Self Employed

Services I provide:
-> Ghostwriting
-> LinkedIn Ghostwriting
-> Blogging

Freelance Writer

Edumarz By RTMN

Wrote over 25 articles on topics like 
✔️Competitive Exams
✔️About various Colleges and Universities. 
I also had to proofread the articles and collaborate with the editors to make changes.

Web Content Writer

eFlair

I work as a freelance writer and provide ghostwriting services. I write articles on different niches like 
➡️Travel
➡️Law
➡️Health
➡️Business
➡️Tech

3rd Life

Was in Research and Development team. Worked on the project, "textract" by Amazon.

Research Analyst

Eppeok Solutions Private Limited

Digital Marketing Intern

Hey there
Do you want content that makes your audience think, "Argh! What on earth am I even reading??"
Or,  "Duh. This is boring. Who wrote this trash?"

Then you have come to the wrong place.

I am a freelance content writer who writes content that makes your audience go, "YES! THIS IS WHAT I WAS LOOKING FOR!" or, "Woah! This sounds like me!"

Rings a bell? 
Read along.
Now your question might be, "But Priyanka, how do you do this?"

Well, here's how: 
✔️ With my unique storytelling abilities, I make the content engaging enough so readers are compelled to read till the end.

✔️I research thoroughly and put information from credible sources so nobody can ask, "wait, how do I know if it's legit?"

✔️My headlines are hooky enough to not spook your audience.

✔️ I use Grammarly to have tip-top Grammar. (But you already know this.)

✔️Provide SEO optimization. (We don't support keyword stuffing on this house!)

✔️Write content that can be understood by a 7th-grader. (You can ask Hemmingway for my readability scores)

From blogs to social media posts, I have written over 200+ content pieces for my clients that have brought them followers, traction and credibility.

Here's how my content helps you:
👉Gets you more traffic on your website
👉Generate Leads
👉Builds authority and an emotional connection with your audience
👉Helps you make more Revenue
👉Builds Brand Awareness 

Services that I offer:
➡️Ghostwriting
➡️Article Writing
➡️Blog Writing 
➡️LinkedIn Ghostwriting

Still, reading? Told you, my content isn't boring. 

If you want such engaging content for your brand 👇

DM me on LinkedIn OR

Mail me at: workwithpriyankapaul@gmail.com

Or simply book a call with me from the Calendly link in my featured section. Don't worry, it's free.

No business can grow without content. Let me help your business shine with my words.  Let's connect.

Priyanka Paul

It started with one wellness founder.

She was brilliant.
Her work was changing lives.
But she was exhausted.

Juggling clients, content, launches — all on her own.
She was spending nearly 6 hours a day just thinking about what to post.

So we sat down and rebuilt everything.

We clarified her voice.

Mapped out content pillars that actually felt like her.
Built a system she could follow in under 30 minutes a day.

The result?
More clarity.
More connection.
20+ hours saved each week.
And a brand that finally felt aligned with who she really was.

Since then, I’ve helped:
→ Wellness CEOs simplify their content process
→ Coaches stay visible without feeling overwhelmed
→ Founders turn their story into strategy

Not with noise.
Not with hacks.
But with calm, clear, consistent branding.

If you’re in the wellness space and your content feels heavy
I can help you build a brand that feels light again.

Freelance Writer & Personal Branding strategist 

Cognizant

Associate

Programmer Analyst 

Programmer Analyst Trainee

DigitalDeepak.com

Digital marketing intern at Digital Deepak

Digital Deepak Intern @pixel track

I Help Wellness Coaches & Founders Amplify your Message with Powerful Engaging Content || Freelance Content writer || LinkedIn Ghostwriter || Mental-health Enthusiast ||PAT - Cognizant

I didn’t plan to work in personal branding.
But after watching wellness founders, coaches, and CEOs burn out trying to “do it all,” I knew I had to step in.

They had the passion.
They had the message.
But content? It became a burden.

Posting every day.
Trying to be everywhere.
Speaking, but not always being heard.

