WHEREHOUSE BEVERAGE CO

Digital Marketing Manager

ADvance Media

In this tenure, I have the responsibility to lead and execute effective digital marketing initiatives at ADvance Media, while implementing automated sales systems through the high-level sales and marketing platform. In addition, I formulated comprehensive digital marketing recommendations and collaborated with key stakeholders to devise impactful social media, content marketing, and advertising campaigns for industry-leading, enterprise-level clients, including ZEISS and Cutera.

Here, I also employed best practices by enabling seamless data transfer with Zapier across platforms, including Salesforce, GSheets, and Looker Studio, facilitating more comprehensive data visualization and analysis.

Below are my achievements that I attained:
▪Utilized data-driven insights to identify high-performing creative, resulting in a significant 25% ROI boost and a 10% decrease in cost per acquisition, optimizing the advertising strategy.

▪Transformed lead nurturing campaigns by refining messaging strategies using tailored LLM (Large Language Model) prompts, elevating the form-to-appointment conversion rate to an impressive 30.77% and enhancing customer engagement.

▪Leveraged large language model prompts to streamline new campaign copy creation, reducing turnaround time by 75% and generating 15 new lead nurturing campaigns within two months.
Developed sophisticated trigger-based automated sales funnel workflows within high-level CRM and Salesforce, facilitating intuitive actions and enhancing lead engagement.

Director of Digital Marketing | ROI Optimization, Sales Automation, Paid Social Advertising

Underground Masterminds

At Underground Masterminds, I steered diverse advertising projects in both B2B and B2C sectors, including developing campaigns, training media buyers, and providing performance coaching. I fostered daily coordination with developers, the media team, content creators, and virtual assistants to surpass client brand objectives, nurture relationships, and drive revenue growth.

I oversaw new product rollouts from concept to market launch within a six-month timeframe, enhancing lead quality through the integration of reusable automation frameworks. I maintained up-to-date knowledge of the latest digital marketing trends and best practices, implementing innovative strategies such as personalized marketing automation, content collaborations, and webinar-led funnels.

Below are my achievements that I attained:
▪Formulated and launched precise content marketing plans anchored in client goals and KPIs within three months, resulting in a notable 15% upsurge in engagement rates across all social media platforms.

▪Ensured a 25% increase in client ROI by implementing highly targeted multi-channel campaigns and optimizing conversion rates.

Project Manager | Digital Marketing, Media Buying Strategy, Sales & Marketing Automation

The RL Agency

As a creative and digital marketing director, I ensured direct-response and inbound marketing strategies, guiding the development of high-performance websites tailored to the unique brand ethos of diverse client businesses. I also engaged closely with clients during the onset of the pandemic, pioneering intuitive income-generating opportunities to bolster financial resilience.

Below are my achievements that I attained:
▪Introduced an innovative digital marketing strategy, fostering seamless interdepartmental collaboration and deepening client engagement, resulting in an unprecedented increase in client retention rates that surpassed industry benchmarks.

▪Systematized data-driven marketing initiatives, harnessing customer analytics to optimize paid and organic campaigns, leading to a notable 50% surge in social media engagement and a 35% increase in organic website traffic.

Creative and Digital Marketing Director | Outbound & Inbound Marketing, Web & Creative Design

Heavenly Motors of Texas

During this period, I strategized and executed impactful marketing and networking initiatives in the wholesale automotive operations sector, driving dealership growth. I cultivated robust relationships with automotive wholesalers, securing advantageous supply deals and a wider inventory selection. I introduced a referral incentive program that further enriched these partnerships.

Below are my achievements that I attained:
▪Engineered dynamic multi-channel campaigns and fostered lasting wholesaler relationships to expand inventory and ignite revenue growth, leading to a substantial 20% sales revenue increase over three year period.

▪Conceptualized and implemented multi-channel marketing campaigns that elevated brand visibility, stimulated customer engagement, and cultivated an enhanced brand aesthetic, fostering repeat business.

