WHEREHOUSE BEVERAGE CO

Digital Marketing Manager

ADvance Media

In this tenure, I have the responsibility to lead and execute effective digital marketing initiatives at ADvance Media, while implementing automated sales systems through the high-level sales and marketing platform. In addition, I formulated comprehensive digital marketing recommendations and collaborated with key stakeholders to devise impactful social media, content marketing, and advertising campaigns for industry-leading, enterprise-level clients, including ZEISS and Cutera.

Here, I also employed best practices by enabling seamless data transfer with Zapier across platforms, including Salesforce, GSheets, and Looker Studio, facilitating more comprehensive data visualization and analysis.

Below are my achievements that I attained:
▪Utilized data-driven insights to identify high-performing creative, resulting in a significant 25% ROI boost and a 10% decrease in cost per acquisition, optimizing the advertising strategy.

▪Transformed lead nurturing campaigns by refining messaging strategies using tailored LLM (Large Language Model) prompts, elevating the form-to-appointment conversion rate to an impressive 30.77% and enhancing customer engagement.

▪Leveraged large language model prompts to streamline new campaign copy creation, reducing turnaround time by 75% and generating 15 new lead nurturing campaigns within two months.
Developed sophisticated trigger-based automated sales funnel workflows within high-level CRM and Salesforce, facilitating intuitive actions and enhancing lead engagement.

Director of Digital Marketing | ROI Optimization, Sales Automation, Paid Social Advertising

Underground Masterminds

At Underground Masterminds, I steered diverse advertising projects in both B2B and B2C sectors, including developing campaigns, training media buyers, and providing performance coaching. I fostered daily coordination with developers, the media team, content creators, and virtual assistants to surpass client brand objectives, nurture relationships, and drive revenue growth.

I oversaw new product rollouts from concept to market launch within a six-month timeframe, enhancing lead quality through the integration of reusable automation frameworks. I maintained up-to-date knowledge of the latest digital marketing trends and best practices, implementing innovative strategies such as personalized marketing automation, content collaborations, and webinar-led funnels.

Below are my achievements that I attained:
▪Formulated and launched precise content marketing plans anchored in client goals and KPIs within three months, resulting in a notable 15% upsurge in engagement rates across all social media platforms.

▪Ensured a 25% increase in client ROI by implementing highly targeted multi-channel campaigns and optimizing conversion rates.

Project Manager | Digital Marketing, Media Buying Strategy, Sales & Marketing Automation

The RL Agency

As a creative and digital marketing director, I ensured direct-response and inbound marketing strategies, guiding the development of high-performance websites tailored to the unique brand ethos of diverse client businesses. I also engaged closely with clients during the onset of the pandemic, pioneering intuitive income-generating opportunities to bolster financial resilience.

Below are my achievements that I attained:
▪Introduced an innovative digital marketing strategy, fostering seamless interdepartmental collaboration and deepening client engagement, resulting in an unprecedented increase in client retention rates that surpassed industry benchmarks.

▪Systematized data-driven marketing initiatives, harnessing customer analytics to optimize paid and organic campaigns, leading to a notable 50% surge in social media engagement and a 35% increase in organic website traffic.

Creative and Digital Marketing Director | Outbound & Inbound Marketing, Web & Creative Design

Heavenly Motors of Texas

During this period, I strategized and executed impactful marketing and networking initiatives in the wholesale automotive operations sector, driving dealership growth. I cultivated robust relationships with automotive wholesalers, securing advantageous supply deals and a wider inventory selection. I introduced a referral incentive program that further enriched these partnerships.

Below are my achievements that I attained:
▪Engineered dynamic multi-channel campaigns and fostered lasting wholesaler relationships to expand inventory and ignite revenue growth, leading to a substantial 20% sales revenue increase over three year period.

▪Conceptualized and implemented multi-channel marketing campaigns that elevated brand visibility, stimulated customer engagement, and cultivated an enhanced brand aesthetic, fostering repeat business.

Marketing Manager

SpawGlass

Digital Marketing Associate | Social Media Marketing & Project Management

Hey there! I'm a highly analytical and results-driven leader with a passion for executing impactful digital marketing initiatives that make a difference. With extensive experience spanning diverse industries such as medical aesthetics, refractive, automotive, and construction, I've consistently expanded brand images and driven sustainable revenue growth through innovative multi-channel campaigns.

My forte lies in optimizing marketing tools and social media platforms to boost throughput and conversion rates, consistently achieving exceptional results. I excel at pinpointing business challenges and delivering effective SaaS solutions that propel organizational goals forward.

