Eric Quanstrom

Apollo.io

At Apollo Labs, we're focused on the opportunity to revolutionize the way businesses generate leads, employing cutting-edge AI tools and innovative marketing strategies to drive #growth for our clients. I’m excited to embark on this journey and invite you to contact me to get on the waitlist for Apollo Automated—or refer others—so you can be among the first to experience our game-changing solutions.

GM - Apollo Labs

BrightLoop

Advisor

CIENCE

Led strategic marketing efforts for company widely regarded as the top lead generation software and services firm; Grew to >1,200 employees.

Chief Marketing Officer

KiteDesk

Developed and executed a comprehensive inbound marketing strategy that significantly increased key metrics, including ARR, MQLs (10X), and traffic.

Pipeliner CRM

Oversaw the entire marketing mix -- Strategy resulted in a 3-5x increase in visits, leads, and revenue through a data-driven approach

Nimble

Spearheaded a data-driven marketing strategy heavy on product-led growth, media, and organic search, which quadrupled MRR, and grew traffic. Heavy PR / Influencer campaigns led to company's numerous accolades and recognition.

Sorenson Media

At Sorenson Media, an award-winning provider of advanced video processing and management tools, I was promoted from VP of Marketing to COO, overseeing marketing, sales, support, and product/operations teams, and contributing to the company's recognition as the Best Online Video Technology Company and TechAmerica's Best Internet Company.

COO / VP, Marketing

Logitech

As the leader of Consumer Marketing for SightSpeed, I drove the growth and success of the widely-used, award-winning (PC World Best) video chat service, resulting in its acquisition by Logitech in 2008.

VP of Marketing

AppellationAmerica.com

As Head of Marketing, Sales, and USA presence for a leading Internet wine portal, I successfully created and launched an eCommerce channel from scratch, recruited over 100 winery partners, increased site traffic by 3,850%, and led a complete site redesign, resulting in significant growth and industry recognition.

GM / Director, Marketing & Sales

DocuComp.com (Acquired by Docs Corp)

In an executive marketing and development role for a consistently profitable, OEM Software Company, I successfully engaged and closed six-figure licensing deals, delivered a penetration strategy into the CMS vertical market, and contributed to the acquisition of DocuComp by DocsCorp in 2006.

Director, Business Development

As a seasoned marketing executive with a proven track record in driving growth and revenue, I specialize in developing and executing strategic marketing plans that incorporate inbound and outbound methodologies, prioritize the customer, and most recently utilize cutting-edge AI tools. 

With a background in journalism and an MBA in marketing, I bring a unique combination of storytelling, data / analytics, and creativity to my roles. Throughout my career, I have led marketing teams in various industries, including B2B (incl SaaS and Managed Services), B2C, and OEM software companies, consistently delivering results and driving growth. 

I am passionate about building brands, creating sales opportunities, and empowering customers through the use of innovative marketing strategies. My expertise in content marketing, influencer marketing, omnichannel marketing, web analytics, email marketing, word-of-mouth marketing, product marketing, and go-to-market strategy, combined with my deep understanding of AI tools and their applications, make me a valuable asset to any organization looking to drive growth and revenue through strategic marketing initiatives.

Building Predictable Pipeline Isn't Art-- It's CIENCE.  Visit www.cience.com

For smart sales & marketing leaders, there's now a flexible, accurate, low overhead, high yield way to go to market. Spend less to acquire the right customers each month.

CIENCE provides software and Services -- a highly trained, well-equipped, knowledgeable fleet of sales development talent as your outsourced outbound department. We'll help you to execute your vision or simply support the growing demand of your already established sales team.

