Eric Quanstrom

Apollo.io

At Apollo Labs, we're focused on the opportunity to revolutionize the way businesses generate leads, employing cutting-edge AI tools and innovative marketing strategies to drive #growth for our clients. I’m excited to embark on this journey and invite you to contact me to get on the waitlist for Apollo Automated—or refer others—so you can be among the first to experience our game-changing solutions.

GM - Apollo Labs

BrightLoop

Advisor

CIENCE

Led strategic marketing efforts for company widely regarded as the top lead generation software and services firm; Grew to >1,200 employees.

Chief Marketing Officer

KiteDesk

Developed and executed a comprehensive inbound marketing strategy that significantly increased key metrics, including ARR, MQLs (10X), and traffic.

Pipeliner CRM

Oversaw the entire marketing mix -- Strategy resulted in a 3-5x increase in visits, leads, and revenue through a data-driven approach

Nimble

Spearheaded a data-driven marketing strategy heavy on product-led growth, media, and organic search, which quadrupled MRR, and grew traffic. Heavy PR / Influencer campaigns led to company's numerous accolades and recognition.

Sorenson Media

At Sorenson Media, an award-winning provider of advanced video processing and management tools, I was promoted from VP of Marketing to COO, overseeing marketing, sales, support, and product/operations teams, and contributing to the company's recognition as the Best Online Video Technology Company and TechAmerica's Best Internet Company.

COO / VP, Marketing

Logitech

As the leader of Consumer Marketing for SightSpeed, I drove the growth and success of the widely-used, award-winning (PC World Best) video chat service, resulting in its acquisition by Logitech in 2008.

VP of Marketing

AppellationAmerica.com

As Head of Marketing, Sales, and USA presence for a leading Internet wine portal, I successfully created and launched an eCommerce channel from scratch, recruited over 100 winery partners, increased site traffic by 3,850%, and led a complete site redesign, resulting in significant growth and industry recognition.

GM / Director, Marketing & Sales

DocuComp.com (Acquired by Docs Corp)

In an executive marketing and development role for a consistently profitable, OEM Software Company, I successfully engaged and closed six-figure licensing deals, delivered a penetration strategy into the CMS vertical market, and contributed to the acquisition of DocuComp by DocsCorp in 2006.

Director, Business Development

As a seasoned marketing executive with a proven track record in driving growth and revenue, I specialize in developing and executing strategic marketing plans that incorporate inbound and outbound methodologies, prioritize the customer, and most recently utilize cutting-edge AI tools. 

With a background in journalism and an MBA in marketing, I bring a unique combination of storytelling, data / analytics, and creativity to my roles. Throughout my career, I have led marketing teams in various industries, including B2B (incl SaaS and Managed Services), B2C, and OEM software companies, consistently delivering results and driving growth. 

I am passionate about building brands, creating sales opportunities, and empowering customers through the use of innovative marketing strategies. My expertise in content marketing, influencer marketing, omnichannel marketing, web analytics, email marketing, word-of-mouth marketing, product marketing, and go-to-market strategy, combined with my deep understanding of AI tools and their applications, make me a valuable asset to any organization looking to drive growth and revenue through strategic marketing initiatives.

Building Predictable Pipeline Isn't Art-- It's CIENCE.  Visit www.cience.com

For smart sales & marketing leaders, there's now a flexible, accurate, low overhead, high yield way to go to market. Spend less to acquire the right customers each month.

CIENCE provides software and Services -- a highly trained, well-equipped, knowledgeable fleet of sales development talent as your outsourced outbound department. We'll help you to execute your vision or simply support the growing demand of your already established sales team.

CMO Role:
* As the Chief Marketing Officer at CIENCE, I am responsible for developing and executing all marketing strategies to drive growth and revenue for the company. 
* I oversee all Marketing, Internal SDR Teams, Messaging, and Customer Success (12 DR's; >100 Team)

Key accomplishments:
* Executed the rare quadruple / triple / triple / double growth rates (2018-2022) through my Inbound + Outbound programs.
* Grew site traffic from 0 to >60,000 Unique Visitors / Mo
* Organic traffic >25,000 Unique Visitors / Mo through holistic SEO/Content plays
* Most reviewed and lauded (awards) Lead Generation Company in the USA
* Top of the funnel lead volume mimicked growth above
(Bootstrapped Company -- not artificial growth from massive $$$ spend) 
* Developing and managed all marketing campaigns, tracked ROI and making data-driven decisions
* Market positioning expert -- ahead of industry trends to inform our strategy (lead magnets, competitive wins, Voice of the Customer = 100+ Case Studies)
* Developed all multi-channel campaigns across digital, social, and traditional channels, including Outbound (subject matter expertise)