A natural team builder, I thrive on nurturing and managing cross-functional teams, instilling a culture of excellence that generates audience-driven content for digital channels. By staying ahead of emerging trends and technologies, I ensure continuous improvement and a competitive edge in the ever-evolving digital landscape.

Equipped with a robust skill set that includes proficiency in AdWords, Agency Analytics, Ahrefs, Asana, Canva, ClickFunnels, ClickUp, Elementor, Facebook Business Manager, Facebook Ads Manager, GA4, High-Level CRM, Looker Studio, MailGun, ManyChat, Salesforce, Shopify, Tag Manager, Twilio, WordPress, and Zapier, I'm well-equipped to handle diverse digital marketing needs with finesse.

In addition to this valuable experience, some of my notable career accomplishments/contributions include:
▪Credited with designing and executing high-impact lead generation campaigns, leveraging paid social media advertising strategies to deliver exceptional client ROI surpassing 900%.

▪Employed client-to-lead interactions to deploy personalized messaging at scale, driving a substantial 25% surge in response rates and a 15% increase in appointment scheduling, fostering heightened engagement and progression through the sales funnel.

▪Attained an exceptional 200% ROI within a month through the application of A/B testing and conversion rate optimization techniques.

▪Fine-tuned paid social campaigns and organic strategies, delivering a substantial 27% ROI boost for budget-conscious clients.

What sets me apart is my exceptional organizational, communication, and interpersonal skills. I am committed to fostering strong, collaborative relationships with clients, key stakeholders, and business partners, resulting in positive outcomes and enduring partnerships.

Let's connect and explore how we can leverage my expertise for your digital marketing endeavors!

Rachael Leigh

Ideas2IT Technologies

Product Consultant

Responsible for E2E QA Activities from Requirement Gathering to Deployment.

Performed White-box, black-box and grey-box testing.

Effectively worked with Geographically distributed Scrum Team and achieved zero defect slippage to production.

Product Owner

Wisibl

Wisibl (Pivoted 2025) is the contextual memory layer for product teams.
We turn scattered conversations into living memory — capturing decisions, risks, and context so nothing is lost or re-explained. Unlike note-taking tools that summarize meetings, Wisibl creates a unified context library, keeps documentation fresh with one click, and makes every decision traceable.

The result: Product Managers save ~20 hours a month, teams cut meetings by 25%, and everyone stays aligned without repeating the same discussions.

Co-Founder - Product, Tech and Marketing

Go See Talents

Helped the businesses to implement QA processes to catch the defects earlier in the development cycle.

Enabled the clients to effectively automate at least 80% of the test cases while adhering to the guidelines set by the client.

Learnt many new things from some of the best industry experts.

Senior Consultant

Fortum

Software Development Engineer In Test

Ondot Systems, Inc.

✔	Leading the complete automation project which includes Responsive Web Design (RWD), Web, Rest API and Platform Automation. 
✔     Developed the automation framework from scratch. Integrated the QA Process right from the requirement phase till the deployment phase.
✔	Solved the automation solution for the financial institutions. Maintained Test cases using TestLink and managed defects using Jira. 
✔     Responsible for setting up and maintaining Test Environments and Jenkins jobs.

Product and Tech

JCPenney

✔ Developed and maintained both UI and REST API automation suites of highly transactional web application developed based on the principles of Microservices. 
✔ Operated from Texas, USA and successfully coordinated a major rewards release which resulted in $59m profit to the company.
✔ Trained manual testers on SQL, SOA, Java, Full Stack Automation and QMetry framework.
✔ Developed an application to implement Gamification across organization which helped the scrum teams to achieve 100% Jira compliance.
✔  Prioritized Test cases based on the Analytics report which resulted in zero major production defects.

Engineer 2

✔	Leading a team of 5 members and work in close coordination with diverse team of business users and technology group to enable accurate communication of requirements to ensure the project release in a biweekly release cycle.
✔	Setup the source code in local using IntelliJ and ran the service automation scripts against local host to avoid time slippage in the product delivery.
✔	Code Reviewer for the entire scrum team

Engineer 1

shaRead - Share & Read

✔	Co-founded the startup which focused on book-sharing on demand. 
✔	Managed the complete development and deployment process. 
✔	Created and executed the Marketing Strategy. 
✔	Managed Finance and Budgeting. 
✔	Implemented the Lean methodologies. 
✔	Performed extensive Market research. 
✔	Initial version had more than 1000 downloads

Co-founder (Part time)

Infosys

✔	Proactively automated the service using UFT which brought down the execution time of 100 test cases from 8 days to 4 hours
✔	Responsible for requirement gathering, Test Case preparation, Test execution and managing defect life cycle. 
✔	Verified the service side of the pricing system using SOAP UI.
✔	Involved in the automation of Pricing UI using Selenium.
✔	Primary point of contact for the ALM compliance

Test Engineer

Relationship Science

✔ Market Research on targeted industry, services, titles and technology data. 
✔ Worked as a Quality Controller for the Linking database.

