Presence Plumb

Futrproof

Futrproof is a content and venture studio built to make people and companies impossible to ignore.

We serve ambitious professionals, scale-ups, creators, and investors:

For professionals, we run courses on personal branding and content so you can stay visible in an age of AI shifts and constant layoffs. When the ground feels uncertain, your brand is your leverage — we show you how to build it.

For scale-ups, we craft thought leadership and content systems that turn founders into trusted voices, helping companies attract capital, talent, and partnerships.

For creators, we partner to turn influence into lasting businesses, building digital IP and ventures that outlive algorithms and sponsorships.

For investors, we co-build creator-led companies with distribution built in, lowering risk and accelerating growth from day one.

Our mission is simple: help people and companies own their story, stay resilient in times of change, and unlock growth that lasts.

Whether you’re protecting your career, scaling a company, growing an audience, or backing ventures, Futrproof is here to future-proof your journey.

Co-Founder

VC Lab

Learning how to raise a fund, VC Lab has an acceptance rate of 10% or less.

GP in the making - cohort 19

Nytrogen

Supporting the founder with fundraising, growing and scaling companies in the studio. 
Nytrogen is a venture studio born out of E11EVATE's ecosystem and fellowship program

Advisor

Connectd

Building the CEO’s personal brand - Strategy, writing , content creation, filming.

In addition I strategise how to turn the CEOs brand into additional revenue streams, building the assets, supporting on operations, partnerships etc 

Basically I look at the CEO and explore smart ways to leverage his experience and help turn it into an extra business. 

LinkedIn: +8.6% followers, 784K impressions, engagement up 78%.

TikTok: 2K in June → 75K in August (6x increase), with 85%+ of reach now from non-followers. 92K total views

Instagram: Views doubled, with the majority now coming from non-followers.

YouTube: +453% vs prior 

Created a roadmap on launching digital assets around the brand — turning content into long-term equity and built v1 of the mvp.

We changed direction and strategy 3 times, getting closer to the founders vision.

Almost every day brought fresh opportunities: invitations to podcasts, panels, and speaking slots. 

One post even led to a speaking at a 4,000 person event.

Personal brand lead & Strategist

Trivana

We’re allergic to slow execution.

Some founders talk.
Some founders ship.
We built Trivana for the second group.

You don’t need more tools.
You need a team that actually builds, fixes, and deploys.

Most “innovation” sits in Google Docs.
We turn ideas into working systems — fast.
We audit your stack, identify bottlenecks, and give you the tools to fix them.

You’ll never hear us say “let’s circle back.”
We’re already halfway through building it.

Strategic Advisor

Aletheium360

Aletheium360 provides vital technical due diligence for deep-tech funds & investors. 
#med-tech #AI #space #cybersecurity

AI Forge

Mentor

E11evate

We grow and scale deep tech startups and support venture studio founders grow

Managing Partner and Founder

Marysea

Marysea is a growth company under E11EVATE, we offer bespoke consulting and marketing campaigns to onboard, activate , retain and monetise your users. Over 200k users onboarded for projects

Chief Business Officer

Web3 Gen

- Strategy consulting for Web3 startups, focusing on helping companies drive growth and revenue through lead generation services, support in sales, partnerships, community, and fundraising.

Founder / consultant 

Driving growth for post MVP to late-stage web3 companies. I do this by building strong community strategies, providing top-notch recruitment/service solutions, and facilitating funding. | PM @Mint Academy

I grew up with nothing. At 14, I almost lost my life and it changed how I saw everything. Since then, I’ve felt a deep urgency to make the most of every chance I get.

At 18, I started my first business. I was coaching, selling courses, making £10K months while still at uni. Then at LSE, I built a blockchain startup. It pivoted into a venture studio, and I helped launch two others in spacetech and biotech. I learned a lot about the importance of relationships and collaboration.

Hearing founder pitches and distribution becoming more important than tech, it pulled me into storytelling and content creation. I became a copywriter and content strategist. I freelanced. I worked inside LinkedIn agencies. Eventually, I landed my first full-time role, leading personal branding at a Series A company. I grew the CEO’s visibility by 3,000% in a single month, managed multi-channel content, and saw the impact of narrative at scale.

And then — just like that — it was gone. Out of the blue, my colleague and I were let go in a structural change. Not performance. Just circumstance.