CMO Role:
* As the Chief Marketing Officer at CIENCE, I am responsible for developing and executing all marketing strategies to drive growth and revenue for the company. 
* I oversee all Marketing, Internal SDR Teams, Messaging, and Customer Success (12 DR's; >100 Team)

Key accomplishments:
* Executed the rare quadruple / triple / triple / double growth rates (2018-2022) through my Inbound + Outbound programs.
* Grew site traffic from 0 to >60,000 Unique Visitors / Mo
* Organic traffic >25,000 Unique Visitors / Mo through holistic SEO/Content plays
* Most reviewed and lauded (awards) Lead Generation Company in the USA
* Top of the funnel lead volume mimicked growth above
(Bootstrapped Company -- not artificial growth from massive $$$ spend) 
* Developing and managed all marketing campaigns, tracked ROI and making data-driven decisions
* Market positioning expert -- ahead of industry trends to inform our strategy (lead magnets, competitive wins, Voice of the Customer = 100+ Case Studies)
* Developed all multi-channel campaigns across digital, social, and traditional channels, including Outbound (subject matter expertise)

Skills:
Customer Acquisition
Target Segmentation & Criteria 
Business Development / Sales Development
Insights & Analytics (Web)
Digital Marketing
Content Development
SEO - On-Page + Backlinks
SEM - PPC
Go To Market (GTM)
Lifecycle Marketing
Brand & Positioning 
Messaging / Copywriting / Conversion Rate Optimization
A/B Testing

Dante G.

Wasabi Technologies

Wasabi provides simple and affordable hot cloud storage for businesses all over the world. It enables organizations to store and instantly access an unlimited amount of data with no complex tiers or egress or API fees, while delivering predictable costs that save money and industry leading security and performance businesses can count on. Trusted by customers worldwide, Wasabi has been recognized as one of technology’s fastest growing and most visionary companies. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi is a privately held company based in Boston.

Director, Regional Sales East

SalesLoft

Salesloft is the provider of the leading sales engagement platform that helps sellers and sales teams drive more revenue.

* Designed and executed go-to-market plans for strategic partnerships that have delivered $9M in newly sourced ARR and influenced $24M in ARR, exceeding quotas in 2021 and 2022.
* Recruited, onboarded and activated technology/integration and consulting services partnerships.
* Built and managed a team of partner sales and development reps.
*  Collaborated with cross functional team consisting of product management, marketing, and sales to execute product launch campaigns that maximized leverage from partner ecosystem.

Partner Sales Director

Unitrends

Unitrends delivers award-winning business recovery solutions for any IT environment. The company’s portfolio of virtual, physical, and cloud solutions provides adaptive protection for organizations globally. With the industry’s lowest total cost of ownership, Unitrends’ offerings are backed by a customer support team that consistently achieves a 98 percent satisfaction rating. Unitrends’ solutions are also sold through a community of thousands of leading technology partners, service providers, and resellers worldwide.

As the Senior Director of Global Channel Marketing, I led a team responsible for driving all partner demand generation initiatives for the company. I oversaw the planning, development and execution of the programs including lead generation, partner program, MDF, PRM, events, recruitment, channel incentives, partner training, enablement and operations.

* Developed and executed channel go-to-market strategy. 
* Built and delivered on innovative channel marketing campaigns and promotions that increased partner sourced leads by 30%.
* Designed and launched award winning global partner program, increasing channel engagement by 200% and producing 98% partner satisfaction rating.
* Architected and implemented full partner marketing infrastructure stack including CRM (Salesforce), PRM (Impartner, Salesforce), MDF, LMS and marketing concierge services.

Sr. Director, Channel Sales & Marketing

Navisite

NaviSite, a Charter Communications Company, is a leading worldwide provider of enterprise-class, cloud-enabled hosting, managed applications and services. Enterprise customers depend on NaviSite for customized solutions, delivered through a global footprint of state-of-the-art data centers.

As the Director of Channels and Alliances, I led the Northeast Region channel partnerships and select strategic global alliances.

