Kevin D. Turner

TNT Brand Strategist LLC 

Driving the Go-To-Market strategy, ensuring exceptional customer experience and coaching clients in strategically defining and promoting their personal and organizational brand with an emphasis on digital dominance, social media, social currency, social selling, and marketing expertise on LinkedIn. 
► Consults with C-Level and Industry Leader clients on focusing the power of branding, social selling and social media marketing to boost careers, further goals, exponentially grow their business, build a personal brand that resonates and maximize their career objectives/transitioning efforts.
► Develops personalized social media plans for Executives to include authentic message development aligned with the right Keywords, Vision, and Signal to Noise Ratio that establishes their Brand, Optimizes their Rankings and Strengthens their Relevance with a focus on LinkedIn & Twitter.
► Provides Public Speaker Presentation Services on Branding to Land, Brand Marketing, Social Media Marketing, Social Selling, LinkedIn Profiles, Resume Writing, Beating the ATS and Digital Networking.
► Retained as an Executive Career Coach of Social Media and Digital Branding including LinkedIn and Twitter for Graduating eMBA Students of Baylor University Hankamer School of Business since 2015 and the Baylor Law School Masters Program since 2019.
► Earned LinkedIn ProFinder's Expert Pro and Top 10 status in Personal Branding, Strategic Brand Marketing, Social Media Marketing, Resume writing, and LinkedIn Profile optimization.

TNT Brand Strategist, LLC is a privately-held, Woman Owned Small Business Consultancy focused on helping clients define their Brand Strategy (Personal and Organizational), supported by a network of experts including Executive Coaches, Career Transition Specialists, Job Search Coaches, Human Resources, Recruiters, Resume and LinkedIn Profile Writers, Trainers, & Brand Strategists.

Managing Partner

Independent LinkedIn & Career Podcast Guest & Event Speaker

Podcaster

Hope you enjoy checking out some of my favorite LIVE & Podcast Guest Appearances talking about LinkedIn, Social Selling, Personal Branding, Brand To Land, & Career Strategy.

Public Speaker

TurneRRounD

Oversaw the consulting engagements, sales pipeline, customer satisfaction and operations.
► Drove Internet sales and social media presence for luxury brands Lexus, Cadillac and Sewell as a retained Consultant from 2012 to 2017, training 50+ sales consultants while achieving Top Sales, Profitability and Customer Satisfaction status, contributing $63.4M+ in sales, record setting Internet close ratios of 35%+, 100's of positive Google and Yelp Reviews, and gaining a strong working knowledge of automotive industry and dealership operations.
► Taught multiple six-week courses of the Dale Carnegie "Win Friends and Influence People" to 60+ sales, service and management employees, reporting to the VP of Training in support of the talent management and development goals of Sewell.
► Analyzed and strategically turned around the National Private Duty Association (NPDA) trade association, as its Interim Executive Director, by focusing on revenue performance, operational structure, board dynamics and advocacy planning while delivering a cloud-based community platform that grew membership by 15% and revenues by 30% to support profitable operations.
► Raised the Uganda Children’s Charity Foundation brand exposure, support and funding as the Interim Development Officer for this incredible non-profit, education and awareness organization and orphanage.
► Engaged for Public Speaking and corporate training events as a industry expert in Sales, Strategic Brand Marketing, Social Media and Social Selling with a strategic and tactical focus on Personal and Organizational Branding, LinkedIn and Twitter.

TurneRRounD Consulting is a privately-held consultancy focused on helping clients identify and implement performance improvement measures in branding, sales, marketing, operations, process improvements, ROI, growth tactics, leadership development, training, business development, and revenue generation.

