WHEREHOUSE BEVERAGE CO

Digital Marketing Manager

ADvance Media

In this tenure, I have the responsibility to lead and execute effective digital marketing initiatives at ADvance Media, while implementing automated sales systems through the high-level sales and marketing platform. In addition, I formulated comprehensive digital marketing recommendations and collaborated with key stakeholders to devise impactful social media, content marketing, and advertising campaigns for industry-leading, enterprise-level clients, including ZEISS and Cutera.

Here, I also employed best practices by enabling seamless data transfer with Zapier across platforms, including Salesforce, GSheets, and Looker Studio, facilitating more comprehensive data visualization and analysis.

Below are my achievements that I attained:
▪Utilized data-driven insights to identify high-performing creative, resulting in a significant 25% ROI boost and a 10% decrease in cost per acquisition, optimizing the advertising strategy.

▪Transformed lead nurturing campaigns by refining messaging strategies using tailored LLM (Large Language Model) prompts, elevating the form-to-appointment conversion rate to an impressive 30.77% and enhancing customer engagement.

▪Leveraged large language model prompts to streamline new campaign copy creation, reducing turnaround time by 75% and generating 15 new lead nurturing campaigns within two months.
Developed sophisticated trigger-based automated sales funnel workflows within high-level CRM and Salesforce, facilitating intuitive actions and enhancing lead engagement.

Director of Digital Marketing | ROI Optimization, Sales Automation, Paid Social Advertising

Underground Masterminds

At Underground Masterminds, I steered diverse advertising projects in both B2B and B2C sectors, including developing campaigns, training media buyers, and providing performance coaching. I fostered daily coordination with developers, the media team, content creators, and virtual assistants to surpass client brand objectives, nurture relationships, and drive revenue growth.

I oversaw new product rollouts from concept to market launch within a six-month timeframe, enhancing lead quality through the integration of reusable automation frameworks. I maintained up-to-date knowledge of the latest digital marketing trends and best practices, implementing innovative strategies such as personalized marketing automation, content collaborations, and webinar-led funnels.

Below are my achievements that I attained:
▪Formulated and launched precise content marketing plans anchored in client goals and KPIs within three months, resulting in a notable 15% upsurge in engagement rates across all social media platforms.

▪Ensured a 25% increase in client ROI by implementing highly targeted multi-channel campaigns and optimizing conversion rates.

Project Manager | Digital Marketing, Media Buying Strategy, Sales & Marketing Automation

The RL Agency

As a creative and digital marketing director, I ensured direct-response and inbound marketing strategies, guiding the development of high-performance websites tailored to the unique brand ethos of diverse client businesses. I also engaged closely with clients during the onset of the pandemic, pioneering intuitive income-generating opportunities to bolster financial resilience.

Below are my achievements that I attained:
▪Introduced an innovative digital marketing strategy, fostering seamless interdepartmental collaboration and deepening client engagement, resulting in an unprecedented increase in client retention rates that surpassed industry benchmarks.

▪Systematized data-driven marketing initiatives, harnessing customer analytics to optimize paid and organic campaigns, leading to a notable 50% surge in social media engagement and a 35% increase in organic website traffic.

Creative and Digital Marketing Director | Outbound & Inbound Marketing, Web & Creative Design

Heavenly Motors of Texas

During this period, I strategized and executed impactful marketing and networking initiatives in the wholesale automotive operations sector, driving dealership growth. I cultivated robust relationships with automotive wholesalers, securing advantageous supply deals and a wider inventory selection. I introduced a referral incentive program that further enriched these partnerships.

Below are my achievements that I attained:
▪Engineered dynamic multi-channel campaigns and fostered lasting wholesaler relationships to expand inventory and ignite revenue growth, leading to a substantial 20% sales revenue increase over three year period.

▪Conceptualized and implemented multi-channel marketing campaigns that elevated brand visibility, stimulated customer engagement, and cultivated an enhanced brand aesthetic, fostering repeat business.