* Recruited, developed and managed business partnerships in the Northeast region, consistently delivering on sales targets and contributing to the regions #1 ranking in the company.
* Negotiated strategic alliance contracts and developed go-to-market plans with national partners DRT and ViewSonic.
* Partnered with master agents (Avant, Intelisys, WTG and TBI) to extend channel reach and grow referral sales pipeline.
* Designed and launched NaviSite's SaaS Partner Program, exceeding partner acquisition targets by 50%.

Director, Strategic Alliances and Channels

Riverbed Technology

Riverbed®, The Digital Performance Company™, enables organizations to maximize digital performance across every aspect of their business, allowing customers to rethink possible. Riverbed’s unified and integrated Digital Performance Platform™ brings together a powerful combination of Digital Experience, Cloud Networking and Cloud Edge solutions that provides a modern IT architecture for the digital enterprise, delivering new levels of operational agility and dramatically accelerating business performance and outcomes. 

In my role, I had global responsibility for all alliance marketing strategy and execution for Riverbed’s top alliance partners including EMC, IBM, HP, McAfee, Microsoft, NetApp and VMware.

* Led joint marketing with EMC and VMware, generating more than $30M in influence revenue over 18 months.
* Created and executed strategic alliance marketing plans with technology partners to increase revenue.
* Designed and delivered enablement programs to help Riverbed sales reps more effectively leverage alliances.
* Drive alliance cloud initiatives, incorporating Riverbed solutions into technology partners’ cloud offerings.

Director, WW Alliance Marketing

Vanu, Inc.

Vanu, Inc. developed the first commercially available software radio access network (RAN) that lets wireless carriers operate multiple standards simultaneously on a single platform.

As a Senior Partner Marketing Manager, I was responsible for developing partner strategy, recruitment, development and marketing.

* Developed strategic partnership plan, including defining goals, prioritizing segments to recruit and creating a blue-print for the go-to-market.
* Negotiated and closed partnership agreements with top 3 alliance targets during first 3 months.
* Architected and executed field marketing initiatives to drive awareness, generate leads and increase partner sales effectiveness.

Sr. Manager, Partnership & Alliances

Juniper Networks

Responsible for planning and execution of all strategic initiatives and plans for company's key enterprise partnership.

* Targeted, recruited and developed a reseller channel to effectively sell joint solutions from Juniper and the partner, growing revenue from zero to $13M.
* Led joint sales enablement, implemented sales training programs and promoted the value of the partnership to customers and channel partners, building a funnel in excess of $100 million.
* Orchestrated successful global launch of jointly developed product into APAC, LATAM and EMEA regions, resulting in sales wins and reference customers within first 6 months.

Alliance Director

Avaya

Global responsibility for developing and managing relationships with GSI partners including Accenture and E&Y.  Industry focuses included Financial Services, Insurance and Government.

* Defined, built and managed global strategic alliance with leading GSI partners, generating $30 million in sales over 3 years.
* Led joint sales and marketing efforts, exceeding annual quotas.
* Created and executed alliance business plans that included developing repeatable joint solution sets, negotiating contracts, designing and delivering training programs and establishing joint sales strategies that increased revenue by 20%.

Sr. Alliance Manager - Global Systems Integrators

A dynamic, highly effective senior management professional with proven track record of results in business development, strategic account management, field sales, channel management, marketing and project management.

Exceptionally adept and forging strong relationships and working across various functional organizations to achieve objectives through partnerships.

Specialties: Field Sales, Partner Recruitment, Development & Management, Channel Sales, Contract Negotiation, Channel Program Development, Cross Functional Team Management, Strategic Market Planning, Social Media Marketing and Demand Generation

Salesloft is the provider of the leading sales engagement platform that helps sellers and sales teams drive more revenue. The Modern Revenue Workspace™ by Salesloft is the one place for sellers to execute all of their digital selling tasks, communicate with buyers, understand what to do next, and get the coaching and insights they need to win. Thousands of the world’s most successful sales teams drive more revenue with Salesloft. For more information visit salesloft.com.

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The Battle

Eric Quanstrom

Dante G.

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