Verizon

Transforming the digital platform landscape by bringing business and technical agility through Generative AI driven Martech innovation, Enterprise Content Management platform modernization, Enterprise DAM asset consolidation and process improvement through automation.

Digital / AI Strategist and Architect

T. Rowe Price

Responsible for Digital Marketing technology strategy, governance, and architecture across digital, content, data, analytics and campaign automation. Focused on enabling digital transformation across the Organization leveraging platforms such as Adobe Experience Cloud, SalesForce etc.

Vice President, Digital Marketing & Platforms

SapientRazorfish

Responsible for client program success for strategic clients
•	Drive full client programs from pre-sales involvement through strategy, planning, implementation(s), and ongoing insight and operational services
•	Manage a portfolio of client programs in the $10-30M range (on average)
•	Ensure successful digital and platforms delivery initiatives with emphasis on Commerce
•	Digitize claims process for a health and life insurance company. GWL had a company mandate to automate their manual claims process as part of their digital transformation program. Managed a team of business analysts, technologists and developers to define business requirements, conduct sprint planning, design their future content website using Adobe Experience Management and eCommerce site using SAP hybris.
•	Reimagine the brand experience for a global retailer. Managed a team of UX designers, UI developers to create state of the art, unified experience for the consumer across the browsing, ordering and payment processes.
•	Increase competitiveness through eCommerce. As the Delivery Lead, developed the Sprint plan, captured the business requirements for order capture, product data model, payment and SAP integration for tax and shipping. Responsibility included drafting their integrated digital marketing plan across web, social, mobile, ecommerce.

Senior Director - Digital Marketing, e-Commerce 

HCL America

A key member of the digital leadership team for this multinational IT services company. Lead strategist and leader in newly formed digital practice that increased application need for digital innovation. Ensure resource utilization, reducing lead time, and developing digital SaaS/PaaS platform architectures, micro-services, and mobile apps. Digitize research process and lead process digitization and innovation playbook for clients.	
•	Manage and lead UX team, ensuring high resource utilization 
•	Develop digital SaaS/PaaS platform architecture consisting of prebuilt business services composed through microservices, mobile app, event based, multitenant framework, social analytics, predictive data analytics based recommendation engine and adaptive content engine
•	Help formulate market strategy for digital services, promoting value added, end-to-end service
•	Build innovative solutions for use cases for marketing, supplier and service management, employee productivity, as well as social, mobile and data analytics integration
•	Proactively managed risks at a toys retailer for ATG e-commerce re-platforming program, successfully integrating 40+ third party vendors
•	Improved user productivity and transformed digital customer experience of pricing, markdown and promotions processes for a specialty retail chain store in NY.
•	Overhaul digital experience of program scheduling and contract software from .NET to Java migration program for a major media company in NY
•	Lead process digitization and innovation playbook for clients, supporting digital transformation and business model innovation work

Digital Program Director / VP Digital Transformation 

Deloitte Digital

Directly led and oversaw wide range of web, portal, SAP, b2b/b2c e-Commerce, mobility and information management technology projects, working with clients to deliver on time and in budget.
•	Liaised closely with clients to adopt leading UX/UI practices including role based modeling, persona analysis, card sorting, usability workshops, sitemap design, low and high fidelity wireframes, visual style guides, heuristic analysis, ecommerce usability, information architecture
•	Rolled out ERP based solutions such as SAP Fiori, SAPUI5, SAP Web Dynpros, SAP portal, hybris, SAP based Java apps, and SAP-based Open text integration 
•	Acted as Global Alliance Project Manager for EMC Cloud /Deloitte Alliance, implementing global sales strategy around PaaS, IaaS, cloud security, SAP and converged infrastructure 
•	Led end-to-end proposal and delivery of a complex, global, large-scale program to improve HP’s sales quotas for the sales & marketing team, delivering $10M program with team of 20 onsite and 80 offshore staff
•	Project managed and architected $4M Sysco SAP b2b Consumer and Intranet Portal, supporting 500,000 users, with leadership of global team of 15 onsite and 75 offshore staff
•	Coordinated effectively with other C-level executives and business leads to define program level governance, project alignment, metrics, budget tracking and planning
•	Delivered a complex enterprise level transformation project with massive scope that included b2b ecommerce, employee self-service, manager self-service, CRM (customer relationship management), billing and accounts receivables, payment gateways, credit card processing, SRM (Supplier Relationship Management), MDM (Master Data Management), analytics, workflow, collaboration, and mobile web order management application 
•	Architected Asset Intelligence based IoT solution using Axeda Machine Cloud, turning machine data into useful information, build and run innovative M2M applications

