WHEREHOUSE BEVERAGE CO

Digital Marketing Manager

ADvance Media

In this tenure, I have the responsibility to lead and execute effective digital marketing initiatives at ADvance Media, while implementing automated sales systems through the high-level sales and marketing platform. In addition, I formulated comprehensive digital marketing recommendations and collaborated with key stakeholders to devise impactful social media, content marketing, and advertising campaigns for industry-leading, enterprise-level clients, including ZEISS and Cutera.

Here, I also employed best practices by enabling seamless data transfer with Zapier across platforms, including Salesforce, GSheets, and Looker Studio, facilitating more comprehensive data visualization and analysis.

Below are my achievements that I attained:
▪Utilized data-driven insights to identify high-performing creative, resulting in a significant 25% ROI boost and a 10% decrease in cost per acquisition, optimizing the advertising strategy.

▪Transformed lead nurturing campaigns by refining messaging strategies using tailored LLM (Large Language Model) prompts, elevating the form-to-appointment conversion rate to an impressive 30.77% and enhancing customer engagement.

▪Leveraged large language model prompts to streamline new campaign copy creation, reducing turnaround time by 75% and generating 15 new lead nurturing campaigns within two months.
Developed sophisticated trigger-based automated sales funnel workflows within high-level CRM and Salesforce, facilitating intuitive actions and enhancing lead engagement.

Director of Digital Marketing | ROI Optimization, Sales Automation, Paid Social Advertising

Underground Masterminds

At Underground Masterminds, I steered diverse advertising projects in both B2B and B2C sectors, including developing campaigns, training media buyers, and providing performance coaching. I fostered daily coordination with developers, the media team, content creators, and virtual assistants to surpass client brand objectives, nurture relationships, and drive revenue growth.

I oversaw new product rollouts from concept to market launch within a six-month timeframe, enhancing lead quality through the integration of reusable automation frameworks. I maintained up-to-date knowledge of the latest digital marketing trends and best practices, implementing innovative strategies such as personalized marketing automation, content collaborations, and webinar-led funnels.

Below are my achievements that I attained:
▪Formulated and launched precise content marketing plans anchored in client goals and KPIs within three months, resulting in a notable 15% upsurge in engagement rates across all social media platforms.

▪Ensured a 25% increase in client ROI by implementing highly targeted multi-channel campaigns and optimizing conversion rates.

Project Manager | Digital Marketing, Media Buying Strategy, Sales & Marketing Automation

The RL Agency

As a creative and digital marketing director, I ensured direct-response and inbound marketing strategies, guiding the development of high-performance websites tailored to the unique brand ethos of diverse client businesses. I also engaged closely with clients during the onset of the pandemic, pioneering intuitive income-generating opportunities to bolster financial resilience.

Below are my achievements that I attained:
▪Introduced an innovative digital marketing strategy, fostering seamless interdepartmental collaboration and deepening client engagement, resulting in an unprecedented increase in client retention rates that surpassed industry benchmarks.

▪Systematized data-driven marketing initiatives, harnessing customer analytics to optimize paid and organic campaigns, leading to a notable 50% surge in social media engagement and a 35% increase in organic website traffic.

Creative and Digital Marketing Director | Outbound & Inbound Marketing, Web & Creative Design

Heavenly Motors of Texas

During this period, I strategized and executed impactful marketing and networking initiatives in the wholesale automotive operations sector, driving dealership growth. I cultivated robust relationships with automotive wholesalers, securing advantageous supply deals and a wider inventory selection. I introduced a referral incentive program that further enriched these partnerships.

Below are my achievements that I attained:
▪Engineered dynamic multi-channel campaigns and fostered lasting wholesaler relationships to expand inventory and ignite revenue growth, leading to a substantial 20% sales revenue increase over three year period.

▪Conceptualized and implemented multi-channel marketing campaigns that elevated brand visibility, stimulated customer engagement, and cultivated an enhanced brand aesthetic, fostering repeat business.

