WHEREHOUSE BEVERAGE CO

Digital Marketing Manager

ADvance Media

In this tenure, I have the responsibility to lead and execute effective digital marketing initiatives at ADvance Media, while implementing automated sales systems through the high-level sales and marketing platform. In addition, I formulated comprehensive digital marketing recommendations and collaborated with key stakeholders to devise impactful social media, content marketing, and advertising campaigns for industry-leading, enterprise-level clients, including ZEISS and Cutera.

Here, I also employed best practices by enabling seamless data transfer with Zapier across platforms, including Salesforce, GSheets, and Looker Studio, facilitating more comprehensive data visualization and analysis.

Below are my achievements that I attained:
▪Utilized data-driven insights to identify high-performing creative, resulting in a significant 25% ROI boost and a 10% decrease in cost per acquisition, optimizing the advertising strategy.

▪Transformed lead nurturing campaigns by refining messaging strategies using tailored LLM (Large Language Model) prompts, elevating the form-to-appointment conversion rate to an impressive 30.77% and enhancing customer engagement.

▪Leveraged large language model prompts to streamline new campaign copy creation, reducing turnaround time by 75% and generating 15 new lead nurturing campaigns within two months.
Developed sophisticated trigger-based automated sales funnel workflows within high-level CRM and Salesforce, facilitating intuitive actions and enhancing lead engagement.

Director of Digital Marketing | ROI Optimization, Sales Automation, Paid Social Advertising

Underground Masterminds

At Underground Masterminds, I steered diverse advertising projects in both B2B and B2C sectors, including developing campaigns, training media buyers, and providing performance coaching. I fostered daily coordination with developers, the media team, content creators, and virtual assistants to surpass client brand objectives, nurture relationships, and drive revenue growth.

I oversaw new product rollouts from concept to market launch within a six-month timeframe, enhancing lead quality through the integration of reusable automation frameworks. I maintained up-to-date knowledge of the latest digital marketing trends and best practices, implementing innovative strategies such as personalized marketing automation, content collaborations, and webinar-led funnels.

Below are my achievements that I attained:
▪Formulated and launched precise content marketing plans anchored in client goals and KPIs within three months, resulting in a notable 15% upsurge in engagement rates across all social media platforms.

▪Ensured a 25% increase in client ROI by implementing highly targeted multi-channel campaigns and optimizing conversion rates.

Project Manager | Digital Marketing, Media Buying Strategy, Sales & Marketing Automation

The RL Agency

As a creative and digital marketing director, I ensured direct-response and inbound marketing strategies, guiding the development of high-performance websites tailored to the unique brand ethos of diverse client businesses. I also engaged closely with clients during the onset of the pandemic, pioneering intuitive income-generating opportunities to bolster financial resilience.

Below are my achievements that I attained:
▪Introduced an innovative digital marketing strategy, fostering seamless interdepartmental collaboration and deepening client engagement, resulting in an unprecedented increase in client retention rates that surpassed industry benchmarks.

▪Systematized data-driven marketing initiatives, harnessing customer analytics to optimize paid and organic campaigns, leading to a notable 50% surge in social media engagement and a 35% increase in organic website traffic.

Creative and Digital Marketing Director | Outbound & Inbound Marketing, Web & Creative Design

Heavenly Motors of Texas

During this period, I strategized and executed impactful marketing and networking initiatives in the wholesale automotive operations sector, driving dealership growth. I cultivated robust relationships with automotive wholesalers, securing advantageous supply deals and a wider inventory selection. I introduced a referral incentive program that further enriched these partnerships.

Below are my achievements that I attained:
▪Engineered dynamic multi-channel campaigns and fostered lasting wholesaler relationships to expand inventory and ignite revenue growth, leading to a substantial 20% sales revenue increase over three year period.

▪Conceptualized and implemented multi-channel marketing campaigns that elevated brand visibility, stimulated customer engagement, and cultivated an enhanced brand aesthetic, fostering repeat business.

Marketing Manager

SpawGlass

Digital Marketing Associate | Social Media Marketing & Project Management

Hey there! I'm a highly analytical and results-driven leader with a passion for executing impactful digital marketing initiatives that make a difference. With extensive experience spanning diverse industries such as medical aesthetics, refractive, automotive, and construction, I've consistently expanded brand images and driven sustainable revenue growth through innovative multi-channel campaigns.

My forte lies in optimizing marketing tools and social media platforms to boost throughput and conversion rates, consistently achieving exceptional results. I excel at pinpointing business challenges and delivering effective SaaS solutions that propel organizational goals forward.

A natural team builder, I thrive on nurturing and managing cross-functional teams, instilling a culture of excellence that generates audience-driven content for digital channels. By staying ahead of emerging trends and technologies, I ensure continuous improvement and a competitive edge in the ever-evolving digital landscape.

Equipped with a robust skill set that includes proficiency in AdWords, Agency Analytics, Ahrefs, Asana, Canva, ClickFunnels, ClickUp, Elementor, Facebook Business Manager, Facebook Ads Manager, GA4, High-Level CRM, Looker Studio, MailGun, ManyChat, Salesforce, Shopify, Tag Manager, Twilio, WordPress, and Zapier, I'm well-equipped to handle diverse digital marketing needs with finesse.

