Rachael Higgins

Founder of Because of Marketing & Co-Founder of Cupsly 🤎 Sharing my journey and advice on building two startups from a business & marketing perspective

I started Because of Marketing from my bedroom in July 2020 because I was obsessed with understanding how marketing captures our attention.

Five years later, that curiosity has grown into a global marketing media publication with a community and following of over 750,000 and 60 million organic impressions annually across the US, UK and Australia.

As I build Because of Marketing, I share my story, break down the marketing campaigns that catch my attention, and discuss the latest marketing news and trends. 

Outside of business, I'm a proud advocate for the Lewy Body Society and Alzheimer Scotland, having raised over £17,000 in the past 10 years to support their vital work. 

Follow along for marketing breakdowns, campaign analysis and the journey of how I'm building Because of Marketing into the go-to media brand within the marketing industry. 

Business brand partnerships: partnerships@becauseofmarketing.com

General enquiries: rachael@becauseofmarketing.com

CEO & Founder

👋 Hi there, I'm Jordan, a Client Success Manager at Mabo!

I have over 5 years experience with a proven track record of success in developing and executing integrated marketing campaigns that drive brand awareness and revenue growth. I'm passionate about data-driven decision making and building strong relationships with all of my clients to ensure we're delivering the best results possible. Skilled in relationship building, digital marketing and strategy delivering and integration.

Throughout my marketing journey so far, I've had the pleasure of working with some amazing clients such as; TEDx Newcastle, Manchester & Liverpool, Thinking Digital, OddsMonkey, RAC, British Beds, The FA, Certas Energy, Cleveland Containers & many more!

Moving forward, I'm dedicated to helping businesses thrive in the digital world. I'm passionate about identifying and implementing strategies that will amplify their online presence and drive growth.

taplio

The Battle

Rachael Higgins

Jordan Evans

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