That’s where I come in.

I help wellness-led founders, coaches, and CEOs simplify personal branding.

We strip it back to what works:
Your story.
Your values.
Your real voice.

Then we build a system around it
So you stop chasing content
And start creating with calm and clarity.

On average, my clients save 20+ hours every week.
That’s time they spend on rest, strategy, and actual impact.

Because your brand should grow without draining you.
Your content should connect without costing your energy.

If you’re showing up for others
Let me help you show up for yourself, too.

Let’s build your brand without burnout.

Swathi Kategaru

“I want to build a personal brand.
I also don’t want to lose myself in the process.”

That sentence has lived rent-free in my head for a while.

Because somewhere between showing up, posting, and “being consistent” 
I started to notice how easy it is to drift away from the very reason you began.

You start out wanting to share.
Then slowly, it turns into performing.

You post something honest and it does well  so you chase that same feeling again.
You post something you loved  and it falls flat  so you start second guessing what’s “good enough.”

And before you know it,
you’re not writing what you believe in,
you’re writing what you think will work.

That’s the quiet burnout no one talks about 
the kind that doesn’t come from overworking,
but from constantly shaping yourself to fit the algorithm.

I’ve learned that showing up online isn’t about being louder or more polished.
It’s about learning to stay you - even when the noise gets tempting.

Now, before I post anything, I ask myself:
Would I still say this if no one reacted?

If the answer’s yes - that’s when I hit publish.

Because the truth is 
your personal brand is supposed to grow with you,
not replace you.

So maybe the real question isn’t,
“How do I build a personal brand?”

It’s 
“How do I stay human while doing it?”

I help wellness-led founders, coaches & CEOs simplify personal branding || Escape content burnout, save 20hrs/week & grow with calm, system-driven visibility on LinkedIn.

You don’t need to post every day to build your personal brand.

Try this for the next 10 days instead.

Most founders think clarity comes from pushing out more content.
But real clarity comes from paying attention to your audience and yourself.
That’s what makes your writing land.

Here’s a simple rhythm you can follow:

The 3–2–1 Clarity Practice

3 things from your audience:
Note down three things they said this week:
– a question
– a struggle
– something they keep repeating

These are seeds for your next posts.

2 small check-ins with yourself:
Ask yourself:
– “What am I noticing in my own life right now?”
– “What am I helping my clients with this week?”

This keeps your content honest and grounded.

1 clear thought:
Write one simple insight you truly believe.
Then build your post around that.
Nothing forced. Nothing fancy.

How to do this in 20 minutes:

1. Read a few comments on your recent posts.

2. Notice what your ideal clients are talking about this week.

3. Write one sentence that feels true for you today.

4. Expand it into a short post.

That’s it.
No pressure. No perfection.
Just clarity built from real moments.

Try this for 10 days.
You’ll feel lighter, more consistent, and more connected to the people you want to help.

What’s one small insight you could share today that feels true for you right now?

One strategy that changed my work and wellbeing

If there’s one thing that’s helped me grow in both areas, it’s this:

Consistency over time.

It’s not about big, dramatic changes. It’s about small actions repeated daily.

At work:

- Showing up to create content even on tough days.
- Staying patient with long-term goals.

In life:

- Eating one nourishing meal at a time.
- Moving my body daily, even if it’s just a short walk.
- Taking time to rest, even when I’m busy

The truth is, consistency isn’t flashy, but it works.

Small steps every day lead to big results over time.

What’s one thing you’ll commit to consistently this week?

Let me know below 👇

I’ve seen this over and over while helping wellness founders build their brand.

They’ll tell me:
“Our product has 15 herbs blended for stress relief.”

But what their audience really wants to hear is:
“It helps you finally sleep through the night after a long day.”

Both are true 
but only one makes someone feel seen.

Here’s the thing most wellness brands forget 👇

1. Features tell.
“This supplement boosts serotonin.”

2. Benefits speak.
“You’ll feel lighter, calmer, and more in control again.”

The difference?
One talks at people.
The other talks to them.

