WHEREHOUSE BEVERAGE CO

Digital Marketing Manager

ADvance Media

In this tenure, I have the responsibility to lead and execute effective digital marketing initiatives at ADvance Media, while implementing automated sales systems through the high-level sales and marketing platform. In addition, I formulated comprehensive digital marketing recommendations and collaborated with key stakeholders to devise impactful social media, content marketing, and advertising campaigns for industry-leading, enterprise-level clients, including ZEISS and Cutera.

Here, I also employed best practices by enabling seamless data transfer with Zapier across platforms, including Salesforce, GSheets, and Looker Studio, facilitating more comprehensive data visualization and analysis.

Below are my achievements that I attained:
▪Utilized data-driven insights to identify high-performing creative, resulting in a significant 25% ROI boost and a 10% decrease in cost per acquisition, optimizing the advertising strategy.

▪Transformed lead nurturing campaigns by refining messaging strategies using tailored LLM (Large Language Model) prompts, elevating the form-to-appointment conversion rate to an impressive 30.77% and enhancing customer engagement.

▪Leveraged large language model prompts to streamline new campaign copy creation, reducing turnaround time by 75% and generating 15 new lead nurturing campaigns within two months.
Developed sophisticated trigger-based automated sales funnel workflows within high-level CRM and Salesforce, facilitating intuitive actions and enhancing lead engagement.

Director of Digital Marketing | ROI Optimization, Sales Automation, Paid Social Advertising

Underground Masterminds

At Underground Masterminds, I steered diverse advertising projects in both B2B and B2C sectors, including developing campaigns, training media buyers, and providing performance coaching. I fostered daily coordination with developers, the media team, content creators, and virtual assistants to surpass client brand objectives, nurture relationships, and drive revenue growth.

I oversaw new product rollouts from concept to market launch within a six-month timeframe, enhancing lead quality through the integration of reusable automation frameworks. I maintained up-to-date knowledge of the latest digital marketing trends and best practices, implementing innovative strategies such as personalized marketing automation, content collaborations, and webinar-led funnels.

Below are my achievements that I attained:
▪Formulated and launched precise content marketing plans anchored in client goals and KPIs within three months, resulting in a notable 15% upsurge in engagement rates across all social media platforms.

▪Ensured a 25% increase in client ROI by implementing highly targeted multi-channel campaigns and optimizing conversion rates.

Project Manager | Digital Marketing, Media Buying Strategy, Sales & Marketing Automation

The RL Agency

As a creative and digital marketing director, I ensured direct-response and inbound marketing strategies, guiding the development of high-performance websites tailored to the unique brand ethos of diverse client businesses. I also engaged closely with clients during the onset of the pandemic, pioneering intuitive income-generating opportunities to bolster financial resilience.

Below are my achievements that I attained:
▪Introduced an innovative digital marketing strategy, fostering seamless interdepartmental collaboration and deepening client engagement, resulting in an unprecedented increase in client retention rates that surpassed industry benchmarks.

▪Systematized data-driven marketing initiatives, harnessing customer analytics to optimize paid and organic campaigns, leading to a notable 50% surge in social media engagement and a 35% increase in organic website traffic.

Creative and Digital Marketing Director | Outbound & Inbound Marketing, Web & Creative Design

Heavenly Motors of Texas

During this period, I strategized and executed impactful marketing and networking initiatives in the wholesale automotive operations sector, driving dealership growth. I cultivated robust relationships with automotive wholesalers, securing advantageous supply deals and a wider inventory selection. I introduced a referral incentive program that further enriched these partnerships.

Below are my achievements that I attained:
▪Engineered dynamic multi-channel campaigns and fostered lasting wholesaler relationships to expand inventory and ignite revenue growth, leading to a substantial 20% sales revenue increase over three year period.

▪Conceptualized and implemented multi-channel marketing campaigns that elevated brand visibility, stimulated customer engagement, and cultivated an enhanced brand aesthetic, fostering repeat business.

Marketing Manager

SpawGlass

Digital Marketing Associate | Social Media Marketing & Project Management

Hey there! I'm a highly analytical and results-driven leader with a passion for executing impactful digital marketing initiatives that make a difference. With extensive experience spanning diverse industries such as medical aesthetics, refractive, automotive, and construction, I've consistently expanded brand images and driven sustainable revenue growth through innovative multi-channel campaigns.

My forte lies in optimizing marketing tools and social media platforms to boost throughput and conversion rates, consistently achieving exceptional results. I excel at pinpointing business challenges and delivering effective SaaS solutions that propel organizational goals forward.

A natural team builder, I thrive on nurturing and managing cross-functional teams, instilling a culture of excellence that generates audience-driven content for digital channels. By staying ahead of emerging trends and technologies, I ensure continuous improvement and a competitive edge in the ever-evolving digital landscape.