Marketing Manager

SpawGlass

Digital Marketing Associate | Social Media Marketing & Project Management

Hey there! I'm a highly analytical and results-driven leader with a passion for executing impactful digital marketing initiatives that make a difference. With extensive experience spanning diverse industries such as medical aesthetics, refractive, automotive, and construction, I've consistently expanded brand images and driven sustainable revenue growth through innovative multi-channel campaigns.

My forte lies in optimizing marketing tools and social media platforms to boost throughput and conversion rates, consistently achieving exceptional results. I excel at pinpointing business challenges and delivering effective SaaS solutions that propel organizational goals forward.

A natural team builder, I thrive on nurturing and managing cross-functional teams, instilling a culture of excellence that generates audience-driven content for digital channels. By staying ahead of emerging trends and technologies, I ensure continuous improvement and a competitive edge in the ever-evolving digital landscape.

Equipped with a robust skill set that includes proficiency in AdWords, Agency Analytics, Ahrefs, Asana, Canva, ClickFunnels, ClickUp, Elementor, Facebook Business Manager, Facebook Ads Manager, GA4, High-Level CRM, Looker Studio, MailGun, ManyChat, Salesforce, Shopify, Tag Manager, Twilio, WordPress, and Zapier, I'm well-equipped to handle diverse digital marketing needs with finesse.

In addition to this valuable experience, some of my notable career accomplishments/contributions include:
▪Credited with designing and executing high-impact lead generation campaigns, leveraging paid social media advertising strategies to deliver exceptional client ROI surpassing 900%.

▪Employed client-to-lead interactions to deploy personalized messaging at scale, driving a substantial 25% surge in response rates and a 15% increase in appointment scheduling, fostering heightened engagement and progression through the sales funnel.

▪Attained an exceptional 200% ROI within a month through the application of A/B testing and conversion rate optimization techniques.

▪Fine-tuned paid social campaigns and organic strategies, delivering a substantial 27% ROI boost for budget-conscious clients.

What sets me apart is my exceptional organizational, communication, and interpersonal skills. I am committed to fostering strong, collaborative relationships with clients, key stakeholders, and business partners, resulting in positive outcomes and enduring partnerships.

Let's connect and explore how we can leverage my expertise for your digital marketing endeavors!

Rachael Leigh

Edinburgh Instruments

Managing all aspects of conferences and exhibitions across the Techcomp Group. 

Creating and coordinating social media content across companies and platforms for maximum engagement and to raise brand awareness. Platforms include X (Twitter), Facebook, Instagram, LinkedIn and YouTube.

Marketing Executive - Social Media and Events - Techcomp Group

Responsible for Events across the Techcomp group.
Also responsible for social media across all Techcomp group companies and channels.

Marketing Assistant - Social Media and Events - Techcomp Group

Responsible for organising events and producing social media for the Techcomp group. 

Also assisting with email marketing, SEO and website content.

Marketing Assistant - Techcomp Group

Carrying out marketing duties for Techcomp Group companies: Edinburgh Instruments, Precisa, Edinburgh Sensors, Froilabo, SCION, Isotopx, Dynamica and Techcomp Europe. 

- Preparing for exhibitions and conferences - Booking booth spaces, coordinating shipments, organising new marketing materials, budgeting. 
- Preparing PR/mail shots
- Email campaigns - scheduled through Mailchimp
- Maintaining a variety of websites via WordPress CMS
- SEO
- Writing social media content and scheduling social posts via Buffer
- Social Media analytics 
- Assisting in preparation of technical and application notes
- E-marketing
- Working with the sales team to help generate leads in order to gain new business 
- Monitoring sales enquiries and inputting into ACT! database

Junior Marketing Assistant - Techcomp Group

H&M Group

Trainee Department Manager

- ACCESSORIES DEPARTMENT RESPONSIBLE - This role saw me take charge of the Accessories departments across the ladies and divided ranges. Responsible for the merchandising, restocking and sales goals of the department and to rematch to store monthly plans.