Marketing Manager

SpawGlass

Digital Marketing Associate | Social Media Marketing & Project Management

Hey there! I'm a highly analytical and results-driven leader with a passion for executing impactful digital marketing initiatives that make a difference. With extensive experience spanning diverse industries such as medical aesthetics, refractive, automotive, and construction, I've consistently expanded brand images and driven sustainable revenue growth through innovative multi-channel campaigns.

My forte lies in optimizing marketing tools and social media platforms to boost throughput and conversion rates, consistently achieving exceptional results. I excel at pinpointing business challenges and delivering effective SaaS solutions that propel organizational goals forward.

A natural team builder, I thrive on nurturing and managing cross-functional teams, instilling a culture of excellence that generates audience-driven content for digital channels. By staying ahead of emerging trends and technologies, I ensure continuous improvement and a competitive edge in the ever-evolving digital landscape.

Equipped with a robust skill set that includes proficiency in AdWords, Agency Analytics, Ahrefs, Asana, Canva, ClickFunnels, ClickUp, Elementor, Facebook Business Manager, Facebook Ads Manager, GA4, High-Level CRM, Looker Studio, MailGun, ManyChat, Salesforce, Shopify, Tag Manager, Twilio, WordPress, and Zapier, I'm well-equipped to handle diverse digital marketing needs with finesse.

In addition to this valuable experience, some of my notable career accomplishments/contributions include:
▪Credited with designing and executing high-impact lead generation campaigns, leveraging paid social media advertising strategies to deliver exceptional client ROI surpassing 900%.

▪Employed client-to-lead interactions to deploy personalized messaging at scale, driving a substantial 25% surge in response rates and a 15% increase in appointment scheduling, fostering heightened engagement and progression through the sales funnel.

▪Attained an exceptional 200% ROI within a month through the application of A/B testing and conversion rate optimization techniques.

▪Fine-tuned paid social campaigns and organic strategies, delivering a substantial 27% ROI boost for budget-conscious clients.

What sets me apart is my exceptional organizational, communication, and interpersonal skills. I am committed to fostering strong, collaborative relationships with clients, key stakeholders, and business partners, resulting in positive outcomes and enduring partnerships.

Let's connect and explore how we can leverage my expertise for your digital marketing endeavors!

Rachael Leigh

Bianca Coleborn

Faith Lutheran College - Plainland

As Faith's Director of Marketing, I lead a small but mighty team devoted to building Faith's profile as a leader in contemporary learning. What Faith is doing to challenge the traditional school model is progressive, exciting and so important for our students.

My role is to drive the marketing strategy to ensure enrolments remain on target and we're attracting families who are the right fit for our College. I'm devoted to ensuring we identify ways to enhance the parent and student journey to encourage the most potent form of marketing for any school - positive word of mouth.

Director of Marketing

School Marketing Manifesto

I know firsthand how challenging it can be working as a school marketing professional - after all, I've been doing it since 2010! I started School Marketing Manifesto with one very clear mission: To make life easier for school marketers.

I do that by making the development of a clear marketing strategy and marketing plan not only easier and quicker, but a joy for busy school marketers who have numerous other tasks barking for their attention.

School Marketing Strategist

Concordia Lutheran College

As a member of the Leadership Team, I managed a high performing team to execute the marketing, enrolments and events activities for Concordia Lutheran College, a K-12 school with three campuses. 

The role combined both strategic and operational duties for the domestic and international markets. Digital marketing was a major component of the role.

During this role, I drove the Queensland’s Best Kept Secret campaign, working with international film crew, The Film Guys. This campaign saw enrolments soar and won an international award in the InspirED Brilliance Awards.

As a member of the College Leadership Team, I worked collaboratively to develop strategies that will positively impact the Concordia community for years to come.

Director of Marketing and Enrolments

Fraser Coast Anglican College

I managed the International department at Fraser Coast Anglican College. This role had a strong focus on relationship development with business colleagues throughout Asia and Europe.