Equipped with a robust skill set that includes proficiency in AdWords, Agency Analytics, Ahrefs, Asana, Canva, ClickFunnels, ClickUp, Elementor, Facebook Business Manager, Facebook Ads Manager, GA4, High-Level CRM, Looker Studio, MailGun, ManyChat, Salesforce, Shopify, Tag Manager, Twilio, WordPress, and Zapier, I'm well-equipped to handle diverse digital marketing needs with finesse.

In addition to this valuable experience, some of my notable career accomplishments/contributions include:
▪Credited with designing and executing high-impact lead generation campaigns, leveraging paid social media advertising strategies to deliver exceptional client ROI surpassing 900%.

▪Employed client-to-lead interactions to deploy personalized messaging at scale, driving a substantial 25% surge in response rates and a 15% increase in appointment scheduling, fostering heightened engagement and progression through the sales funnel.

▪Attained an exceptional 200% ROI within a month through the application of A/B testing and conversion rate optimization techniques.

▪Fine-tuned paid social campaigns and organic strategies, delivering a substantial 27% ROI boost for budget-conscious clients.

What sets me apart is my exceptional organizational, communication, and interpersonal skills. I am committed to fostering strong, collaborative relationships with clients, key stakeholders, and business partners, resulting in positive outcomes and enduring partnerships.

Let's connect and explore how we can leverage my expertise for your digital marketing endeavors!

Rachael Leigh

Specialized in providing strategic and operational consulting for professional services, technology/cybersecurity, and high-growth organizations. Expertise includes:
• Developing integration strategies and actionable roadmaps to ensure seamless post-merger alignment and sustained growth.
• Driving digital transformation initiatives and technology implementations to improve productivity, user experience, and innovation.
• Analyzing and reengineering business processes to optimize workflows and scalability for high-growth organizations.
• Crafting tailored solutions to address the challenges of rapidly expanding businesses, ensuring long-term success.

Independent Contractor

Coalfire

Reporting directly to the President, oversee enterprise-wide transformation initiatives and operational excellence for a $17+ million P&L business unit. Lead a global operations team of 60 members, driving quality management, program/project management, and resource optimization.
• Participated on DE&I Committees to promote diversity, equity, and inclusion across the organization.
• Introduced JIRA ticketing systems to streamline development requests for enterprise systems across business units.
• Led the Salesforce engineering team, ensuring adherence to development and release schedules through defined sprints.
• Designed and executed change management strategies, facilitating smooth adoption across teams.
• Defined sprint goals and product releases, enforced Scrum methodology, and collaborated with stakeholders to ensure alignment with customer needs.

Head of Operations, PRMO, and Quality

Promoted to Senior Director due to strong performance and leadership, driving key initiatives across the organization. Spearheaded a full tech stack transformation, optimized project management, and improved resource allocation, aligning these efforts with strategic goals to enhance profitability and success.
• Led a comprehensive transformation initiative encompassing all back-office systems and functions, from system selection and requirements gathering to full implementation and data migration across the organization.
• Spearheaded a pilot program to improve estimating accuracy and enhance visibility into project profitability and resource allocation.
• Managed allocation, utilization, and capacity planning for project resources across various service lines.
• Fostered strong relationships with internal and external clients and vendors, ensuring project profitability and organizational success.
• Designed and implemented effective change management strategies to ensure smooth adoption across teams.
• Championed executive projects, ensuring alignment with organizational priorities and strategic goals.

Senior Director of Delivery Operations

Drove organizational transformation, streamlined processes, and ensured alignment with strategic objectives. Optimized operational performance, enhanced team development, and fostered cross-functional collaboration to achieve scalable growth.
• Overhauled the CSAT program, increasing response rates by 50% and enhancing reporting capabilities.
• Maintained the ISO 9001 quality program, managing common procedures.
• Managed budgets exceeding $10 million for multiple teams and strategic initiatives.
• Reduced contractor onboarding time by 70%, enabling faster resource deployment.
• Developed career growth plans for operations teams, conducting regular 1:1s, quarterly, and annual reviews.
• Collaborated with stakeholders to implement tool stacks (CPQ, PSA, ERP) and improve processes for scalability, visibility, and profitability.
• Developed dashboards for forecasting and KPIs, driving process improvement and executive decision-making.
• Integrated three separate teams into one cohesive department, standardizing methodology across the organization.

Director of Delivery Operations

Led post-acquisition integration efforts, driving measurable improvements in operational performance, cost savings, and organizational growth. Aligned teams, projects, and processes with strategic objectives, ensuring scalability and sustainability.
• Successfully integrated 100+ employees, 200+ projects, and thousands of contracts and records into the organization, maintaining seamless operations and meeting client expectations.
• Identified key decisions and risks, prioritized critical considerations, and delivered milestone deadlines on time or ahead of schedule post-acquisition integration plans.
• Led planning, execution, change management, and organizational restructuring to support post-acquisition integration.
• Designed and implemented systems to manage and track cross-functional KPIs, driving process improvements and enabling executive-level feedback and strategic planning.
• Leveraged critical thinking, financial acumen, and decision-making skills to enhance scalability, visibility, and profitability across cross-functional operations.
• Built and led a community of project managers to foster collaboration and consistency.