It wasn’t the first time I’d had to start over.
I’ve been through co-founder splits.
I’ve lost everything overnight.
I’ve rebuilt from nothing, again and again.

But this time was different.
It forced me to ask: what’s the point of all this if I don’t use it to help others feel less powerless?

That was the spark for Futrproof.

Over the last 5 years, I’ve:

* Helped 7/8-figure CEOs and a Series D company grow by 35K+ followers in 2 months and 11x their views in 3 days.
* Positioned early-stage founders for successful fundraising
* Built and advised startups and venture studios across blockchain, AI, biotech, and spacetech.
* Organised global hackathons and events (200–700+ attendees) in London, Paris, and Thailand.
* Acted as a strategic advisor to early-stage studios and an AI agency.

Today, I co-founded Futrproof — a content venture studio with a simple mission:
👉 Help 1 million people become future-proof.

We teach professionals to build personal brands that protect and accelerate their careers.
We help scale-ups grow by turning their leaders into trusted voices.
We co-build with creators and investors to launch ventures with distribution built in.

Because if there’s one thing I’ve learned, it’s this: the people who own their story will own their future.

Always open to connecting — DM me to chat.

Founder

We are a group of visionary founders deeply entrenched in the realms of #web3 and #AI. Our primary mission is to pave the way for the future generation of entrepreneurs, with a special focus on individuals aged 26 and under.

🔑 Our Core Focus:
Our expertise lies in building robust ecosystems by collaborating with prominent global universities in key regions, including the USA, UK, India, Pakistan, Nigeria, and Thailand. By harnessing major blockchain technologies, such as Layer 1/2s, we aim to unlock new possibilities for businesses and individuals alike. ⛓️

🤝 Extensive Network:
In our thriving network, we have strategic partnerships to support you every step of the way. From onboarding individuals and acquiring promising deal flows to structuring partnerships and allocating essential funds, we've got your back. Our team excels in completing tech development, building vibrant communities, gaining loyal users, and ultimately, generating substantial revenue. 🔥

💼 Diverse Collaborations:
We've teamed up with key players in various domains, including gaming studios, funding and capital firms, development experts, strategic hires/placements, legal structuring advisors, and claims experts. These powerful collaborations ensure you have the resources you need to succeed in the competitive landscape. 🚀

#Web3 #AI #Innovation #E11evate

Something's been bubbling behind the scenes for a while
Now I'm sharing it

I’m happy to share that I’m Chief Narrative Officer | Co-Owner at PHIAM!
https://phiam.one/waitlist

See,
I've had calls with thousands of founders by this point
The way founders pitch investors is broken.

The system is out of date

Companies that didn't need to die end up dying
LPs money go down the drain...

Decks feel like a formality.
I care more about the person behind the deck than the slides.

There isn't a Linkedin just for decesion makers...

Posts that get attention are the ones that have polished edits but not always substance...

PHIAM came out of these frustrations.

PHIAM solves a lot of these but way more than what 1 post can include.
Its a social finance platform that:

✔️ Centralises founders, investors, deal flow, cap tables, portfolios, and secondary trades

✔️ Brings visibility to assets that have been hidden for decades

✔️ Gives founders global exposure

✔️ Gives investors clean, structured, instant due diligence

✔️ Lets students and advisors actually contribute — and get rewarded

✔️ Recreates the entire private-markets workflow with data, transparency, and speed

✔️ Makes the markets less private, and far more efficient

We’re opening up a $15T market that’s been kept in the dark for too long.

Join the waitlist : https://phiam.one/waitlist

Presence  Plumb

Narrative & Content Partner for £2–10M Tech Companies | Venture builder & Content studio

No alternative text description for this image

I’m 25 and 3 months into building a new business from scratch.

A year ago I shut down my studio of nearly 3 years
Took a 9-5 

Everything was going well
I got an email for a promotion 

A few days after I got let go alongside my colleague.

So we said F* it let’s do our own thing.

Now we’re building a team of 40 agents personal brands.

And we still have space to do more.

I have a long way to go still…

But we’ve built a system we wished existed when we were working at the last company.

And teams love it. 

We’re calling it team content day

It’s a day we come together as a team
and make cringy videos together.

