Eric Quanstrom

Apollo.io

At Apollo Labs, we're focused on the opportunity to revolutionize the way businesses generate leads, employing cutting-edge AI tools and innovative marketing strategies to drive #growth for our clients. I’m excited to embark on this journey and invite you to contact me to get on the waitlist for Apollo Automated—or refer others—so you can be among the first to experience our game-changing solutions.

GM - Apollo Labs

BrightLoop

Advisor

CIENCE

Led strategic marketing efforts for company widely regarded as the top lead generation software and services firm; Grew to >1,200 employees.

Chief Marketing Officer

KiteDesk

Developed and executed a comprehensive inbound marketing strategy that significantly increased key metrics, including ARR, MQLs (10X), and traffic.

Pipeliner CRM

Oversaw the entire marketing mix -- Strategy resulted in a 3-5x increase in visits, leads, and revenue through a data-driven approach

Nimble

Spearheaded a data-driven marketing strategy heavy on product-led growth, media, and organic search, which quadrupled MRR, and grew traffic. Heavy PR / Influencer campaigns led to company's numerous accolades and recognition.

Sorenson Media

At Sorenson Media, an award-winning provider of advanced video processing and management tools, I was promoted from VP of Marketing to COO, overseeing marketing, sales, support, and product/operations teams, and contributing to the company's recognition as the Best Online Video Technology Company and TechAmerica's Best Internet Company.

COO / VP, Marketing

Logitech

As the leader of Consumer Marketing for SightSpeed, I drove the growth and success of the widely-used, award-winning (PC World Best) video chat service, resulting in its acquisition by Logitech in 2008.

VP of Marketing

AppellationAmerica.com

As Head of Marketing, Sales, and USA presence for a leading Internet wine portal, I successfully created and launched an eCommerce channel from scratch, recruited over 100 winery partners, increased site traffic by 3,850%, and led a complete site redesign, resulting in significant growth and industry recognition.

GM / Director, Marketing & Sales

DocuComp.com (Acquired by Docs Corp)

In an executive marketing and development role for a consistently profitable, OEM Software Company, I successfully engaged and closed six-figure licensing deals, delivered a penetration strategy into the CMS vertical market, and contributed to the acquisition of DocuComp by DocsCorp in 2006.

Director, Business Development

As a seasoned marketing executive with a proven track record in driving growth and revenue, I specialize in developing and executing strategic marketing plans that incorporate inbound and outbound methodologies, prioritize the customer, and most recently utilize cutting-edge AI tools. 

With a background in journalism and an MBA in marketing, I bring a unique combination of storytelling, data / analytics, and creativity to my roles. Throughout my career, I have led marketing teams in various industries, including B2B (incl SaaS and Managed Services), B2C, and OEM software companies, consistently delivering results and driving growth. 

I am passionate about building brands, creating sales opportunities, and empowering customers through the use of innovative marketing strategies. My expertise in content marketing, influencer marketing, omnichannel marketing, web analytics, email marketing, word-of-mouth marketing, product marketing, and go-to-market strategy, combined with my deep understanding of AI tools and their applications, make me a valuable asset to any organization looking to drive growth and revenue through strategic marketing initiatives.

Building Predictable Pipeline Isn't Art-- It's CIENCE.  Visit www.cience.com

For smart sales & marketing leaders, there's now a flexible, accurate, low overhead, high yield way to go to market. Spend less to acquire the right customers each month.

CIENCE provides software and Services -- a highly trained, well-equipped, knowledgeable fleet of sales development talent as your outsourced outbound department. We'll help you to execute your vision or simply support the growing demand of your already established sales team.