Senior Manager, Technology

Provided hands-on client facing support, overseeing complex project architecture, on-time delivery, budgetary adherence and management of on- and off-shore teams of more than 100 personnel.
•	Integrated multiple SAP systems successfully. The company required automating sales floor planning process for multiple SAP systems. Led project team of 25 members to meet scope, schedule and cost parameters of critical $3M project. Assessed master data needs, enterprise data strategy, and analyzed available technology options. Delivered project as specified and improved stock availability, boosting sales revenue.
•	Implemented a B2B e-commerce website for managing licenses. Adobe needed a website to manage product licenses. Led team of eight SME’s. As an architect, gathered high-quality functional specification and user requirements including sitemap, wireframes, screen flows, and visual style guides. Enabled Adobe to successfully manage their licenses effectively using a robust technology platform.
•	Improved Lockheed Martin's portal performance. Selected as SME to improve poorly performing Lockheed Martin SAP supply portal. Defined project scope and led the team in solving all problems. Achieved desired performance levels by properly sizing systems, setting testing strategy, and ensuring high availability. Earned complete customer satisfaction by resolving the end-to-end system performance problem.
•	Developed portal strategy, HR portal vision and identified supporting technology for Avaya HR Website Strategy, developing work plan and estimation model for portal implementation project

Manager

Philips Lighting

eCommerce lead, CRM solution delivery and project management. Business relationships development.
•	Successfully led the TradeLink channel management portal implementation project by providing portal planning, design, integration and analysis expertise
•	Shaped e-commerce technology strategy, developed product roadmaps and captured business drivers, applications areas, process areas, information areas, functional scope, technical targets
•	Improved project performance by 20 % through project organization objectives, metrics and systems 
•	Improved ‘Independent Assurance’ process maturity by leading a team of 7 managers and 1 director of business excellence to implement controls based on COBIT (Control objectives for Information technology)
•	Established application architecture standards, programming standards, reusability and overall efficiency as a member of the Architecture Review Board

Web/eCommerce Lead

Fieldglass

Created a B2B extranet web application for Fieldglass Inc. for the procurement of professional services by customers from the vendors. Developed XML based web services and obtained certification from Accenture for integration with Ariba Network.

Lead Software Engineer

Maars Software International Ltd.

Developed an innovative Java-JSP-Documentum API web content management workflow solution, Developed business reports in SD, MM and SM modules, batch data transfer from legacy system into SAP.

SAP Consultant

INDIAN RAILWAYS

Member of the prestigious IRSEE (Indian Railway Service of Electrical Engineers). To get selected into IRSEE, more than 100,000s of engineers compete annually and the top 100 get selected into the IRSEE service. 
Managed a team of 25 technical engineers and 500 staff across 5 maintenance depots. Maintenance and Construction of Railway Rolling Stock and Electric Traction lines. Oversight of Information Systems such as SCADA. 
Responsibility included maintenance, inspection, and construction of Electric Traction lines spanning over 200 miles, managing maintenance, inspection, and production of Railway Rolling stock locomotives powered by large elextric machines. 
Also responsible for maintenance and high availability of power stations, HVAC lines, transformers, generators, curcuit breakers, electric control systems and other electrical equipment.

Divisional Executive Engineer

Rabi Jay is a visionary leader in digital transformation and Enterprise AI, with over 15 years of pioneering technology-led change within diverse industries. His expertise extends beyond AI-driven marketing technology innovations to include leading-edge developments in generative AI, platform modernization, and the enhancement of operational efficiency through automated and intelligent workflows. Rabi holds an impressive array of certifications from AWS, Azure, SAP, ITIL, TOGAF, to SAFe Agile, demonstrating a profound mastery over both the technical intricacies and strategic dimensions of digital and AI innovations.

In his tenure as a Global Alliance Manager at Deloitte, Rabi Jay has spearheaded transformative international projects in retail, aerospace, and software technology sectors, showcasing unparalleled leadership and a strategic mindset capable of navigating complex global challenges. As a Vice President of Digital Transformation, he was instrumental in devising an innovative integrated approach that synergizes human-centered design with cutting-edge AI platforms and change management, grounded in design thinking and process reengineering principles.

