WHEREHOUSE BEVERAGE CO

Digital Marketing Manager

ADvance Media

In this tenure, I have the responsibility to lead and execute effective digital marketing initiatives at ADvance Media, while implementing automated sales systems through the high-level sales and marketing platform. In addition, I formulated comprehensive digital marketing recommendations and collaborated with key stakeholders to devise impactful social media, content marketing, and advertising campaigns for industry-leading, enterprise-level clients, including ZEISS and Cutera.

Here, I also employed best practices by enabling seamless data transfer with Zapier across platforms, including Salesforce, GSheets, and Looker Studio, facilitating more comprehensive data visualization and analysis.

Below are my achievements that I attained:
▪Utilized data-driven insights to identify high-performing creative, resulting in a significant 25% ROI boost and a 10% decrease in cost per acquisition, optimizing the advertising strategy.

▪Transformed lead nurturing campaigns by refining messaging strategies using tailored LLM (Large Language Model) prompts, elevating the form-to-appointment conversion rate to an impressive 30.77% and enhancing customer engagement.

▪Leveraged large language model prompts to streamline new campaign copy creation, reducing turnaround time by 75% and generating 15 new lead nurturing campaigns within two months.
Developed sophisticated trigger-based automated sales funnel workflows within high-level CRM and Salesforce, facilitating intuitive actions and enhancing lead engagement.

Director of Digital Marketing | ROI Optimization, Sales Automation, Paid Social Advertising

Underground Masterminds

At Underground Masterminds, I steered diverse advertising projects in both B2B and B2C sectors, including developing campaigns, training media buyers, and providing performance coaching. I fostered daily coordination with developers, the media team, content creators, and virtual assistants to surpass client brand objectives, nurture relationships, and drive revenue growth.

I oversaw new product rollouts from concept to market launch within a six-month timeframe, enhancing lead quality through the integration of reusable automation frameworks. I maintained up-to-date knowledge of the latest digital marketing trends and best practices, implementing innovative strategies such as personalized marketing automation, content collaborations, and webinar-led funnels.

Below are my achievements that I attained:
▪Formulated and launched precise content marketing plans anchored in client goals and KPIs within three months, resulting in a notable 15% upsurge in engagement rates across all social media platforms.

▪Ensured a 25% increase in client ROI by implementing highly targeted multi-channel campaigns and optimizing conversion rates.

Project Manager | Digital Marketing, Media Buying Strategy, Sales & Marketing Automation

The RL Agency

As a creative and digital marketing director, I ensured direct-response and inbound marketing strategies, guiding the development of high-performance websites tailored to the unique brand ethos of diverse client businesses. I also engaged closely with clients during the onset of the pandemic, pioneering intuitive income-generating opportunities to bolster financial resilience.

Below are my achievements that I attained:
▪Introduced an innovative digital marketing strategy, fostering seamless interdepartmental collaboration and deepening client engagement, resulting in an unprecedented increase in client retention rates that surpassed industry benchmarks.

▪Systematized data-driven marketing initiatives, harnessing customer analytics to optimize paid and organic campaigns, leading to a notable 50% surge in social media engagement and a 35% increase in organic website traffic.

Creative and Digital Marketing Director | Outbound & Inbound Marketing, Web & Creative Design

Heavenly Motors of Texas

During this period, I strategized and executed impactful marketing and networking initiatives in the wholesale automotive operations sector, driving dealership growth. I cultivated robust relationships with automotive wholesalers, securing advantageous supply deals and a wider inventory selection. I introduced a referral incentive program that further enriched these partnerships.

Below are my achievements that I attained:
▪Engineered dynamic multi-channel campaigns and fostered lasting wholesaler relationships to expand inventory and ignite revenue growth, leading to a substantial 20% sales revenue increase over three year period.

▪Conceptualized and implemented multi-channel marketing campaigns that elevated brand visibility, stimulated customer engagement, and cultivated an enhanced brand aesthetic, fostering repeat business.

Marketing Manager

SpawGlass

Digital Marketing Associate | Social Media Marketing & Project Management

Hey there! I'm a highly analytical and results-driven leader with a passion for executing impactful digital marketing initiatives that make a difference. With extensive experience spanning diverse industries such as medical aesthetics, refractive, automotive, and construction, I've consistently expanded brand images and driven sustainable revenue growth through innovative multi-channel campaigns.