CMO Role:
* As the Chief Marketing Officer at CIENCE, I am responsible for developing and executing all marketing strategies to drive growth and revenue for the company. 
* I oversee all Marketing, Internal SDR Teams, Messaging, and Customer Success (12 DR's; >100 Team)

Key accomplishments:
* Executed the rare quadruple / triple / triple / double growth rates (2018-2022) through my Inbound + Outbound programs.
* Grew site traffic from 0 to >60,000 Unique Visitors / Mo
* Organic traffic >25,000 Unique Visitors / Mo through holistic SEO/Content plays
* Most reviewed and lauded (awards) Lead Generation Company in the USA
* Top of the funnel lead volume mimicked growth above
(Bootstrapped Company -- not artificial growth from massive $$$ spend) 
* Developing and managed all marketing campaigns, tracked ROI and making data-driven decisions
* Market positioning expert -- ahead of industry trends to inform our strategy (lead magnets, competitive wins, Voice of the Customer = 100+ Case Studies)
* Developed all multi-channel campaigns across digital, social, and traditional channels, including Outbound (subject matter expertise)

Skills:
Customer Acquisition
Target Segmentation & Criteria 
Business Development / Sales Development
Insights & Analytics (Web)
Digital Marketing
Content Development
SEO - On-Page + Backlinks
SEM - PPC
Go To Market (GTM)
Lifecycle Marketing
Brand & Positioning 
Messaging / Copywriting / Conversion Rate Optimization
A/B Testing

Cisco

Chief of Staff of Global Sales supporting Gary Steele, President of Go-to-Market

Chief of Staff

Global Director leading strategy and the Center of Excellence for Partner Managed Services Sales Acceleration.

Director, Managed Services Sales Acceleration

Second line leader for the West Area AppDynamics sales teams driving application and business performance for our enterprise and service provider customers. We connect application performance and customer experience to business outcomes with the #1 fastest-growing application performance monitoring solution on the market.

FY21H2: 165% quota attainment

AppDynamics Sales Director - Enterprise and Service Provider

Serving as Chief of Staff for Americas Partner Organization, which drives $32B+ annualized revenue through partners, and responsible for leading strategy, operations & business development. I am the second line leader for the APO Perform teams (Partner Programs, Contra, P&L optimization, workforce planning, Analytics team, Events and Enablement, and communications) and the Transform teams (Ecosystem, Cloud and DSI team and Managed Services team). As a leader of leaders I manage 11 direct reports including 5 people leaders.

2021 CRN Women of the Channel *Power 100*
FY21 Manager Excellence Award Winner (top global sales leadership recognition)
2022 CRN Women of the Channel

Chief of Staff and Director of Business Development and Sales Operations

Sales manager for the SLED Southwest States region leading 9 Account Managers and 35 connected team members to drive digital transformation for our State, Local Government, and Education customers in Arizona, New Mexico and Nevada. Rebuilt an under-performing team with flat growth, transforming the team to drive exceptional customer and partner partner engagement leading to 52% Y/Y growth and 130%+ plan in FY21 H1. 

FY20Q3 #1 Region in Operation
FY20Q4 #2 Region in Operation
FY21Q1 #1 Region in the Operation,  #2 Region in West Area, 165% plan

Regional Sales Manager

Led the Pacific Southwest Partner Organization: a dynamic team of 5 Partner Account Managers and 40 connected team members driving Cisco partnerships across Southern California, Arizona, Nevada and New Mexico. Grew annual partner driven revenue from 1.2B to 1.5B in three years through work with resellers, integrators, ISVs and SIs.

West US Partner Organization Manager of the Year FY17, FY18, FY19
US Partner Organization Manager of the Quarter FY17Q4
West US Partner Organization Manager of the Quarter FY18Q2 - "Knockout Award"
West US Partner Organization Manager of the Quarter FY18Q3 - "Knockout Award"
US Partner Organization Manager of the Quarter FY18Q4
US Partner Organization Manager of the Quarter FY19Q4
US Partner Organization Manager of the Year FY19

Partner Sales Leader

Working to drive incremental revenue growth and partner capacity with the top ten Cisco resellers in the Southwest and valued ecosystem partners EMC, NetApp, and VMWare. Drive partner profitability programs, lead sales enablement engagements, facilitate account specific strategy sessions, and manage executive relationships between the partners and Cisco. 