Marketing Manager

SpawGlass

Digital Marketing Associate | Social Media Marketing & Project Management

Hey there! I'm a highly analytical and results-driven leader with a passion for executing impactful digital marketing initiatives that make a difference. With extensive experience spanning diverse industries such as medical aesthetics, refractive, automotive, and construction, I've consistently expanded brand images and driven sustainable revenue growth through innovative multi-channel campaigns.

My forte lies in optimizing marketing tools and social media platforms to boost throughput and conversion rates, consistently achieving exceptional results. I excel at pinpointing business challenges and delivering effective SaaS solutions that propel organizational goals forward.

A natural team builder, I thrive on nurturing and managing cross-functional teams, instilling a culture of excellence that generates audience-driven content for digital channels. By staying ahead of emerging trends and technologies, I ensure continuous improvement and a competitive edge in the ever-evolving digital landscape.

Equipped with a robust skill set that includes proficiency in AdWords, Agency Analytics, Ahrefs, Asana, Canva, ClickFunnels, ClickUp, Elementor, Facebook Business Manager, Facebook Ads Manager, GA4, High-Level CRM, Looker Studio, MailGun, ManyChat, Salesforce, Shopify, Tag Manager, Twilio, WordPress, and Zapier, I'm well-equipped to handle diverse digital marketing needs with finesse.

In addition to this valuable experience, some of my notable career accomplishments/contributions include:
▪Credited with designing and executing high-impact lead generation campaigns, leveraging paid social media advertising strategies to deliver exceptional client ROI surpassing 900%.

▪Employed client-to-lead interactions to deploy personalized messaging at scale, driving a substantial 25% surge in response rates and a 15% increase in appointment scheduling, fostering heightened engagement and progression through the sales funnel.

▪Attained an exceptional 200% ROI within a month through the application of A/B testing and conversion rate optimization techniques.

▪Fine-tuned paid social campaigns and organic strategies, delivering a substantial 27% ROI boost for budget-conscious clients.

What sets me apart is my exceptional organizational, communication, and interpersonal skills. I am committed to fostering strong, collaborative relationships with clients, key stakeholders, and business partners, resulting in positive outcomes and enduring partnerships.

Let's connect and explore how we can leverage my expertise for your digital marketing endeavors!

Rachael Leigh

The Good Schools Guide

EAL Awards

Strategic Planning: Creation of annual marketing plan, aligning objectives, tactics, and metrics with business goals to develop brand and voice, customer acquisition, customer retention and infrastructure.

Key Stakeholder Relationships: managed and maintained relationships with key stakeholders to deliver projects against deadlines.

Contractual Partnerships: Managed the agreed marketing partnership with City& Guilds to execute contractual KPIs for the delivery of T Levels and reporting on monthly metrics to present to Head of Service Delivery.

Website Management: Confidently managed all aspects of the EAL and Enginuity website. Appointed as the lead stakeholder for the delivery of the new website focusing on content management and upload.

Collaboration with internal departments: working closely with Head of Commercial Strategy and Head of Product to identify areas of market growth that aligns with the marketing plan and to implement campaigns across EAL channels.

Social Media Strategy: Contributed to a social media strategy, conducted metric analysis, and created reports for internal use.

Content Creation: Created digital assets, including social media banners, graphics, blogs, and SEO content, and undertook copywriting.

New product launches: created go-to-market frameworks for the launch of new products and delivered campaigns across all of EAL’s channels including social media, website and webinars.

International Aid for the Protection & Welfare of Animals (IAPWA)

Paid Advertising: Setting up and fully managing a range of paid advertising campaigns across multiple online platforms (including Facebook, Twitter, Instagram, and Google Ads) and continually monitoring campaign performance for improved results each time.

SEO: Managing a range of SEO opportunities across IAPWA’s channels, including technical, on-page and off-page search engine optimisation.