- MEMBER AMBASSADOR for the store. H&M's membership programme is a loyalty scheme to incentive customers conversion and increase spending. I was responsible for updating the staff on changes to the scheme and new goals set by the area team. Set up a number of incentives to drive SOR in store.

- STAFF TRAINER - Training new staff in accordance with H&M standards and local legislation with health and safety and security routines.
- Acting Manger on Duty
- Became responsible for providing great customer experience contributing to the sales and profits goals in store by acting in line with H&M group values and global leadership expectations. 
- Supporting the management team by leading by example ensuring all colleagues deliver great customer service.

Team Leader

30 hour Sales Assistant at H&M 936 Livingston, a fast paced store in The Centre. 

- ACCESSORIES DEPARTMENT RESPONSIBLE - This role saw me take charge of the Accessories departments across the ladies and divided ranges. Responsible for the merchandising, restocking and sales goals of the department and to rematch to store monthly plans.

- MEMBER AMBASSADOR for the store. H&M's membership programme is a loyalty scheme to incentive customers conversion and increase spending. I was responsible for updating the staff on changes to the scheme and new goals set by the area team. Set up a number of incentives to drive SOR in store.

- Working to deadlines on deliveries - Responsible for taking in deliveries, ensuring correct items were scanned in and out, completing paperwork, calculating processing times and deadlines.
- Overseeing shop floor when management was not present
- Visual Merchandising
- Responding to Management Pages across the store
- Answer phone calls from other stores and call centre staff to assist with customer queries
- Clearing fitting room rails in a timely manner
- Providing excellent customer service and answering customer queries
- Cash handling and cashing in and up in the mornings and evenings.

Sales Assistant

British Airways

Mixed Fleet Cabin Crew, working short, mid and long haul flights. Main duties included:

- Safety related duties
- Dealing with cash and card transactions
- Importation documentation for inflight bars and duty free
- Complying with food safety standards while serving food and beverages to customers
- Performing first aid on passengers in emergency situation
- Upselling inflight snacks on short haul flights, provided by M&S, and Duty Free on long haul flights to increase revenue and commission for the team. 
- Performing pre-flight checks
- Monitoring boarding and disembarkations of passengers
- Participating in pre-flight briefings and delivering announcements on behalf of the Captain
- Dealing with high net worth individuals in a professional and mature manor.


The job of Cabin Crew involves a lot of attention to detail. Timeliness is key as late flights cost millions for the company. I work to provide a world class standard of service to passengers to ensure that they return and fly with British Airways again.

Cabin Crew

Skechers

Main responsibilities include:
- Serving customers
- Cash handling
- Organising stock in management system organised by id numbers and product line
- Taking in deliveries and filling out paperwork
- Answering phone queries from customers and other stores
- Ensuring the storefront is clean and tidy
- Upselling to raise commission across the store and meet sales targets

Sales Associate

Beatlie School Campus

Assisted in the nursery of the school. Organised daily activities for the children and assisted at break times and lunch times. This was a very rewarding experience and was my first real experience of a working environment. I supervised the children during play time and during circle time which enabled me to show my capability to use my initiative when arranging activities for the children.

Nursery Practitioner

S.E.N. Teaching Assistant

Currently working as a Social Media and Events Marketing Executive for a global scientific research group.

My current role sees me work across a variety of scientific companies specialising in spectroscopy, chromatography and laboratory products. I am responsible for the organisation and management of conferences and events globally for the Techcomp group. I also manage the social media accounts for the group. I create content and digital assets daily across a variety of social and video platforms, maintaining social media SEO. I manage our online community and keep our audiences engaged where they are. I report monthly on our social analytics for senior management.

taplio

The Battle

Rachael Leigh

Niamh Kenny

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