STRONGEST AI

Strongest AI is a cloud-based platform and toolkit for building best-in-class fitness apps.

We've invested more than $1,000,000 into building a robust platform and reference implementation for iPhone & Apple Watch that will save your team hundreds of thousands of dollars in development expense and accelerate your time-to-market by more than a year!

Learn more about what you can build with Strongest AI by trying out our reference implementation at https://strongest.app (or search for "Strongest AI" in the App Store.)

Founder & CEO

Built Technologies

In what was a highly operational role, I had the remarkable opportunity to lead the broader Delivery Team that spanned nearly fifty people across Product, Engineering, Implementations, and Support.

I collaborated daily with the CEO and other key leaders to establish strategy, define operating principles, and refine plans that impacted nearly every aspect of the company during an intense period of substantial growth following Series A funding.

In what was one of the most impactful years of my life, the team substantially grew revenue, increased headcount, and improved the cloud based technology that is transforming a multi-trillion dollar global industry.

Chief Technology Officer

O'Reilly Media

I've independently authored several books for O'Reilly Media (Dojo: The Definitive Guide, Mining the Social Web, 21 Recipes for Mining Twitter, and PayPal APIs: Up and Running (2e)) and consulted on numerous efforts ranging from technical review of titles such as Programming Collective Intelligence, Algorithms in a Nutshell, and JavaScript: The Definitive Guide to internal data mining and web app development projects.

Author & Speaker

Zaffra, LLC

Zaffra is a boutique consulting firm that I used for advising early stage companies and providing consultative support on special projects.

Managing Partner

Digital Reasoning

I lead technology, data science, and intellectual property strategy for the company.  Our software products transform everyday sources of human communication into rich contextual graphs of knowledge that can be queried to answer questions about entities and relationships in time and space.

I managed a software development process and lead a team of 20+ talented engineers and scientists, and together, we have built and shipped multiple versions of Synthesys, an unstructured data analytics product that transforms raw data into queryable knowledge. The current version of Synthesys resolves the identities of entities and relationships across hundreds of millions of documents on scalable commodity hardware in a computationally efficient manner.

Vice President, Engineering

I was originally hired into Digital Reasoning to productize research efforts, and several key aspects of my work helped lead to the inception of an unstructured data analytics software product that combined natural language processing, named entity recognition, and semantic noun clustering into an integrated software development kit. The maturation of this product later became known as Synthesys.

Director of Research Solutions

Dojo Foundation

I authored Dojo: The Definitive Guide, published by O'Reilly Media in Jun 2008, and worked closely with core contributors and committers to smooth out API wrinkles, update documentation, and fix bugs. Dojo: TDG was the first book of its kind and set the standard for many books to come on JavaScript toolkits.

Open Source Contributor

United States Air Force

As an active duty Air Force officer, I supported the 789th Communications Squadron (Andrews AFB, MD) as a Program Manager.  

As a reservist, I supported the Defense Intelligence Agency (Bolling AFB, Washington DC) as an open source researcher on advanced web development technologies that could be used to modernize application development across the enterprise.

Communications Officer

Sun Microsystems

As a consultant at Sun Microsystems, I provided subject matter expertise and advised the Sun Convergence team on web application development with Ajax development patterns in order to upgrade the client side code for the Sun Convergence product (See http://wikis.sun.com/display/SunConvergence/Home).

Principal Software Engineer

Parsons

During a transition period, I worked briefly as a senior software engineer at the Parsons Corporation where I assisted the company with deploying a sensitive project for the Department of Homeland Security at various security checkpoints owned by U.S. Customs and Border Protection.

Senior Software Engineer

White Oak Technologies

At White Oak, I led the development of a classified software project that was built from scratch to solve a strategic problem. As part of this role, I deployed to central Asia to learn more about the problem we were solving, collect requirements directly from users, and accelerate the adoption of the project.

Computer Scientist

I’m obsessed with optimizing human performance: body, mind, and soul.

I believe that entrepreneurism is a spiritual journey.

One of my favorite mental models for life is framing it as a multi-objective optimization problem.

I’m learning to be satisfied with the outcome when I’ve truly given my best effort.

I appreciate clear thinking, especially first-principles thinking.

I’m too skeptical to willingly outsource my thinking to others.

I’m a builder, and I enjoy the grind of putting in a good day of work.

I tend to get grumpy when I don’t exercise, and I believe that barbell medicine is some of the best medicine.

I’m creating a platform for fitness creators that is the beginning of something great.

Matthew Russell

SkillBridge Navigators

We help veterans build great careers - starting before they leave the military.
- FindMySkillBridge.com is our first project. Better internship opportunity descriptions, more career advice, actual help figuring out what you want to do next.
- For companies, more great candidates and support meeting all gov requirements so you can focus on building a better company with great people.

Chief Marketing Officer & Co-Founder ⬥ Product positioning, content strategy, copywriting and SEO

CrossFit, LLC

🏋️‍♀️ I build apps and websites that help gyms grow.
📈Overhauled CrossFit Map to drive people interested in CrossFit directly from crossfit.com into gyms.
💣 I focus on member generation, conversion and retention to increase gym profitability.

Senior Product Manager ⬥ B2B Affiliate Gym Portal and DTC CrossFit Games Mobile App

Twill

♢ Launched new B2B2C mental health product for anxiety, depression and other conditions, including launch to $70M+ client users
♢ Stood up qualitative user research team and processes to provide faster, iterative problem/solution development
♢ Integrated AI/ML to deliver a more personal, engaging user experience, improving onboarding by 37%

Director of Product Management ◆ B2B2C Mental Health Tech ◆ AI-Powered Personalized Care

Techstars

♢ Worked with company leaders to refine elements of their product, strategy, marketing to help them find product market fit.
♢ Specialize in user-centric solution development and integrating messaging that resonates with target customers throughout the product.

