WHEREHOUSE BEVERAGE CO

Digital Marketing Manager

ADvance Media

In this tenure, I have the responsibility to lead and execute effective digital marketing initiatives at ADvance Media, while implementing automated sales systems through the high-level sales and marketing platform. In addition, I formulated comprehensive digital marketing recommendations and collaborated with key stakeholders to devise impactful social media, content marketing, and advertising campaigns for industry-leading, enterprise-level clients, including ZEISS and Cutera.

Here, I also employed best practices by enabling seamless data transfer with Zapier across platforms, including Salesforce, GSheets, and Looker Studio, facilitating more comprehensive data visualization and analysis.

Below are my achievements that I attained:
▪Utilized data-driven insights to identify high-performing creative, resulting in a significant 25% ROI boost and a 10% decrease in cost per acquisition, optimizing the advertising strategy.

▪Transformed lead nurturing campaigns by refining messaging strategies using tailored LLM (Large Language Model) prompts, elevating the form-to-appointment conversion rate to an impressive 30.77% and enhancing customer engagement.

▪Leveraged large language model prompts to streamline new campaign copy creation, reducing turnaround time by 75% and generating 15 new lead nurturing campaigns within two months.
Developed sophisticated trigger-based automated sales funnel workflows within high-level CRM and Salesforce, facilitating intuitive actions and enhancing lead engagement.

Director of Digital Marketing | ROI Optimization, Sales Automation, Paid Social Advertising

Underground Masterminds

At Underground Masterminds, I steered diverse advertising projects in both B2B and B2C sectors, including developing campaigns, training media buyers, and providing performance coaching. I fostered daily coordination with developers, the media team, content creators, and virtual assistants to surpass client brand objectives, nurture relationships, and drive revenue growth.

I oversaw new product rollouts from concept to market launch within a six-month timeframe, enhancing lead quality through the integration of reusable automation frameworks. I maintained up-to-date knowledge of the latest digital marketing trends and best practices, implementing innovative strategies such as personalized marketing automation, content collaborations, and webinar-led funnels.

Below are my achievements that I attained:
▪Formulated and launched precise content marketing plans anchored in client goals and KPIs within three months, resulting in a notable 15% upsurge in engagement rates across all social media platforms.

▪Ensured a 25% increase in client ROI by implementing highly targeted multi-channel campaigns and optimizing conversion rates.

Project Manager | Digital Marketing, Media Buying Strategy, Sales & Marketing Automation

The RL Agency

As a creative and digital marketing director, I ensured direct-response and inbound marketing strategies, guiding the development of high-performance websites tailored to the unique brand ethos of diverse client businesses. I also engaged closely with clients during the onset of the pandemic, pioneering intuitive income-generating opportunities to bolster financial resilience.

Below are my achievements that I attained:
▪Introduced an innovative digital marketing strategy, fostering seamless interdepartmental collaboration and deepening client engagement, resulting in an unprecedented increase in client retention rates that surpassed industry benchmarks.

▪Systematized data-driven marketing initiatives, harnessing customer analytics to optimize paid and organic campaigns, leading to a notable 50% surge in social media engagement and a 35% increase in organic website traffic.

Creative and Digital Marketing Director | Outbound & Inbound Marketing, Web & Creative Design

Heavenly Motors of Texas

During this period, I strategized and executed impactful marketing and networking initiatives in the wholesale automotive operations sector, driving dealership growth. I cultivated robust relationships with automotive wholesalers, securing advantageous supply deals and a wider inventory selection. I introduced a referral incentive program that further enriched these partnerships.

Below are my achievements that I attained:
▪Engineered dynamic multi-channel campaigns and fostered lasting wholesaler relationships to expand inventory and ignite revenue growth, leading to a substantial 20% sales revenue increase over three year period.

▪Conceptualized and implemented multi-channel marketing campaigns that elevated brand visibility, stimulated customer engagement, and cultivated an enhanced brand aesthetic, fostering repeat business.

Marketing Manager

SpawGlass

Digital Marketing Associate | Social Media Marketing & Project Management

Hey there! I'm a highly analytical and results-driven leader with a passion for executing impactful digital marketing initiatives that make a difference. With extensive experience spanning diverse industries such as medical aesthetics, refractive, automotive, and construction, I've consistently expanded brand images and driven sustainable revenue growth through innovative multi-channel campaigns.

My forte lies in optimizing marketing tools and social media platforms to boost throughput and conversion rates, consistently achieving exceptional results. I excel at pinpointing business challenges and delivering effective SaaS solutions that propel organizational goals forward.

A natural team builder, I thrive on nurturing and managing cross-functional teams, instilling a culture of excellence that generates audience-driven content for digital channels. By staying ahead of emerging trends and technologies, I ensure continuous improvement and a competitive edge in the ever-evolving digital landscape.

Equipped with a robust skill set that includes proficiency in AdWords, Agency Analytics, Ahrefs, Asana, Canva, ClickFunnels, ClickUp, Elementor, Facebook Business Manager, Facebook Ads Manager, GA4, High-Level CRM, Looker Studio, MailGun, ManyChat, Salesforce, Shopify, Tag Manager, Twilio, WordPress, and Zapier, I'm well-equipped to handle diverse digital marketing needs with finesse.

In addition to this valuable experience, some of my notable career accomplishments/contributions include:
▪Credited with designing and executing high-impact lead generation campaigns, leveraging paid social media advertising strategies to deliver exceptional client ROI surpassing 900%.