Wellness isn’t about selling ingredients.
It’s about selling relief.
Ease.
A small breath of calm in a noisy world.

If your audience can’t see how your product fits into their daily life 
you’re not being unclear, you’re being distant.

Make it real.
Make it simple.
Make it about them.

Because people don’t buy your product.
They buy the feeling they get from using it.

And if you don’t have time to turn that feeling into words
you can always hire someone who can help you do it. 

What’s one way your brand helps people feel better, beyond the product itself?

The hardest part of helping a wellness founder show up online isn’t writing their posts.
It’s the worry that shows up right before they hit “publish.”

Some time back, I worked with a founder who was really good at what she did…
but posting on LinkedIn made her nervous.

She’d read her draft in the morning and say, “This feels good.”
Then by evening she’d ask:

“Should I remove this?”
“Is this silly?”
“Will people think too much?”

Not because the post was wrong.
But because she didn’t feel ready to be seen.

And I get that feeling.
It’s scary to share your story when your work comes from your heart.

So I changed how we did things.

Every week, I sent her simple updates:

“This is what we’ll post.”
“This is why it matters.”
“This is how people are responding.”

Nothing big.
Just small reminders to help her feel safe.

And slowly, she stopped second-guessing everything.
She posted with calm.
Her ideas felt clearer.
And most of all she seemed lighter.

That’s when it hit me:

Most founders aren’t scared of writing.
They’re scared of being judged.
They’re scared of being too open.
They’re scared of not being “good enough.”

So now I keep things simple:

No long lists of choices, just one clear direction.
 No pressure to post daily, three real posts are enough.
 No chasing likes, we focus on connection, not numbers.

Because personal branding isn’t about sounding smart.

It’s about sounding like you.

And when people feel your truth…
they trust you.
They remember you.
They want to know more.

What stops you from posting even when you want to?

If building a personal brand feels “too much”
maybe it’s time to look at it differently.

Because here’s what showing up online actually means:

What building a personal brand does mean:

✅ Letting people see the real you
Not the polished one, the honest one.

✅ Sharing your thoughts in a way that feels true
Not forced, not loud, just real.

✅ Being remembered for your story, not your job title
People connect to the human, not the label.

✅ Getting opportunities from people who’ve been silently watching
The quiet followers matter more than you think.

✅ Finding your voice little by little
You don’t wake up confident, you grow into it.

✅ Making things easier for your future self
Your posts become your proof, your presence, your reputation.

And here’s what building a personal brand doesn’t mean:

❌ You don’t have to post every day
❌ You don’t need a huge following
❌ You don’t have to share your whole life
❌ You don’t need fancy words or fancy videos
❌ You don’t have to be perfect or inspiring all the time
❌ You don’t need to act like someone you’re not

And yes - I prefer calling it “finding my voice” instead of “building a brand.”

Because “brand” feels big and scary.
But your voice?
You already have it, it just needs a home.

So here’s my question for you:

What part of showing up online do you want to let go of?

I didn’t realise how much my cycle controls my energy until I finally paid attention.

For so long I kept thinking:

“Why am I so tired today?”
“Why can’t I even write one line?”
“Why do I want to hide from everyone?”
“Why am I suddenly full of ideas the next day?”

I used to judge myself for it.
I used to call myself lazy.
Or unmotivated.
Or “not serious enough.”

But nothing was wrong with me.
My body was just doing its thing
and I was pretending I could show up the same way every single day.

Now when I look back, it’s almost funny:

• One week I feel like I can do everything: work, ideas, cleaning, planning, all of it.
• The next? I can barely reply to messages.
• Another week I just want warm food, quiet time, and soft clothes.
• And then suddenly I’m okay again.

It’s not mood swings.
It’s not laziness.
It’s my cycle.

Once I noticed the pattern, I stopped fighting it.

