Rachael Higgins

Founder of Because of Marketing & Co-Founder of Cupsly 🤎 Sharing my journey and advice on building two startups from a business & marketing perspective

I started Because of Marketing from my bedroom in July 2020 because I was obsessed with understanding how marketing captures our attention.

Five years later, that curiosity has grown into a global marketing media publication with a community and following of over 750,000 and 60 million organic impressions annually across the US, UK and Australia.

As I build Because of Marketing, I share my story, break down the marketing campaigns that catch my attention, and discuss the latest marketing news and trends. 

Outside of business, I'm a proud advocate for the Lewy Body Society and Alzheimer Scotland, having raised over £17,000 in the past 10 years to support their vital work. 

Follow along for marketing breakdowns, campaign analysis and the journey of how I'm building Because of Marketing into the go-to media brand within the marketing industry. 

Business brand partnerships: partnerships@becauseofmarketing.com

General enquiries: rachael@becauseofmarketing.com

CEO & Founder

Digital Marketing Executive at Fabric Academy

I'm Phoebe, I am a results-driven professional with a background in marketing, communications and events, with hands-on experience delivering end-to-end, integrated campaigns across the full marketing lifecycle and managing multi-stakeholder and partnership-led projects. 

I graduated from the University of Northumbria with a BA (Hons) in Fashion Communication, with a First Class Honours. 

Since then in my career, I’ve had the opportunity to build and grow an online marketing community from 5,000 to over 25,000 members, bringing together marketers from grads to senior leaders.

With a people-first, organised and proactive approach, I thrive in roles where I build trusted relationships and drive multi-channel projects forward across digital, content, partnerships and events.

taplio

The Battle

Rachael Higgins

Phoebe Trakkas

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