Kevin D. Turner

TNT Brand Strategist LLC 

Driving the Go-To-Market strategy, ensuring exceptional customer experience and coaching clients in strategically defining and promoting their personal and organizational brand with an emphasis on digital dominance, social media, social currency, social selling, and marketing expertise on LinkedIn. 
► Consults with C-Level and Industry Leader clients on focusing the power of branding, social selling and social media marketing to boost careers, further goals, exponentially grow their business, build a personal brand that resonates and maximize their career objectives/transitioning efforts.
► Develops personalized social media plans for Executives to include authentic message development aligned with the right Keywords, Vision, and Signal to Noise Ratio that establishes their Brand, Optimizes their Rankings and Strengthens their Relevance with a focus on LinkedIn & Twitter.
► Provides Public Speaker Presentation Services on Branding to Land, Brand Marketing, Social Media Marketing, Social Selling, LinkedIn Profiles, Resume Writing, Beating the ATS and Digital Networking.
► Retained as an Executive Career Coach of Social Media and Digital Branding including LinkedIn and Twitter for Graduating eMBA Students of Baylor University Hankamer School of Business since 2015 and the Baylor Law School Masters Program since 2019.
► Earned LinkedIn ProFinder's Expert Pro and Top 10 status in Personal Branding, Strategic Brand Marketing, Social Media Marketing, Resume writing, and LinkedIn Profile optimization.

TNT Brand Strategist, LLC is a privately-held, Woman Owned Small Business Consultancy focused on helping clients define their Brand Strategy (Personal and Organizational), supported by a network of experts including Executive Coaches, Career Transition Specialists, Job Search Coaches, Human Resources, Recruiters, Resume and LinkedIn Profile Writers, Trainers, & Brand Strategists.

Managing Partner

Independent LinkedIn & Career Podcast Guest & Event Speaker

Podcaster

Hope you enjoy checking out some of my favorite LIVE & Podcast Guest Appearances talking about LinkedIn, Social Selling, Personal Branding, Brand To Land, & Career Strategy.

Public Speaker

TurneRRounD

Oversaw the consulting engagements, sales pipeline, customer satisfaction and operations.
► Drove Internet sales and social media presence for luxury brands Lexus, Cadillac and Sewell as a retained Consultant from 2012 to 2017, training 50+ sales consultants while achieving Top Sales, Profitability and Customer Satisfaction status, contributing $63.4M+ in sales, record setting Internet close ratios of 35%+, 100's of positive Google and Yelp Reviews, and gaining a strong working knowledge of automotive industry and dealership operations.
► Taught multiple six-week courses of the Dale Carnegie "Win Friends and Influence People" to 60+ sales, service and management employees, reporting to the VP of Training in support of the talent management and development goals of Sewell.
► Analyzed and strategically turned around the National Private Duty Association (NPDA) trade association, as its Interim Executive Director, by focusing on revenue performance, operational structure, board dynamics and advocacy planning while delivering a cloud-based community platform that grew membership by 15% and revenues by 30% to support profitable operations.
► Raised the Uganda Children’s Charity Foundation brand exposure, support and funding as the Interim Development Officer for this incredible non-profit, education and awareness organization and orphanage.
► Engaged for Public Speaking and corporate training events as a industry expert in Sales, Strategic Brand Marketing, Social Media and Social Selling with a strategic and tactical focus on Personal and Organizational Branding, LinkedIn and Twitter.

TurneRRounD Consulting is a privately-held consultancy focused on helping clients identify and implement performance improvement measures in branding, sales, marketing, operations, process improvements, ROI, growth tactics, leadership development, training, business development, and revenue generation.