Be insecure together 
Laugh at eachother 
But end the day with a months worth of great content for everyone to shine

It builds confidence.
It builds connection.
It gives people a reason to show what they can do.

Exciting things ahead 
Thanks to not giving up.

Most investors tell founders to build an audience but refuse to do it themselves. Here's why that's backwards

Yesterday at the Investor event co-hosted by Futrproof, 

An investor asked me: 

'Why should I build a personal brand when I can just write checks?'

It’s a fair question.
Here’s what I shared.

Founders with strong distribution perform better.

You already believe that.

You also encourage your portfolio founders to build an audience.

You prioritise founders who can attract talent, capital, and attention.

So the real question is:

Why isn’t the same logic applied to investors?

As an investor your work is more than sourcing deals.

Your work is attracting the right founders, supporting the ones you back, and increasing the value of your ecosystem.

Your audience is part of that ecosystem.

Have you thought about the traffic you'll drive to founders by building your brand?

Or the deals that would surface if your online presence did the first layer of filtering?

When a founder builds an audience, it supports one company.

When an investor builds an audience, it lifts an entire portfolio.

Harry from 20VC sends a video with his term sheet because he understands how founders think and how decisions get made.

It stands out.
It creates an experience.
It keeps him top of mind with the people he wants to back.

I also shared my belief on the importance of video decks in fundraising via PHIAM - the room agreed that its much easier to watch a video than just a deck, having both stands out.

Yesterday’s conversation reminded me how much I enjoy hosting events and hearing perspectives from both sides of the table.

More investor meetups, founder dinners, creator sessions.

If you want to be part of the next one, let me know.

Grateful for everyone who attended! 

Thank you Nick Green for being behind the camera! 

Wouldn't been able to capture the day without you! 

Thank you Gan Zhang, MBA for the work and talk on how you invest in companies, its very insightful and great message on promoting Angel LPs! 

Anyone in the AI, investor space should give him a shout! 

Futrproof

Growth, Narrative & Content Partner for £2–10M Tech Companies | Venture builder & Content studio

Excited for tomorrow! We have almost 40 investors coming to discuss what good deal flow looks like.

I’ll be throwing in a fun game to get everyone on their toes and test their speed thinking too!

Thank you for the hard work Gan Zhang, MBA put in to finding a great venue and preparing. 

Lets start December with some new friends shall we! 

https://luma.com/i1ty387b

Futrproof 
Gan Zhang, MBA 
Anthony Rose

Prospect: Can you come and meet me in person.

Us: Sure. ( Takes 2 hrs travelling there meeting at 9am ) 

Prospect: You guys are the best, can you send over a proposal ( by the way I don’t have a budget and don’t want to share it until I see your packages ) 

Us: Sure

Prospect: Ahhh I can’t afford any of your packages, my budget is £X 

Us: for £X this is what we can do ( reduce scope of work ) 

Prospect: Ok cool but I want to try you guys so I’ll do half of £X 

Us: ….. 

Prospect: Can you come next week to do a trial day, I want you guys to script, film, edit and then I’ll look at the contract and maybe sign it.

😃 you know what I’m most annoyed about - I saw it coming before meeting him in person. 

Trust your gut
Red flags show early 🚩

Work with clients that value you, not ones that want to just take everything from you and flee ( happened once too… )

Presence  P.

If I was investing in a startup,
I'd look at their content.

Founders stalk investors
Investors stalk founders.

Investors will ask your network about you, and they will look through your socials.

Question 1: "Is this founder obsessed with the problem?"

Traditional DD: Ask them in a meeting (they'll say yes)

Content DD:
Have they been writing about this problem for 2+ years?

Do they share insights others don't have?

Are they still excited about it after months of posting?

Question 2: "Can this founder recruit top talent?"

Traditional DD: Ask about their hiring plans (theoretical)

Content DD:
Do talented people engage with their content?

Do they have followers who are potential hires?

Can they inspire people through their writing/videos?

Question 3: "Will this founder be able to fundraise the next round?"

Traditional DD: Look at their pitch deck (one data point)

Content DD:
Can they tell a compelling story consistently?

Do other investors follow them?

Are they building relationships with future investors?

Question 4: "Is this founder coachable?"

Traditional DD: Ask references (biased)

Content DD:
Do they admit mistakes publicly?