Senior Manager, PMO

Denim Group (acquired by Coalfire)

As a member of the Leadership Team, define and achieve organizational goals, streamline processes across functional areas, and drive innovation strategies. Lead and coach a high-performing PMO team of 10 Project Managers, consistently delivering successful projects and exceptional client satisfaction.
• Enabled sales and delivery teams through a standardized scoping and pricing methodology, increasing adherence to project budgets and schedules by 85%.
• Developed, improved, and operationalized critical tools and training for effective use by PMs, ensuring consistency across the organization.
• Led executive projects, ensuring cross-functional alignment and organizational support for the operational plan.
• Mentor PMs, sharing best practices and lessons learned to develop their skills and foster career growth. 
• Monitor KPIs and gather feedback from stakeholders to ensure alignment with strategic plans and identify key decision milestones.
• Drive the implementation of proactive quality assurance and problem-solving processes to enhance project outcomes.
• Develop and govern program management processes, tools, templates, policies, and metrics to ensure compliance with business standards.
• Forecasted and made resourcing decisions to align PM services with organizational priorities.
• Worked closely with Service Offering Managers to optimize processes and ensure project success.
• Supported business development efforts with new and existing clients, contributing to organizational growth.
• Partnered with directors and other managers to determine internal resourcing and recruiting needs, participating in hiring efforts and candidate evaluations.
• Evaluated program strengths and identified opportunities for improvement, expanding offerings and enhancing quality.
• Reported program performance to executives and stakeholders, ensuring transparency and effective communication regarding decisions and issues.

Manager of the PMO

Managed cybersecurity projects with budgets of $3M+ for Fortune 500 companies across diverse industries, including financial services, technology, retail, and manufacturing. Consistently oversee multiple projects simultaneously, managing up to 20 active engagements at a time.
• Led teams of up to 50 members across various geographic locations, both within and outside the organization.
• Excel at translating complex technical data into clear, actionable solutions for stakeholders.
• Proactively identify opportunities to enhance workflows and achieve cost savings by involving all stakeholders to define processes and solutions effectively.
• Lead teams in maturing Software Development Lifecycle (SDLC) programs by integrating static and dynamic application security assessments and threat modeling using frameworks such as OpenSAMM.
• Deliver comprehensive risk assessments for clients leveraging frameworks including ISO, NIST, HIPAA, and PCI.
• Direct web application vulnerability tests, penetration tests, and cybersecurity risk assessments to meet project scope and schedules.
• Coordinate prerequisites and deliverables with clients, ensuring alignment with scope, timelines, and objectives.
• Manage resource assignments, budget tracking, invoicing, and forecasting across multiple concurrent and future contracts.
• Prepare and present comprehensive cybersecurity risk assessment reports, detailing findings and providing actionable remediation advice.
• Identified and managed project risks, ensuring that goals were achieved.
• Maintain positive relationships with internal and external clients by delivering timely and accurate project phase reporting.
• Report progress to senior stakeholders and sponsors, ensuring transparency and alignment with organizational goals.
• Structured social engineering engagements and developed security awareness training programs for multiple organizations.

Technical Project Manager

Tepa, LLC

Managed the budget and accounting processes for TEPA, its nine subsidiaries, and several joint ventures specializing in construction, energy consulting, technology, and fueling system services. Oversaw multiple large-scale construction and infrastructure projects with budgets of $10M+ for public sector clients and the U.S. military. Ensured contract compliance across simultaneous projects while maintaining and distributing certified payroll reports, timesheets, and expense reports. Established a new fuel services division in San Antonio from the ground up, including building infrastructure, hiring, and onboarding employees.
• Increased efficiency by implementing project management software and introducing paperless processes for contract delivery, certified payroll, and invoice submission.
• Managed the local office, creating a standardized filing and organization system to streamline operations.
• Facilitated communication between the corporate office, clients, and team members nationwide, ensuring project profitability and alignment.
• Requested and processed all project-related documents, including Tax-Exempt Certificates, Davis-Bacon wage decisions, Builder’s Risk Certificates, and Payment and Performance Bonds.
• Executed all contract-related paperwork, such as subcontracts, purchase orders, and change orders.
• Processed and verified monthly subcontractor pay applications for fiscal accuracy, collaborating with project managers and suppliers to ensure compliance.
• Managed joint check agreements, tracking payments and lien releases to completion.
• Collected, verified, and submitted certified payroll documents for all projects, including subcontractor compliance documentation such as Apprentice Certificates, Deduction Authorization forms, and Union Plans.
• Distributed all necessary project attachments to subcontractors, including WH-347 forms, pay applications, tax-exempt certificates, and Davis-Bacon wage decisions as required.