Vice President Of Business Development

American Heart Association | American Stroke Association

Led the world’s largest health organization global reach strategy and a diverse cross-functional team, of 20 staff and 2300+ volunteers with a $15.6M P&L to turnaround a mission critical and failing division, the International Emergency Cardiovascular Care, establishing the global infrastructure and delivering $5M+ in profits. Directed global strategies for market analysis, HR planning, lean process development, product development (operations, printing, distribution, sales, marketing), product licensing, branding, volunteer management, training, business development, legal, international finance and exchange risk management. Served on the AHA Board's International Working Group, Global Strategies Committee, Corporate Management Group & Leadership Team.
► Grew markets from 40 to 140 countries, Training Centers from 70 to 300+, and trained 2M+ people outside of the US in First Aid & CPR
► Created the strategic plan, presented and earned Board of Directors approval and awarded a budget increase of $1M to establish the first remote employees and registered branch offices in Belgium, Hong Kong & the UAE
► Envisioned CPRverify, earned Board and Volunteer Leadership approval and led the technical  development of this global Cloud student and certificate verification database allowing for the first time copyright infringement and piracy control, direct contact with millions of students, and establishing a training center ratings system
► Developed strategic solutions in eLearning & simulation products with consideration for international data management & VAT/tax reconciliation
► Served as the Interim Global Director Product Development & GM for foreign branches
► Designed and launched AHA’s first smartphone app – Pocket First Aid and CPR – iPhone & Google Android, featured in The Wall Street Journal.
► Honored AHA Diversity Champion, 09 and Top Heart Walker (fundraiser) 10 & 11.

Director Of International Development

Thomas Nelson, Inc., part of HarperCollins Christian Publishing

Turned around on of the the world's largest Christian and Family Values books and media publisher's failing fundraising division by developing the strategy, team, and tactics to achieve profitable revenue growth and reduce expenses within 10 months as required by InterMedia Partners for acquisition. Collaborated with the executive team, publishing, sales, and marketing to assess customer needs and product viability. Forecasted, budgeted, and assumed full $10M P&L responsibility to maximize EBITDA. Participated in Industry Events and Association of Fund Raising Distributors and Suppliers as a Public Speaker.
► Led a team of 65, which included Operations, Marketing, Support, Telesales, and 45 remote Regional Managers responsible for account management, sales, and business development.
► Slashed expenses by more than 35% while delivering higher margin sales revenue growth than prior years.
► Facilitated sales growth, forecasting predictability, and pipeline visibility by introducing a repeatable sales methodology, prospecting strategy, and customer service processes.
► Boosted customer satisfaction and reduced refunds by 60% by designing technology-based solutions for communicating with end customers, saving $354K.
► Established, trained, and mentored a 10 member telesales call center.
► Developed and launched a sales website that achieved top search engine rankings and supported a complementary platform for two-tier affiliate selling. 
► Implemented Sales Force (SFDC) an enterprise SaaS CRM solution, to support the remote sales team, create a centralized customer database, and increase accountability.
► Created Social Media Marketing plans for customers and served as the organization expert in LinkedIn, Facebook, and Twitter.

Vice President Sales Marketing

American Teachers Inc.

Refocused the business strategy to turn the company around, capitalizing on existing resources and market needs while actively positioning for sustainable revenue growth. Held full P&L responsibility. Represented the company to the public, financial community, government agencies, and shareholders. Defined long- and short-range objectives.
► Aligned privately held company and board processes with Sarbanes-Oxley, including upgrading disclosure, bolstering corporate governance, expanding accountability, and increasing oversight and auditor independence.
► Secured $700K+ in investment funding, while negotiating $250K+ in previously incurred debt with stock trades, by working with legal counsel to prepare a Regulation D offering and establishing a broker sales program.
► Launched the exclusive Accredited Retirement Planners program, a marketing and sales services group that allows site sponsorship at 16,000+ school district levels along with additional services and product revenue streams.
► Forged strategic sales alliances with retirement and insurance marketing companies to provide benefits to educators and deliver product marketing revenue streams back to the company.
► Addressed the needs of the target market by updating a nonfunctional web site into a sponsor supported SaaS, software as a solution, platform for education, curriculum development and communication tools.
► Fueled 250% growth in unique site visitors through cost-effective exposure programs and social media marketing.
► Lead organization in social media expertise including LinkedIn and Twitter.