Does their thinking evolve over time?

Do they engage with criticism constructively?

Question 5: "Does this founder understand their customer?"

Traditional DD: Ask about customer research (they'll have an answer)

Content DD:
Does their content resonate with their ICP?

Do potential customers engage with their posts?

Are they teaching things their customers find valuable?

This is the unspoken truth from investors,

Want to hear more? Come to our event tonight!

https://luma.com/i1ty387b

Can't make it? 
DM me for an invite to the next one

Position yourself as a problem solver

Founders get further when they lead with the problem they’re obsessed with. Not the amount they want to secure.

I’ve seen this over and over again.

The founders who open with a number create distance.
The founders who open with a mission create momentum.

Investors meet hundreds of people every year.
Most conversations start with funding targets.

Very few start with a purpose worth remembering.

Everything changed for me when I stopped positioning myself as a studio and started communicating the problem I was actually solving.

Creators are exceptional at building audiences.
They’re not always equipped to build ventures or tech.
That gap slows down incredible potential.

It’s expensive.
It wastes time.

It kills momentum before it ever compounds.

When a founder articulates the problem with clarity, investors understand the direction, the intent, and the scale. 

Metrics matter more once the narrative behind them makes sense.

Marcus Lemonis says business is personal.
He’s right.
People back people.

They want to understand the mindset, the thinking, and the intent behind the work.

Video pitch decks give investors that insight.

They let founders communicate tone, conviction, and context that static slides never capture.

If you’re raising, video is one of the strongest ways to build trust early.

You can now publish your video pitch deck on PHIAM.
We have over 1000+ investors and 50+ projects listed.

 If you want help preparing or listing it, send me a message and we’ll get it live.

(We're keeping the platform private access for now so this image does not reflect the real version of the platform 😃)

Most people only see the final video.

I’ve spent the last 7 months watching how Nick Green gets it there.

Working this closely with him has changed how I see the craft.

It is the way he moves through the process

the detail he pays attention to

the decisions he makes long before the camera rolls.

Every beat of the music is intentional.
Every angle, every colour choice, every lighting setup is deliberate.

I’ve watched him spend four hours shaping a single short video for a client because the story needed that level of care.

AI will support a lot of teams next year, but the person directing the creative still matters.

Here is to a stronger, sharper, more thoughtful year of content. Futrproof

The one moment that changed how I understand friendship did not feel big at the time.

It was just Jenny saying something I could not forget.

We met when she was still studying at Imperial College London.

Today she spends her days around billionaires and family offices, helping scientists turn breakthrough IP into real companies through Nytrogen.

Her trajectory is wild.
The rooms she is in are wild.

What I admire most is who she is when no one is watching.

The moment that stayed with me happened in the middle of an ordinary conversation.

She said,
“I want to introduce you to people so you have a support system when I am not here. And if anything ever happens, I will fly over from Canada.”

She was completely serious.

I sat there thinking,
I do not think I have ever had a friend say anything like that to me.

I almost cried.
And it is not just the big gestures.

She bought me ketchup popcorn seasoning.
There is only one person in my life who would remember the detail of my ridiculous obsession with ketchup.

Last year she got me 2 (not 1) power banks.
Because she clocked how many times I text “sorry, phone about to die.”

Who am I to deserve a friend like Jenny Tang?

If there was an award for good friend, I would place myself very far down the list.

Through her, I have learned what support looks like.

Consistency.
Choosing inconvenience when it matters.
Regular emotional check ins.
Honest feedback that stings a little and still makes you better.

Beyond the friendship,
I learn a lot just by watching her work.
Focused.
Patient.
Completely herself.

Building a career with so much conviction that it makes you reassess what you thought was possible.

Her passion for scientist entrepreneurs is obvious.

We spent more than an hour talking about DNA, the periodic table, and the longevity space.

She knows her stuff. Deeply.

Some people anchor you.
Some people expand you.
Jenny somehow does both for me.

Long distance makes things harder in a practical sense.

But I never worry about us.

There is a calm certainty that we will keep growing in parallel, back each other when life is heavy, and step in when it counts.

I am excited for the seasons ahead.
To work together more closely.
To learn from each other.
To keep building a friendship that evolves as we do.

I appreciate you Jenny.
Anyone who gets to meet you is very lucky. 