Project Coordinator

MYCON General Contractors

Directed site mobilization for multiple construction projects across healthcare, manufacturing, and retail industries, with project values of $12M+. Provided dedicated support to multiple project managers and superintendents to ensure seamless project execution.
• Led contract administration for all projects, including drafting and revising subcontracts and exhibits to ensure accuracy and compliance.
• Enhanced operational efficiency by developing streamlined processes for tracking submittals and approvals 
• Introduced new project management software to optimize workflows and trained other employees.

City of Rockwall

Managed and executed advanced planning and zoning operations, ensuring alignment with City Council priorities and strategic goals. Developed measures to track initiative success and prepared comprehensive materials for the Planning and Zoning Commission, Architectural Review Board, and Historic Preservation Advisory Board.
• Facilitated a grant-writing team and spearheaded socialized change management initiatives.
• Conducted research, coordinated staff selection committee interviews, and actively participated in the contractor hiring process.
• Redesigned the planning department’s website, development documents, forms, and applications for improved user experience.
• Created development service maps using ArcGIS and assembled information on local volunteer opportunities and city services for public dissemination.
• Successfully organized multiple city-sponsored events, including the annual Christmas party, cookouts, and cook-offs.
• Provided guidance to citizens, developers, engineers, and City departments on application processes, ordinances, and regulations.
• Managed planning project schedules, monitored application submittals for completeness, and prepared notification materials for public hearings.
• Created graphics and maps for Planning and Zoning Commission and City Council reports.
• Drafted letters of approval for applicants post-review and ensured final plats complied with requirements.

Planning Technician (Planner I)

Hill & Wilkinson General Contractors

Acted as the key liaison between subcontractors, clients, estimators, and project managers ensuring timely and accurate compilation of required information and submission of bid materials. Collaborated closely with the marketing department to develop proposals. Successfully managed the distribution of thousands of bid documents.
• Organized and conducted training sessions for new computer software, improving operational efficiency and reducing costs.
• Developed and implemented healthcare benefit initiatives for employees.

Estimating Coordinator

Supported project managers by overseeing contract administration, drafting subcontracts, and coordinating warranty documentation for multi-million dollar projects. 
• Ensured compliance with project requirements through meticulous review of subcontracts.
• Facilitated smooth project execution by coordinating with subcontractor specialties.

Driving growth, profitability, & cost savings through process efficiency, strategic initiatives & data-informed decision making.

Hi, I’m JoDee Sanford, a results-driven leader passionate about helping organizations thrive by aligning operations with strategic goals and empowering teams to succeed. With experience in professional services, cybersecurity, and high-growth industries, I excel at delivering transformative solutions blending strategy, operational excellence, and people-centered leadership.

What I Bring to the Table:
✨ Strategic Leadership: Crafting actionable roadmaps, growth strategies, and integration plans that fuel scalability and sustainable success.
✨ Operational Excellence: Streamlining workflows and reengineering processes to improve efficiency, reduce costs, and boost profitability is my forte.
✨ Transformation & Integration: From leading company acquisitions to implementing enterprise systems, I focus on maximizing value while fostering a people-first approach.
✨ Project & Program Management: I have a proven track record of delivering high-impact projects on time and within budget by fostering collaboration across global teams.
✨ Change Management: I guide teams through smooth transitions by focusing on tailored strategies, effective communication, and long-term adoption.
✨ Team Development & Coaching: Building high-performing teams and fostering an environment of growth, collaboration, and innovation is at the heart of what I do.

A Few Highlights:
✔️Achieved a 20% increase in utilization, reduced project lead times by 50%, and enhanced enterprise systems development by 150%.
✔️Improved consultant billability by 25%, and reduced burnout while providing additional training and technical oversight.
✔️Increased adherence to project schedules and budgets by 85%.
✔️Reduced contractor onboarding time by 70% by fostering a collaborative, performance-driven culture.
✔️Managed budgets exceeding $10M, cut spending by $1M+, and grew revenue by 30% YoY.
✔️Improved forecasting accuracy by 20% through refined pricing strategies, contract administration, and enhanced resource capacity planning.

I take pride in building scalable solutions, developing meaningful relationships, and creating environments where people and organizations thrive. Known for tackling complex challenges, I focus on delivering innovative strategies that propel growth while ensuring operational readiness and alignment with organizational goals.

Let’s connect to explore how I can drive success for your organization!

📧 You can reach me at jodee.sanford@gmail.com

taplio

The Battle

Rachael Leigh

JoDee Sanford, MPA

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?