▪Employed client-to-lead interactions to deploy personalized messaging at scale, driving a substantial 25% surge in response rates and a 15% increase in appointment scheduling, fostering heightened engagement and progression through the sales funnel.

▪Attained an exceptional 200% ROI within a month through the application of A/B testing and conversion rate optimization techniques.

▪Fine-tuned paid social campaigns and organic strategies, delivering a substantial 27% ROI boost for budget-conscious clients.

What sets me apart is my exceptional organizational, communication, and interpersonal skills. I am committed to fostering strong, collaborative relationships with clients, key stakeholders, and business partners, resulting in positive outcomes and enduring partnerships.

Let's connect and explore how we can leverage my expertise for your digital marketing endeavors!

Rachael Leigh

Paytm

Growth Marketing Manager

Swiggy

- Enhance discovery and navigation journey for consumers and contribute to development of new features in pre-order journey
- Monitor market trends, conduct consumer market research generating insights at cohort level and keep track of competitor’s activities
- Plan the promotion calendar on a weekly/monthly/yearly level along with campaign planning (Seasonal, Festive, Category Led) 
- Plan GTM for campaigns by developing and executing 360 degree marketing strategy and program managing the process
- Track performance of category, brand at New User vs Repeat User level and devise plans for consistent growth against target metrics

bigbasket.com

- Formulating marketing plan for new product launches, cross-category marketing and developing and executing app/site-wide events
- Prepare creative briefs and manage association with creative and media agencies for building creative assets and branding collaterals
- Work on strategies to improve User Retention, Average Order value and other key metrics
- Co-ordinate with internal stakeholders to grow the stagnant/ de-growing categories

Assistant Marketing Manager

Emxcel

- Developing communication strategy and building branding collaterals
- Ideated and coordinated the implementation of the company's Website
- Building social media strategy for the corporate brand
- Devising effective campaigns, BTL activities for the product portfolio
- Responsible for building creative briefs, conducting market research,
ideating and managing the production of creative assets
- Assisting in devising the GTM strategy and Product activation programs

Strategy & Planning Executive 

Sponso

- Managed key accounts for the organization, handled a team of 6 interns
- Developed & executed influencer marketing campaigns for brands like Metro,
Mochi, Bombay Shaving Company, etc

Influencer Specialist

LinkedIn

- Educating students about the importance of creating content on LinkedIn, whilst maintaining their authentic voice 
- Collaborating with other Campus Editors in writing articles and in presenting videos that encourage students to use LinkedIn effectively

Campus Editor

MullenLowe Lintas Group

Had undertaken the following projects during the internship period:

1.	Tata Motors: Understanding customer’s dissonance with upper A2 car segment
2.	Google Pixel 3a: Building Influencer Marketing Strategy
3.	Wedding wire: Understanding the shift in the wedding industry

Strategic Planning Intern

Pioneer B-Factory Consultancy and Services Private Limited

Responsibilities:
•	Help with marketing plans, advertising, direct marketing and campaigns
•	Source advertising opportunities and place advertisements in the press
•	Produce creative content, including videos and blog posts
•	Run social media channels to enhance audience engagement
•	Communicate with target audiences and build and develop customer relationships
•	Work closely to design marketing materials such as brochures and adverts
Achievements:
•	Increased the reach of B Factory Facebook group(CAT Prep with IIM A Alumni) by 100%
•	Handled a team of 8 members from different parts of the country for promotions
•	Organized MPAT-2018 (a B Factory annual event) successfully
         o	The number of participants increased by 66.67% compared to previous year
         o	Was responsible for event management, sponsor handling, creatives, social media promotion
         o	Handled 45 teams, a total of 126 members for the event

Marketing Executive

Cognizant Technology Solutions

Was part of the Insurance domain(retirements) for US based clients.

Worked as part of the development team. The role included analyzing, enhancing and developing existing functionalities, and coding new modules to improve the current system/as required by the clients.

•	Developed a new module in OMNISCRIPT for taking new Inputs through IVR based system.
•	Created shell scripts for automated transfer of data from one Linux system to other
•	Worked on major platform migration projects in waterfall as well as Agile methodology
•	Developed data conversion routines for migrating daily transaction data 
•	Analyzed critical financial interfaces to help keep track of customer churn and investments
•	Root Cause Analysis of critical system issues and their resolution to optimize the delivery process

Junior Product Specialist

Hello there,

Know what intrigues me the most: Marketing. When I look at a brand campaign I start backtracking it; Implementation schedules, Channel selection, Budget, Target Audience, Analysis, Research, Setting Goals.

This is what I do in my current role; planning growth strategies, deciding communication planning, managing PnL of my portfolio, analyzing the performance (a lot of data crunching), and studying consumer behavior.   

I love to talk about brands, their communication plans, and their promotion strategies. A few of my key competencies include (still honing them rigorously):

* e-Commerce Marketing
* Storefront Marketing
* Brand Management
* Growth Strategy 
* Market Research
* Consumer Insights

I am also good at Negotiations and taking Initiatives. People around me compliment me for my communication skills and public speaking abilities.  

I am a creative person at heart and I love to play around with colors. I also have a dedicated Instagram page (@artly.word.art) where I showcase my calligraphy/ lettering work.
 
For discussions on Marketing, Education or just life write to me at puja.ashwini.iimr@gmail.com!

taplio

The Battle

Rachael Leigh

Puja Ashwini

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