Eric Quanstrom

I currently serve as VP of GTM Engineering and unicorn software company Apollo.io, focused on leveraging cutting-edge GTM strategies to redefine lead generation and enhance client engagement. My work has centered on utilizing advanced AI techniques, including Power-up Prompts and Agentic Workflows, and collaborating with teams to implement Managed Configuration solutions on the Apollo Platform.  

My expertise spans strategic marketing management (4X CMO) and leadership positions at fast-growth organizations (incl 3 successful Exits). As a certified AI Champion and a dedicated advisor at BrightLoop, I am committed to exploring new frontiers in technology to empower businesses and build impactful solutions.

Building Predictable Pipeline Isn't Art-- It's CIENCE.  Visit www.cience.com

For smart sales & marketing leaders, there's now a flexible, accurate, low overhead, high yield way to go to market. Spend less to acquire the right customers each month.

CIENCE provides software and Services -- a highly trained, well-equipped, knowledgeable fleet of sales development talent as your outsourced outbound department. We'll help you to execute your vision or simply support the growing demand of your already established sales team.

CMO Role:
* As the Chief Marketing Officer at CIENCE, I am responsible for developing and executing all marketing strategies to drive growth and revenue for the company. 
* I oversee all Marketing, Internal SDR Teams, Messaging, and Customer Success (12 DR's; >100 Team)

Key accomplishments:
* Executed the rare quadruple / triple / triple / double growth rates (2018-2022) through my Inbound + Outbound programs.
* Grew site traffic from 0 to >60,000 Unique Visitors / Mo
* Organic traffic >25,000 Unique Visitors / Mo through holistic SEO/Content plays
* Most reviewed and lauded (awards) Lead Generation Company in the USA
* Top of the funnel lead volume mimicked growth above
(Bootstrapped Company -- not artificial growth from massive $$$ spend) 
* Developing and managed all marketing campaigns, tracked ROI and making data-driven decisions
* Market positioning expert -- ahead of industry trends to inform our strategy (lead magnets, competitive wins, Voice of the Customer = 100+ Case Studies)
* Developed all multi-channel campaigns across digital, social, and traditional channels, including Outbound (subject matter expertise)

Skills:
Customer Acquisition
Target Segmentation & Criteria 
Business Development / Sales Development
Insights & Analytics (Web)
Digital Marketing
Content Development
SEO - On-Page + Backlinks
SEM - PPC
Go To Market (GTM)
Lifecycle Marketing
Brand & Positioning 
Messaging / Copywriting / Conversion Rate Optimization
A/B Testing

Helpware

Plan, direct, coordinate, and oversee operations activities in the organization, ensuring development and implementation of efficient operations and cost-effective systems to meet current and future needs of the organization.

Vice President Of Global Operations

Senior Director of Operations will oversee the day-to-day activities of the company, ensuring that the organization is managed and performing efficiently and effectively.

Sr Director of Global Operations 

Faneuil Inc

Contact Center Director

As a global operations leader, I enable innovation and excellence in the organization, by planning, directing, coordinating, and overseeing the operations activities of Helpware, a leading provider of business process outsourcing solutions. I ensure the development and implementation of efficient and cost-effective systems to meet the current and future needs of our clients and partners, across various industries and geographies.

I have over twenty years of experience in contact center management, with strong skills in analytic problem solving, decision making, process design, metrics tracking, and analysis. At Helpware, I am focused on global productivity improvement, customer and employee satisfaction, risk management, and cross-functional team collaboration. Previously, at Faneuil Inc, I contributed to several significant projects, such as launching a new contact center platform, increasing the customer satisfaction rate by 15%, and reducing the operational costs by 20%. I am highly passionate about delivering quality services, creating value, and achieving excellence.

taplio

The Battle

Eric Quanstrom

Parneet Singh

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