Pacific Southwest PAM of the Quarter FY11Q3
National Lead and Scale PAM Award FY12Q1
PSW PAM of Quarter FY14Q2 & Q3
PSW PAM of the Year FY14
West PAM of the Year FY14

Sales Champion FY13 (118%)
Sales Achiever FY14 (102%)
Sales Achiever FY15 (112%)

Partner Account Manager

Actively engage Arizona Public Sector customers to exceed sales goals in FY07, FY08, FY09, and FY10.  Build solutions including Unified Communications, Security, Wireless, and Emerging Technologies to meet the varying needs of K-12, higher education, and municipal governments including public safety.  Manage extended sales team including product specialists, engineers, and partners to address a diverse group of customers.  

FY07 Sales Achiever: 104% 
FY08 Sales Achiever: 114% (Top Region AM)
FY09 Sales Champion: 125% (Top Region AM)
FY10 Sales Achiever: 115%
FY11H1: 101%

Public Sector Account Manager

California Association of REALTORS(r)

Coordinate content of all inter-departmental management and executive meetings.  Manage follow-up tasks.  Develop and manage company-wide overview reports.  Directly assist CEO and Vice Presidents in special project development and research. Coordinate Commercial Real Estate programs including education, keynote speakers, networking opportunities, and special task forces.

Special Projects Coordinator

Occidental College

Responsible for planning, coordinating, and executing over 50 events for Freshman, Transfer, and Family Orientation week at Occidental College.  Developed schedules, hired 55 volunteers, screened and selected vendors through bid processes, selected  locations, and responsible for a smooth execution of the week's events.

Orientation Coordinator

I am a proven direct and channel sales leader in tech.  I've consistently led teams to exceed expectations by leveraging strong communication, organization, business planning, negotiation and execution skills. 

I currently serve as Chief of Staff to Cisco's Chief Customer and Partner Officer.

Previously, I led the Global Managed Services Sales Acceleration Organization, a Center of Excellence providing the framework, tools and best practices needed to drive demand for our partner led managed service offers. Prior to that, I was the second-line leader of the Enterprise and Service Provider West Area sales organization for AppDynamics (part of Cisco).

I previously served as Chief of Staff for the Americas Partner Organization, with $32B+ annualized revenue through partners, and responsibility for leading strategy, operations & business development. In this role, I led the APO Perform teams (strategy and planning, Partner Programs, Contra, P&L optimization, workforce planning, Analytics team, Events and Enablement, and communications) and the Transform teams (Ecosystem, Cloud and DSI team and Managed Services team). 

Previously, I led a direct team of nine Public Sector Account Managers and an extended organization of 25 individual contributors dedicated to driving digital transformation for State, Local, and Education customers in the Southwest. I've led a $1.5B partner sales operation of 35 team members helping our top partners develop and grow their ability to sell Cisco's portfolio into their customer base and add net new logos.  I began my career in tech as an Account Manager, acting as a technology and funding consultant helping build technology plans for superintendents, business managers, city managers, etc.  I have a demonstrated ability to generate and close business aligned to customer outcomes, and maintain strong customer, partner, and team relationships to ensure recurring business.

I am driven by contributing to the success of others and will always go above and beyond to do the right thing for our customers, our partners, our team, and our company.

Find me on Think Tech Hawaii episodes here: https://www.youtube.com/watch?v=WSDTnRlk9DQ
https://www.youtube.com/watch?v=X9klF7vTpWI
https://www.youtube.com/watch?v=stfpS3eT7jU

Podcast Episodes:
Enterprise Sales Development: https://podcasts.apple.com/us/podcast/enterprise-sales-development-with-isabella-yani/id1581173704?i=1000539856846
The Art of Hustle and Heart: https://podcasts.apple.com/us/podcast/the-pile-power-100-isabella-yani-cisco/id1561371250?i=1000528840796

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