A distinguished author and speaker, Rabi Jay has contributed profoundly to the discourse on AI and cloud technology. His publications include a comprehensive guide on SAP NetWeaver Portal Technology by McGraw-Hill and a seminal work, "Enterprise AI in the Cloud" published by Wiley in 2024. He is currently a technical reviewer for Wiley’s forthcoming book on "Building Generative AI Applications using Large Language Models," highlighting his expertise in the forefront of AI technology. His LinkedIn newsletter, “Enterprise AI Transformation – Playbook for Professionals and Businesses to Implement AI,” is a testament to his dedication to advancing knowledge on generative AI and cloud technology adoption.

Beyond his professional accolades, Rabi Jay is an advocate for the ethical use of AI, frequently addressing the social implications of technology and promoting responsible AI practices in his writings and talks. His commitment to personal growth is evident through his interests in yoga and meditation, complementing his professional endeavors with a focus on mindfulness and well-being. He is also an avid traveler, golfer, and ping pong enthusiast.

Rabi Jay

My mission in life is to impact and inspire 100 million entrepreneurs worldwide. We have already impacted well over 4 Million this year 2021. 

The biggest mistake I hear - "I will wait until later to start building my personal brand" DO NOT WAIT!

Our goal is to amplify you and your brand in the media and publications. This helps with your SEO strategy, personal reputation when your name or brand is searched and build credibility with future clients. 

We have been at the forefront of audio-only apps like Clubhouse where we reach thousands of people on a daily basis including having a club with over 108k entrepreneurs as members. We have had amazing people join the rooms including Grant Cardone, Daymond John and so many more. 

We have a room highlighting authors, a Founders Story room highlighting amazing founders such as Grant Cardone, Sharon Lechter, Gino Wickman, Daymond John, Kevin Harrington, Kara Goldin, and so many more.

Who am I?
I realized during my first real management job that I loved to lead people. It was not about the title, it was about the ability to help and change lives. 

You don't realize how much of a difference you can make until you help someone get a promotion or be able to provide for their families.

For well over a decade I worked in the corporate world where I was able to lead a few hundred amazing individuals. Everything I learned I use in my own organization.

Since 2014 helping lead the marketing of our e-commerce stores on Amazon and Shopify. Sold over $15 million online. 

Ventured into the brick and mortar business to help others with their skin conditions like myself. Helped thousands of men and women be confident with their skin. Made tinted sunscreen cool with guys and we were awarded Inc 5000 fastest growing companies in America twice. 

Nowadays, I love to help business owners and entrepreneurs become the authority and stand out in the media. Let us help you get into publications, on tv or on podcasts. Why? Because there are so many incredible people who can inspire millions but no one knows who they are. 

I also love to inspire and empower through candid conversations from our media company called IBH - over 100k people reached monthly, iTunes and Spotify charts in over 20 countries and 3 shows. Wrote an Amazon best selling book about launching a podcast in 48 hours. 

Featured in over 60+ publications across the world:
Forbes, Inc, USA Today, Modern Luxury, Thrive Global, and more.

If you want to generate more media and impact others email us today- hello@ibhmedia.co

Daniel Robbins

Feature Incredible Leaders on TV in Front of Millions | TEDx Speaker “Future of Marketing in the Metaverse” | CoHost Of The Future on CNN Philippines | Creator of Founder's Story and Impact+ | 8 Million Monthly visitors

Daniel Robbins is a media producer and entrepreneur with a passion for impacting and inspiring entrepreneurs worldwide.

Co-Founder

A membership community built to empower entrepreneurs by entrepreneurs.
A community-driven member ecosystem for entrepreneurs. Free education, collaboration, and creating projects together in the metaverse/Web3.0 while having fun.

Most sales emails suck. Mine did too. Here is exactly how we changed that. 

I was pitching exhibitors for an upcoming event (Expo West, let me know if you are going). It read like every other PR pitch on earth. So I stole a play.

I went on YouTube and searched “best sales script advive”. (yes i spelled it wrong)

An Alex Hormozi clip popped up. He explained a tactic called ghost products.

You recommend something cheaper or you tell them what they do not need from you. You do it to prove you are on their side.