Now I do whatever matches my energy:

– If I feel alive → I create more
– If I feel slow → I do tiny tasks
– If I feel tired → I don’t push it
– If my period is close → I’m gentle with myself and that’s it

Nothing perfect.
Nothing organised.
Just… listening.

The hard part is not the tired days.
It’s the guilt.
The “I should be doing more.”
The “everyone else is going fast, why am I so slow today?”

But I’m learning.
Slowly.
To let my body lead instead of forcing it into a routine it never agreed to.

How does the way you work look like?

I recently saw something that stopped me mid-scroll.

A tiny yellow line on a video that I was watching, where it said 
“But every fresh start eventually becomes familiarity.”

And I don’t know why.
but it felt like someone gently tapped my shoulder and said,
“Look at your life again.”

Because I’ve always been the person who loves new beginnings.
New routines.
New ideas.
New goals.
New “this time I’ll do better.”

But no one tells you what happens after the newness fades.

Let me tell you what happened to me.

There was a time I used to get excited about the small things 
my morning cup of chai,
quiet walks,
a clean desk,
a message from someone I care about,
a calm evening after a long day.

But slowly…
they just became “normal.”

I stopped noticing them.
Stopped feeling grateful for them.
Stopped seeing how precious they actually were.

And when I saw that line today,
I felt something inside me go,
“Have I been chasing the next best thing
instead of loving what’s already here?”

It made me think about how fast we all move.
How easy it is to forget the beauty we already have.
How quick we are to jump to “what’s next?”
especially in a world that keeps telling us
to grow, hustle, improve, become more.

But maybe the real growth is in staying.
Staying present.
Staying grateful.
Staying aware of the good that already exists.

So today, I did something simple:
I sat quietly with myself.
No rush.
No next step.
Just a moment to see my life with soft eyes again.

And honestly?
It felt like magic, the kind I thought I had lost.

Maybe this is your reminder too:

Before chasing the next big thing,
take a moment to notice the good you already forgot to see.

What’s one thing in your life that once felt exciting but now it blends into the “everyday”?

Most wellness brands I see aren’t struggling because their product doesn’t work.
They’re struggling because their words don’t connect.

I see it all the time.

Founders who truly care.
Products that can help.
But the message gets lost.

Somewhere between the perfect visuals and long captions,
the real feeling disappears.

The biggest mistake?
Talking too much about what you sell,
and not enough about who you’re helping.

When I ask founders who they’re speaking to, I often hear 
“People who want to feel better.”
But what does better mean?

→ To one person, it’s sleeping without worry.
→ To another, it’s feeling calm after a long day.
→ To someone else, it’s finding time to breathe again.

That’s who you need to speak to.

Here’s what I’ve learned after working with wellness brands:

1. Don’t just talk about peace.
Show that you understand the stress they live in.

2. Don’t promise big changes.
Help them take one small step that feels possible.

3. Don’t try to sound smart.
Just sound human.

Because people don’t buy products.
They buy comfort.
They buy trust.
They buy the feeling of being seen.

When you stop trying to sell wellness
and start helping people feel well,
everything changes.

Your words become real.
People start to listen.
And your brand feels alive again.

If you’re a wellness founder trying to build real connection 
you can always hire me to help you tell your story in a way that feels human again.

What’s one thing you wish your audience really understood about your work?

Sometimes I feel like I’m holding more than I can carry.

Not because life is hard
but because my potential feels heavy some days.

When I’m building my career, freelancing, creating content, and helping wellness founders 
it’s easy to feel like I should “manage it all” alone.

There’s this strange pressure that comes when you’re good at what you do:
→ What if I mess it up?
→ What if I miss something important?
→ What if I’m not as capable as people think?

It’s not fear of failing.
It’s fear of not knowing what to do next.

Some days I wake up with 10 ideas.
Other days I wake up with doubts.
Both feel loud in their own way.

And honestly?
Being the strong one can feel lonely too.

But here’s what I’ve learned while building brands for people in the wellness space:

Even the most grounded, calm, sorted people carry heavy things silently.
Even the people who help others need someone to hold space for them too.