In addition to this valuable experience, some of my notable career accomplishments/contributions include:
▪Credited with designing and executing high-impact lead generation campaigns, leveraging paid social media advertising strategies to deliver exceptional client ROI surpassing 900%.

▪Employed client-to-lead interactions to deploy personalized messaging at scale, driving a substantial 25% surge in response rates and a 15% increase in appointment scheduling, fostering heightened engagement and progression through the sales funnel.

▪Attained an exceptional 200% ROI within a month through the application of A/B testing and conversion rate optimization techniques.

▪Fine-tuned paid social campaigns and organic strategies, delivering a substantial 27% ROI boost for budget-conscious clients.

What sets me apart is my exceptional organizational, communication, and interpersonal skills. I am committed to fostering strong, collaborative relationships with clients, key stakeholders, and business partners, resulting in positive outcomes and enduring partnerships.

Let's connect and explore how we can leverage my expertise for your digital marketing endeavors!

Rachael Leigh

Canva

Driving strategic growth through premium entertainment brand content partnerships at Canva to provide the most robust and diverse design content library in the world.

Content Partnerships Manager

Self Employed

Specializing in whole business marketing and partner strategy for B2B AI Tools and Infrastructure.
Providing:
- Marketing and Brand Consulting
- Interim Marketing Director Coverage
- Program, Brand and Product Launches
- Ideation and Program Strategy
- Partner Marketing and Ecosystem Management
- Press, Communications and Social Media Strategy
- Event Coordination and Management

Marketing Director, Consultant

Vapor IO

Marketing hire #2 at Berkshire backed edge computing and AI infrastructure company. Director of industry ecosystem creating thought leadership, content, collaborative innovation, and field marketing programs for over 60+ companies driving the market. Growth of the program from 10 to 60 members within two years, partnering with major industry media groups and conferences. Producer of events series with leading edge, data, SAAS and telco experts both in-person and virtually. Launched an innovation lab allowing multiple companies to create new use cases and test advancements in combined technology in collaboration with civic entities.

Partner Marketing Director

Austin Design Week

Co-Founded a non-profit organization to unify Austin’s design communities and elevate design in the greater community with everyday stakeholders. Curated programming and executed logistics for the initial years and have grown the event to almost 2,000 unique attendees, 100+ programs, 3 new event formats and 100+ volunteers. Formed partnerships with community groups across the city of all sizes.

Co-Founder / Programming & Partnerships Lead

Open Grid Alliance

Administration and marketing leadership for 501C6 partner organization dedicated to "rearchitecting the Internet for tomorrow’s real-time immersive, intelligent world". Recruited and managed collaborative efforts with industry giants such as VMware, Dell, AWS and Arm.

Marketing

Radical Girl Gang

Marketing leadership, and strategy consulting for online marketplace of emerging women-owned brands.

Advisory Board Member

Best Practice Media

Senior leadership for a small, fast-growing Social Media & Digital Marketing agency overseeing client relations, strategic growth, hiring, and onboarding. Organized a three day conference of digital media experts, doubling in size & profit in 2019.

Interim Vice President, Growth & Development

General Assembly

Programmed, planned, marketed and executed over 300 events, classes, and workshops per year. Launched Texas operations expansion in Dallas as well as beginning marketing efforts in San Antonio and Houston. Forged valuable partnerships across media, tech, design, data, art, city government and the greater business community to promote General assembly training offerings in both the B2B and B2C sectors.

Regional Marketing Manager

Independent Contractor

Turnkey Event Management and Production Companies with specialization in live music concerts & festivals. Headed up all Artist Hospitality/Relations for the Vice and Spotify Houses during SXSW 2013 and provided Headliner Artist Services for FFF Fest 2013 under Transmission Entertainment.  Managed Artist Hospitality for SXSW at their two largest venues during the 2015 festival. Also filled various contracted, day-of event roles, including Artist Hospitality, Festival logistics coordination, on-site Vendor Coordinator, box office sales, VIP Coordinator, and general event production crew for Event Production Services.

Music Production Crew/Vendor Coordinator/Artist Relations

The Noise Company

Start-up record label and multi-media management company under ADA. Executed album production and promotions for major full-scale global release. Performed all artist management duties from tour management services to online merchandise fulfillment. Negotiated contracts and booked various performances and appearances. Managed artist and label social media presence and digital marketing including: newsletters, Facebook page, artist website, YouTube channel, Myspace, Tumblr and more. Directed fan club and street teams. Promoted artist and music through creation of marketing pieces, coordination of PR efforts and implementation of marketing strategy. Directed day-to-day key operations for both label and artist. Worked hand in hand with distribution partners in five countries to organize production, order fulfillment, promotions and physical and digital releases. Organized and directed submissions and A&R planning.

Director of Operations, Label Management

Partner marketing and brand strategist with 15+ years of career experience taking a holistic approach to digital marketing, partnerships, events, and community marketing that is both impactful in the immediate present and in the building of future success. Driven by creative approaches that differentiate.

taplio

The Battle

Rachael Leigh

Candice Digby

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