I was responsible for marketing and recruitment activities to attract international students to study at the school as a Full Fee Paying Overseas Student (FFPOS). I also worked closely with agencies and schools to develop business opportunities through short term study tours.

I facilitated the enrolment process for FFPOS students and the execution of study tours to ensure all guests receive an outstanding educational and cultural learning experience.

International Business Manager

West Moreton Anglican College

This was a fast-paced and varied role that encompassed the daily public relations initiatives, marketing activities, internal and external communications, event management, website maintenance, alumni community development, year book editor and the myriad other tasks that come with working in a Prep to Year 12 school with almost 1,400 students and 200 staff members. 

I worked with a unique set of stakeholders that included staff, students, parents, local businesses, the media, government and the Australian Defence Force. 

In addition to my normal 'day job' I also volunteered my time to assist students in extra-curricular activities including the Equestrian Team, netball and touch football.

Public Relations and Marketing Manager

Tatts Group

I was a "Good News Specialist" at Tatts Group - my primary responsibility was the management of division one lotto winners for Queensland, Victoria, the ACT, Northern Territory and Tasmania. My job was to break the happy news, assist with the Major Winners process and manage the media around each win. During this time I was a spokesperson for Tatts Lotteries and undertook interviews with press, radio and television outlets around the country.

This role was instrumental to building my issues management skills and the development of publicity campaigns to promote new games and initiatives.

There was also a very strong internal communications element to the role.

Public Relations Executive

The Corporate Advantage

Day to day public relations and communications activities for clients from a variety of industries. Pitching for new business opportunities and identification of potential clients. The company was sold shortly after I commenced in the role so I chose to move to a more stable employer.

Senior Account Executive

In this role, I was responsible for the development and implementation of Marketing Plans for the company's retirement villages in New South Wales, Victoria and Tasmania. I worked closely with Sales Managers to identify opportunities to market each village to the target audience.

Also during this time, I worked in a team that undertook a major rebranding process to both develop the new retirements brand, Aveo, and to rebrand existing properties and new villages that were acquired by the company.

Marketing Specialist

Netball Queensland

Public Relations and Marketing Coordinator

Queensland Government

Electorate Officer (Media)

Director of Marketing at Faith Lutheran College | School Marketing Strategist | Founder of School Marketing Manifesto

Here’s what you need to know about me: I love all things school marketing.💫

Schools are my thing now, but before I entered the exciting, fulfilling and occasionally chaotic world of school marketing, I spent almost a decade working my way up in corporate PR and marketing roles.

I’m proud to be a marketing generalist and all-rounder. If we're being honest, you have to be when you work in schools. 

My greatest strength as a school marketer is developing marketing strategies that are innovative and differ from the norm. 

Boring, status quo school marketing makes me sad. I think the industry has played it safe for too long and I have a lot of thoughts about why that is…but you’ll have to get to know me a bit better before we go down that rabbit hole together. 😉

Let me show my work: I was the person behind Concordia's "Queensland's Best Kept Secret" video project in 2020 – sure, it won an international award, but what really matters is that almost five years later, that video is still kicking goals and winning enrolments.

Right now, I’m the Director of Marketing at Faith Lutheran College, Plainland in the Lockyer Valley. Faith is doing some pretty cutting-edge things in the world of contemporary learning, and I am so proud to be the one sharing Faith’s story with the world.

I’m also the founder of School Marketing Manifesto – a marketing agency that is devoted to helping school marketers and school leaders develop a solid marketing strategy and an actionable marketing plan to deliver on it.

You may have heard of the Strategic School Marketing Retreats, where school marketers join me for two days so I can walk them through building a marketing plan for their school?

These events are growing in popularity each year. They work because they not only provide the time, space and guidance to map out a plan – it’s the relationships that are established between school marketers and industry professionals that creates the true magic of the Retreats.

So, that’s a bit about me. If you’d like to learn more, check out my website: www.schoolmarketingmanifesto.com and let’s connect!

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The Battle

Rachael Leigh

Bianca Coleborn

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