For my clients, I get to be that person.
The one who sits with their stories, their thoughts, their fears
and helps them make sense of it all.

I help them slow down.
I help them bring clarity to the mess.
I help them see what they can’t always see alone.

Their voice.
Their story.
Their impact.

And sometimes, while doing that, I end up finding clarity for myself too.

We’re all carrying something.
We’re all trying to make sense of who we are becoming.

And it’s okay to not hold it all alone.

If you’re building something right now a business, a brand, a new version of yourself  just remember:
You don’t have to carry your potential alone.

Does this resonate with you?

The “lazy founder” way to build a personal brand that quietly works
(but still brings dream clients, without posting every day)

Everyone’s shouting about “showing up more.”
Post daily. Go live. Build funnels.

But every founder I talk to, says the same thing:
“I’m exhausted.”
Not from their work, but from trying to look visible.

So here’s my unpopular truth 👇
You can build a powerful brand - slowly, softly, and yes, the lazy way.

1. Skip the content hustle, start with conversations

Before your next post, comment on 3 posts in your space.
Not to be seen.
To listen.

Listen to what your audience is actually saying,
what they’re afraid of, what they keep repeating.

Those 10 minutes of listening will give you better ideas
than any brainstorming session ever will.

2. Post only when you have something real to say

Not because it’s Tuesday.

If you post from pressure, people feel it.
If you post from presence, people remember it.

Write one story a week that means something 
your own, or your client’s.
Explain what changed, how it felt, what it taught you.

One post like that can do more for your brand
than five “how to grow on LinkedIn” tips.

3. Keep a simple rhythm

Forget 30-day calendars. Just pick three small habits:
- Mondays - engage
- Wednesdays - write or plan
- Fridays - post or reflect

You’ll be more consistent this way, without the stress.

4. Show the process, not perfection

You don’t need perfect lighting or fancy carousels.

Share how you think.
What you’re learning.
What you’re working through.

That’s what people connect with most.

5. Rest when you need to

Silence doesn’t make you disappear.
Burnout does.

Take breaks. Breathe. Come back when you have something honest to share.
Your calm energy is your brand.

You don’t have to post like a machine to grow.
You just need to post like a person.

The “lazy” way isn’t lazy at all
it’s just sustainable.

P.S: If you want to build your brand without the burnout 
comment CALM BRAND and I’ll share the exact system I use with my clients!

No matter how many “content hacks” you see on your feed, building a personal brand comes down to one thing:

Real activity. Real life. Real you.

Here’s what actually moves things:

• Paying attention to your own experiences
• Working with real clients and learning from them
• Noticing what drains you and what lights you up
• Seeing patterns in your own life
• Being open to unlearning the “right way” to post
• Not getting too comfortable hiding behind safe content

I’m saying this for a simple reason:

1. Any content of mine that does well comes from lived experience

2. People want you, not another recycled list they’ve already scrolled past 40 times today

And if someone is only going to read your post for 2–3 seconds
why waste that time sounding like everyone else?

The content that actually builds your brand comes from:

• What you’ve learned the hard way
• Wins AND the days you fell flat
• The awkward decisions you had to make
• The tiny choices that changed something
• The steps that helped you grow
• The emotions you don’t usually admit
• The shifts you didn’t expect
• The mistakes that taught you more than any strategy

This is the stuff people remember.

This is the stuff people trust.

This is the stuff that turns into clients.

Your personal brand isn’t built from trends.
Your personal brand is built from your ideas + your lived moments.

Not complicated.
Not perfect.
Just real.

Let’s see more of that.

And in case you need help turning those experiences into building your brand, you can always hire me :)

taplio

The Battle

Priyanka Paul

Swathi Kategaru

Followers

Posts

Engagements

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Performance ScoreSwathi Kategaru's LinkedIn Performance

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taplio

The Battle

Priyanka Paul

Swathi Kategaru

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Swathi Kategaru's LinkedIn Performance

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Performance ScoreSwathi Kategaru's LinkedIn Performance