Rachael Higgins

Founder of Because of Marketing & Co-Founder of Cupsly 🤎 Sharing my journey and advice on building two startups from a business & marketing perspective

I started Because of Marketing from my bedroom in July 2020 because I was obsessed with understanding how marketing captures our attention.

Five years later, that curiosity has grown into a global marketing media publication with a community and following of over 750,000 and 60 million organic impressions annually across the US, UK and Australia.

As I build Because of Marketing, I share my story, break down the marketing campaigns that catch my attention, and discuss the latest marketing news and trends. 

Outside of business, I'm a proud advocate for the Lewy Body Society and Alzheimer Scotland, having raised over £17,000 in the past 10 years to support their vital work. 

Follow along for marketing breakdowns, campaign analysis and the journey of how I'm building Because of Marketing into the go-to media brand within the marketing industry. 

Business brand partnerships: partnerships@becauseofmarketing.com

General enquiries: rachael@becauseofmarketing.com

CEO & Founder

Taylor It Designs

Director & Designer

Catalyst Global Limited

Freelance Graphic Designer

MediTalent

Marketing & Social Media Executive

Cult LDN + NYC

Creative Intern

The Purple Agency

Marketing and Social Media Intern

News Corp

Fashion Intern

I specialise in transforming the identity of independent businesses through captivating branding designs, eye-catching printed products, impactful signage and engaging social media content. I collaborate with clients to understand their visions and aspirations and translate these ideas into thoughtful and creative design solutions.

India Taylor

taplio

The Battle

Rachael Higgins

India Taylor

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