My forte lies in optimizing marketing tools and social media platforms to boost throughput and conversion rates, consistently achieving exceptional results. I excel at pinpointing business challenges and delivering effective SaaS solutions that propel organizational goals forward.

A natural team builder, I thrive on nurturing and managing cross-functional teams, instilling a culture of excellence that generates audience-driven content for digital channels. By staying ahead of emerging trends and technologies, I ensure continuous improvement and a competitive edge in the ever-evolving digital landscape.

Equipped with a robust skill set that includes proficiency in AdWords, Agency Analytics, Ahrefs, Asana, Canva, ClickFunnels, ClickUp, Elementor, Facebook Business Manager, Facebook Ads Manager, GA4, High-Level CRM, Looker Studio, MailGun, ManyChat, Salesforce, Shopify, Tag Manager, Twilio, WordPress, and Zapier, I'm well-equipped to handle diverse digital marketing needs with finesse.

In addition to this valuable experience, some of my notable career accomplishments/contributions include:
▪Credited with designing and executing high-impact lead generation campaigns, leveraging paid social media advertising strategies to deliver exceptional client ROI surpassing 900%.

▪Employed client-to-lead interactions to deploy personalized messaging at scale, driving a substantial 25% surge in response rates and a 15% increase in appointment scheduling, fostering heightened engagement and progression through the sales funnel.

▪Attained an exceptional 200% ROI within a month through the application of A/B testing and conversion rate optimization techniques.

▪Fine-tuned paid social campaigns and organic strategies, delivering a substantial 27% ROI boost for budget-conscious clients.

What sets me apart is my exceptional organizational, communication, and interpersonal skills. I am committed to fostering strong, collaborative relationships with clients, key stakeholders, and business partners, resulting in positive outcomes and enduring partnerships.

Let's connect and explore how we can leverage my expertise for your digital marketing endeavors!

Rachael Leigh

Oscar Mayer Group UK

Digital Marketing Executive

As a Social Media Manager, my role extends into various aspects of digital marketing. I oversee content creation for social media platforms and internal company designs. I also handle internal communications and leverage my graphic design skills to produce content for both print and online advertisements. Additionally, I am the go-to person for creating videos and graphics for the company. Alongside these responsibilities, I manage and analyze our social media channels to ensure optimal performance and engagement.

Social Media Marketing Executive

Fab & Quirky

Handmade Polymer Clay and Resin Jewely and Home Decor

Artist

F&Q Socials

Founder and Chief Strategist for F&Q Socials, specializing in jump starting and boosting small businesses on social media.

Digital Marketing Specialist

Vote from Abroad

Content creator and TikTok platform manager using social media to reach American voters living abroad.

Content Creator

The Needham Group

Content Executive

Self Employed

Freelance Graphic Designer

Get a New Job

Social Media & Graphic Design

Democrats Abroad

Council Member and UK Midlands Coordinator 

Parks, Chesin & Walbert, P.C.

Office Manager

Mark Taylor for Governor Campaign

● Designed and produced print advertisements for newspapers and other media, flyers to be distributed throughout the state to different constituents, and a couple web sites for campaign.
● Managed all office operations including scouting locations, setting up new offices, communicating with vendors, ordering supplies, and other day-to-day operations.
● Organized grassroots and netroots organizations.
● Helped perform research important to the candidate and the campaign.
● Assisted in event planning.
● Managed and recruited volunteer and intern force for the largest race in the state.
● Logistical assistance for photo and commercial shoots.
● Processed accounts payables and accounts receivables.
● Kept and organized records and legal documents for campaign.
● Answered and managed all incoming telephone calls made to the campaign.

Office Manager and Political Aid

As a self-driven and creative professional, I specialize in helping businesses grow their online presence and connect with their target audience through innovative digital marketing strategies. With a background in political science and campaigning, I excel at crafting compelling messages tailored to diverse audiences and contexts.

My expertise spans social media management, graphic design, communications, and content creation. I leverage my certification in design and knowledge of layout, typography, and design theory to produce high-quality, original content that highlights each client’s unique value and personality.

My journey in digital marketing began in 2006 as a pioneering social media manager for a gubernatorial campaign in Georgia. Since then, I’ve honed my skills in content creation, videography, and analytics, achieving outstanding results with both organic content and paid strategies.

Currently, I oversee social media strategy, internal communication, and design projects as a Digital Marketing Executive. My mission is to empower brands to achieve their goals by blending creativity, strategy, and data-driven insights to deliver impactful results.

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The Battle

Rachael Leigh

Brittany U.

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