American Teachers was a niche telesales and marketing company facilitating sponsorship inclusion into the education market by providing a SaaS platform (software as a solution) for education, curriculum development and communication tools supported by sponsors.

Chief Executive Officer

Stone Holdings, Inc.

Conducted market research and risk analysis on investment opportunities while compiling and interpreting results for board review and determination of this $600M venture capital firm. Reported directly to the Venture Capital CEO, Harry Carneal. Incubated technology and security companies while establishing a strong contact database. Acted as the Executive Vice President of Sales and Marketing and one of the founders for  the VC's pinnacle investment startup: Privacy Council, Inc.
Developed and implemented the Sales and Marketing plan to launch this privacy and data management venture into an unproven business arena. Prepared the business plan and funding proposals. Designed and distributed all promotional material and product offerings. Obtained extensive media coverage for the organization and for the Chief Privacy Officer training program. Served as Interim Chief Privacy Officer.  
► Created and managed the most comprehensive multilingual Internet portal on privacy featured in The Wall Street Journal’s “Watching the Web” section on May 25, 2000.
► Presented the world’s first university-based Chief Privacy Officer training program in conjunction with Harvard, George Washington, Southern Methodist, and Cambridge Universities.
► Developed the Privacy Library, the first comprehensive, Internet based database of 700+ privacy laws.
► Privacy Law, COPPA, ECPA, FCRA, HIPAA, VPPA, SOX, EU Safe Harbor

Stone Holdings, Inc. is a $600M venture capital fund specializing in the information, financial services, technology sales and Internet industries.

Sony

Advanced to the position of National Sales Marketing Manager – Sony Digital Telecommunication Company 9/1997, starting as intern in Japan and then earning multiple promotions for superior performance in sales, marketing and training. Highlights of achievements at SONY include:
► Propelled sales revenue from $10M to $120M in less than 18 months with PrimeCo/Verizon.
► Recognized for many accolades including the Sony National Top Performer Award for Accessory Sales, two Sony Special Contribution Awards and a Creative Event Award. Built and motivated the Wireless division’s #1 Sales team.
► Produced $180M+ in CDMA wireless sales and spearheaded product launches in 11 major markets for Sprint.
► Increased consumer market share for Sony 8mm video projects from 0 to 60% in less than three years through implementation of grass roots regional marketing programs.
► Created two national promotional programs:  Project Educ“8” and Sony Frequent Seller.  
► Chosen to present the Consultative Selling lecture at Sony’s National Sales Convention and to serve as the Video Product authority & Training Expert at Sony’s national events.

As National Sales Manager for Sony Digital Telecommunication Company, the business sector of Sony responsible for the development, production and distribution of wireless products, Kevin D Turner directed the sales of wireless products to PrimeCo, Texas, Louisiana, Illinois, Wisconsin, and Hawaii. Supervised three Account Managers, with full-line regional profit and loss accountability. Served as an active founding member of the Sales Compensation and Product Planning committees.
► Increased sales from $10M to $120M in less than 18 months.
► Trained, coached and mentored PrimeCo telesales call center staff and trainers in CDMA technology and sales techniques.
► Recognized for building and motivating the #1 Sales Team in the Wireless Division.

National Sales Marketing Manager

Brand to Land: Eliminating Personal Blanding™ with the Sharpest Tools & Strategies for Your Professional Success. Branding ╽ LinkedIn Profile Optimization ╿ Trainer ╽ Career Coach ╿ Speaker ╽ ⛨ Verified Profile

To pivot, you must first prove it, and then build it into your brand! I know this to be true, as I have successfully pulled off five evolutions in my career. Transitioning from Fortune 50 Sales & Marketing Management to Venture Capital, to Public & Private Turnarounds, Leading a Non-Profit 50 internationally, and finally proving it to myself by turning a side gig into a 14+ year successful business.

Welcome to my profile; I'm Kevin D. Turner, Managing Partner of TNT Brand Strategist, a technology and business-focused Organizational and Personal Brand Builder with deep expertise in Visioneering, Communications, Culture Building, and creating Disruptive Advantages. My passion for talent development and cultivating high-performance teams globally while profitably managing, branding, and growing organizations, has contributed to my career success. 