Vice President Of Business Development

American Heart Association | American Stroke Association

Led the world’s largest health organization global reach strategy and a diverse cross-functional team, of 20 staff and 2300+ volunteers with a $15.6M P&L to turnaround a mission critical and failing division, the International Emergency Cardiovascular Care, establishing the global infrastructure and delivering $5M+ in profits. Directed global strategies for market analysis, HR planning, lean process development, product development (operations, printing, distribution, sales, marketing), product licensing, branding, volunteer management, training, business development, legal, international finance and exchange risk management. Served on the AHA Board's International Working Group, Global Strategies Committee, Corporate Management Group & Leadership Team.
► Grew markets from 40 to 140 countries, Training Centers from 70 to 300+, and trained 2M+ people outside of the US in First Aid & CPR
► Created the strategic plan, presented and earned Board of Directors approval and awarded a budget increase of $1M to establish the first remote employees and registered branch offices in Belgium, Hong Kong & the UAE
► Envisioned CPRverify, earned Board and Volunteer Leadership approval and led the technical  development of this global Cloud student and certificate verification database allowing for the first time copyright infringement and piracy control, direct contact with millions of students, and establishing a training center ratings system
► Developed strategic solutions in eLearning & simulation products with consideration for international data management & VAT/tax reconciliation
► Served as the Interim Global Director Product Development & GM for foreign branches
► Designed and launched AHA’s first smartphone app – Pocket First Aid and CPR – iPhone & Google Android, featured in The Wall Street Journal.
► Honored AHA Diversity Champion, 09 and Top Heart Walker (fundraiser) 10 & 11.

Director Of International Development

Thomas Nelson, Inc., part of HarperCollins Christian Publishing

Turned around on of the the world's largest Christian and Family Values books and media publisher's failing fundraising division by developing the strategy, team, and tactics to achieve profitable revenue growth and reduce expenses within 10 months as required by InterMedia Partners for acquisition. Collaborated with the executive team, publishing, sales, and marketing to assess customer needs and product viability. Forecasted, budgeted, and assumed full $10M P&L responsibility to maximize EBITDA. Participated in Industry Events and Association of Fund Raising Distributors and Suppliers as a Public Speaker.
► Led a team of 65, which included Operations, Marketing, Support, Telesales, and 45 remote Regional Managers responsible for account management, sales, and business development.
► Slashed expenses by more than 35% while delivering higher margin sales revenue growth than prior years.
► Facilitated sales growth, forecasting predictability, and pipeline visibility by introducing a repeatable sales methodology, prospecting strategy, and customer service processes.
► Boosted customer satisfaction and reduced refunds by 60% by designing technology-based solutions for communicating with end customers, saving $354K.
► Established, trained, and mentored a 10 member telesales call center.
► Developed and launched a sales website that achieved top search engine rankings and supported a complementary platform for two-tier affiliate selling. 
► Implemented Sales Force (SFDC) an enterprise SaaS CRM solution, to support the remote sales team, create a centralized customer database, and increase accountability.
► Created Social Media Marketing plans for customers and served as the organization expert in LinkedIn, Facebook, and Twitter.

Vice President Sales Marketing

American Teachers Inc.

Refocused the business strategy to turn the company around, capitalizing on existing resources and market needs while actively positioning for sustainable revenue growth. Held full P&L responsibility. Represented the company to the public, financial community, government agencies, and shareholders. Defined long- and short-range objectives.
► Aligned privately held company and board processes with Sarbanes-Oxley, including upgrading disclosure, bolstering corporate governance, expanding accountability, and increasing oversight and auditor independence.
► Secured $700K+ in investment funding, while negotiating $250K+ in previously incurred debt with stock trades, by working with legal counsel to prepare a Regulation D offering and establishing a broker sales program.
► Launched the exclusive Accredited Retirement Planners program, a marketing and sales services group that allows site sponsorship at 16,000+ school district levels along with additional services and product revenue streams.
► Forged strategic sales alliances with retirement and insurance marketing companies to provide benefits to educators and deliver product marketing revenue streams back to the company.
► Addressed the needs of the target market by updating a nonfunctional web site into a sponsor supported SaaS, software as a solution, platform for education, curriculum development and communication tools.
► Fueled 250% growth in unique site visitors through cost-effective exposure programs and social media marketing.
► Lead organization in social media expertise including LinkedIn and Twitter.

American Teachers was a niche telesales and marketing company facilitating sponsorship inclusion into the education market by providing a SaaS platform (software as a solution) for education, curriculum development and communication tools supported by sponsors.

Chief Executive Officer

Stone Holdings, Inc.

Conducted market research and risk analysis on investment opportunities while compiling and interpreting results for board review and determination of this $600M venture capital firm. Reported directly to the Venture Capital CEO, Harry Carneal. Incubated technology and security companies while establishing a strong contact database. Acted as the Executive Vice President of Sales and Marketing and one of the founders for  the VC's pinnacle investment startup: Privacy Council, Inc.
Developed and implemented the Sales and Marketing plan to launch this privacy and data management venture into an unproven business arena. Prepared the business plan and funding proposals. Designed and distributed all promotional material and product offerings. Obtained extensive media coverage for the organization and for the Chief Privacy Officer training program. Served as Interim Chief Privacy Officer.  
► Created and managed the most comprehensive multilingual Internet portal on privacy featured in The Wall Street Journal’s “Watching the Web” section on May 25, 2000.
► Presented the world’s first university-based Chief Privacy Officer training program in conjunction with Harvard, George Washington, Southern Methodist, and Cambridge Universities.
► Developed the Privacy Library, the first comprehensive, Internet based database of 700+ privacy laws.
► Privacy Law, COPPA, ECPA, FCRA, HIPAA, VPPA, SOX, EU Safe Harbor

Stone Holdings, Inc. is a $600M venture capital fund specializing in the information, financial services, technology sales and Internet industries.

