Rachael Higgins

Founder of Because of Marketing & Co-Founder of Cupsly 🤎 Sharing my journey and advice on building two startups from a business & marketing perspective

I started Because of Marketing from my bedroom in July 2020 because I was obsessed with understanding how marketing captures our attention.

Five years later, that curiosity has grown into a global marketing media publication with a community and following of over 750,000 and 60 million organic impressions annually across the US, UK and Australia.

As I build Because of Marketing, I share my story, break down the marketing campaigns that catch my attention, and discuss the latest marketing news and trends. 

Outside of business, I'm a proud advocate for the Lewy Body Society and Alzheimer Scotland, having raised over £17,000 in the past 10 years to support their vital work. 

Follow along for marketing breakdowns, campaign analysis and the journey of how I'm building Because of Marketing into the go-to media brand within the marketing industry. 

Business brand partnerships: partnerships@becauseofmarketing.com

General enquiries: rachael@becauseofmarketing.com

CEO & Founder

Hey, I’m Beth! 

Founder of Bonsai Socials, a personal branding and social media marketing agency that helps grow your socials and fulfil your mission through a strategic approach.

I have worked in the marketing world for 4+ years now and worked with a variety of industries.

In August 2022, I took on my first freelance social media management client after building my personal on LinkedIn. I was posting all about social media, personal branding and my allergies and I started attracting clients and generating inbound leads.

In September 2024, I officially turned my freelancing into a business and Bonsai Socials was born.

How we can help?

Full Social Media Management: Give us the responsibility of your social media presence so you can focus on running and growing your business.

LinkedIn Personal Brand Management: Give us the responsibility of your LinkedIn so you can focus on running and growing your business (and turn your presence as a founder into an asset for your business!).

Monthly Content Creation: You will get all your social media content created on a monthly basis so all you have to do is post. Perfect if you still want to be involved in your socials but don’t have time to create the content.

One-off Strategies: Fully tailored and unique to you to help give you clarity and guidance on how to reach your goals.

Content Shoots: Giving you a big bank of beautifully crafted content that you can post on socials. You also get some of it edited into reels.

How can you get in touch?

Fill out my enquiry form here: https://form.jotform.com/242486616654061
Message me on here (or Instagram, Facebook & TikTok @bonsaisocials).
Email me at beth.ward@bonsaisocials.com

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The Battle

Rachael Higgins

Beth Ward

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