Verizon

Transforming the digital platform landscape by bringing business and technical agility through Generative AI driven Martech innovation, Enterprise Content Management platform modernization, Enterprise DAM asset consolidation and process improvement through automation.

Digital / AI Strategist and Architect

T. Rowe Price

Responsible for Digital Marketing technology strategy, governance, and architecture across digital, content, data, analytics and campaign automation. Focused on enabling digital transformation across the Organization leveraging platforms such as Adobe Experience Cloud, SalesForce etc.

Vice President, Digital Marketing & Platforms

SapientRazorfish

Responsible for client program success for strategic clients
•	Drive full client programs from pre-sales involvement through strategy, planning, implementation(s), and ongoing insight and operational services
•	Manage a portfolio of client programs in the $10-30M range (on average)
•	Ensure successful digital and platforms delivery initiatives with emphasis on Commerce
•	Digitize claims process for a health and life insurance company. GWL had a company mandate to automate their manual claims process as part of their digital transformation program. Managed a team of business analysts, technologists and developers to define business requirements, conduct sprint planning, design their future content website using Adobe Experience Management and eCommerce site using SAP hybris.
•	Reimagine the brand experience for a global retailer. Managed a team of UX designers, UI developers to create state of the art, unified experience for the consumer across the browsing, ordering and payment processes.
•	Increase competitiveness through eCommerce. As the Delivery Lead, developed the Sprint plan, captured the business requirements for order capture, product data model, payment and SAP integration for tax and shipping. Responsibility included drafting their integrated digital marketing plan across web, social, mobile, ecommerce.

Senior Director - Digital Marketing, e-Commerce 

HCL America

A key member of the digital leadership team for this multinational IT services company. Lead strategist and leader in newly formed digital practice that increased application need for digital innovation. Ensure resource utilization, reducing lead time, and developing digital SaaS/PaaS platform architectures, micro-services, and mobile apps. Digitize research process and lead process digitization and innovation playbook for clients.	
•	Manage and lead UX team, ensuring high resource utilization 
•	Develop digital SaaS/PaaS platform architecture consisting of prebuilt business services composed through microservices, mobile app, event based, multitenant framework, social analytics, predictive data analytics based recommendation engine and adaptive content engine
•	Help formulate market strategy for digital services, promoting value added, end-to-end service
•	Build innovative solutions for use cases for marketing, supplier and service management, employee productivity, as well as social, mobile and data analytics integration
•	Proactively managed risks at a toys retailer for ATG e-commerce re-platforming program, successfully integrating 40+ third party vendors
•	Improved user productivity and transformed digital customer experience of pricing, markdown and promotions processes for a specialty retail chain store in NY.
•	Overhaul digital experience of program scheduling and contract software from .NET to Java migration program for a major media company in NY
•	Lead process digitization and innovation playbook for clients, supporting digital transformation and business model innovation work

Digital Program Director / VP Digital Transformation 

Deloitte Digital

Directly led and oversaw wide range of web, portal, SAP, b2b/b2c e-Commerce, mobility and information management technology projects, working with clients to deliver on time and in budget.
•	Liaised closely with clients to adopt leading UX/UI practices including role based modeling, persona analysis, card sorting, usability workshops, sitemap design, low and high fidelity wireframes, visual style guides, heuristic analysis, ecommerce usability, information architecture
•	Rolled out ERP based solutions such as SAP Fiori, SAPUI5, SAP Web Dynpros, SAP portal, hybris, SAP based Java apps, and SAP-based Open text integration 
•	Acted as Global Alliance Project Manager for EMC Cloud /Deloitte Alliance, implementing global sales strategy around PaaS, IaaS, cloud security, SAP and converged infrastructure 
•	Led end-to-end proposal and delivery of a complex, global, large-scale program to improve HP’s sales quotas for the sales & marketing team, delivering $10M program with team of 20 onsite and 80 offshore staff
•	Project managed and architected $4M Sysco SAP b2b Consumer and Intranet Portal, supporting 500,000 users, with leadership of global team of 15 onsite and 75 offshore staff
•	Coordinated effectively with other C-level executives and business leads to define program level governance, project alignment, metrics, budget tracking and planning
•	Delivered a complex enterprise level transformation project with massive scope that included b2b ecommerce, employee self-service, manager self-service, CRM (customer relationship management), billing and accounts receivables, payment gateways, credit card processing, SRM (Supplier Relationship Management), MDM (Master Data Management), analytics, workflow, collaboration, and mobile web order management application 
•	Architected Asset Intelligence based IoT solution using Axeda Machine Cloud, turning machine data into useful information, build and run innovative M2M applications