Sony

Advanced to the position of National Sales Marketing Manager – Sony Digital Telecommunication Company 9/1997, starting as intern in Japan and then earning multiple promotions for superior performance in sales, marketing and training. Highlights of achievements at SONY include:
► Propelled sales revenue from $10M to $120M in less than 18 months with PrimeCo/Verizon.
► Recognized for many accolades including the Sony National Top Performer Award for Accessory Sales, two Sony Special Contribution Awards and a Creative Event Award. Built and motivated the Wireless division’s #1 Sales team.
► Produced $180M+ in CDMA wireless sales and spearheaded product launches in 11 major markets for Sprint.
► Increased consumer market share for Sony 8mm video projects from 0 to 60% in less than three years through implementation of grass roots regional marketing programs.
► Created two national promotional programs:  Project Educ“8” and Sony Frequent Seller.  
► Chosen to present the Consultative Selling lecture at Sony’s National Sales Convention and to serve as the Video Product authority & Training Expert at Sony’s national events.

As National Sales Manager for Sony Digital Telecommunication Company, the business sector of Sony responsible for the development, production and distribution of wireless products, Kevin D Turner directed the sales of wireless products to PrimeCo, Texas, Louisiana, Illinois, Wisconsin, and Hawaii. Supervised three Account Managers, with full-line regional profit and loss accountability. Served as an active founding member of the Sales Compensation and Product Planning committees.
► Increased sales from $10M to $120M in less than 18 months.
► Trained, coached and mentored PrimeCo telesales call center staff and trainers in CDMA technology and sales techniques.
► Recognized for building and motivating the #1 Sales Team in the Wireless Division.

National Sales Marketing Manager

Brand to Land: Eliminating Personal Blanding™ with the Sharpest Tools & Strategies for Your Professional Success. Branding ╽ LinkedIn Profile Optimization ╿ Trainer ╽ Career Coach ╿ Speaker ╽ ⛨ Verified Profile

To pivot, you must first prove it, and then build it into your brand! I know this to be true, as I have successfully pulled off five evolutions in my career. Transitioning from Fortune 50 Sales & Marketing Management to Venture Capital, to Public & Private Turnarounds, Leading a Non-Profit 50 internationally, and finally proving it to myself by turning a side gig into a 14+ year successful business.

Welcome to my profile; I'm Kevin D. Turner, Managing Partner of TNT Brand Strategist, a technology and business-focused Organizational and Personal Brand Builder with deep expertise in Visioneering, Communications, Culture Building, and creating Disruptive Advantages. My passion for talent development and cultivating high-performance teams globally while profitably managing, branding, and growing organizations, has contributed to my career success. 

 🔘 Optimized 5K+ LinkedIn Profiles & Trained 15K+ People on Best Practices since 2005
 🔘 Achieved LinkedIn 5 Star Rating & 200+ Written Recommendations 
 🔘 Developed & Led Teams of 65+ Sales & Marketing Professionals
 🔘 Marketed & Sold $550M+ Domestically & into 140 Countries 
 🔘 Created, Hired & Managed 4 Domestic & Foreign Offices 
 🔘 Lived in the US, Switzerland, Germany & Japan
 🔘 Established International HR & Payroll 
 🔘 CrowdSourced & FundRaised $25.3M
 🔘 Managed Full P&L of $352M

With a Philosophy forged in Customers First, Triple Bottom Line (3PL) "People, Planet & Profit" coupled with a keen Business Acumen and a Personal Resolve to Change the World, I have held Sales, Marketing, and Branding leadership roles with SONY, Stone VC, Thomas Nelson, TurneRRounD, American Teachers, American Heart Association, & TNT Brand Strategist.

