Paul Wilson

Go-To-Market Enterprise Architect | Expert in Driving Technology Solutions & Strategic Initiatives | Open to Opportunities | From Salesforce ▫️Slack ▫️Adobe ▫️Marketo ▫️OneTrust

Go-to-market work looks very different than it did even a few years ago. The pace is faster, the systems are more interconnected, and the margin for error is smaller.

I’ve spent much of my career working across CRM, marketing automation, data platforms, and product-led growth. Often this work shows up during moments of scale, transition, or integration. Those moments tend to surface the same questions. What actually matters, what is getting in the way, and what needs to change first.

What I’m most interested in now is how teams make better GTM, data, and automation decisions when real-world messiness, legacy systems, and competing priorities are involved. I enjoy working across sales, marketing, customer success, and product to connect signals, simplify architectures, and bring clarity to complex environments.

My focus areas tend to include:
- Go-to-market systems and architecture
- Customer data and signal design
- AI readiness and intelligent automation
- Hybrid PLG and enterprise GTM models

I spend a lot of time thinking, writing, and speaking about how these pieces fit together, and where human judgment still matters most.

Chief Executive Officer

GTM Systems is dedicated to reinventing the intersection of marketing, sales, and customer success operations into a unified go-to-market operations framework.

What's for breakfast? Data 🤓 ❄️

Quality agentic experiences begin in data, and to orchestrate those experiences GTM Systems leaders must also be GTM Data leaders.

It’s great to see Snowflake bring their hands on lab to their Data for Breakfast event and continue pushing the conversation forward around how organizations actually operationalize data.

All the Data. All the Time. 

#YearOfDecisions #GTMSystems #GTMData #AgenticAI #DataForBreakfast #Snowflake

Senior Industry Advisor (TMT) | Helping organizations make clear decisions during moments of real transformation

Sales Director @ Coastal, a TCS Company | Salesforce Certified Data Cloud Consultant

Stoked to be at The Westin this morning for Snowflake’s Data for Breakfast. 🍳 

The focus is clear: making AI actually real for the enterprise.

I’m here with my colleague Paul Wilson, our Technology-Media-Telecommunications Industry Expert at Coastal. Our Industry Experts are just one of the ways we’re helping our customers strategize. 

If you’re navigating the shift from legacy data to AI-ready architectures (or just want to talk Snowflake), come find us at the networking breaks! ❄️

Big thanks to Snowflake for hosting such a great session. Let’s get to work.
#Snowflake #DataForBreakfast #DenverTech #GenAI #CoastalData

Jon Westover

Delivering the clarity marketing leaders need to make strategic decisions.

While working in house as a Marketing Ops pro, I was searching for the "holy grail" of ops setups but never found it.

It bothered me how what was being talked about on stage and what the reality was for how companies used technology was vastly different.

I'd go to marketing events and feel like I was the dumbest person in the room because my tech stack looked nothing like these "experts!"

One day as I was working I realized companies aren't using their software well because they don't have the basics down and they are trying to do intense sophisticated things. 

There is no point in multi touch attribution if you don’t have a good lead management process.

This led me to start Optiqs, a marketing operations agency that is focused on helping companies use Marketing Technology for more than just email.

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