Influencer Marketing: Where relevant, researching, managing, and developing a range of relevant influencer marketing campaigns to maximise IAPWA’s reach and donations. Developing these relationships to create long-term influencer partnerships with IAPWA.

Analytics: Tracking and reporting on analytics across all paid advertisements, social media, IAPWA website, IAPWA Shop and more, using a range of analytical tools.

Digital Marketing

Plinkfizz Ltd

Successfully managed 12 website projects including e-commerce sites, from concept to ‘go-live’ date and effectively created marketing strategies for monthly retained clients. This included market research, presenting 6-month plans, executing deliverables, and revising analytics. Using both soft skills and hard skills, I can create content for multiple channels including web, social media and email as well as producing press releases for media drive.

Support clients with the development, management, implementation and review of quarterly strategies, budgets, and campaigns.

Value proposition budgeting on a daily basis to meet client requirements.

Delivering eCRM marketing plans to establish brand awareness and influence complex, dissonance-reducing, habitual and variety-seeking behaviour per client’s audience.

Create and edit engaging and search engine optimised content across online channels such as PR, blogs, case studies, social media, email, website, and paid ads.

Building and maintaining relationships with key industry experts, influencers and media to secure press coverage including media visits.

Develop methods of customer activation and maintain retention journeys.

Use of Google analytics and data studio for monthly reporting and analysis.

Manage online presence and eCRM marketing channels, seeking opportunities for development and improvement, incorporating appropriate measurement and analysis.

Marketing Account Manager

Triflex (UK) Ltd

Effectively focusing on the marketing objective to obtain new contractors through training sessions and long standing brand relations.

- Research, plan and execute eCRM marketing plans for an array of sectors within construction. 
- Creation of CPD presentations from the start of an idea through to the full professional presentation. 
- Creating and executing regional marketing plans.
- Defining the Triflex audience and providing a solution on how we can target them based on their individual roles including architects and main contractors. 
- Create and maintain AdWords campaigns continually learning, refining, and improving performance. 
- Regularly update web content including downloadable documents, case studies, news and blogs via CMS. 
- Manage automation using CRM and analysing qualifying leads and channels.
- Work with the external web agency to continually improve SEO and develop retention journeys.

Marketing Communications Specialist

Clear Edge Filtration

Working with directorate to successfully achieving the main marketing objective to launch new filtration products into European market sectors via analysed eCRM marketing methods and knowledge of customer behaviour.

- Time management in accordance with directorate and key market initiatives and eCRM strategical plans.
- Corresponding with directorate and the technical team to develop product launches into analysed industries. 
- Working with key stakeholders ensuring eCRM marketing plans are in accordance with business strategies and budgets.
- Involvement with other functions through the product launch phase of the stage gate process to gain knowledge of the product (involved in launch directorate meetings). 
- Content marketing for emails, case studies and website. This included keyword analysis research to determine terminology for optimisation. 
- Administer the CMS to update website for product launches, range changes and other dynamic market communication. 
- Manage local content where needed for targeted geographies including translations.
- Manage social media content and campaigns. 
- Travelled overseas to Europe and the USA presenting quarterly plans.

Radwell International Europe

-       Development and delivery of marketing plan and budget
-	Planning and implementation of social media posts 
-	Email marketing and reporting via HubSpot and Benchmark
-	Sector specific targeted marketing campaigns 
-	Produce marketing strategies for online and offline
-	Video Content
-	Market research and analysis 
-	Promotional merchandise management
-	 Producing and updating all marketing materials using Adobe softwares
-	Exhibition management - Creation of event specific signage, advertising and stand artwork
-	Lead PPC campaign strategies with external agencies
-	Monitoring customer movements & buying activity on the UK, DE & US website using Analytics
-     Driving engagement with creative content for company blog, social media and SEO
-    Clear understanding of company branding, objectives & goals
-    Knowledge of on-site/off-site SEO and PPC (Google & Bing)

taplio

The Battle

Rachael Leigh

Hayley Brown

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