TNT Brand Strategist – Devoted to Your Success
High Touch, Confidential, Never Outsourced, & Tech Aware
LinkedIn Service Provider ⭐⭐⭐⭐⭐ Top Rated Pro 

 🔘 Top Recommended LinkedIn Profile, Resume, Bio, & Business Page Optimization 
 🔘 Organizational Branding, Personal Branding & Brand Strategy Development 
 🔘 Leadership, Career, Interview & Executive Development Coaching 
 🔘 Corporate LinkedIn & Social Selling Training & Public Speaking
 🔘 Career & Corporate Transition Services 

Kevin D. Turner, Managing Partner & Brand Strategist, TNT Brand Strategist, LLC
📱 +1-214-724-9111      ✉ Kevin @ TNT Brand Strategist .com     @MrKevinDTurner

#TNTBrandStrategist #KeepRockingLinkedIn & #NEWLinkedInFeature

As we head into Thanksgiving week, I can’t help but feel thankful for this community, the people who show up, share their light, and remind us all that visibility is more powerful when it’s shared.

Together we have built the Own Your Spotlight Summit which isn’t just an event. It’s a reflection of everything I’m grateful for this season:

🙏🏼 My Co-Hosts who graciously pour their expertise into others: Melissa Cohen, WENDY SHORE, & Donnie Boivin
🙏🏼  Our Raleigh, NC Guest Speakers & Panelist who lead with generosity: Stacy Eleczko🔅, Larry Long Jr 🎤, Brian Ondrako, and ANNABEL PICKENS
🙏🏼  The Sponsors who make the magic possible: David Williams (RTP Photo & Video), William Bissett (Portus Wealth Advisors), and Transfer Co. Food Hall
🙏🏼 All the [in]credible people who attend, share, collaborate, uplift, support and make things happen

Together, we’re creating a space where ideas become collaborations and visibility becomes opportunity.

This Thanksgiving let’s give thanks for the people who lift us higher and the rooms that make us braver.

We hope to see you in Raleigh to turn Gratitude into Growth on Dec 8.

Please reserve your seat before the room fills: https://lnkd.in/epPmvN8N

Until then, Be Grateful, Go Grand, Never Bland, Brand to Land &
#KeepRockingLinkedIn!
Kevin @ TNT Brand Strategist LLC
On a Mission to Eliminate Organizational & Personal Blanding™

#OwnYourSpotlight #LearningAndDevelopment #GratefulForGrowth #Networking #RaleighEvents

Kevin D. Turner 

Brand to Land: Eliminating Personal Blanding™ with the Sharpest Tools & Strategies for Your Professional Success. Executive Personal Branding & Transition Services: 7K+ LinkedIn™ Profiles, 4K+ Resumes & 25K+Trained

Are You [in] or [in]visible? 
Will you let these 3 AI's decide your Discoverability or will you Train them as your competitive advantage here on [in]?

For years, being discovered on [in] was a blend of PEO (Profile Engine Optimization: Key-Wording in Context), MVF (Market Value Filters), Skills Assig

Open article: The 'Llama Brew View' Radically Changes How You’ll Get Discovered on LinkedIn & What to Do About It! by Kevin D. Turner • 6 min read

The 'Llama Brew View' Radically Changes How You’ll Get Discovered on LinkedIn & What to Do About It!

It is nothing short of [in]credible;

a platform that could bring together a group of amazing presenters and audience, many who [in]RL may have never crossed paths. 

The sharing, uplifting, collaboration, stepping out of our comfort zones and a smattering of snow made this event a unforgettable. Thank you to all who collaborated and participated to make this event successful and hope your travels home were safe. 

One local collaborator went the extra mile, or should I say miles, to make sure things went smoothly and all felt welcomed. Of the many things she did, she scouted/coordinated with the facility ahead of time, chased sponsors, picked the early arrival team up at the airport, invited them into her house for an amazing home cooked dinner by her master chef husband with desert by her son, and even lent us her car to get around. 
Thank You, Stacy Eleczko🔅, You ROCK!

Thank you to our Sponsors Transfer Co. Food Hall, Portus Wealth Advisors & RTP Photo & Video.

Thank you to Van Lai-DuMone for the donations of your books. 

Now I must ask: Where should Own Your Spotlight go next and who should take the Stage with us?

Your Transition Package May Be Negotiable: 
Here’s How to Use It to Your Advantage

If you’re going through a career transition, here’s something most people don’t know… Your outplacement or transition allowance from your employer is 

Open article: Your Transition Package May Be Negotiable: Here’s How to Use It to Your Advantage by Kevin D. Turner • 2 min read

Your Transition Package May Be Negotiable: Here’s How to Use It to Your Advantage

100M+ Members are now Verified on LinkedIn!

