WHEREHOUSE BEVERAGE CO

Digital Marketing Manager

ADvance Media

In this tenure, I have the responsibility to lead and execute effective digital marketing initiatives at ADvance Media, while implementing automated sales systems through the high-level sales and marketing platform. In addition, I formulated comprehensive digital marketing recommendations and collaborated with key stakeholders to devise impactful social media, content marketing, and advertising campaigns for industry-leading, enterprise-level clients, including ZEISS and Cutera.

Here, I also employed best practices by enabling seamless data transfer with Zapier across platforms, including Salesforce, GSheets, and Looker Studio, facilitating more comprehensive data visualization and analysis.

Below are my achievements that I attained:
▪Utilized data-driven insights to identify high-performing creative, resulting in a significant 25% ROI boost and a 10% decrease in cost per acquisition, optimizing the advertising strategy.

▪Transformed lead nurturing campaigns by refining messaging strategies using tailored LLM (Large Language Model) prompts, elevating the form-to-appointment conversion rate to an impressive 30.77% and enhancing customer engagement.

▪Leveraged large language model prompts to streamline new campaign copy creation, reducing turnaround time by 75% and generating 15 new lead nurturing campaigns within two months.
Developed sophisticated trigger-based automated sales funnel workflows within high-level CRM and Salesforce, facilitating intuitive actions and enhancing lead engagement.

Director of Digital Marketing | ROI Optimization, Sales Automation, Paid Social Advertising

Underground Masterminds

At Underground Masterminds, I steered diverse advertising projects in both B2B and B2C sectors, including developing campaigns, training media buyers, and providing performance coaching. I fostered daily coordination with developers, the media team, content creators, and virtual assistants to surpass client brand objectives, nurture relationships, and drive revenue growth.

I oversaw new product rollouts from concept to market launch within a six-month timeframe, enhancing lead quality through the integration of reusable automation frameworks. I maintained up-to-date knowledge of the latest digital marketing trends and best practices, implementing innovative strategies such as personalized marketing automation, content collaborations, and webinar-led funnels.

Below are my achievements that I attained:
▪Formulated and launched precise content marketing plans anchored in client goals and KPIs within three months, resulting in a notable 15% upsurge in engagement rates across all social media platforms.

▪Ensured a 25% increase in client ROI by implementing highly targeted multi-channel campaigns and optimizing conversion rates.

Project Manager | Digital Marketing, Media Buying Strategy, Sales & Marketing Automation

The RL Agency

As a creative and digital marketing director, I ensured direct-response and inbound marketing strategies, guiding the development of high-performance websites tailored to the unique brand ethos of diverse client businesses. I also engaged closely with clients during the onset of the pandemic, pioneering intuitive income-generating opportunities to bolster financial resilience.

Below are my achievements that I attained:
▪Introduced an innovative digital marketing strategy, fostering seamless interdepartmental collaboration and deepening client engagement, resulting in an unprecedented increase in client retention rates that surpassed industry benchmarks.

▪Systematized data-driven marketing initiatives, harnessing customer analytics to optimize paid and organic campaigns, leading to a notable 50% surge in social media engagement and a 35% increase in organic website traffic.

Creative and Digital Marketing Director | Outbound & Inbound Marketing, Web & Creative Design

Heavenly Motors of Texas

During this period, I strategized and executed impactful marketing and networking initiatives in the wholesale automotive operations sector, driving dealership growth. I cultivated robust relationships with automotive wholesalers, securing advantageous supply deals and a wider inventory selection. I introduced a referral incentive program that further enriched these partnerships.

Below are my achievements that I attained:
▪Engineered dynamic multi-channel campaigns and fostered lasting wholesaler relationships to expand inventory and ignite revenue growth, leading to a substantial 20% sales revenue increase over three year period.

▪Conceptualized and implemented multi-channel marketing campaigns that elevated brand visibility, stimulated customer engagement, and cultivated an enhanced brand aesthetic, fostering repeat business.

Marketing Manager

SpawGlass

Digital Marketing Associate | Social Media Marketing & Project Management

Hey there! I'm a highly analytical and results-driven leader with a passion for executing impactful digital marketing initiatives that make a difference. With extensive experience spanning diverse industries such as medical aesthetics, refractive, automotive, and construction, I've consistently expanded brand images and driven sustainable revenue growth through innovative multi-channel campaigns.

My forte lies in optimizing marketing tools and social media platforms to boost throughput and conversion rates, consistently achieving exceptional results. I excel at pinpointing business challenges and delivering effective SaaS solutions that propel organizational goals forward.

A natural team builder, I thrive on nurturing and managing cross-functional teams, instilling a culture of excellence that generates audience-driven content for digital channels. By staying ahead of emerging trends and technologies, I ensure continuous improvement and a competitive edge in the ever-evolving digital landscape.

Equipped with a robust skill set that includes proficiency in AdWords, Agency Analytics, Ahrefs, Asana, Canva, ClickFunnels, ClickUp, Elementor, Facebook Business Manager, Facebook Ads Manager, GA4, High-Level CRM, Looker Studio, MailGun, ManyChat, Salesforce, Shopify, Tag Manager, Twilio, WordPress, and Zapier, I'm well-equipped to handle diverse digital marketing needs with finesse.