Senior Manager, Technology

Provided hands-on client facing support, overseeing complex project architecture, on-time delivery, budgetary adherence and management of on- and off-shore teams of more than 100 personnel.
•	Integrated multiple SAP systems successfully. The company required automating sales floor planning process for multiple SAP systems. Led project team of 25 members to meet scope, schedule and cost parameters of critical $3M project. Assessed master data needs, enterprise data strategy, and analyzed available technology options. Delivered project as specified and improved stock availability, boosting sales revenue.
•	Implemented a B2B e-commerce website for managing licenses. Adobe needed a website to manage product licenses. Led team of eight SME’s. As an architect, gathered high-quality functional specification and user requirements including sitemap, wireframes, screen flows, and visual style guides. Enabled Adobe to successfully manage their licenses effectively using a robust technology platform.
•	Improved Lockheed Martin's portal performance. Selected as SME to improve poorly performing Lockheed Martin SAP supply portal. Defined project scope and led the team in solving all problems. Achieved desired performance levels by properly sizing systems, setting testing strategy, and ensuring high availability. Earned complete customer satisfaction by resolving the end-to-end system performance problem.
•	Developed portal strategy, HR portal vision and identified supporting technology for Avaya HR Website Strategy, developing work plan and estimation model for portal implementation project

Manager

Philips Lighting

eCommerce lead, CRM solution delivery and project management. Business relationships development.
•	Successfully led the TradeLink channel management portal implementation project by providing portal planning, design, integration and analysis expertise
•	Shaped e-commerce technology strategy, developed product roadmaps and captured business drivers, applications areas, process areas, information areas, functional scope, technical targets
•	Improved project performance by 20 % through project organization objectives, metrics and systems 
•	Improved ‘Independent Assurance’ process maturity by leading a team of 7 managers and 1 director of business excellence to implement controls based on COBIT (Control objectives for Information technology)
•	Established application architecture standards, programming standards, reusability and overall efficiency as a member of the Architecture Review Board

Web/eCommerce Lead

Fieldglass

Created a B2B extranet web application for Fieldglass Inc. for the procurement of professional services by customers from the vendors. Developed XML based web services and obtained certification from Accenture for integration with Ariba Network.

Lead Software Engineer

Maars Software International Ltd.

Developed an innovative Java-JSP-Documentum API web content management workflow solution, Developed business reports in SD, MM and SM modules, batch data transfer from legacy system into SAP.

SAP Consultant

INDIAN RAILWAYS

Member of the prestigious IRSEE (Indian Railway Service of Electrical Engineers). To get selected into IRSEE, more than 100,000s of engineers compete annually and the top 100 get selected into the IRSEE service. 
Managed a team of 25 technical engineers and 500 staff across 5 maintenance depots. Maintenance and Construction of Railway Rolling Stock and Electric Traction lines. Oversight of Information Systems such as SCADA. 
Responsibility included maintenance, inspection, and construction of Electric Traction lines spanning over 200 miles, managing maintenance, inspection, and production of Railway Rolling stock locomotives powered by large elextric machines. 
Also responsible for maintenance and high availability of power stations, HVAC lines, transformers, generators, curcuit breakers, electric control systems and other electrical equipment.

Divisional Executive Engineer

Rabi Jay is a visionary leader in digital transformation and Enterprise AI, with over 15 years of pioneering technology-led change within diverse industries. His expertise extends beyond AI-driven marketing technology innovations to include leading-edge developments in generative AI, platform modernization, and the enhancement of operational efficiency through automated and intelligent workflows. Rabi holds an impressive array of certifications from AWS, Azure, SAP, ITIL, TOGAF, to SAFe Agile, demonstrating a profound mastery over both the technical intricacies and strategic dimensions of digital and AI innovations.

In his tenure as a Global Alliance Manager at Deloitte, Rabi Jay has spearheaded transformative international projects in retail, aerospace, and software technology sectors, showcasing unparalleled leadership and a strategic mindset capable of navigating complex global challenges. As a Vice President of Digital Transformation, he was instrumental in devising an innovative integrated approach that synergizes human-centered design with cutting-edge AI platforms and change management, grounded in design thinking and process reengineering principles.

A distinguished author and speaker, Rabi Jay has contributed profoundly to the discourse on AI and cloud technology. His publications include a comprehensive guide on SAP NetWeaver Portal Technology by McGraw-Hill and a seminal work, "Enterprise AI in the Cloud" published by Wiley in 2024. He is currently a technical reviewer for Wiley’s forthcoming book on "Building Generative AI Applications using Large Language Models," highlighting his expertise in the forefront of AI technology. His LinkedIn newsletter, “Enterprise AI Transformation – Playbook for Professionals and Businesses to Implement AI,” is a testament to his dedication to advancing knowledge on generative AI and cloud technology adoption.