 🔘 Optimized 5K+ LinkedIn Profiles & Trained 15K+ People on Best Practices since 2005
 🔘 Achieved LinkedIn 5 Star Rating & 200+ Written Recommendations 
 🔘 Developed & Led Teams of 65+ Sales & Marketing Professionals
 🔘 Marketed & Sold $550M+ Domestically & into 140 Countries 
 🔘 Created, Hired & Managed 4 Domestic & Foreign Offices 
 🔘 Lived in the US, Switzerland, Germany & Japan
 🔘 Established International HR & Payroll 
 🔘 CrowdSourced & FundRaised $25.3M
 🔘 Managed Full P&L of $352M

With a Philosophy forged in Customers First, Triple Bottom Line (3PL) "People, Planet & Profit" coupled with a keen Business Acumen and a Personal Resolve to Change the World, I have held Sales, Marketing, and Branding leadership roles with SONY, Stone VC, Thomas Nelson, TurneRRounD, American Teachers, American Heart Association, & TNT Brand Strategist.

TNT Brand Strategist – Devoted to Your Success
High Touch, Confidential, Never Outsourced, & Tech Aware
LinkedIn Service Provider ⭐⭐⭐⭐⭐ Top Rated Pro 

 🔘 Top Recommended LinkedIn Profile, Resume, Bio, & Business Page Optimization 
 🔘 Organizational Branding, Personal Branding & Brand Strategy Development 
 🔘 Leadership, Career, Interview & Executive Development Coaching 
 🔘 Corporate LinkedIn & Social Selling Training & Public Speaking
 🔘 Career & Corporate Transition Services 

Kevin D. Turner, Managing Partner & Brand Strategist, TNT Brand Strategist, LLC
📱 +1-214-724-9111      ✉ Kevin @ TNT Brand Strategist .com     @MrKevinDTurner

#TNTBrandStrategist #KeepRockingLinkedIn & #NEWLinkedInFeature

As we head into Thanksgiving week, I can’t help but feel thankful for this community, the people who show up, share their light, and remind us all that visibility is more powerful when it’s shared.

Together we have built the Own Your Spotlight Summit which isn’t just an event. It’s a reflection of everything I’m grateful for this season:

🙏🏼 My Co-Hosts who graciously pour their expertise into others: Melissa Cohen, WENDY SHORE, & Donnie Boivin
🙏🏼  Our Raleigh, NC Guest Speakers & Panelist who lead with generosity: Stacy Eleczko🔅, Larry Long Jr 🎤, Brian Ondrako, and ANNABEL PICKENS
🙏🏼  The Sponsors who make the magic possible: David Williams (RTP Photo & Video), William Bissett (Portus Wealth Advisors), and Transfer Co. Food Hall
🙏🏼 All the [in]credible people who attend, share, collaborate, uplift, support and make things happen

Together, we’re creating a space where ideas become collaborations and visibility becomes opportunity.

This Thanksgiving let’s give thanks for the people who lift us higher and the rooms that make us braver.

We hope to see you in Raleigh to turn Gratitude into Growth on Dec 8.

Please reserve your seat before the room fills: https://lnkd.in/epPmvN8N

Until then, Be Grateful, Go Grand, Never Bland, Brand to Land &
#KeepRockingLinkedIn!
Kevin @ TNT Brand Strategist LLC
On a Mission to Eliminate Organizational & Personal Blanding™

#OwnYourSpotlight #LearningAndDevelopment #GratefulForGrowth #Networking #RaleighEvents

Kevin D. Turner 

Brand to Land: Eliminating Personal Blanding™ with the Sharpest Tools & Strategies for Your Professional Success. Executive Personal Branding & Transition Services: 7K+ LinkedIn™ Profiles, 4K+ Resumes & 25K+Trained

Are You [in] or [in]visible? 
Will you let these 3 AI's decide your Discoverability or will you Train them as your competitive advantage here on [in]?

