Scott Galloway

Penguin Random House

Author, "The Four," "Algebra of Happiness," "Post Corona," "Adrift: America in 100 Charts"

NYU Stern School of Business

Clinical Professor of Marketing

Section

Founder & Chairman

CNN+ Host

L2 is a research firm focused on helping our member brands shape their digital roadmap and achieve greater ROI on human, creative and financial capital. L2's proprietary Digital IQ Index® is the global standard for determining a brand’s digital competence analyzing more than 850 data points across four dimensions: Site & E-Commerce, Digital Marketing, Social Media, and Mobile & Tablet. 

Founded in 2010, L2 members include the world’s most iconic consumer brands and our research covers the beauty, CPG, drinks, food, luxury, retail, hospitality, and automotive sectors across eleven geographies. We produce over 60 research reports, host over 70 executive education events and deliver over 100 deep dives to our member brands annually, around the world. 

Through industry research and benchmarking, executive education and data analytics, L2 offers member brands actionable insights at a fraction of the cost of traditional consulting. 

Learn more at l2inc.com.

The New York Times

Board of Directors

Firebrand Partners

Founder

Eddie Bauer

Red Envelope

Gateway Computer

For speaking inquiries, please email speaking@profgmedia.com. Not accepting connection invitations — please follow instead. 

Scott is the Founder of L2 and a Clinical Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing. In 2012, Professor Galloway was named “One of the World’s 50 Best Business School Professors” by Poets & Quants. He is also the founder of Red Envelope and Prophet Brand Strategy. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, and UC Berkeley’s Haas School of Business. Scott co-hosts the Pivot podcast with Kara Swisher. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.

Sex sells. But social media companies discovered something that sells more.

Professor of Marketing, NYU Stern | Bestselling Author | Founder, Section | Host #ProfGPod, #PivotPodcast

From the latest China Decode. Full episode on the Prof G Pod feed or YouTube channel: https://lnkd.in/df-RWYYE

PitchPath

The unified, data-driven online lead and sales management platform that helps you manage your sales processes easily and effectively. Close more deals and increase your revenue.

- Lead and Sales Data Management Platform 
- Build High-Converting Landing Pages in 10 Minutes. No Need for a Professional
- No App Required for Video Calling
- Track the Performance of Your Sales Team and Monitor Sales Targets Effectively

Co-Founder, Board Member and Investor

Response Digital Growth Agency

As the CEO of Response Digital Growth Agency, I'm dedicated to helping Fortune500 companies achieve global growth through strategic digital marketing solutions. With a deep understanding of international markets and cultures, I've had the privilege of working with some of the most innovative brands and talented marketing professionals across the globe.

Responsibilities:

-Develop and implement a strategic vision and growth plan for the company, aligned with the overall objectives of the organization.
-Lead and manage a team of digital marketing professionals, fostering a culture of collaboration, creativity, and innovation.
-Drive revenue growth and profitability through new client acquisition, upselling existing clients, and maximizing operational efficiency.
-Build and maintain strong relationships with clients, ensuring exceptional service and delivery of results that exceed their expectations.
-Stay up-to-date with the latest digital marketing trends, tools, and technologies, and apply them to client campaigns.
-Develop and maintain a network of strategic partners and vendors to enhance the company's service offerings and capabilities.
-Oversee the development and execution of international marketing campaigns across various channels, including search, social, email, display, and mobile.
-Ensure compliance with legal, ethical, and regulatory requirements across all operations and campaigns.
-Monitor and report on key performance metrics, including client retention, revenue growth, profitability, and employee satisfaction.
-Educate and coaching employees, client's marketing teams, and CMO's about growth mind-set, digital growth marketing, martech, adtech, trends, methods, tools, and services.

CEO and Founder at Response Digital Growth Agency 

Brand Talks

Brand Talks is one of the most important platforms in Turkey that has been operating since 2011 and is followed by the marketing and advertising industry. 

It is the official invitee and media partner of the world's largest and most recognized global organizations, Cannes Lions International Festival of Creativity, Eurobest European Creativity Festival, Spike Asia International Festival of Creativity, Golden Drum Eastern Europe Creativity Festival, Dubai Lynx Middle East Creativity Festival and SXSW

Our goal of existence is to make "Smarter Brand Leaders, Stronger Brands" that is to equip marketing and advertising professionals more intelligent, talented to create stronger and more successful brands.

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Responsibilities:

-Develop and execute a comprehensive content strategy that aligns with the overall objectives of the magazine and drives engagement, traffic, and revenue growth.
-Lead and manage a team of writers, editors, and content creators, fostering a culture of collaboration, creativity, and excellence.
-Manage the editorial calendar and content production process, ensuring timely delivery of high-quality content across multiple channels and formats.
-Develop and maintain relationships with industry experts, thought leaders, and influencers to secure exclusive content and insights.
-Collaborate with other departments, including sales, marketing, and design, to ensure the content aligns with overall marketing and revenue objectives.
-Stay up-to-date with the latest industry trends, topics, and developments, and apply them to the content strategy.
-Monitor and report on key performance metrics, including traffic, engagement, and revenue growth, and adjust the content strategy as necessary.
-Ensure compliance with legal, ethical, and regulatory requirements across all content.
-Developing Brand Talks local and international business networks and collaborations
-Managing Brand Talks networking events, sponsorships, and education programs

Founder / Chief Knowledge Curator /  Author

Trend Group Marketing Research and Trend Consultancy

Providing consultant services for corporate as well as non-corporate clients.