►  Verified since 04-19-2023
►  Posted the 1st Video on Youtube & LinkedIn on how to get Verified in April 2023 https://lnkd.in/e6YycCFv
► Turned off my Premium gold Badge, Oct 2025, so my ⛨ Verified shield follows me around [in] (Do we need a Premium Gold Verified Badge?)

Are you Verified?

Open video: ⚠️ BREAKING NEWS: ✅ Verified LinkedIn Profiles ⚠️   Kevin D. Turner, US Gov ID Verify #Shorts on youtube.com

⚠️ BREAKING NEWS: ✅ Verified LinkedIn Profiles ⚠️   Kevin D. Turner, US Gov ID Verify #Shorts

3Plus International

• Launched 3Plus International, focusing on promoting gender balance diversity and gender balance in the workplace.
• Developed and implemented talent attraction, recruitment, and retention strategies for organisations worldwide.
• Authored workplace handbooks and eLearnings to combat workplace sexism, bullying, and harassment for major international organisations reaching hundreds and thousands of employees.
• Led hundreds of international executive searches to place top talent in global companies.
• A certified Trainer delivered workshops online and in person to clients on topics ranging from Employer Branding, Inclusive Recruitment, Combating Sexism and Harassment, Networking Strategies, Building Inclusive Workplaces, Managing Unconscious Bias in the Workplace and more.
• Certified Coach in 3 disciplines: Cognitive Behaviour, Ikigai (finding purpose) and Trauma Informed Coaching. Have coached thousands of client to support them through challenging times and to help them reach their potential.
Keynote speaker, pod cast guest and conference contributor on topics relating to to HR, future of work, job search, inclusive workplaces

Founder

DDTM 

🔷 Successful completion of over 400 senior level searches, identifying and attracting top candidates globally. Working cross sector (B2B, finance, hospitality, industry) and cross function, skilled in sourcing hard to find candidates.    

🔷Proficient at extending employer brand and advocate for treating all candidates with integrity to consolidate relationships and enhance candidate experience.   Cover and have strategic networks in most geographies: EMEA, APAC, Americas

🔷 Certified Trainer and Career Coach (Cognitive Behaviour Coaching) I support individuals through every type of career transition  and competence training: job search, onboarding, pre-retirement coaching. Motivator. Resilience  and confidence builder. Restore self belief. 

🔷Webinar and workshop design and delivery.  1 on 1 coaching in Brussels or other locations by arrangement.  And of course online. 

🔷 International and Executive MBA graduate coaching:  Designed, modernised and delivered updated career management programmes to enhance career prospects of cross-cultural MBA cohorts.

How Can I Help You? A Global Talent Management Strategist, HR and Executive Search Consultant, I specialise in transforming workplaces into inclusive environments where diversity not only thrives but drives success. 

I have two decades of experience in Diversity, Equity, and Inclusion (DEI), when it was more about Discrimination, Exclusion and Intimidation. I've have been delighted to support organisations create equitable and supportive workplaces to foster business success and help people reach their potential.   .

My Approach:
🔍 Strategic Inclusion: Practical and tactical I lead HR transformation projects to identify and address systemic challenges in recruitment, promotion, and retention. Includes bias mitigation strategies at every stage, from crafting inclusive job postings to rethinking interview processes. By training Talent Acquisition specialists and hiring managers, I help organisations embrace innovative and inclusive hiring practices.

💡 DEI Leadership: I’m at the forefront of initiatives to combat bullying, discrimination, sexism, and harassment in the workplace. My direct training and eLearning programs have empowered over 200,000 employees worldwide, including those at major organisations (Council of Europe, NATO, and the European Commission) to foster cultures of psychosocial and psychological safety.

🌍 Global Talent Expertise: With extensive experience in international executive search, I've led hundreds of assignments and coached and trained tens of thousands of professionals. My weekly reviews of hundreds of CVs ensure that I stay connected to the evolving needs of the global talent market.

🧠 Certified Coaching: As a pioneer in career coaching  I am certified in 3 coaching disciplines  (C.B.C, Ikigai and Trauma Informed Coaching focusing on Workplace Trauma)  I work with individuals, teams, and leaders to realise their potential. 

📢 Influential Voice in HR: Author, commentator, panellist, guest writer, and speaker, I share insights on emerging HR trends and best practices.