We're currently both involved in PHIAM - the Ultimate Investment Platform that allows you to acquire, license, sell IP, submit video pitch decks to raise investment, connect with advisors, students, partners to help take your business to the next level. 

Join the waitlist https://phiam.one/waitlist, use 'JENNY' / 'PRESENCE' for the code.

Yesterday I spent 3 hours writing a week’s worth of posts for a founder.
But those 3 hours weren’t just writing time.

They were research, empathy, and translation.

Here’s what I did:

I used his platform myself puting my shoes into those of his users.

I wanted to feel what his customers feel, see what they see, and understand what makes it worth their time.

Then I wrote down every question I had: the small gaps, the technical details, the “why does this matter?” kind of stuff.

We jumped on a call, and I asked him all of it.
Because nuanced content comes from context.

You can’t write what you don’t fully understand.
Once I had everything, I switched hats again this time into his voice.

I thought like him.
Spoke like him.
Wrote like him.

That’s what I love about this work.
ghostwriting isn’t just writing.

It’s a masterclass in how other people think.
(Learning hack: if you want a mentor, offer to help them write.)

The real job of a ghostwriter is getting inside a founder’s head and explaining their vision so clearly that others finally get it too in their tone, 

with their intent, through a process of iteration that helps them reach content–market fit.

Founders need help translating. They're amazing at what they do.

Turning what’s in their head into words that attract customers, partners, or investors who finally see what they see.

That’s the bridge I build.

A client said: We only hire people who are comfortable being on social.

That’s where it’s all heading.

Employee-generated content - the next stage of brand storytelling.

By 2026, your team won’t just represent the company.

They’ll be the company.

When Nick and I worked at a Series A startup, 

we made it our mission to get everyone creating even tho it wasn’t in our JD.

 At first, most said the same thing:
“I don’t think I have anything to say.”

Few months later, 
they were posting weekly.
Some still are, after we left.

Its clear to me in business that
a founder brand builds trust but a team brand builds community.

Think of your company like a film.
The customer’s the hero.
The CEO’s the main guide.

And the team?
They’re the supporting guides — the characters people fall in love with.

That’s why YouTube crews and bands work so well.
Different voices. 
Same story.

The audience gets the joy of learning from  story of the individual and the dynamics of the group. 

If your people aren’t comfortable showing up online, you’re missing out on more than reach.

You’re missing out on relationship.

This week, something happened in my business that broke a belief I didn’t even know I had.

For the first time, a client told me she chose to work with me because of how I think, not because of what I do.

She said:

“For this role, I need someone who can think, not do.”

She already has a team of great executors. 

What she needed was a different kind of value: 

original thinking, fresh perspective, ideas that challenge the status quo.

And that’s why she picked Futrproof.

For years, I’ve been paid to do things. 
Deliverables, source, write, create, execute

But this was the first time someone said, “It’s your brain I want.”

Honestly, it felt different.

It was like a limiting belief quietly shattered:

Wait, people will pay for my ideas? 
For my way of seeing the world? 
Even if I’m not the one executing?

All those “crazy” ideas I blurt out in meetings turns out, that’s the value.

Here’s what I learned:

Keep learning. Keep thinking. 

Share your ideas, even if they feel a bit out there.

Because one day, someone will pay you not for what you do, but for how you think.

Happy thanksgiving!

Grateful for AI, creating memories that actually look real 🤣

When I started helping others with content, I felt imposter syndrome.
I didn’t come from the classic personal brand world.

I built a student writing business.
Then a tech startup.
I ran events for founders.
I helped early startups with their tech and fundraising problems.

And now I was writing again. And filming. 
Guiding people on their voice.

I was nervous of this change.
Until I started asking the people who wanted to work with me one simple question:

What made you reach out?
Their answers put my mind at ease.

Here’s what they kept telling me:

I understand how founders think
 I give clarity they can actually use
 I know how to simplify complex ideas into content people follow
 I make the process feel easy rather than stressful
 I see blind spots they didn’t know were slowing them down
 I understand both the emotional and practical side of building
 I can turn a messy story into something people trust
 I don’t sound like everyone else trying to be a “brand”

That’s when the imposter syndrome started fading.

Because people weren’t choosing me for how polished I was.

They were choosing me for the journey I’d already lived.