For years, being discovered on [in] was a blend of PEO (Profile Engine Optimization: Key-Wording in Context), MVF (Market Value Filters), Skills Assig

Open article: The 'Llama Brew View' Radically Changes How You’ll Get Discovered on LinkedIn & What to Do About It! by Kevin D. Turner • 6 min read

The 'Llama Brew View' Radically Changes How You’ll Get Discovered on LinkedIn & What to Do About It!

It is nothing short of [in]credible;

a platform that could bring together a group of amazing presenters and audience, many who [in]RL may have never crossed paths. 

The sharing, uplifting, collaboration, stepping out of our comfort zones and a smattering of snow made this event a unforgettable. Thank you to all who collaborated and participated to make this event successful and hope your travels home were safe. 

One local collaborator went the extra mile, or should I say miles, to make sure things went smoothly and all felt welcomed. Of the many things she did, she scouted/coordinated with the facility ahead of time, chased sponsors, picked the early arrival team up at the airport, invited them into her house for an amazing home cooked dinner by her master chef husband with desert by her son, and even lent us her car to get around. 
Thank You, Stacy Eleczko🔅, You ROCK!

Thank you to our Sponsors Transfer Co. Food Hall, Portus Wealth Advisors & RTP Photo & Video.

Thank you to Van Lai-DuMone for the donations of your books. 

Now I must ask: Where should Own Your Spotlight go next and who should take the Stage with us?

Your Transition Package May Be Negotiable: 
Here’s How to Use It to Your Advantage

If you’re going through a career transition, here’s something most people don’t know… Your outplacement or transition allowance from your employer is 

Open article: Your Transition Package May Be Negotiable: Here’s How to Use It to Your Advantage by Kevin D. Turner • 2 min read

Your Transition Package May Be Negotiable: Here’s How to Use It to Your Advantage

100M+ Members are now Verified on LinkedIn!

►  Verified since 04-19-2023
►  Posted the 1st Video on Youtube & LinkedIn on how to get Verified in April 2023 https://lnkd.in/e6YycCFv
► Turned off my Premium gold Badge, Oct 2025, so my ⛨ Verified shield follows me around [in] (Do we need a Premium Gold Verified Badge?)

Are you Verified?

Open video: ⚠️ BREAKING NEWS: ✅ Verified LinkedIn Profiles ⚠️   Kevin D. Turner, US Gov ID Verify #Shorts on youtube.com

⚠️ BREAKING NEWS: ✅ Verified LinkedIn Profiles ⚠️   Kevin D. Turner, US Gov ID Verify #Shorts

Mic Adam

LinkedIn™️ Trainer & Consultant | I get you more visibility & achieve results with AI! Generating 7X more leads, attracting top talent, fostering employee advocacy, mastering personal branding, optimizing ad campaign

I help B2B teams turn LinkedIn into a real business engine by combining social selling, employer branding, employee advocacy, and data-driven content strategy.  

After 20+ years as a LinkedIn trainer and consultant, I now guide professionals and companies through 360Brew, LinkedIn’s new AI system that ranks your expertise, intent, and credibility before showing your content. 

My work focuses on measurable outcomes in sales, hiring, and branding: more qualified leads, stronger talent pipelines, and trusted visibility that converts.  I use data, content, conversations, and AI to drive measurable revenue and talent results. Not vanity metrics.

What I do?
• Social selling and sales enablement
• Talent attraction and social recruiting
• Employee advocacy and thought leadership
• Personal branding for leaders and teams
• Content that converts (with or without AI)
• Organic and paid LinkedIn optimization

What I help you achieve?
• More qualified leads
• Stronger employer brand
• Better talent pipelines
• Consistent visibility
• Thought leadership that feels human

How do I work?
• In-Company and Open Masterclasses & Training
• 1:1 or Team Consulting
• Keynote Presentations
• Content Creation Support

Why it works?
I connect real business goals with practical LinkedIn strategy.
I’ve helped hundreds of organizations turn:
• Employees into ambassadors
• Leaders into influencers
• Companies into human, trusted brands

At Vanguard Leadership, we deliver ROI-focused LinkedIn and social media programs:
• Social Selling, Recruitment and Employer Branding
• LinkedIn, Facebook, Instagram, TikTok, X training
• Content creation: blogs, visuals, video, podcasts
• GDPR & Social Media Policy guidance
• Advocacy and Thought Leadership activation
• Organic and paid brand-building

Clients typically see up to 10x ROI through stronger engagement, leads, employer visibility, and authentic conversations. I walk the talk with daily posts, weekly LinkedIn Lives, a monthly newsletter, and long-form content that builds trust.

