium and large organizations serving many of the world's leading companies. The RightThing is also parent company to AIRS, the leading provider of recruitment training.

• Daily interaction with the client
• Requisition management
• Internet research and job board posting
• Candidate mining and recruiting

Relationship Manager

The University of Findlay

-Assist faculty with research activities
-Collect and analyze data
-Conducting literature searches
-Reviewing literature 
-Building databases

taplio

The Battle

Rachael Mahaffey

Raechel Vaughn, MBA

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