Rachael Higgins

Founder of Because of Marketing & Co-Founder of Cupsly 🤎 Sharing my journey and advice on building two startups from a business & marketing perspective

I started Because of Marketing from my bedroom in July 2020 because I was obsessed with understanding how marketing captures our attention.

Five years later, that curiosity has grown into a global marketing media publication with a community and following of over 750,000 and 60 million organic impressions annually across the US, UK and Australia.

As I build Because of Marketing, I share my story, break down the marketing campaigns that catch my attention, and discuss the latest marketing news and trends. 

Outside of business, I'm a proud advocate for the Lewy Body Society and Alzheimer Scotland, having raised over £17,000 in the past 10 years to support their vital work. 

Follow along for marketing breakdowns, campaign analysis and the journey of how I'm building Because of Marketing into the go-to media brand within the marketing industry. 

Business brand partnerships: partnerships@becauseofmarketing.com

General enquiries: rachael@becauseofmarketing.com

CEO & Founder

Sven Muchow

Adventures Beyond Borders

Endurance events in bucket list locations 
Like Redbull and Patagonia had a child.

Co-Founder

Business Summit

Muchow Marketing

Featured by TikTok we make DTC Brands blow up with TikTok Ads and Meta using our team of trained UGC creators.

Check our portfolio of brands and case studies.

Founder

Paid Search Specialist

Self Employed

Second Hand Sales

Influence Podium

Outreach Specialist

Buecher

Warehouse Laborer

Various Companies

Farmhand

The TikTok Ads guy (& Meta) | Featured By TikTok | We use our in-house UGC ads & media buying to scale E-Comm brands with $300k+ monthly revenue @Muchow Marketing

We scaled an E-Commerce brand from $0 with TikTok Ads to $3000 per day and doubled their Facebook Ads profit.

Now we help more brands with this 5-step approach.

This is why most brands get mediocre results:

Agencies are used to…

❌Client providing creatives
❌Only optimizing media buying
❌Client tests new landing pages without support
❌Use a post-purchase survey (if even) for attribution

But that doesn't cut it anymore so we came up with a new system with proven results

✅ TikTok for Business featured our client for exceptional results
✅Generated a client an extra $92K monthly without spending a dollar more (landing page optimization)
✅Took a client from losing money on ads to consistently hitting 3.1x ROAS
✅Lowered another clients CPA by 40%

This 5-step system covers more than just media buying, it's focused on optimizing creatives & and funnel

1️⃣ Improve your landing pages

2️⃣ Use post-purchase surveys for new creative insights beyond just basic questions and tracking to lower CPA by 40%

3️⃣ UGC ads from trained in-house creators (with scripts) to test efficiently

4️⃣ Scale and create even more ads and angles using cost-efficient AI voices that sound like you and me

5️⃣ Scale and increase budget


So CRO, content creation, media buying, and more all under one roof.

If you have a DTC brand with $3M+ revenue looking to add 20%+ in revenue while increasing profitability set up a call, refer to this section and get $300 off your first month

Making DTC Brands blow up with TikTok Ads and custom UGC.

Check our portfolio of brands and case studies.


taplio

The Battle

Rachael Higgins

Sven Muchow

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