If you’ve pivoted through multiple paths and worry it makes your story confusing, know that people come to you exactly because of that.

P.s if your team is planning to create more content in 2026, we're offering 3 Team content days in December. It will be so much fun!

Black friday 50% off - Dm me ' TEAM ' to get the link to book.

We've upgraded our venue - which means we have 10 more seats available for investors who are interested in coming to our event on 2nd December!

The content team will be here to offer free filming for investors' personal brands if they fancy having some fun with the camera!

Otherwise, we are going to have a blast talking about AI of course.

Prepare for an evening of great conversations, fun and new connections that unlock doors to your next opportunity!

https://luma.com/i1ty387b

Pitch decks are about to become the new AI-generated blog posts

Founders are still spending weeks polishing PDFs.

But investors are already drowning in pitch decks that look and read the same.

Most founders forgot that the person on the other side is judging 2 things within seconds:

Who you are.
Why they should care.

A static deck struggles to show either.

We are in 2025.

The next generation of founders are in their twenties.
Video is already their primary communication channel.

Investors want speed.
They want something different.
They want to understand the founder before the product.

A short video gives them that.
They get the story, the conviction, the clarity of thinking, the way you communicate under pressure.

The strongest first impression comes from two things:

Meeting in person.
Or sending a video pitch.

This is the direction we are building towards with PHIAM, the social finance platform.

We are taking a video first approach to deal flow, 
because founders deserve a format that actually shows who they are.

If you are preparing to raise and want help creating a video pitch deck that investors remember, send me a message.

And join the waitlist if you want early access to the platform using 'PRESENCE' as the code for early access to the beta.
https://phiam.one/waitlist

Still trying to find people who remember the small things.

The tiny comments you made in passing.

The big moment you never repeated.

The detail most people forget by lunchtime.

It sounds minor,
but it shapes the way I see someone.

And in business, 
it speaks louder than any pitch deck or intro call.

The people who stand out are the ones who genuinely care.

Who listen.
Who remember.
Who follow up without needing to be asked.

It’s a habit, not a personality trait.

Hard to build when your calendar is packed and your network is huge.

But worth it.

Because attention is the rarest currency we have.

Curious where you stand on this.

Do you remember small details about the people you work with?

Will Pérez set a great example how every young ambitious operator should go about creating content and building a personal brand. 

He is the lead filmmaker to Steven Bartlett .

And instead of pushing out content about him, he documents the moments he sees from inches away.

Steven’s late-night thinking, small decisions that reveal how Steven operates

The patterns you only catch when you’re in the room every day

His feed is a catalogue of lessons learned through proximity.

He doesn’t make himself the main character.

He makes the learning and Steven the main character.

This does 2 things 

It helps the CEO even more with his brand because someone else is telling his story

It helps Will because people can learn what he’s learning, and there’s no doubt Will will go on and excel in whatever he chooses to do next even though he doesn’t promote himself but the ceo he works for. 

Because by promoting the ceo , he is building a reputation without shouting about himself.

People start noticing his eye for detail
His ability to capture real moments
His understanding of what makes a leader compelling
And the consistency it takes to show up behind the scenes every day

This is the part most young operators miss.

Most early-career people overlook this.

They chase attention instead of building expertise.

They try to stand out before they understand what excellence looks like.

You don’t need a loud personal brand to build a powerful one.

You need proximity, observation, and the discipline to translate what you see into stories people value.

Will is doing that better than anyone in his lane right now.

If you’re early in your career and you work with someone great, share what you’re learning.

Show the world the standard you’re exposed to daily.

Share what you’re observing.
Share the thinking you’re exposed to.
Share the lessons you’re absorbing through doing the work.

It develops your voice
It builds trust in your judgement
And it brings opportunities long before you step into the spotlight yourself.

Are you a marketer struggling to get your execs active on socials? 
Then read this… 

After working with 40 agents under a common Company brand here are the 3 things you need to make it happen: 

1. Minimise friction

Execs all have busy schedules, back to back calls and even 10 minutes of writing seems like too much mental energy

It’s important that a system is built to make it as easy as brushing teeth in the morning.

2. Make it fun

These are leaders at the top of their field but still the thought of being on video or making their opinions public scares them.