Research Associate

I'm Chitrakannan. I'm the person who makes tech and marketing work well together in product management.

Career Snapshots:

- Helped grow a company from $32M to $100M. It was all about smart moves and cool strategies.
- Took a startup from the ground up to a remarkable $270 million acquisition.
- Entered the startup world, built 3 products, launched 2 businesses, and learned a ton.
- Started in QA, where I learned that the little things do make a big difference.

Cool Projects I've Worked On: 

- ShaRead: It's like a matchmaking app but for book lovers.
- RentYourBag: Marketplace to rent out extra space in your suitcase
- Wisibl: What began as a marketplace to hire influencers became a must-have tool for content creators.

What I Believe:

- No matter what you do, you should know sales.
- Great work happens when people work together.
- Work to create a real impact

What I'm Up To Now:

- Juggling life as an entrepreneur, product nerd, and tech enthusiast.
- Building Wisibl
- Always coming up with new ideas and keen to share them.

Want to Chat? 

If you're into tech, marketing, or just like swapping cool ideas, let's talk. I'm all for sharing stories and a good laugh!

Chitrakannan Balasubramanian

The first 100$ is brutal.

1,000 feels worse.
10,000 is still a grind.
100,000 starts making sense.
1 million gets predictable.
10 million becomes a system.

If you don’t have the clarity to earn your first 100, forget the bigger numbers.

Know where your first 100 is coming from and how you’ll get it.

The scale changes, but the discipline doesn’t.

Building Wisibl | Contextual Memory for Product Teams

Product teams lose around $10,000 per employee every year to misalignment, rework, and poor communication.

Since 2020, meetings and internal messages have exploded, and most teams are drowning in information overload.

If you’re a Product Manager, you live this every day.

Hours spent in meetings, re-explaining the product to Sales, Marketing, CS, and Engineering.

You end up carrying the context for everyone, and one small misunderstanding can trigger a chain of avoidable rework.

It’s rarely the big bets that slow teams down. It’s the silent cost of misalignment.

If you’ve seen this pattern, how are you solving it today?

#wisibl

Every user behaves differently. It’s time your product did too.

SaaS scaled sameness. AI will scale uniqueness.

Traditional SaaS built one solution and sold it to everyone. 

But today’s users expect products that learn them, not the other way around.

They want tools that adapt, not templates they must adapt to.

If you’re building SaaS now, don’t generalize.

Personalize.

AI has made execution feel almost effortless.

You can spin up ideas, test things, rewrite flows, and ship updates faster than you ever could before.

And that’s exactly why perfection is a trap now.

When you can move this fast, polishing becomes a way to hide from reality.
Feedback is what actually helps you get better.

Real people using the thing. Real reactions. Real conversations.

If you’re working in the AI era, use your speed to learn more, not to obsess more.

AI didn’t make product building easier. It made the old rules useless.

Building a product in the pre AI era was simple. You designed a workflow and controlled every input and output.

AI breaks that comfort. You control the user actions and inputs, but the output won’t obey you fully.

If you want to build a meaningful AI product, design for unpredictability. Treat AI as a collaborator, not a component. 

Give it the right context, constraints and feedback loops so it stays on track.

You’re no longer engineering a workflow, you’re engineering behavior. 

AI products aren’t built by tightening control. They’re built by shaping intelligence.

What we eliminate is as important as what we gather.

We often prioritize adding new strategies, tools, and processes to improve.

However, in every aspect of business, cutting out redundant processes, outdated practices, and inefficiencies is just as crucial.

Especially now in the AI era, we can cut down at least 30% of the clutter.

This also makes our efforts more effective and impactful.

Innovation and simplification should be in balance.

taplio

The Battle

Rachael Leigh

Chitrakannan Balasubramanian

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The Battle

Rachael Leigh

Chitrakannan Balasubramanian

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chitrakannan Balasubramanian's LinkedIn Performance

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