Startup Incubator Mentor for Physical Health Startups

Breakthrough

♢ Built innovative lead management solution 
♢ Presented at quarterly events to 300+ attendees
♢ Refined ad tech so an individual could manage 100+ accounts
♢ Developed new onboarding processes to deliver first leads 50% faster
♢ Established WTP and refined pricing model for primary product to optimize revenue
♢ Created new sales model and sold to largest client. Improved results by 40%
♢ Developed new onboarding processes to reduce churn
♢ Led pre-sales and customer research for 3 new verticals

Head of Product and B2C Client Marketing ◆ B2B Health Tech for Patient Generation

Facebook

♢ Product Manager for overhaul of Business Help Center, a B2C site with 20M+ monthly users, including AI/ML recommendation engine, personalization and search improvements
♢ Designed investment plan and coordinated with 10+ cross-functional orgs for a $1.7M investment
♢ Established PMO for 130 person org, supporting priority projects with a team of 15 and $2M budget

Global Head of Platforms and Programs for Business Education ◆ 20M+ users ◆ Product Strategy

♢ Managed $1M cross-functional project to overhaul the design and UX of the Business Help Center
♢ Integrated AI/ML recommendation engine that increased product adoption by 300%
♢ Coordinated strategy, engineering, UX design, content strategy, and cross-functional partners
♢ Worked closely with product managers impacted by engineering changes

Project Manager for Ads Help and Education ◆ Product Management 

♢ Developed audit strategy for 6 data centers and 30+ personnel

Operational Program Manager for Infrastructure ◆ Program Management

Defense Innovation Unit (DIU)

♢ Increased utilization of part-time personnel by 25%
♢ Hired personnel to provide expertise across AI/ML, Autonomous vehicles, cyber, and other DIU portfolios
♢ Managed assignments and metrics for 60+ employees

Strategic Operations Consultant - AI/ML & Autonomous Tech ◆ Managed 60+ employees

Trident Proposal Management

♢ Responsible for P&L of company operations, including profitability goals and controlling costs 
♢ Oversaw people operations and key metrics. Built team from 1 to 30 employees.
♢ Led business development and negotiated contracts for company services for over 200 projects
♢ Led teams of 10-60 people for 1-month projects following Agile Management best practices
♢ Provided leadership to proposal teams for 80 government contracts totaling $2.5B

COO ◆ Consulting Services for Booz Allen Hamilton ◆ Built team from 1 to 30+

TripSafe

♢ Cutting edge IoT startup for travel security
♢ Managed development and execution of Indiegogo launch, including partner management, launch plan, copywriting, advertising, and communications

COO ◆ IoT Startup ◆ Crowdfunding

US Navy Reserve

♢ Navy Reserve EOD Officer
♢ One weekend a month and 2 weeks a year, I blew things up and went diving

Team Leader ◆ Explosive Ordnance Disposal and Diving

As a marketing executive, I've partnered with leadership from 200+ companies across technology, fitness & healthcare enterprises to develop & deliver their marketing & product strategies. For product strategy, I advise clients on MVP and iterative development strategies to go faster from 0 to 1, saving them money and time. I pair product development with marketing and copywriting to ensure new products succeed in their intended market.

Over my career, I have managed ad budgets of up to $6M, led 60+ employees across multiple business units, and delivered AI integrations that boosted revenue by $150M.

I SPECIALIZE IN:
➡️ MARKETING STRATEGY: Crafting data-driven marketing campaigns that resonate with audiences & convert into tangible results
➡️ PRODUCT MANAGEMENT: Creating innovative products & experiences that align with market needs and customer insights
➡️ CONTENT STRATEGY: Building roadmaps to deliver the right content, to the right audience, at the right time
➡️ NETWORKING: Helping veterans build connections that lead to meaningful career opportunities
➡️ GO-TO-MARKET: A tactical approach to bringing a product to market and gaining a competitive edge

CAREER HIGHLIGHTS INCLUDE:
✅ Founded SkillBridge Navigators, helping small businesses attract top veteran talent
✅ Built & launched go-to-market strategies for products with 20M+ monthly users across multiple industries
✅ Developed advertising campaigns for 200+ clients, increasing visibility and conversions
✅ Delivered AI recommendation engine integration, boosting revenue by $150M & increasing product adoption by 300%
✅ Created a series of career transition videos for veterans that garnered hundreds of thousands of views

CONTACT ME ➤
✉ kathyborkoski@gmail.com

MORE ABOUT ME ➤
I thrive in fast-paced environments, driving people towards actionable results across key initiatives. I was lucky to have the opportunity to find my personal leadership style in a high-stakes environment as a Navy diver and bomb technician. Combining my love of calculated risk and problem solving, I pivoted into startups and Tech. I'm a results-oriented leader with exceptional drive in the formation and execution of new business, markets, and strategic relationships. 

EDUCATION 🎓
◆ B.S., Aeropsace Engineering - Astronautics Track, U.S. Naval Academy at Annapolis

FUN FACTS ➤
◆ I wrote baby books about the Army-Navy game... one for each side
◆ I played rugby in college and made the Women's National Team
◆ I did the diving stunts for Titanic 2... because it sank again

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The Battle

Matthew Russell

Kathy Borkoski

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