So I transcribed the video. Pasted it into AI. And had it create a reusable prompt that rewrote my whole outbound sequence.

If you want the exact prompt, here it is. Copy paste it. Swap the brackets. Use it for any offer.

PROMPT
You are an elite direct response copywriter and B2B sales strategist. Rewrite my sales email using the ghost product trust tactic.
Context
 I sell: [what you sell]
 To: [who you sell to]
 Their goal: [what they want]
 What most people do instead: [option A] and [option B]
 Time-sensitive context: [event or deadline]
 Proof: [2 to 3 proof points]
 Compliance line to include verbatim: [paste exact wording]
Rules
 Start by naming the two common options.
 Validate them.
 Recommend a ghost product or a cheaper alternative.
 Explain why that still misses the real outcome.
 Present my offer as the simplest path to the outcome.
 One sentence on deliverables.
 One CTA only, a 10-minute fit call.
 Short lines. No fluff. No hype.
Output
 6 subject lines
 3 email versions: short, medium, ultra short
 2 follow ups
 1 LinkedIn DM version
Here is my current draft to rewrite
 [paste your email]

That prompt turned my pitch from vendor energy into advisor energy.
Try it. 

Thank You Alex!

Mission: Impact 1 Billion | Performance-Based PR | Founder’s Story Top 10 Show 800k+ YouTube | International Best-Selling Author: Unlimited Possibilities (Penguin)

I've interviewed over 1,000 founders.

So when I find content that actually changes how I think about brand, I pay attention.

I just watched a 6-hour brand-building course by Caleb Ralston. This is what I learned.

Here are the 8 frameworks worth keeping:
1. Brand is a pairing, not a feeling. Branding = intentionally pairing relevant things done consistently. Nike + Jordan. Harley + freedom. What are YOU pairing yourself with?

2. The Brand Journey Framework 4 questions that give you a complete roadmap: What's my desired outcome → What must I be known for → What must I DO to be known for it → What must I learn to do that

3. Define what you WON'T be associated with 99% of people ignore this. The creators who lose trust didn't build the wrong brand — they just never defined what they'd say no to.

4. Find the gap, own the gap If everyone in your space chases virality, owning trust is your differentiation. What is everyone saying that you can credibly disagree with?

5. The Accordion Method Post high volume first to gather data. Once you know what resonates, compress — fewer posts, more effort per post. Most people skip the first step.

6. The 70-20-10 Rule 70% proven content. 20% iterations. 10% pure experiments. The 10% is where every breakthrough format comes from. Most people never protect that bucket.

7. Share knowledge, sell execution Give away your best frameworks for free. Charge for implementation. Make your free content so good people think "if this is free, what are they charging for?"

8. Trust before transactions — always The sequence is: value → credibility → relationship → sale. Skipping any step kills the conversion.

Craziest thing, you can transcribe YouTube videos in YouTube, copy and paste them into Claude or Gemini or ChatGPT. Then ask it to summarize and tell you what it learned. Then have it create a prompt based on the info learned so you can implement this. 

Game Changer!

So many founders are trying to read the room and most of them are reading it completely wrong.

In this episode of Founder’s Story, I sat down with Chase Hughes former military interrogation specialist turned entrepreneur, now known as one of the world’s leading experts in human behavior.

But what shocked me wasn’t body language. 
It was what doesn't matter.

Chase built his company after walking away from a guaranteed military retirement path. He threw away his resume. 

Offered a 200 percent money-back guarantee when he didn’t even have the cash to refund clients. He was literally looking up non-extradition countries just in case he failed.

Not fearless. But Terrified. And committed.

I’ve realized that for most founders, the greatest risk isn’t the market—it’s the safety net we refuse to cut.

When I asked him what trait actually makes entrepreneurs succeed, it wasn’t grit. It wasn’t confidence. It wasn’t discipline.
It was prioritization.

The ability to decide what matters in this moment and sacrifice everything else. Because success isn't just about what you do; it’s about what you’re willing to lose.

So, I wanted to know:
Why most body language advice is complete nonsense
The dangerous myth of “projecting confidence”
The single question that reveals how someone truly thinks
Why technology is outpacing our ability to adapt
How to build instant rapport in under 60 seconds

One thing he said hasn’t left me: “Technology is outpacing our ability to adapt to it.”

As someone who lives online, builds online, and distributes online that hit me hard.

