Cofounder of Chubbies + Loop Returns | Now, Marathon: A managed technology platform + bespoke services offering helping you exit the short-term direct-response hamster wheel to find your balance of Brand and performance

Chubbies and Loop Returns co founder. Now, applying those lessons and mistakes to help consumer brands transition to a balance of Brand and performance with software that measures the future rev impact of brand, incrementality studies to validate; and the media management and creative production to actually execute on the vision. MarathonDataCo.com

Classic AI software + services combo. 

This is all informed by our firsthand experience and a desire to help brands go through the transition that transformed our business and helped us get acquired for a massive number and continue to grow super profitably today...but without all the pain and heartache we had to go through...

You see, Chubbies almost went out of business because of the exact problem we're trying to solve at Marathon.

In the early days at Chubbies we built Brand because we had to. We had no money. We were scrappy, creative, dynamic. 

And we built an awesome Brand.

Then we monetized that Brand with performance DR. 

We convinced ourselves that that was the source of our growth. 

We almost went out of business.

We righted the ship and built, brick by brick, to a >$100m exit, culminating in a >$1B IPO, and now, doing well over $100M / year at nearly a 30% EBITDA margin, but to do that we had to overcome the overwhelming pressure to take a short–termist approach.

As we've seen this direct–to–consumer brand market evolve over the years, we've seen the same cycle happen to nearly every other business out there: Starting hot, pushing performance marketing, then stalling out and never getting to long-term sustainable growth.

This was the problem we felt absolutely compelled to solve because we felt for these brand builders and entrepreneurs. We were in their shoes. And but for a whole lotta luck and a gritty–a** team, it would have sunk us.

Then we looked around and realized there just isn't anything on the market that helps companies do this — this most important thing imaginable.

So that's what we're working towards, would love your feedback.

Preston 🩳 Rutherford

Stripe

Customer Success @ Stripe

MEASURED

Accountable for end-to-end customer experience from delivery, value realization, renewal, and expansion across a portfolio of 150+ brands leveraging the Measured platform to unlock the power of incrementality measurement to maximize return on ad spend

SVP, Customer Success 

Pinterest

Led a global team of client-facing marketing science and insights professionals supporting Sales to prove the value of >$3B in Pinterest ads to advertisers and agencies using advanced analytics, data-driven insights, and thought leadership

Global Head of Marketing Science & Insights

Launched the Marketing Science team in EMEA to support Pinterest international monetization strategy by recruiting and hiring a world-class team of researchers and analytics experts to partner with Sales, advertisers, and agencies

Head of Marketing Science & Insights, EMEA 

Neustar MarketShare

Served as a trusted advisor and account manager to a portfolio of enterprise B2B SaaS customers from pre-sales solutioning to delivery, value, retention and growth

VP of Customer Success

Charles Schwab

Responsible for strategy development, pricing, and product innovation across Schwab's $100B bank and brokerage cash products leveraged deep understanding of consumer needs across banking and investing to define strategy with C-level executives of the firm.

Managing Director, GTM Strategy

Discover Financial Services

Managed direct marketing strategy, execution and measurement for loan products using competitive intelligence, pricing analysis, and targeting and channel optimization strategies

Senior Manager, Marketing Strategy

Ria Financial

Generated new business by personally negotiating and managing strategic alliances. 
Managed marketing partnerships. 
Led sponsorships and integrated marketing efforts across EU.

Director, Sales and Marketing

An experienced customer success leader specialized in driving positive outcomes for customers. Throughout my career I have successfully built and led world-class client facing teams in fast-paced environments to consistently deliver exceptional business results by focusing on customer needs and value creation. 

As a customer-obsessed leader, I believe in combining strategic thinking, relationship building, domain expertise, and data to unlock insights and develop innovative solutions to challenging business problems. This unique blend of skills allows me to consistently deliver impactful results. I have a proven track record of developing and implementing growth-driving strategies, scaling services organizations, and growing revenue through consultative based selling approaches.


taplio

The Battle

Preston 🩳 Rutherford

Isaac Weber

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?