Make it a fun group activity, something that requires interaction, instead of doing it alone and see how much creativity the team actually has. 

3. Make it about them, not the company

Here's the truth: People want the best for their career, their family.

You need to help your team shine, because when they do, the company will too.
If you always make it about the company, the team feels used.
When you make it about them, they feel supported to elevate.
And they will volunteer to promote the company.

Some data from LinkedIn showing the impact of Exec-led content: 

Increased Lead Generation — Startups whose founders post at least 10x a year on LinkedIn generate 33% more leads than those who don’t.

Faster Deal Velocity — Deals close 22% faster when buyers feel they “know you.”

Higher Deal Sizes – Exec visibility correlates directly with deal size: 1.7x–3.7x higher deal sizes when execs post regularly or are followed by prospects.  

Pipeline Influence – Hootsuite CEO Irina Novoselsky: “My social presence influenced ~$15M in pipeline. We close deals faster with socially engaged buyers.” Later data showed 37% of monthly leads were influenced by her content.

Don't wait till 2026, start putting in the reps now. 

Want to see how we do it? Let's talk about activating your exec team the right way through our new team content day pack!

A mistake I keep seeing companies make with their team’s content:
Employees trying too hard to sound like the CEO.

And it’s killing their authenticity. Hurts the brand too.

I’ll scroll through LinkedIn 
and see someone who’s never founded a company writing,
“Being a burnt-out founder is tough.”

your team won't know that pain.

They don’t know what it’s like when an investor pulls out the week before payroll.

When a client delays a £50K payment and the team still needs paying.

When two colleagues are fighting, the product launch is behind schedule, and your personal life is hanging by a thread.

The kind of burnout that feels like sitting in front of your laptop at midnight, staring at the screen, knowing the only person who can fix it… is you.

Your social manager shouldn’t try to imitate it.

Instead, help them talk about their own perspective.

Their role.
Their lessons.
Their take on the company’s mission.

That’s how you turn an employee post into something believable.

Integrate their voice into your brand.
Not the other way around.

When your team writes from their own truth
you 10x your chances of building real connection with your audience.

So if you’re leading a team that’s trying to sound like you,
help them sound like themselves.

It's easy to see through.

Georgia Gibson

Youni

The app we wished existed when we were at uni, it didn't so we built it.

Co Founder

Sigma Squared Society

Sigma Squared Society is a global community of the world's boldest, smartest, and most forward-thinking entrepreneurs under the age of 26 who build solutions to the world's biggest problems . Sigma selects the world’s most ambitious young founders for their impact-driven initiatives and ability to transform broken industries.

Fellow

Entrepreneur First

My job is to have cool create ideas to help them build community and (of course) execute them.

Creative Consultant

Burniture

Winner of the Decorex Sustainability Award, Winner of the Home & Garden Most Creative Furniture & Interior Design Company, collections featured 3 international exhibitions and London Design Week.  A carpentry collective taking on the fast-furniture industry and instant gratification culture by promoting a taste for waste and a love for the process. First collection launched in March. Now have an advisory role.

Creative Director + Co-Founder

Bimble

Writing about people and places all over the world. Curating product marketing strategies to make sure 'Bimble it' becomes a verb.

Marketing Consultant

Roobah

Some guys from Sony approached me with an idea, I converted it into an MVP with a full marketing strategy.

Marketing Executive + Founding team

Galleria Continua

Working with up-and-coming Cuban artists to help them express themselves in a place and time where that itself can be a criminal offence.

Project Management Intern

Union Education Group

In my interview to work as a tutor I quickly decided I wanted to build out a whole e-learning platform, presented my ideas, became one of the managing team and founded my own PSHE project in partnership with mental health leads across the country to provide schools with better mental health education.

Product Marketing Manager and Product Stategist

- Helped to create viral marketing strategies
- Created content for their social media channels

Marketing Intern 

Reset MSM

- Created Marketing Strategy and helped form Brand Identity
- Helped onboarding and recruitment

Marketing Intern

Building a new way to connect IRL, beginning with the uni experience.

The Youni app shows students all events on campus, filtered by their friends going. 

For societies, the app spreads and sells out events through network effects, plus the lowest booking fees on the market, and AI enhanced organiser tools. 

5 campus', 400+ organisers.

Backed by builders of Facebook, Dice, Onfido.