Founder, 3Plus International  - specialise in sourcing, attracting, and retaining top female talent, ensuring that organisations are equipped to achieve gender balance and drive innovation.

👉 Sign up for the 3Plus Let’s Talk About series: https://buff.ly/34WfM76 

👉 Explore Resources www.3plusinternational.com and www.dorothydalton.com

Let’s connect!  No need to use one of your personal invitations—just get in touch! 📧

Dorothy Dalton

Probably the most chilling piece of content I’ve seen all week from Richard van der Blom.

Not because it’s dramatic,  but because it’s quietly true and we are all living the experience.

600,000+ posts analysed and the takeaway is simple: your content isn’t failing… it’s being silently switched off.

Without warning or explanation reach is throttled, posts vanish, and unknown penalties are applied for having real connections..

This isn’t about gaming the algorithm.  It’s about realising the game is already being played on.....us.

And while we talk about proxy bias impacting reach, based on the information Richard has deduced from his research -  this is quite deliberate engineering. 

If you create content on LinkedIn, read this twice.

Helping B2B Sales & Marketing Teams Turn LinkedIn into a Lead Generation & Business Growth Engine | Social Selling Expert | International Keynote Speaker| 4x Investor

5 ways LinkedIn silently kills your post. 
No warning. No explanation. Just... gone.

Analyzed 600,000+ posts, found algorithm behaviors that LinkedIn will never publicly acknowledge. Some are brutal. Some are bizarre. All are real.

1.     The 60-Minute Cliff

Your post gets 50+ engagements in the first hour. Comments flowing. Likes stacking. You're thinking "this one's going viral."

Then... nothing. Complete flatline at minute 61.

We've tracked posts where 50%+ of ALL lifetime engagement came from that first hour — then the algorithm just... stopped distributing. No second wave. No extended reach. Dead.

Why? Our theory: LinkedIn's "quality gate" triggers at the 60-minute mark. If engagement velocity doesn't hit a specific threshold relative to your follower count, the algorithm assumes the content peaked. Distribution stops.


2.     The “See More” Shadow Ban

This one's eerie. Post something critical about LinkedIn, gender issues, religion, or politics. Get decent engagement. Someone clicks "see more" to expand your post and...

It vanishes. Not scrolls down. VANISHES. Gone from their feed entirely.

We've replicated this dozens of times. The post still exists on your profile. But it's been quietly removed from active distribution. No notification. No policy violation. Just algorithmic erasure.

3.     The Ambassador Penalty

This one breaks my heart. You have 15-20 loyal supporters. Real people. Genuine fans of your content. They comment on everything you post — manually, thoughtfully, because they actually care.

And LinkedIn punishes you for it.

When the same accounts engage with your content repeatedly, the algorithm flags it as "artificial engagement patterns." Your reach gets throttled. Sometimes immediately. Your biggest fans are accidentally killing your distribution.

4.     The Ghost Follower Drain

You have 10,000 followers. But only 2,000 are "active" (logged in within 30 days).
LinkedIn doesn't care about your total count. It calculates engagement rate against your 𝘦𝘯𝘵𝘪𝘳𝘦 follower base — including the ghosts.

So your 200 likes on a post? 
LinkedIn sees that as 2% engagement on 10K followers. Mediocre. Distribution slows.

Meanwhile, someone with 2,000 active followers gets 200 likes and LinkedIn sees 10% engagement. Exceptional. 


5.     The Hashtag Trap

Using hashtags should expand your reach, right? Not anymore.
Posts with 3+ hashtags now consistently underperform posts with 0-2 hashtags. But here's the strange part: it's not gradual. At exactly 3 hashtags, we see a 15-20% reach drop. At 5+, it's 35%+.

LinkedIn's spam detection now treats hashtag stacking as a manipulation signal. The very feature designed to help discovery is now triggering suppression.

The algorithm isn't evil. It's just optimizing for metrics we can't see. Understanding these hidden rules won't guarantee virality. But ignoring them guarantees suppression.

Which of these surprises you the most? Drop a number (1-5) in the comments

taplio

The Battle

Kevin D. Turner

Dorothy Dalton

Followers

Posts

Engagements

Likes

Performance ScoreKevin D. Turner's LinkedIn Performance

Performance ScoreDorothy Dalton's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kevin D. Turner

Dorothy Dalton

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin D. Turner's LinkedIn Performance

Performance ScoreDorothy Dalton's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKevin D. Turner's LinkedIn Performance