In addition to this valuable experience, some of my notable career accomplishments/contributions include:
▪Credited with designing and executing high-impact lead generation campaigns, leveraging paid social media advertising strategies to deliver exceptional client ROI surpassing 900%.

▪Employed client-to-lead interactions to deploy personalized messaging at scale, driving a substantial 25% surge in response rates and a 15% increase in appointment scheduling, fostering heightened engagement and progression through the sales funnel.

▪Attained an exceptional 200% ROI within a month through the application of A/B testing and conversion rate optimization techniques.

▪Fine-tuned paid social campaigns and organic strategies, delivering a substantial 27% ROI boost for budget-conscious clients.

What sets me apart is my exceptional organizational, communication, and interpersonal skills. I am committed to fostering strong, collaborative relationships with clients, key stakeholders, and business partners, resulting in positive outcomes and enduring partnerships.

Let's connect and explore how we can leverage my expertise for your digital marketing endeavors!

Rachael Leigh

Chartis.io

-Developed and implemented comprehensive strategies for paid search, paid social, SEO, and web design across multiple large AAR clients.
-Increased strategic account coverage for one client from approximately 70% to 98%.
-Achieved over a 30% increase in organic search traffic within one month of SEO implementation and website redesign.
-Exceeded client's lead volume goal during peak season by over 200%.
-Expanded ad channel and campaign coverage, resulting in a more than 60% increase in relevant lead volume.
-Leveraged AI for data analytics, SEO, and other tasks, enabling more efficient task completion and enhancing client experiences.

Senior Consultant

ChannelAdvisor

Paid Search - Created, managed, and optimized Google and Bing Ad campaigns that ranged from a few hundred dollars per day to several thousand dollars per day.

Strategy - Advised clients on non-paid strategies that helped generate increases in ROAS anywhere from 5% month over month to doubling their ROAS month over month for several clients.

Logic and Functions - Improved feed rules and optimizations on multiple clients to improve Google Merchant Center approval rate by anywhere from 3% to 30%. Brought a large client down to 0% disapprovals and was able to help another client bring 10,000 more products online than their prior feed service.

Client Strategy Manager

Soarden LLC

Google Ads/SEO - Set up new campaigns/optimization which resulted in a 31% increase in income YoY the first month and a 107% increase the second month. This was done by focusing on getting golden leads for clients through Callout Ads instead of Search and Display Ads.

Consulting/Analysis - Provided analysis and recommendations for various aspects of the business which resulted in double the amount of 5-star reviews for the company's Google page in two months.

Awakate LLC

Project Management - Oversaw a team that designed and launched five websites using Shopify and one with WordPress. 

SEO - Optimized the websites with related keywords, blog posts, and SEO social media posting, both organic and paid.

Google Ads/PPC - Google Ads search campaigns and FB and IG ad campaigns ran. One website so successful dozens of orders still came through after ads were all paused during an analysis break.

Social Media Management - Posted organically and worked with several dozen influencers  to help promote the brand and increase sales.

Finance Experience - Assisted with inventory planning, contract negotiation, and purchasing of products.

Value Nation

Google Ads - Managing all marketing efforts including SEO, Google AdWords, landing page design, direct mail, email marketing. Brought CTR on Google Ads from average 3.5% to 8.7%.

Social Media Management - Ran social media ads on Instagram and Facebook. Negotiated with influencers for organic ads which led to a partnership and long-term brand awareness/reputation increase to several hundred thousand loyal followers of influencer.

Modern City Solar

Salesman

208 Gun Shop

Management - Developed and implemented business strategy. Kept records, including inventory and basic accounting.

Web Design/SEO - Designed and launched the website to focus on keeping and converting organic traffic. (Unable to run Google Ads for firearm businesses so focus was on organic reach).

Social Media Marketing - Increased profitability and brand awareness through influencer contract negotiations, analyzing market trends, and marketing outreach to complementary companies.

Project Manager

Trop Gun Shop Ltd

Generated sales on the retail floor and online through various eCommerce channels; as well as providing exceptional customer service.

Assisted in online product uploading, product SEO, and inventory on the website.

The Gun Shop LLC

Generated sales on the retail floor and provided excellent customer service.

Sales Associate

Iconic Group, Inc

Supervised and trained other managers across region to take photos and provide customer service for Santa sets.

Managed, trained, and motivated team of 12-15 employees. 

Tracked sales, accounted for inventory, sales, and customer service. Seasonal position.

Location Manager

Paid Search Pro💲 Paid Social 📱Marketing Strategy 📈

Paid Search and SEO + Marketing Strategy Specialist in both B2B and B2C industries.

Open to helping people learning marketing, paid search, and SEO! Just message me.

*My thoughts, words, and opinions are my own and do not reflect the opinions, policies, or beliefs of my employer*

taplio

The Battle

Rachael Leigh

Hunter Wilson

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