Skills:
Customer Acquisition
Target Segmentation & Criteria 
Business Development / Sales Development
Insights & Analytics (Web)
Digital Marketing
Content Development
SEO - On-Page + Backlinks
SEM - PPC
Go To Market (GTM)
Lifecycle Marketing
Brand & Positioning 
Messaging / Copywriting / Conversion Rate Optimization
A/B Testing

NovoTrax

NovoTrax develops technology used to power Smart Cities, Smart Schools, and related "smart" services. We focus on the very simple concept of task execution. Uniquely, we integrate Information Technology (traditional computing) solutions with Operational Technology (event, process, and device monitoring) solutions at scale.

Senior Vice President Strategy and Growth 

Responsible for strategic planning and execution of sales strategies aligned with corporate goals for the region while analyzing regional market trends to identify growth opportunities and potential risks.

Regional Vice President of Sales

Developed and implemented comprehensive sales strategies across international markets to secure 
clients worldwide.

Built and maintained strong relationships with global customers, negotiated contracts, and led a team 
to exceed sales targets.

Experienced in navigating diverse regional markets while staying ahead of industry trends and market 
dynamics to drive business growth.

Grew and managed LaTam team of 4 /  EMEA team of 2.

Head of Global Sales

ELEMENTS

Drove business development vision and strategy to maximize revenue of this interior design firm serving clients in wide-ranging markets, including technology, healthcare, and government. Develop and execute sales forecast and annual business plan. Devise and implement strategies to increase client base. Direct design and marketing team in creating customized sales and design presentations. Pitch to C-suite client executives. Oversee 13 direct reports across 9 business units and interface regularly with 30+ sales executives. Manage significant  internal budget and multimillion-dollar client budgets.

Generated multi-million dollar revenue in new business and contracts despite limited approved travel due to COVID-19 pandemic by developing and delivering compelling virtual presentations.

Shaped sales strategy in new business verticals locally and nationally, yielding significant annual revenue.

Sustained excellent customer satisfaction rating over 2-year period by executing projects on time and on budget.

Leveraged existing network throughout large tech business sector to reinforce sales and marketing efforts.

Integrated 10 additional employees following merger with prior entrepreneurial venture (3D Identity), evaluating skill sets to align new staff to appropriate projects.

Owner 

3D Identity

Established and oversaw day-to-day operations of this commercial real estate, architectural products, and design-build firm. Led business development and client strategies. Drove sales strategy for new verticals locally and nationally. Coordinated and executed sales forecast. Managed creation of sales and design presentations. Directed team of 10 designers, project managers, and sales specialists. Controlled significant internal budget and multimillion-dollar client budgets.

Grew company from small startup with 0 employees to multi-million dollar enterprise over 6-year period, later merging. Rolled over and transformed single client from prior venture (Vision Lighting) into hundreds of clients nationally and internationally.

Orchestrated delivery of 5 million+ square feet of designed office space and multi-million dollar revenue by building and training high-performing design and project management team.

Maximized business development and client generation by fostering relationships and opportunities within personal network.

Co-Founder

Vision Lighting & Design

Built commercial real estate, architectural products, and design-build firm from ground up, overseeing all operations, including sales. Produced design and marketing materials for pitches. Cultivated client relationships and negotiated deals. Collaborated with national manufacturers to deliver products locally and nationally.

Established direct-to-consumer business model in lighting distribution sector, realizing seven figure annual revenue.

Created first integrated branded client experience with lighting, music, and signage for multiple national retail clients.

Owner

Design Lighting

Founding Partner

Gordon Sign

Creative Director, Special Products Development Team

At NovoTrax, I am dedicated to developing innovative strategies that drive growth and expand market reach. My experience as a business owner sharpened my sales and leadership abilities, equipping me to identify and capitalize on regional and national market trends effectively. By crafting comprehensive sales strategies and building robust global customer relationships, I have consistently delivered collaborative success in entrepreneurial settings.

Proficient in sales forecasting, I combine analytical expertise with a deep understanding of industry dynamics to align strategic planning with corporate objectives. My entrepreneurial background has enabled me to build and lead high-performing teams across The Americas and EMEA, driving sales acceleration and establishing a proven track record of exceeding targets. The team's unwavering commitment to excellence and strategic innovation has been instrumental in achieving significant client growth and long-term success.

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The Battle

Eric Quanstrom

Manny Pacheco

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