Beyond his professional accolades, Rabi Jay is an advocate for the ethical use of AI, frequently addressing the social implications of technology and promoting responsible AI practices in his writings and talks. His commitment to personal growth is evident through his interests in yoga and meditation, complementing his professional endeavors with a focus on mindfulness and well-being. He is also an avid traveler, golfer, and ping pong enthusiast.

Rabi Jay

Department of Families, Seniors, Disability Services and Child Safety

• Led Agile transformation for 14 cross-functional teams in the Illinois Connect initiative, enhancing collaboration and efficiency.  
• Developed a tailored Agile delivery guide for SAFe, ensuring consistency during the transition from legacy systems.  
• Championed Agile best practices, resulting in improved delivery predictability and transparency across the program.

Principal Agile Consultant

•	Spearheaded Agile product development and portfolio management for the successful launch of multiple DIRECTV products, aligning product strategy with business goals and delivering on time.
•	Led the integration of Jira Align to scale Agile practices across portfolios, improving team efficiency and optimizing the product delivery process.
•	Collaborated with stakeholders, IT, and architecture teams to ensure seamless execution of value streams, coordinating with DevOps teams to automate deployment pipelines and ensure cloud-native integrations.
•	Leveraged product data and analytics to inform roadmap decisions, enhancing release management and ServiceNow ticket management visibility.
•	Provided expert guidance on Agile best practices, coaching Scrum Masters and Product Owners to empower teams, improve performance, and ensure successful value delivery.
•	Collaborated with the IT Delivery Lead and Architecture to manage a complex platform/portfolio level Value Stream involving 7 ARTs and 46 + cross-functional teams.
•	Collaborated with PMO office, LACE and the Architectural squad to ensure effective project design, scope management, cost control, and project timeline were met. 
•	Conducted and supervised quarterly agile assessments to determine teams' Agile maturity level, identify areas for improvement, and optimize performance. 
•	Created impactful presentations using PowerPoint to effectively communicate project updates and stakeholder insights, enhancing engagement and alignment across teams.

Enterprise Agile Coach/IT Delivery Director

Bank of America

•	Led Agile transformation and product management across 72 Scrum teams and 14 product lines, driving the adoption of best practices, including personas, product roadmaps, and outcome-focused OKRs to enhance value delivery.
•	Implemented advanced product-oriented techniques such as story mapping, customer journey mapping, and opportunity solution trees to ensure alignment with business and customer needs at scale.
•	Partnered with product leaders to promote data-driven decision-making, ensuring teams focused on customer-centric outcomes and prioritized high-value features across the bank's extensive portfolio.
•	Fostered a culture of business agility, mentoring teams in Agile principles, human-centered design, and modern engineering practices to accelerate time-to-market and promote continuous improvement.
•	Led the ART in resolving and reporting escalated risk and dependency issues, ensuring continuous feature delivery.
•	Facilitated Agile Release Train (ART) events, including PI Planning, ART syncs, and Scrum of Scrums, to ensure effective coordination, alignment, and communication across teams.

Sr.  Agile Coach/RTE

CBRE

•	Led and implemented planning, execution, and oversight for 3 value streams on integrating Salesforce and Sensors to support business needs, from sales and service to app development, automation, and AI-powered insights.
•	Leverage Azure DevOps to build Dashboards, facilitating the tracking and management of Agile project progress.
•	Ensure timely delivery of high-quality software products by maintaining accurate backlog hygiene and monitoring in Azure DevOps, thereby optimizing team performance and upholding quality metrics.
•	Facilitated Salesforce-based Enterprise Agile transformation workshops and leadership sessions, supporting solution delivery at the enterprise level and promoting cross-functional collaboration.
•	Successfully transitioned 25 diverse teams (including platform, mobile, data, cloud, and infrastructure) to adopt SAFe, leading the setting up of 3 Agile Release Trains. 
•	Trained teams on managing workflows and assessing performance metrics on Salesforce, providing hands-on guidance for leveraging Salesforce's capabilities in alignment with Azure DevOps. 
•	Created and standardized onboarding documentation, improving training consistency and onboarding efficiency for new team members.

Enterprise Agile Coach

U.S. Census Bureau

•	Collaborated closely with key stakeholders to align Agile practices with business objectives, ensuring clear communication and effective resolution of cross-functional issues, resulting in increase in stakeholder satisfaction.
•	Set up and led two new teams in a federal environment, training them in Agile principles and practices, resulting in a 30% increase in efficiency, improvement in collaboration, and a boost in project delivery speed and quality.
•	Led a cross-functional Agile team in the successful development of a web application that simplifies and automates the regulatory compliance process for pharmaceutical companies submitting drug approval applications.
•	Facilitated effective communication and collaboration among cross-functional teams, proactively removing impediments to ensure regulatory milestones were met within project timelines.