Digital Growth and Technology Consultant

MindscapesCreativity

Mindscapes offers a range of  creative enhancement training programs  for companies, ad agencies, digital, media and PR agencies, as well as for marketing professionals.

Mindscapes unique tools and methodology enable participants to expand their creative output and utilize more and better the potential of their creative minds.

In recent years more than 30 Cannes Lion awards, including 3 Grand Prix Lions, were won by Mindscapes trained agencies, using our creative thinking tools.

Mindscapes is active in more than 30 markets worldwide (North and Latin America, Europe, Asia Pacific, Middle East and Africa). Amongst Mindscapes clients are:

Agencies:
-McCann Erickson/Momentum: New York, Tokyo, Bucharest, Belgrade, Prague
-Universal McCann: Tokyo, Prague, Asia Pacific (regional), Tallinn
- BBDO/Proximity: Paris, Madrid, Barcelona, Tel Aviv
- TBWA: Lisbon, Bucharest, Tel Aviv
- Y&R: Prague, Moscow
- Grey/G2/Geometry: Berlin (regional), Helsinki, Belgrade
- Publicis: Helsinki, Moscow, Prague, Bucharest
- Leo Burnett: Tokyo, Bucharest, Budapest
- Saatchi & Saatchi: Tel Aviv
- Havas WW: Prague
- Cheil WW: Moscow, Warsaw
- Lowe: Bangkok, Prague
- DDB: Helsinki, Moscow, Prague
- OMD: Moscow, Prague,
- Initiative: Bucharest, Moscow
- Mindshare: Bangkok

Companies:
-Google: USA, UK, Germany, Singapore (APAC region)
- Mondelez: France
- Marks and Spencer: UK
- McDonald’s: Portugal
- Pepsico: Russia, Vietnam
- Coca Cola: Central-Eastern Europe, Israel
- Gas Natural Fenosa: Spain
- Paulig: Finland
- Swedbank: Baltics
- KFC: Romania
- Vodafone: Czech Rep.
- Air Bank: Czech Rep.
- MTS: Russia
- Telenor: Serbia
- Nestle: Czech Rep., Russia
- Danone: Poland, Russia

Exclusive Local Partner

Berlin School of Creative Leadership

Berlin School of Creative Leadership at Steinbeis University Berlin is a leading institute for quality executive education and research on creative leadership. Since opening its doors in 2006, the school has built a global community of senior professionals from across the full spectrum of business and industry – wherever creativity and innovation set the standard– in over 60 countries around the world.

At the heart of the Berlin School is its Executive MBA in Creative Leadership, a part-time degree, taught both online and in-person in a flexible and modular format, including residencies in Berlin, New York, San Francisco, Shanghai and Tokyo.

Key Responsibilities:
-Develop and implement a local business development strategy that aligns with the Berlin School of Creative Leadership's global objectives.
-Identify potential clients and partners in the local market and establish relationships with them.
-Promote the Berlin School of Creative Leadership's programs and services through targeted marketing and communication campaigns.
-Collaborate with the Berlin School of Creative Leadership's global team to ensure alignment and consistency in branding, messaging, and program delivery.
-Develop and manage partnerships with local organizations and stakeholders to increase visibility and awareness of the Berlin School of Creative Leadership.
-Manage the local office and team, ensuring effective communication, collaboration, and performance.

FMCG, Advertising, Banking, Technology, Consulting

Brand, Product and Marketing Teams

I am the CEO and Founder of Response Digital Growth Agency, a company that helps Fortune500 companies achieve global growth through strategic digital marketing solutions. With over 14 years of experience in the field, I have a deep understanding of international markets and cultures, and I have worked with some of the most innovative brands and talented marketing professionals across the globe.

At Response Digital Growth Agency, we specialize in developing customized marketing strategies for international campaigns that deliver tangible results. We use a data-driven approach that's grounded in creativity, collaboration, and transparency. Our team of experts has extensive experience working with Fortune500 companies across a variety of industries, and we're committed to providing exceptional customer service and support every step of the way. Our mission is to help you achieve your global growth goals and drive measurable results for your business.

I am also the Co-Founder and Investor of PitchPath, a unified, data-driven online lead and sales management platform that helps you manage your sales processes easily and effectively. PitchPath enables you to build high-converting landing pages, make video calls without an app, and track the performance of your sales team and monitor sales targets. As a digital venture builder and investor, I'm passionate about creating and supporting innovative solutions that solve real-world problems and add value to the market.

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Scott Galloway

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