Priti Upadhyay

Web3 founders do not fail because of lack of ideas. They fail because early technical and strategic decisions are made without enough context, experience, or pattern recognition.

I bring 29 years of hands-on experience in technology, spanning the early internet, enterprise systems, and today’s Web3, AI, and decentralized platforms. I have built, advised, and scaled technology through multiple market cycles—dot-com booms and crashes, enterprise transitions, crypto winters, and recoveries. That experience shapes how I work today.

Founders typically engage me when decisions carry real consequences—before a raise, after capital is secured, or when regulatory, scalability, or trust issues begin to surface. My role is not to experiment, but to reduce risk, improve speed, and ensure that what is being built will stand up over time.

◈What founders hire me for

☛Converting ideas into fundable and executable MVP roadmaps
☛Designing secure, scalable, and audit-ready architectures
☛Aligning technical scope with runway, milestones, and go-to-market goals
☛Building trust layers such as traceability, provenance, identity, and compliance workflows
☛Pressure-testing token and incentive models so they deliver real utility, not hype

I operate as a long-term partner, not a vendor. I architect and deliver Web3 and AI systems built for production—smart contracts, dApps, DeFi platforms, NFT systems, Layer-1 and Layer-2 solutions, cross-chain integrations, and AI-driven platforms. My work is informed by regulatory realities, operational constraints, and real user adoption.

Over the years, I have built trusted relationships across investors, operators, and technologists. Through this network, I have supported projects that have raised $10M+ and progressed into global pilots and live deployments.

Having worked through multiple market cycles, I help founders distinguish between durable innovation and short-lived noise. This perspective allows teams to move faster without being reckless and to build systems that remain viable long after the hype subsides.

If you are building something meaningful in Web3, AI, or emerging technology—and want clarity before committing serious time or capital—I am open to a conversation.

◈Book a free 30-minute strategy call.
I will review your current direction, define a clear execution plan and solution approach, and identify 2–3 concrete, experience-backed improvements you can act on immediately.

👉 https://calendly.com/ext-meet
📩 rfp@primafelicitas.com
🌐 www.primafelicitas.com

Technology Business Partner

PrimaFelicitas Ltd is a full-service Web3 Custom Software Development company. Focused on servicing start-ups & small businesses, we provide comprehensive solutions focused on emerging technologies like #blockchain, AI, IOT. We help our clients in bringing out their unique business propositions. 

We provide end-to-end solutions and are proud of our experiences, in a broad range of industries & emerging technologies that also enables us to bring a unique perspective to all the projects. We would like to partner together for your success. 

Some of our core development services include
⚝ #CryptoExchange (DEX & CEX)
⚝ #CryptoWallets & Custody
⚝ #CryptoPayment Gateways
⚝ #Decentralized App (dApp)
⚝ #Token & #SmartContract
⚝ Decentralized Finance (#DeFi)
⚝ Non-Fungible Token (#NFT) & NFT Marketplace
⚝ Crowdfunding platform creation (#IDO/#ICO/#STO)
⚝ #SmartContract Audit
⚝ #Tokenomics

☛Email- hello@primafelicitas.com
☛Website- www.primafelicitas.com

Web3 represents an evolution of the internet that enables users to– 𝗔𝗰𝗰𝗲𝘀𝘀 | 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁 | 𝗢𝘄𝗻 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝘀𝗵𝗮𝗿𝗲𝗱 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗜𝗻𝘁𝗲𝗿𝗻𝗲𝘁.
  
Built on a decentralized and permissionless blockchain environment, Web3 empowers users with ownership and secure transactions over the Internet. 
Smart contracts– an integral part of application layers, help automate processes and trigger tasks based on pre-defined conditions.
It is supported by other critical components such as SDKs, block explorer, and Oracles or off-chain services. 

Together, the various Tech stack layers form the foundation of Web3.  

#Web3 #Blockchain #Decentralization #SmartContracts #dApps
Need help with your #web3 project:
👉 Book a Meeting: https://lnkd.in/gmaZFMTZ
👉 Share a project brief: https://lnkd.in/giY-5qeB
👉 Website: www.primafelicitas.com

CTO & Cofounder @PrimaFelicitas | Web3 & AI Strategy Consultant & Advisor, Partnerships & Investments | Blockchain, DeFi, NFT, AI & IOT Solutions| Enterprise Scale Custom Software Solution

𝗛𝗼𝘄 𝗮 𝗚𝗮𝗺𝗶𝗻𝗴 𝗱𝗔𝗽𝗽 𝗪𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝟭𝗞 𝘁𝗼 𝟭𝟬𝟬𝗞 𝗨𝘀𝗲𝗿𝘀 𝗯𝘆 𝗛𝗶𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗕𝗹𝗼𝗰𝗸𝗰𝗵𝗮𝗶𝗻

A Web3 gaming studio came to us frustrated.

They had a great game. Engaged Discord community. Strong retention among crypto-native users. But they couldn't break past 1,000 daily active users.

𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺:
→ Onboarding required MetaMask installation
→ Users needed ETH for gas before playing
→ Seed phrase backup scared away casual gamers
→ Every in-game action required wallet signature
→ 95% of interested users dropped off before first game

𝗪𝗵𝗮𝘁 𝘄𝗲 𝗱𝗶𝗱:
→ Implemented account abstraction — email/social login creates wallet invisibly
→ Sponsored all gas fees — users never see transaction costs
→ Batched game actions — one signature per session, not per action
→ Built progressive disclosure — wallet details available but not required
→ Added fiat on-ramp for users who wanted to purchase in-game assets

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁:
✅ Onboarding completion rate jumped from 5% to 70%
✅ Daily active users grew from 1K to 100K in 3 months
✅ 80% of new users had never used crypto before
✅ Retention matched traditional mobile games
✅ Users discovered they "owned" assets later — delightful surprise, not barrier

The game didn't change. The onboarding did.

They stopped asking users to learn crypto. They let users play a game.

Want to fix your Web3 UX?

👉 Book a Meeting: https://lnkd.in/gmaZFMTZ

#Web3UX #Gaming #AccountAbstraction #Blockchain #dApps

Senior Growth Manager at Blockchain Development Company | PRIMAFELICITAS LIMITED

AI Strategy Lead in Supply Chain Technology with 12+ years of cross-functional experience in supply chain traceability and data-driven marketing. I specialize in crafting AI-powered strategies that revolutionize Supply Chain ecosystems driving personalization, operational efficiency, and sustainable innovation.

Previously, as a Senior Traceability Solution Architect, I developed blockchain and AI-integrated systems to enable transparent, ethical, and compliant supply chains across fashion, food, and pharma. My work ensures complete product provenance from source to shelf.

In my role as a Marketing Manager, I led performance-focused campaigns in emerging tech spaces like AI, Web3, blockchain, and NFTs—bridging cutting-edge solutions with real consumer value.

With a unique blend of technical expertise and brand strategy, I help supply chain brands leverage AI for smarter decision-making, deeper customer insights, and measurable growth. 

Let's connect to shape the future of supply chain through technology!
Email - hello@primafelicitas.com

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