Chief Executive Officer, AIM WA | Emeritus Professor | Social Affairs and Workplace Expert |Workplace Trend Spotter|Columnist |Director|LinkedIn Top Voice 2018 | Speaker |Content Creator

I am a former academic turned social trends and workplace specialist, Board director, keynote speaker, newspaper columnist, and most importantly, Chief Executive Officer of the Australian Institute of Management in Western Australia (AIM WA).

My passion is inspiring better workplaces.  I like to ignite discussions around workplace themes and topics, and I use my column in Perth’s The Sunday Times – called “Workplace Matters” – to get conversations started right here on LinkedIn.

I also have an interest in what’s trending in our non-work lives too, so you’ll see that I post pieces on here about various social affairs topics.

And, if you happen to follow what happens in the higher education sector, you might be interested in some of my Business News’ Education pieces which I regularly publish here too.

For me LinkedIn is all about having conversations.  So feel free to follow me, and join the chat.

Professor Gary Martin FAIM

RESPECT is now part of almost every values statement.

Making it instinctive, consistent and visible is the challenge still before us.

#respect #management #leadership #humanresources #hr #work #workplace #AIMWA

Cartoon used under licence:  CartoonStock

Director Mitronics

Roger Amir is a Director of Mitronics Corporation which was founded in 1994.

With 38 years of extensive experience in the Office Technology Industry, Roger Amir has demonstrated a deep and enduring commitment to advancing the mission and vision of Mitronics Corporation. His wealth of knowledge, dedication, and leadership have been instrumental in steering the company towards success and innovation. Under his guidance, Mitronics Corporation has not only weathered the ever-evolving landscape of office technology but has thrived, establishing itself as a trusted and pioneering player in the field. Roger Amir's visionary leadership and expertise have undoubtedly played a pivotal role in the continued growth and prosperity of Mitronics Corporation.

Roger Amir has led Mitronics Corporation to not only excel in the business sector but has also made a significant impact in the community. Through Roger's dedication and advocate for community engagement Mitronics Corporation sponsor and support over 35 Sporting Clubs and Charities and has consistently demonstrated his commitment to giving back to the community.

Roger also serves as NSW Council of Governors Board Member, with the American Chamber of Commerce of Australia.

Roger Amir

AmCham Australia hosted International Women’s Day Luncheon. Mitronics Corporation was proud to be a guest. It was great to hear from the panel of amazing leaders.  Including Ronni Kahn AO Lucinda (Lucy) Hughes Turnbull AO Turia Pitt Anne Lingafelter Ben Travers. Thank you Doug Grant and your team for a great lunch. 
Donna Frith Richard Lord, MCom. Karen Vickers Yvette Vignando Madeline Battle Kristina Hermanson Maya Chamoun Phoebe O'Donnell Mackenzie Hoy Vineetha Veerakumar Mandy Crowley Sharon Zeev Poole Meredith Blakemore Dianne Lobasso Mitronics Corporation

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When was the last time you updated your elevator pitch?

An elevator pitch is a concise, 30-to-60 second summary of who you are, what you do, and the unique value you provide. It is a “power pitch” designed to spark interest and open doors, rather than sounding like you are desperate to sell.

You only have one chance to make a first impression, and a well-crafted pitch helps ensure that impression is positive, professional, and memorable. A prepared pitch allows you to turn chance encounters into meaningful opportunities—whether that’s a networking connection, a potential partnership, or even a job offer. A clear message highlights your skills, strengths, and the value you bring.

Remember, people often have short attention spans. If your message is unclear or too long, they may quickly lose interest and move on. A poor or rambling pitch can turn a valuable moment into a missed opportunity and may leave the listener confused about what you actually do.

A strong elevator pitch should be clear, confident, and adaptable. It should quickly answer three simple questions: Who are you? What do you do? Why does it matter? Practicing your pitch helps you deliver it naturally rather than sounding rehearsed. It should feel like a conversation, not a script.

It is also important to update your pitch regularly. As your career, goals, and skills evolve, your pitch should reflect those changes. Tailoring it to different audiences—such as employers, clients, or industry peers—can make it even more effective.

In many situations—networking events, meetings, interviews, or even casual conversations—you may only have a brief moment to introduce yourself. A thoughtful, well-practiced elevator pitch ensures that when that moment comes, you are ready to make the most of it.

 Mitronics Corporation

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The Battle

Professor Gary Martin FAIM

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