Cofounder of Chubbies + Loop Returns | Now, Marathon: A managed technology platform + bespoke services offering helping you exit the short-term direct-response hamster wheel to find your balance of Brand and performance

Chubbies and Loop Returns co founder. Now, applying those lessons and mistakes to help consumer brands transition to a balance of Brand and performance with software that measures the future rev impact of brand, incrementality studies to validate; and the media management and creative production to actually execute on the vision. MarathonDataCo.com

Classic AI software + services combo. 

This is all informed by our firsthand experience and a desire to help brands go through the transition that transformed our business and helped us get acquired for a massive number and continue to grow super profitably today...but without all the pain and heartache we had to go through...

You see, Chubbies almost went out of business because of the exact problem we're trying to solve at Marathon.

In the early days at Chubbies we built Brand because we had to. We had no money. We were scrappy, creative, dynamic. 

And we built an awesome Brand.

Then we monetized that Brand with performance DR. 

We convinced ourselves that that was the source of our growth. 

We almost went out of business.

We righted the ship and built, brick by brick, to a >$100m exit, culminating in a >$1B IPO, and now, doing well over $100M / year at nearly a 30% EBITDA margin, but to do that we had to overcome the overwhelming pressure to take a short–termist approach.

As we've seen this direct–to–consumer brand market evolve over the years, we've seen the same cycle happen to nearly every other business out there: Starting hot, pushing performance marketing, then stalling out and never getting to long-term sustainable growth.

This was the problem we felt absolutely compelled to solve because we felt for these brand builders and entrepreneurs. We were in their shoes. And but for a whole lotta luck and a gritty–a** team, it would have sunk us.

Then we looked around and realized there just isn't anything on the market that helps companies do this — this most important thing imaginable.

So that's what we're working towards, would love your feedback.

taplio

The Battle

Preston 🩳 Rutherford

Peter Livingston

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