Sr. Scrum Master/Agile Delivery Manager

Hattie Larlham

•	Supported a comprehensive SDLC project focused on developing a new customer-facing mobile Tracking App.
•	Provided value by Leveraging the Agile framework including Iteration Planning, Daily Standups, Iteration Review/Demo Iteration Retrospectives, and Backlog Refinement to meet business objectives.
•	Collaborated with the RTE for PI Planning readiness (Logistics, ART backlog Readiness, WSJF, etc).
•	Collaborated with the RTE to improved PI Business value delivery to 87% during the fourth PI
•	Facilitated dependency management through scrum of scrum (SoS) meetings to ensure synchronicity and alignment.
•	Collaborated with the team to help improve iteration planning leading to reduced bug fixes by 75%. 
•	Used Jira/Jira Align to monitor and track product development progress through different Iteration and ensuring reports are documented for appropriate learning.

Sr. Scrum Master/Agile Lead

Institute of Development Policy - University of Antwerp

•	Worked closely with stakeholders across six countries to gather requirements, communicate project progress, and ensure that KPIs were effectively tracked and reported in the developed applications.
•	Utilized confluence/SharePoint to develop and maintain comprehensive project documentation, including user stories, sprint plans, and release notes, to facilitate knowledge sharing and ensure clear communication within the team.
•	Facilitated the development and release of a web and mobile application to support the tracking and reporting of KPI for production and production patterns across 6 countries.
•	Facilitated effective communication and collaboration between the Scrum team and stakeholders, ensuring alignment on goals, expectations, and priorities.
•	Advocated for Agile methodologies and Scrum best practices, fostering an environment of continuous improvement and learning within the team.

Scrum Master/Agile Project Manager

RCESD Cameroon

•	Supported four software development projects, including a customer relationship management system, an inventory management tool, & a financial reporting application, to enhance business operations & drive efficiency. 
•	Guided and advanced projects from start to delivery by instilling trust, loyalty, and transparency across teams, ensuring clear communication, integrity, and minimizing miscommunication at all stages of the projects.
•	Followed up with customers on estimates, provided negotiating contract pricing if necessary, and recommended additional services, revised contracts, and work orders, as needed.

Technical Program Manager

ERuDeF (Environment & Rural Development Foundation )

•	Conducted thorough risk assessments and formulated risk mitigation strategies, resulting in reduction in risks.
•	 Developed comprehensive project plans by defining scope, timelines, budgets, and resource allocation, ensuring clear and achievable project objectives.
•	Communicated project progress, milestones, and issues to stakeholders through status meetings and detailed reports.

Project Manager

Scale Agile Consultant, Trainer & Coach | Sr. Enterprise Agile Coach | Program Manager | Sr. Scrum Master | Change Agent | PMP | ICF Certified | SPC 6.0 | RTE |SAFe 6.0 | CSPO | CSM | SSM | 5X Author | Christ Follower

About Me

For years, I guided teams through Agile transformations. Now, I guide leaders.

As an Agile Trusted Advisor, I work with executives, senior leaders, and transformation teams to cut through complexity, align strategy with delivery, and unlock real business agility. My focus isn't on frameworks—it's on outcomes.

🔹 Are your teams “doing Agile” but not seeing results?
🔹 Is your transformation stuck in theory, with no traction at the leadership level?
🔹 Are you struggling to scale agility without sacrificing clarity or culture?

That’s where I come in.

With a blend of strategic insight, systems thinking, and deep coaching experience, I help organizations:

Navigate high-stakes change with calm, clarity, and confidence

Shift from delivery-focused agility to value-driven leadership

Bridge the gap between business and technology through meaningful dialogue

Create environments where people thrive, not just comply

My approach is simple but not easy: Listen deeply. Ask the hard questions. Align people to purpose.
I don’t just deliver advice—I become a thinking partner for those who lead.

If you're a leader seeking more than another Agile coach—if you want a partner who sees the whole system, challenges respectfully, and helps you lead lasting change—let’s connect.

📩 DM me to start the conversation.



📖 Learn more through my book: “Ace Your Scrum Interview with EASe: https://amzn.to/3xRnuBm”
🎓 Enroll in my course: https://radaheducation.com/courses/scrum-simplified/
💡 Follow me for weekly tips, insights, and success stories.

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Rabi Jay

Francis Mbunya, PhD

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