We talk about scale. We talk about AI. We talk about leverage. But we rarely talk about whether our brains are built for the world we’re creating.

After this conversation, I started thinking about my own interactions. Am I trying to “project” something or actually understand people? Am I optimizing for optics or connection? Am I chasing attention or building trust?

But this episode reminded me of something deeper:
Before you lead others, you have to understand humans. Starting with yourself.

If you’re building a company, leading a team, or raising capital this conversation will change how you see every interaction.

The full episode with Chase Hughes is in the comments.

HOLY. MOLY! The Founder's Story just hit 800,000 subscribers on YouTube!

This show started in 2020, it was called Inspired by Her, hosted mostly by my wife Kate Hancock WEF DAVOS, a moment that honestly changed the entire trajectory of my life. 

We saw some early traction, slow and steady, and then something wild happened...Clubhouse exploded.

And suddenly, we had an estimated 20 million live listeners tuning in, with some of the most incredible founders and entrepreneurs in the world joining us in real time. The magic wasn't just the guests. It was YOU. 

The audience asks questions live, challenges ideas, sharing their own stories. That interactive energy was unlike anything I'd ever experienced. That's when we rebranded to Founder's Story.

We couldn't record those sessions, one of my biggest regrets, but what it built was something no algorithm can manufacture: a real community.

From there, we took this content and distributed it to TV stations across the country, which is why I've always called this a digital TV show, not just a podcast.

And then the last 18 months? Maniacal, obsessive focus on YouTube. Every week. No excuses. 6-8 hours a day, analyzing and changing.

This week alone, the founder of TaskRabbit and the author of The Lean Startup are coming on. That's the level we're playing at now.

But here's what I'm most excited about: we're bringing back the thing that made this special from the beginning. We want YOU to be able to submit questions for upcoming guests, just like the Clubhouse days. Because the best conversations were never just mine to have. They belonged to all of us.
800,000 strong. We're just getting started 

To every single person who watches, shares, and sends messages, thank you. You have no idea.

Buckle up. 

This post was inspired by Steven Bartlett and their 15 million on YouTube with DOAC. I hope to one day reach that point.

Some amazing recent guests: 
Samyr Laine 
Bill Harper 
Karan Y. 
Sunaina Sinha 
Julian Metcalfe 
Julia Arpag 
Yarin Gaon 
Aurora Winter, MBA 
Seth Casden 
Amanda Marino, B.S., CIP, CLC, CRC 
Devain Doolaramani 
Roman Yampolskiy

Last week Gary Vaynerchuk sat down with me at Expo West. He held up a box of gummies like it was the most important thing he ever built.

Not VaynerMedia. Not his early investments in Facebook, Twitter, and Uber.
A box of gummies. Sounds crazy right?

But the more he talked the more I realized this isn't about gummies at all.
Gary sees two massive shifts that are about to collide.

Collectibles inside CPG. 

He's putting rare stickers inside every box that could resell for $1,000 on eBay. Think Cracker Jack meets Pokemon cards. One sticker. One bag of gummies. A completely new reason to buy.

Live social shopping. 

No retail distribution. No stores. No meetings with buyers. Direct to consumer through live selling. He told me point-blank this is the biggest opportunity in the world right now.

Most founders at Expo West were fighting for shelf space. Gary wasn't even looking for it.

His wife, Mona, spent 15 months ensuring every single ingredient was 100% clean. Not "clean enough." Actually clean. No chemicals. No compromises. He said it's unequivocally the cleanest fruit gummy on the market.

The brand is called Very Luckee Gummies.

And it's launching on live shopping first. Not retail. Not Amazon. Live.

That's not a product launch. That's a bet on where all of commerce is heading.

I also asked him what small brands with zero budget should do to compete against the massive booths and big money at events like Expo West.
His answer was simple.

Be human. Be creative. Be humble. You don't need a booth. You don't need money. You need human skills and the willingness to walk up to strangers.

He said he built everything that way. And he's watched hundreds of others do the same.

I wrote the full breakdown for Inc. magazine. Link in comments.

Love that I got to do this with my wife Kate Hancock and cohost.

Performance-Based PR | Founder’s Story Top 10 Show 1M+ YouTube | International Best-Selling Author: Unlimited Possibilities (Penguin) Mission: Impact 1 Billion

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Robbins's LinkedIn Performance

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