Scott Galloway

Penguin Random House

Author, "The Four," "Algebra of Happiness," "Post Corona," "Adrift: America in 100 Charts"

NYU Stern School of Business

Clinical Professor of Marketing

Section

Founder & Chairman

CNN+ Host

L2 is a research firm focused on helping our member brands shape their digital roadmap and achieve greater ROI on human, creative and financial capital. L2's proprietary Digital IQ Index® is the global standard for determining a brand’s digital competence analyzing more than 850 data points across four dimensions: Site & E-Commerce, Digital Marketing, Social Media, and Mobile & Tablet. 

Founded in 2010, L2 members include the world’s most iconic consumer brands and our research covers the beauty, CPG, drinks, food, luxury, retail, hospitality, and automotive sectors across eleven geographies. We produce over 60 research reports, host over 70 executive education events and deliver over 100 deep dives to our member brands annually, around the world. 

Through industry research and benchmarking, executive education and data analytics, L2 offers member brands actionable insights at a fraction of the cost of traditional consulting. 

Learn more at l2inc.com.

The New York Times

Board of Directors

Firebrand Partners

Founder

Eddie Bauer

Red Envelope

Gateway Computer

For speaking inquiries, please email speaking@profgmedia.com. Not accepting connection invitations — please follow instead. 

Scott is the Founder of L2 and a Clinical Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing. In 2012, Professor Galloway was named “One of the World’s 50 Best Business School Professors” by Poets & Quants. He is also the founder of Red Envelope and Prophet Brand Strategy. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, and UC Berkeley’s Haas School of Business. Scott co-hosts the Pivot podcast with Kara Swisher. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.

Sex sells. But social media companies discovered something that sells more.

Professor of Marketing, NYU Stern | Bestselling Author | Founder, Section | Host #ProfGPod, #PivotPodcast

From the latest China Decode. Full episode on the Prof G Pod feed or YouTube channel: https://lnkd.in/df-RWYYE

Scope3

Global Head of Revenue Enablement, Ad Tech Platforms

Circana

I bridge connections between Media Agency teams and Circana's clients to ensure general merchandise media awareness and adoption. This is a new business for Circana born out of the merger of IRI and NPD.

VP, Business Development, General Merchandise

I manage high performing teams that develop solutions with the largest partners in the media ecosystem: Google, Amazon, Meta, The Trade Desk, LiveRamp

VP, Ad Tech Platform Partnerships

LiveRamp

I lead a team of strategic account directors, technical account managers and implementation engineers for LiveRamp's data privacy and collaboration platform, Safe Haven

Director of Customer Experience (CX), Enterprise Platform

I work with key CPG and Retail clients on audience strategy, data collaboration and media activation leveraging LiveRamp products. Clients include: Albertsons, COSTCO, Bayer, Abbvie, Danone
>Lead definition, management, and execution of retail media network development
>Hire, train and onboard senior client leads
>Support retail media and CPG collaboration strategy and long-term optimization across partners. >Applying business performance goals, account management, and technical integration to drive success for retailers and their supplier partners.
>Provide support and build trusted relationships with the stakeholders across major retailers' and CPG/FMCG organizations, sharing expertise in advertising to enable their success.

Director Of Client Services

Google

Deliver and lead business and strategic development for YouTube Ad solutions for small businesses.
>Develop a sales growth plan to grow sales through new product adoption. Selected as Go-To-Market (GTM) lead for YouTube's largest ad product, TrueView.
>Influence senior leadership to allocate global sales headcount focused on video and presented a data-backed strategy for sales activation.
>Collaborate with 3 product managers on alpha and beta programs, including requirement scoping and feature development exercises

Global Sales Activation Lead; SMB

Go-to-market lead for YouTube For Action and large customer sales.
>Perform customer segmentation analysis and lead YoY adoption growth for D.R. video solutions.
>Develop sales narrative for the launch of Audio Ads, enabled cogent pitches to offline media buyers at big six media agencies and developed sponsorship advertising programs for large customers.

Regional Sales & Product Activation Lead ; Americas 	

Uncover market-based opportunities for YouTube advertising, package video ad solutions, and developed programming for significant client events.
>Lead client workshops with sales teams and generated valuable video ad pipeline.

Scaled Sales Activation team lead; Mobile Video

Candyspace

Digital agency lead for consumer and professional brands at Colgate and managed senior-level client relationships for Colgate Palmolive Account.
>Manage account, creative, and technical development teams at Joule charged with servicing accounts in a T shaped management model.
>Facilitate customer experience (CX) design thinking workshops.
>Manage accounts for key clients including Conde Nast Publishing and IHG Hotels.

Account Director

Macy's

In-house agency lead for emerging and mobile Martech and ad tech partners and drove mobile and social media strategy for department stores.
>Led and managed content partnerships and media strategy for mBLOG.

Manager, Mobile Media

Spreadsave

Led the launch team for a social shopping website and creative UX program management.

General Manager

Capital Media Group, LLC

Managed media and content eCommerce for the company's brand strategy and led creative UX program management.

Media Consultant (contract)

Corporate Strategy, Digital veteran and Sales Enablement Leader with Tech, Agency, Direct Brand, and Portfolio Brand Experience Across Globally Recognized Leaders  - Google, LiveRamp, WPP, And Macy's. Bridging the Relationship Between Business Strategy and Product Management. Uncovering Market-Based Opportunities and Delivering Corporate Strategy Aligned to Opportunity and Mechanisms to Operationalize and Deploy Strategies.

Expertise: Media Strategy, Corporate Strategy, Sales & Go-To-Market Strategy, Digital Media, Ad Tech, Marketing Tech, Microsoft Excel, Retail, E-commerce, YouTube, Streaming video, Social Media marketing, Google Ads, DV360, real time bidding, programmatic advertising, emerging media, disruptive media, digital advertising creative

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Scott Galloway's LinkedIn Performance

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