My mission: help you sell smarter, hire better, and build stronger digital relationships… one conversation at a time.

How to get in touch with me?
🌍 www.vanguard-leadership.be
📧 mic@vanguard-leadership.be
📞 +32 478 50 41 35

Antiques Curator | Director of Sales | Porcelain | Royal Dux | Val St Lambert Glass

My responsibilities to curate the antique collection that includes Royal Dux porcelain, Val St Lambert glass, Home and handmade lace from Belgium and miscellaneous other art products.

The days of the one or two-word comments are numbered!
 
LinkedIn’s new 360Brew engine no longer rewards engagement for engagement’s sake.  It reads text, analyses intent, and detects substance.

And a one or two-word comment gives it… nothing.

360Brew looks for semantic and contextual value. So if your comment carries no meaning, the model can’t classify you or your expertise, and the result is that LinkedIn will not show it to the right people.
 
 
One-word comments aren’t conversations either because they don’t spark replies, solicit dwell time, or spark discussion. They’re "drive-by" interactions, not relationship builders.

They hurt your positioning because these low-effort comments send a weak signal about your authority in a relevance-driven world. Weak signals mean weak reach.  And what do the people who get them think of you?

Yep, you lazy bum!

Real networking happens in the nuance of opinions, insights, questions, and lived experience. Those are the signals LinkedIn’s 360Brew uses to understand who you are.

The good news is that this will level the playing field. People who add value will win, while people who automate or template lose everything.

Make your comment smart and get your reach back!
 
#linkedin #AI #socialselling

The Belgian LinkedIn Monitor is here again.  From membership to statistics, the cost of advertising, and new features.  I will also be looking at how Scandinavian countries compare to the Belgian numbers.

The last 30 days of the year are a struggle for some and a smooth ride for others when it comes to securing the final revenue needed to make the year a good or excellent one. I will try to finish my draft book by the end of the year.

The last edition of this year's newsletter will cover four topics:
1.         The Belgian LinkedIn Monitor numbers sees a big decrease in posters.
2.         A comparison of some key numbers with the Scandinavian countries.
3.         Update on the advertising numbers that are as stable as they can be.
4.         What's new in November? The slow trend of new features continues. 

Enjoy the reading!  Look forward to your comments.

#linkedin #Belgian #Monitor

View newsletter: Belgian LinkedIn™ Monitor

Here we are again, 31 days left until the end of the year, and this is the last edition of 2025 . It looks like I did it again, keeping to my proposed

Open article: The Belgian LinkedIn Monitor (2.0) - December 1, 2025 Edition by Mic Adam • 4 min read

The Belgian LinkedIn Monitor (2.0) - December 1, 2025 Edition

Skills play a big role in telling LinkedIn who you are, what you do and where you want to appear. But have ever analysed your skills and their possible contribution to your visibility in these time of 360Brew AI?

Fact: You can have up to 100 skills in your profile.
 
Here is a quick and simple exercise you can do:
1. Download your LinkedIn archive
2. Upload the Skills file to your favourite AI engine
3. Use this simple prompt: “These are the skills in my profile. Itoday my role is XYZ.  My goal for LinkedIn is ABC.  Which should I rank higher and which should I eliminate?”

You should get 4 categories: 
1.       TOP 10 SKILLS TO RANK AT THE TOP (big impact)
2.       SECOND TIER — KEEP BUT LOWER (adds value, but not core signals)
3.       LOWER TIER — KEEP ONLY IF YOU WANT BREADTH (low impact)
4.       SKILLS TO ELIMINATE (HARMFUL / NOISE / REDUCE CONFIDENCE)

Use your human brain and some sense of critical thinking to come up with your final list.
 