TBC...

*A crazy update*: I met a stranger on the internet, clicked a link, flew 18 hours to  meet him IRL… and ended up leaving my company.

A few weeks ago, I watched a video by one of the biggest creator founders in the world - he said he'd call ANYONE who scored high on a test he’d made to find great people to join his company.

It was a Saturday. I was about to walk into the cinema. And for one reason only, I filled it out:

I wanted him as a client. If he called, I’d pitch my business.

2 hours later as I left the cinema, my phone pinged…

It was him. He'd emailed with his phone number asking me to text him. 

I did, and after a long whatsapp conversation, it became clear we were trying to accomplish the same thing: bring people back to the real world.

But we hadn't yet met in real life. could it have been a scam He was on tour in Asia… so he suggested I take an 18-hour flight to meet him and his team.

I’ve heard rumours (on the internet I think..) that you shouldn’t meet strangers from the internet.

But I’ve always believed the comfort zone only expands by stepping outside it.

So I said yes.

That same day, I got on the plane.

At 2am, I arrived at a house by the beach.

And there was the stranger from the internet: Mr Steven Bartlett. 

I spent four days with him and his team talking about the future of media, tech, creators and communities, riding motorbikes across the island, and brainstorming until 3, 4, 5 am.

On the final day, he asked if I'd join him in building this company as his business partner… which I was not expecting

But by then I'd met some of the INCREDIBLE people around him...
Georgie whose clarity and calm make everything feel solvable
Christiana whose commercial instinct is genuinely unmatched
Jules the operator you want beside you in any storm
Claire whose strategic strength cuts through the noise every time
Amy whose insight and intuition make everything make sense
🔥 Pollyanna creative lightning in human form
Clare endlessly inspiring, the definition of doing it all, all of the time
Sophie who just gets shit done
Niki the BTS powerhouse who keeps the empire moving

...so… I said yes.

Four weeks ago, I joined them to build *Steven.com* across Europe + the US, with one mission: accelerate our journey back to human through media, ventures, events and tech.

I’m here to be Steven’s right hand across the wild opportunities ahead, drive execution on what matters most, create and build, support our unbelievable team, and learn from the world’s best how to be one.

I won’t lie: I’m nervous.

But I’ve learned that discomfort is usually a sign you're exactly where ya meant to be, and avoiding all risk, ends up being the biggest risk.

I’ve spent most of my life feeling like an outsiderrr, and suddenly I’ve found myself amongst people who love living on the edge of the unknown just as much as me 

So Steven, let’s do this 👊 

[P.S. if you want to join us, comment ‘cinema’ and I’ll send you the test I did that started it all]

Business Partner to Steven Bartlett at Steven.com | Sigma² | TEDx Speaker | Anthropy Emerging Leader | H&G 25 Rising Star Creative Talents

My next chaptah 

Big (personal) announcement: Last month I stepped down as Co-Founder from Youni 💜 + .tbc. 

No fellas, that’s not bait, no big gap in text to set up for some twist. 

I got to create campaigns that brought tens of thousands of people offline, generated hundreds of thousands in ticket sales, reached millions online, hit international press multiple times, and helped close over $1M in funding with the amazing Omar. 

But yanoo the bits I really remember: the conversations where everything slowed down for a second...

and people would open up about finding their people, their passions, because of what we’ve built,

the late night chats on student bedroom floors, the calls at crazy hours with people from around the UK + US just to hear their stories, and help them use what they’ve got to bring their people together. 

I’ve learnt how big I can build, how long I can work, and how small n special the world is when you realise how similar we all are :)  

*But here’s the real lesson* the MOST important thing in business is hocus pocus FOCUS. 

And when ideas pull in different directions, even great ones can hold each other back. 

So you have to let things evolve, to love the problem, NOT the solution, and to let it move with you, with tech, with culture. 

And fundamentally to recognise when things around you stop feeling aligned. 

Maybe growing up gay taught me that: I learnt to listen hard to what feels true inside, even when it’s extremely uncomfortable.  

So if you’re reading this and feeling like something in your life needs to change. Listen to it please: quit, pivot, move on. I am right here with you! 

Here’s to my next chapter… or better put, the rest of my book. More on that soon…I have a CRAZY story to tell you.  

x  George

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Georgia Gibson

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