Which skills are helping you the most and which one need to be eliminated on your profile to maximize your 2026 visibility?

Call to Action: Review and update your skills for more relevance of your profile!
 
#linkedin #skills #socialselling

What story do your 100 skills tell LinkedIn and your audience?  Identify those you want to ditch and which to rank higher on your profile.

Things are changing on LinkedIn. What you absolutely need to update for 360Brew:
 
Here are 7 items on your profile that need attention and possibly an update

1️⃣ Headline: Your headline must clearly state your niche because 360Brew uses it as your primary label to decide what your content is about and who should see it.

2️⃣ About: our About section needs sharp positioning and topic clarity so 360Brew can confidently categorize your expertise and match your posts to the right audience.

If these sections are vague, generic, or outdated, the engine cannot match your posts to the right audience, thereby reducing distribution.

3️⃣ Experience (top two roles): Your top roles must reflect your current expertise; otherwise, 360Brew will misclassify your authority and reduce the reach of content that doesn’t align with your job history.

4️⃣ Skills: Your skills section must reinforce your niche because 360Brew checks these signals to confirm what topics you are credible to talk about.

5️⃣ Banner: Your banner needs to visually communicate your value and niche so both humans and 360Brew instantly understand what you stand for in the first two seconds.

6️⃣ Profile photo: Your profile photo must be clear, professional, and trustworthy because 360Brew uses it as part of your credibility score before distributing your content.

7️⃣ Featured section (to anchor your niche): Your Featured section must anchor your niche with proof (posts, articles, videos, lead magnets) so 360Brew can validate your expertise and strengthen your relevance scoring.
 
In the coming weeks, I'll share the steps you can take to improve these 7 elements.

Are Newsletter creators finally getting better at keeping their frequency promise? 

Newsletters are a great form of content that the new 360Brew AI system loves because of their composition, length, depth, mix of multimedia, and let's not forget Google.

When LinkedIn first launched newsletters, I started tracking one thing: "Do creators deliver the frequency they promise?"

In the early days, it was chaos. Because many created a Newsletter because it hit all their network.   So there was lots of enthusiasm, lots of big promises… however, over time very little consistency.

But today the landscape looks different. Creators have matured, and the format has stabilized.

Expectations (effort required and frequency) have become realistic. So, after three years of tracking, here’s what stands out today:

There is a clear shift to the Weekly and Monthly versions. Nearly 80% are either Weekly or Monthly. There are fewer than 5% content creators announcing daily newsletters.
 
↪ Daily newsletters rarely survive. Over 76% stop after just a few editions.
↪ Weekly remains the most popular format with 44%. With Monthly coming in as second to make these two the best in terms of consistency. With 66% delivering on their promise.
↪ The Bi-weekly newsletters represent about 17% and like Weekly and Monthly stick for 66% to their frequency promise.

This trend is good news. It means creators are becoming more disciplined and subscribers know what they’re signing up for.

Your turn:
Do you publish a newsletter?
 And how easy or difficult is it to stick to your frequency promise?
 
#linkedin #newsletter #socialselling

LinkedIn’s AI, 360Brew, doesn’t just rank your posts.  It suggests connections, creates your Home Feed, and more. But it all starts with analyzing your profile to understand your expertise, your niche, and whether your content aligns with what you claim to know.
 
Do you think the profile is up to speed to get the best results on LinkedIn?
 
#linkedin #profile #socialselling

Do you think your profile is up to speed to get the best results on the new AI-ridden LinkedIn?

The author can see how you vote. Learn more

taplio

The Battle

Kevin D. Turner

Mic Adam

Followers

Posts

Engagements

Likes

Performance ScoreKevin D. Turner's LinkedIn Performance

Performance ScoreMic Adam's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kevin D. Turner

Mic Adam

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin D. Turner's LinkedIn Performance

Performance ScoreMic Adam's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKevin D. Turner's LinkedIn Performance